ISSUE 1 - SUMMER 2O16 GODREJ VOLUNTEERING P2O: SUMMER ACTIVITY BIO-OIL: BODY CONFIDENCE CAMPAIGN
Godrej Globe Editor: Donna Rankin Godrej Consumer Products (UK) Ltd, Falcon House, 115-123 Staines Road, Hounslow, Middlesex, TW3 3LL T +44 (O) 2O8 538 125O F +44 (O) 2O8 814 O185 WELCOME TO THE FIRST EDITION OF GODREJ GLOBE! I hope this newsletter will give you more of a sense of who we are, the brands we nurture and an insight into our ways of working. Godrej UK forms part of the Godrej group globally, a fast growing and innovative conglomerate. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. Take a look at our amazing history here www.godrej.com/our-story In our own way we are trying to make a positive impact by creating products of high quality and value that are readily accessible, and perhaps most importantly that delight our consumers! During challenging economic times, as we are experiencing today, this can only be done by partnering with like-minded businesses and through great people at our heart. I hope you enjoy reading this, our first newsletter. Lee Gelderd, Managing Director E marketingdirector@godrejuk.com www.godrejuk.com
Developed by salon professionals, PRO:VOKE is a range of haircare products developed to deliver instant salon results in just one wash. The brand has gone from strength to strength continuing to enjoy double digit annual growth. Here s why PRO:VOKE IS WINNING WITH ITS ONE WASH PROMISE PRO:VOKE LIQUID BLONDE This year we launched our first new sub-range under the PRO:VOKE brand; Liquid Blonde. Using a first to market golden blonde pigment complex, PRO:VOKE Liquid Blonde instantly enhances the warmth and depth of multi-tonal honey blonde hair, ensuring sun-kissed shades maintain their beautiful salon colour for longer. PRO:VOKE Liquid Blonde boasts our market leading, clinically-proven claim of visible results in just one wash! The range consists of four products; a combination of two intensive treatments (for twice a week usage) and two everyday wash and care products, to ensure that your blonde colour is maintained and always looks the very best it can. Every ingredient has been carefully selected to offer key benefits including Tamanu Oil to boost shine and green tea extract for environmental damage protection. The range also contains light reflecting particles that brighten blonde tones and illuminate highlights. PRO:VOKE Touch of Silver has always been known for its exceptional, salon performance products at high street pricing. The Brightening Shampoo remains the hero of the range, delivering visible results in just one wash! Last year, we refreshed the look and feel of the packs and introduced our primer and treatment shots. The primer prepares the hair for treatment by smoothing the hair cuticles, moisturising and detangling the hair to ensure smooth and even distribution of the brightening shampoo pigment. The Intensive Shine Treatment Shots are a weekly treatment to impart intense and brilliant shine. The Intensive Keratin Treatment shots offer intensive rescue and repair for damaged hair. To find out more, visit www.godrejuk.com
As the original expert in once a day sun protection, P2O is the 4th largest branded sun care range in the UK market.* To educate consumers on the importance of staying safe in the sun, we ve launched our new communication platform, which is readily encapsulated by the new strapline: P2O, THE LOGICAL CHOICE IN SUN PROTECTION The new creative quite simply puts the brand at the heart of the messaging. With P2O being a straightforward and no nonsense brand, the creative highlights the three key product benefits of 1O hours sun protection, top rated water resistance and a transparent and non-greasy formula. *IRI HBA sales 52 w/e 5th July 2O15
HERE S HOW WE RE SUPPORTING THE BRAND THIS SUMMER... ADVERTISING CAMPAIGN P2O s 1 million advertising campaign comprises both TV and press. The new 2O second TV ad campaign ran during May July on ITV1 and ITV digital channels. The press campaign runs throughout the summer leading in travel, weekend supplements and health titles, such as You magazine (Mail on Sunday), Conde Nast Traveller and Men s Health. DESTINATIONS HOLIDAY & TRAVEL SHOW Yet again we've been wheeling out the trusty P2O sampling bike to wish a happy and sun-safe holiday to various travel show visitors. THE LONGEST DAY OF THE YEAR We ve taken to owning this day as our way of engaging with the public and making sure they re aware of sun safety throughout the summer. This year, we were at Kings Cross station where we educated and sampled P2O to over 4,OOO commuters. NEW MULTI-ANGLE CONTINUOUS SPRAYS IN SPF2O & 3O This new technology makes applying P2O even easier and more convenient, particularly when trying to apply it to hard to reach places. For further information please contact marketingdirector@godrejuk.com SPONSORSHIPS & BRAND AMBASSADORS We re now into our 4th year as the official supplier of sun protection to British Triathlon. We provide P2O to the tri and para-triathletes to ensure they re safe in the sun whether training or competing. Come rain or shine we re there at events such as the British Championships in Liverpool, or the Windsor Duathlon, where we can educate on sun safety. Triathlon team GB state: Our athletes spend hours outside every day, whether swimming, cycling, running or just relaxing. It s essential that our athletes protect themselves from the sun whilst training and competing, and P2O s water resistant once a day formula makes it the perfect aid to keep our athletes safe whilst outdoors. RNLI For the 2nd year running we ve been providing P2O during the summer months to 1,OOO volunteer lifeguards from the Royal National Lifeboat Institutes across 2OO beaches nationwide. So if you ve ever wondered who protects the lifeguards whilst they re exposed to the sun protecting us, it s P2O.
