HAIR THERAPY in our increasingly urban and cosmopolitan world, exposed to stress and pollution, our hair is not only thirsty for intense repair care but also for rare and precious ingredients that could work as a vital reconnection to nature. What if the most exceptional ingredient simply came from paradise on Earth?
A TREATMENT born under the sign of light Since the discovery of paradise, Polynesian women with their dreamy beautiful hair have embodied thoroughly natural and powerful, solar beauty. Their secret: Monoï de Tahiti, an illuminating oil that is both a reparative balm and an extraordinary hair serum. Providing outstanding repair benefits, it nourishes and protects hair against the extremes of nature: the Pacific sun, tropical rains, harsh trade winds and salt concentrations of the atolls. Exceptional PLANT-DERIVED INGREDIENTS Protected by a guarantee of origin, the preparation of Monoï de Tahiti is strictly defined. It is made exclusively from coconuts grown on the coral islands of French Polynesia, which yield incomparably fine lightweight oil. Picked Tiaré flower buds are subsequently infused. Rich in medium-chain fatty acids and in purifying and softening compounds, Monoï brings the promise of complete care from the scalp to the hair ends.
AN INGENIOUS OIL for reaching top performance levels The hair-beautifying properties of Monoï de Tahiti have been demonstrated in a series of in-vivo tests. They have also been compared to those of other natural oils considered as the golden standard of hair care. INTENSELY REPARATIVE, FUNDAMENTALLY BEAUTIFYING Evaluated based on 5 different criteria, Monoï de Tahiti has shown to significantly improve both the beauty and quality of hair, thereby proving its reparative benefits. Its shine-enhancing results are significantly superior to those obtained by macadamia oil. Monoï has also demonstrated to be more effective than shea butter in giving hair a smoother appearance. METHODOLOGICAL APPROACH The tests were performed on a panel of 22 volunteers of Caucasian, Asian and African descent, with damaged hair (dull, weakened, devitalizeda, etc.). The products were tested in their pure form, on dry hair, according to a thriceweekly application plan over a period of 28 days. MEASUREMENTS AT D0 AND D28 Score rating of hair appearance by a hair stylist Assessment of gloss (shine) using a Glossymeter Illustration of the expected effect by SEM Subjective evaluation by volunteers
INTENSE ENHANCEMENT OF HAIR SUBSTANCE SOFTNESS SMOOTHNESS VITALITY +10% +30% +10% +30% +10% +30% Monoï +35% Monoï +31% Monoï +29% Argan +30% Argan +29% Argan +24% Jojoba +24% Jojoba +19% Jojoba +22% Shea +22% Shea +17% Shea Palm Palm +11% Palm +19% Macadamia +19% Macadamia +8% Macadamia +13% Scoring method Evaluation of hair quality by a hair stylist HAIR FIBER REPAIR HAIR S SHINE FACTOR SATISFACTION RATE +70% Examination of hair under a microscope reveals a clear improvement in the condition of hair fibers treated with Monoï de Tahiti among 70% of volunteers.* Monoï +23% Argan +22% Jojoba +21% Hair is: Lighter +7% Revitalized +72% Hair ends are: Less split-ended +67 % Less dry +80% Shea Palm Macadamia Suppler +77% Before After Scanning electron microscopy Before and after treatment with Monoï de Tahiti +6% +14% Subjective evaluation questionnaire % of users Assessment with Glossymeter *Evic Ceba study / After 28 days of treatment on a panel of 10 volunteers
IMAGINING PARADISIACAL TREATMENTS for all types of hair In a perfect marriage between rare flowers and an exceptional variety of coconut, Monoï de Tahiti is the result of the slow infusion of fresh petals in a delicate and precious oil. It thus can be seen either as an invaluable oil or a lipophilic white flower extract. Its essence and very qualities are a formidable source of inspiration when it comes to devising solutions for the specific needs of different hair types.
RESTORING VERSATILITY IN NATURAL HAIR Naturally curly or frizzy hair has great personality but is also exceedingly difficult to control. Used for formulating conditioning balms, Monoï suffuses the composition with all the smoothing and softening power of its ingredients to restore shape and shine in fluid, deliciously sensual movements. REVITALIZING DRY AND WEAK HAIR A genuine oleo-active complex of white flowers and coconut, Monoï is the perfect ingredient for the light, silky smooth qualities of high-tech hair-repairing serums to effectively treat weakened hair ends. A beauty-enhancing oil brimming with radiance and addictive fragrances, it inspires divine blends of exceptional ingredients to create ever more extraordinary oils. PROTECTING HAIR FROM THE SUN AND THE URBAN ENVIRONMENT Fighting against the damaging effects of tropical sun exposure and urban pollution, Monoï is an invitation to reconnect with the daily ritual of Polynesian women. Ensuring intense hair repair and protection, it works wonders when used as a beach oil or supergentle, illuminating shampoo treatment.
www.monoi-institut.org