In Play! Dreamer Supernova Sleek & Slick
Sleek & Slick PERFECTION THE MOOD From super skinny to subtle contouring and shaping creora Fit 2 is the perfect partner for achieving the 360º stretch and flexibility everyone is looking for. creora Fit 2, is a new spandex/elastane fabric technology that delivers 4-way stretch denim with higher stretch, eliminating the typical warp shrinkage and instability that previous 4-way stretch technology contained. The appeal of creora Fit 2 in delivering next generation stretch also sees new developments emerging that possess the flexibility and super stretch with excellent recovery combined with new light weights in denim for added comfort. Expect to see bi-stretch denim fabrics reduce in weight, predominantly compact in surface from authentic indigo through to a brighter surface effect, but purposefully embracing to give the designated target market the true performance they are looking for. creora Fit 2 can be applied to all of the creora denim directions, but in SLEEK & SLICK the focus is on perfection, not just in structure but in fit too! SUPER STRETCH SCULPTING EVOLUTION
PRODUCTS creora Fit2 4 way stretch denim fabric with creora eco-soft in warp and creora in fill direction CONSIDER 360º stretch woven denim in compact surfaces and lightweight hands Mimicry - woven denim with creora Fit2 looks and feels like knits with enhanced comfort and stretch Traditional lighter 2x1 weave features, but through hybrid blends 3x1 weaves get lighter coming in under 10.5 ounces Sateen super stretch denim with a lustrous appearance Black and deep indigo feature but also look to adventurers color ways for a new direction Matte or bright compact chambray with silhouetting function COMPANION FIBERS BCI cotton Long staple cotton for enhanced premium touch Merino wool and cashmere in hybrid blends for fall delivery Polyester/cotton/creora Fit2 for super light denims with excellent stretch and recovery Black polyester for market tone and subtle shimmer The touch of denim is no longer confined to the construction and finish of denim fabric but starts from the innovative spun fibers from the start of the process Lightweight dobby weave denim For the Sleek & Slick direction perfection is key from fit through creora Fit2 to smooth surfaces and clean finishes TARGET MARKETS Super skinny jeans Sculpting and high powered shaping jeans Soft contouring jeans with higher flexibility
In Play! THE MOOD The authenticity of denim is given a powerful push, as performance comes into play. The hybrid mood continues, but this time it is on a higher level, as functional yarns team with ubiquitous cotton in creating jeans that execute added value. From cool touch denim through to antibacterial, lightweight thermal denim, high tenacity denim and 360 º stretch and flexibility. Denim is moving out of its traditional casualwear comfort zone and moving into a new territory: performance. Stretch is key from the inclusion of creora spandex/elastane, the concept of this direction is that optically authentic denim appeals, but through blending and construction there is a whole lot of innovation going on, with technical denim making waves. From yoga jeans to jog jeans, and urban sports, denim maintains it guise but will guarantee a surprising new functionality. TOUGH LIGHTWEIGHT PERFORMANCE GUISE
CONSIDER Hybrid blends - authentic denim look with high levels of performance from stretch and recovery to functional aspects Authentic 3/1 weaves in new lightweight qualities Slub weaves for a tough-look denim Cross hatch denim for surface effects The appeal of this direction is unisex men are taking up the comfort stretch aspect achieved from the inclusion of creora spandex/elastane combined with the added performance from functional ingredients New surface effects feature through construction or surface application look to splash prints and broken twills for new style direction Denim is tough, light and soft with the added value of stretch and recovery from creora spandex/elastane Super stretch denim features for jog jeans through to skinny styles on the street Quick dry denim hybrid blends offer the look of heavier denims but are very lightweight and practical - with the addition of cool touch or thermal aspects through fiber use, these denim qualities are incredibly functional Laser finishing replaces previous high chemical use, manpower and water content to achieve the distressed looks desired by the consumer Traditional indigo tones feature but look to new color ways that have an urban appeal Knitted denim doesn t just mimic the look of traditional woven denim it duplicates the woven effect of denim in soft touch, power stretch appeal hard to tell the difference between the two French terry and interlock knit denim for tops The technical side of denim has a soft and brushed touch Consider membrane applications for added performance - waterproof, windproof, breathable PRODUCTS creora Power Fit spandex/ elastane with high performance stretch and recovery plus core stability creora Black spandex/elastane for dark and grungy tones creora Highclo super chlorine resistant spandex/elastane that withstands intense finishes and layering effects creora Fit 2 for 360º stretch and flexibility - especially key for sports denim COMPANION FIBERS BCI cotton Wool for winter delivery in hybrid blends MIPAN aqua-x cool touch with moisture management aerowarm thermal regulating polyester and aerocool cool touch polyester with moisture management MIPAN robic high tenacity nylon for tear resistant denim Anti bacterial yarns and finishes MIPAN FIT for wellbeing and enhanced circulation - team with creora Fit 2 for the perfect performance denim in knits or woven ALKEX aramid fiber by Hyosung - high tenacity denim Dyneema super strong fiber for lightweight and tough denim TARGET MARKETS New urban looks for men and women, still maintaining an authentic denim look Workwear denim - using the high tenacity blends for tough applications Performance denim - yoga, running, skateboarding and urban sports including BMX biking through to commuting cycling