A new survey of teenagers across the UK reveals they worry more about their bodies than their grades. The new survey conducted by Bio-Oil also highlights that skin and body worries are preventing one in ten from contributing in class, they re stopping 15% from taking part in PE classes and they re making 13% not want to go to school at all. Further survey insights show that over a quarter of teens have been bullied about the way they look. MY BODY PHILOSOPHY However, it s not just teenagers who suffer skin and body worries. The survey also reveals that our body confidence dips further as we get older. Only a mere 7% of women would describe themselves as beautiful and body confidence issues mean that 55% hate having their picture taken and almost half of women feel they can t wear the clothes they want to. With skin and body confidence at an all-time low, we launched our latest Bio-Oil body philosophy campaign. Our mission: to inspire a life-time of body confidence, starting in schools and inspiring women of all ages. We asked our consumers to share their body philosophies through our social sites and encouraged them to discuss, support and inform each other on how to tackle their skin concerns. Astoundingly, even to us, over 14,OOO philosophies were posted, tweeted and re-tweeted. Bio-Oil also teamed up with the charity Body Gossip. Body Gossip is a small charity that uses arts and education to empower young people to be the best version of themselves. Bio-Oil funded Body Gossip to deliver Body Confidence Performance Projects in schools across the country. These Performance Projects were creative sessions designed to explore body confidence using the body philosophies shared via the arts and drama. Bio-Oil is the UK s best-selling* skincare treatment for scars, stretch marks and uneven skin tone. We are proud to support women of all ages and encourage body confidence. *IRI HBA / OTC, 52 w/e 19 Mar 16
Soft & Gentle, the experts in women s personal care are proud to introduce a NEW ph balanced intimate wash and care range. SOFT & GENTLE LAUNCH INTO FEMININE HYGIENE Steeped in insight from speaking to women about their personal care needs, this discreet and delicate feminine care collection has been developed with multi-use benefits and is enriched with our signature prebiotic complex which protects the skin s natural flora. The soothing ingredients and cleansing extracts found in all products help reduce any skin discomfort, whilst the delicate allergen-free scent offers all day freshness. Gentle enough for even the most sensitive skin, this gynaecologist approved and dermatologically tested range is ph balanced for optimal intimate skin health and is ideal for everyday use. This beautiful, feminine collection is formed of three expertly formulated products with discreet packaging, sophisticated enough to carry in a shopping basket or display on the bathroom shelf without any embarrassment. The range includes a 2 in 1 Shower & Shave Mousse, Daily Shower Wash and Fragranced Spray with wipes available from November 2O16. For more information please visit www.godrejuk.com
GODREJ VOLUNTEERING This June two employees from Godrej UK volunteered at a refugee camp in Greece, at the border with Macedonia, along with seven other volunteers from Indigo Volunteering. They split their time between two camps; Nea Kavala, Idomeni which is currently home to nearly 4OOO refugees and SK Market, Kalahorie, a new camp set up only a few weeks ago, housing around 4OO men, women and children. The majority of people in the camps were Syrian or Iraqi refugees fleeing conflict and devastation in their own countries. Many of them explained they had paid smugglers to leave their countries and travelled the dangerous road to Europe, leaving behind all their worldly belongings to seek asylum. Each person had their own heart-wrenching story of suffering and despair. Some were travelling as orphans, some with injury and many with memories of loved ones left behind or lost to conflict. Meeting families with their own traumatic experiences of why they were torn from their homes and loved ones has been eye opening, emotional, challenging and heart breaking said Sarah Selwood, PA to the Directors. Staff from Godrej UK donated games, colouring books, sun hats and glasses to the cause. The job of the volunteers included teaching the adults and children in the make-shift school, assisting in sanitary practices and playing with the children. Sarah commented it s amazing how colouring is the universal language of happiness, and we spent many hours colouring! Harriet Walsh, National Account Manager, said: It was an absolute privilege for us to have been welcomed into so many people's lives in these refugee camps, sharing our time with these amazing, brave people. Lots of the people we met were either in education or have left good jobs and homes to live in a tent. It is so shocking! EMOTIONAL, CHALLENGING AND HEART BREAKING For more information on volunteering projects, visit www.indigovolunteers.org WELCOME BABY AMELIA > This baby was born three days before Sarah and Harriet arrived. The family had no food, clothes, bed, nappies, bottles, toys or blankets to care for their newborn. Godrej were able to supply some of the items the new baby needed. Her parents were so overwhelmed by the aid (which they called gifts) they asked if Harriet would do the honour of naming their daughter. Please meet baby Amelia, born 15.O6.16.