Dreamer ORGANIC THE MOOD The robust appearance of denim is actually very deceptive as new soft handles and lightweight qualities come to the market. DREAMER takes on a very suave approach in traditional cotton/creora spandex/elastane blends through to natural-based hybrid blends with stretch and recovery. Cotton ranges from long stable fibers for luxurious touch to being dominated by lyocell fibers for the ultimate in soft and supple appeal. Other natural fibers to feature for a luxury element include silk and cashmere. This direction takes the overall ubiquitous and cherished feelings of denim understood by consumers to a new level on the luxury front. Structures range from spongey to compact with a velvet brushed finish, while surfaces take on a dreamy aspect applied through tone-on-tone prints or through the inclusion of jacquards. Tones take on a soft and faded look to compliment the spirit of this direction. Indigo features but in new faded back qualities. There is an overall feel-good aspect combined with a sensational touch to denim in both woven and knit qualities. AGED SUPPLE SHADOWED
PRODUCTS creora eco-soft low heat settable spandex/elastane works perfectly with the natural fiber content of this direction creora Power Fit high power spandex/elastane for power stretch creora Color+ dyeable spandex/elastane for new color direction CONSIDER Nature - denim goes back to its roots in appearance and natural content, updated through the function of creora spandex/elastane for comfort stretch through to power stretch Dobby weaves Cross hatch for subtle detail Spongey compact stretch denim - spacer-like in construction Powder touch finishes Chevron structures Jacquard stretch denim Velvet surface effects worn down and aged through layering Broken surface effects for an organic look Tone-on-tone surfaces Brushed surfaces for a peachskin finish Ombre effects Relief prints Printed technical side for reversible aspects Lightweight woven 4-way stretch denim and knitted denim COMPANION FIBERS BCI cotton Organic cotton Recycled cotton Wool, cashmere, linen and silk Pima cotton - long staple cotton with a luxurious touch Tencel for a super soft touch regen recyled polyester for hybrid blends and lighterweight denim, tying in with the strong sustainability of this direction SeaCell cellulosic fiber derived from seaweed with therapeutic benefits aerogear FIR polyester for added wellbeing TARGET MARKETS Women s shaping and sculpting denim Young unisex denim for skinny styles Unisex appeal to comfort stretch denim in classic silhouettes Athleisure especially knitted denim for men and women
Supernova ARTIFICIAL THE MOOD A blast of energy hits the denim scene, as an electrified reaction creates an innovative look. From star studded brilliance and luminosity to bright toned and light matte applications, a visual array of surface effects charges up the market. Denim takes on a compact and smooth appeal with contouring power stretch through to comfort stretch from creora spandex/elastane, allowing for the interplay of luster and brilliance to compliment the density of matte tones. From deep black and indigo tones, with a shimmer effect to the artificial approach of bleached cotton, there is a techno appeal to this direction. The brilliance is derived from the yarn content through to the finish. The frisson of this artificial look doesn t just appeal to the brighter side of denim, but also to the intensity of natural fibers as a surreal luminosity appears. Phosphorescent fibers and finishes escalate the look, setting off the super brilliance with the matte intense tones. The interplay of light, both natural and synthetic, hitting the surface creates an exciting direction for denim to take on board. ENERGETIC 3D GLOSS
PRODUCTS creora Black black spandex/elastane for intense dark tones creora Power Fit high power spandex/elastane for sensual shaping creora Fit 2 for 4-way stretch & 360º flexibility CONSIDER Compact mono and bi stretch denim - super lightweight due to hybrid blends Coated denim bring a new gleam to surfaces Use polyester in the filler yarn for a subtle shimmer coming through on the face Update the intensity of bleached cotton in the filler and warp yarn for an artificial white in comfort and power stretch denim 2x1 denim construction compact, soft and lightweight Sateen stretch denim perfect surfaces with patina finish COMPANION FIBERS BCI cotton Mercerized cotton with a natural sheen Lyocell for inherent natural-touch and subtle shimmer MIPAN bright tri-lobal yarns Bright and luminous polyester in hybrid blends with cotton and creora spandex/elastane Phosphorescent yarns and finishes for added luminosity Prints bring a 3D surface effect to perfect surfaces, further enhance with a coating Intense dark tones are enhanced with the inclusion of creora Black spandex/elastane Player with the structures reverse denims in the final garment or offer reversibility - luminous vs. intense matte Distressed finishing is kept to a minimum Detail is applied to the surface through laser finishing Optical appealing both perfect and altered surfaces feature through clever construction and yarn use through to innovative PU coatings TARGET MARKETS Non jeans wear applications denim continues to cross into ready-to-wear and athleisure Comfort stretch increases in the menswear market Fashion denim for the womenswear market Next generation shaping and sculpting denim fabric for all sectors of the women s market