McGAN S Ooty School of Fashion & Design PROSPECTUS 2016 www.mcgansfashiondesign.com
CONTENT 03 Message from the Director 04 05 06 07 The School Vision & Mission Affiliations Strategic Alliances 08 10 13 14 15 The Courses Admission Guidelines Infrastructure & Facilities Hostel Facility Why Choose McGAN S? 02
Message from the ADVISOR I am extremely happy to note that McGAN s Ooty School of Fashion & Design() has been successfully launched. With its unique courses such as B.Des. & M.Des. I am confident that will cater to the increasing needs of the fashion industry globally. is making strides on the lines of McGAN s Ooty School of Architecture which has been thriving in the campus with its 9 year of academic excellence. The visionary approach of McGAN s Ooty School of Fashion and Design is to make the School a globally recognized one. It is certain that the efforts in networking the top fashion schools around the world, sourcing the best talented faculty team, making available the State of Art infrastructure, associating with National Institute of Fashion Technology (NIFT) for academic support and with the industry networking for internship and placement will yield synergetic effect and make the McGAN S a school of excellence in fashion education, at par with the best Institutes in India and abroad. One of the prime objectives of McGAN S is to prepare its students to meet the highest requirement of the fashion industry and to remain competitive. I wish the students of B.Des and M.Des for success in all their endeavours. Dr. S. Devadoss Former Director National Institute of Fashion Technology ( NIFT ) 03
THE SCHOOL Producing Global Fashion Professionals McGAN S Ooty School of Fashion & Design () is a unique school in Fashion Education; a launch pad in careers in international fashion; a school which encourages and promotes innovative designs and creative Fashion Management professional including Fashion Marketing and Merchandising, Fashion Retailing etc. strives to impart necessary skills and knowledge to the students to enable them to face the emerging challenges in the Fashion industry. The strength of McGan s is its dynamic curriculum and dedicated team of faculty with the domain expertise facilitating the development of Global perspective and relevant knowledge. safe and secure environment for students. As the student starts the fascinating journey of discovery, education and self-improvement, will realize that McGAN S Ooty School of Fashion and Design will be a better place than any other. McGAN S Ooty School of Fashion & Design () is promoted by McGAN S Ooty School of Architecture (MOSA), Ooty a premier institution in Architecture education located in the Queen of Hills, The Nilgiris. McGAN S Ooty School of Fashion and Design is a residential institute having provision in the hostel to accommodate all the students requiring accommodation. Studying away from home opens up a world of exciting learning possibilities, more so in a place as beautiful as Ooty. This cosmopolitan town offers a range of cultural diversity to enrich the learning experience. McGAN S provides a 04
VISION & MISSION Vision To be an internationally accredited institute in Fashion Education and Research with focus in Academic Excellence and Human Values and laying emphasis on disseminating skill and knowledge for developing innovative Designers and creative Business Leaders. Mission McGAN S is committed to prepare its students for professional excellence in Fashion & Design through rigorous professional programmes, hands on experience, learning and innovative alliances. The premier Fashion Institute in Ooty, McGAN S emphasises on Creativity, Career Focus with a Global Perspective and prepares its students to be Professionally Competitive, Ethical, and remain relevant to the Community at large. 05
Affiliations Academic Support from NIFT Strategic Alliances with World leaders Industry Interactive Academic Support from NIFT National Institute of Fashion Technology (NIFT) National Institute of Fashion Technology (NIFT) is the premier institute in the field of fashion education in the country. It is a world class fashion institute doing yeoman services to the country for the past 25 years. Started as a single campus in 1986, today NIFT has 15 campuses across the country. Considering the services NIFT rendered and its relavance and significance to the country in general and the fashion industry in particular the Parliament enacted an Act- National Institute of Fashion Technology Act, 2006 granting the institute more autonomy in academic and research areas. It has become a statutory institute. In order to provide the best input to the students and to become a centre of excellence, McGAN S Ooty School of Fashion and Design() has entered into a Memorandum of Understanding(MoU) with NIFT for : Developing the faculty members to develop course curriculum and syllabus Conducting Training of Trainers Assisting in conducting examination, evaluation, jury etc. for the courses offered in McGAN S Ooty School of Fashion and Design(). The Copyright The course curriculum and syllabus are developed by the faculty of McGAN s with the support and guidance of National Institute of Fashion Technology as per the Memorandum of Understanding executed. The copyright of the Syllabus, Course Content, Course Structure, Course Curriculum, Evaluation and Assessment Methodology will remain with McGan s Ooty School of Fashion & Design. Believe nothing, no matter where you read it, or who said it, no matter if I have said it, unless it agrees with your own reason and your own common sense. - Gautama Buddha 06
Strategic Alliances with World Leaders Adapting the best practices Academic strategy Alliance with International institutes University Affiliation Industry Networking The prime objective of is to produce professionals equipped with necessary skill and knowledge coupled with humanistic approach to uphold professional ethos and values. In pursuit of achieving this objective strives to provide the best input in the fashion education through strategic alliance with the best institutes in India and abroad. The academic strategy would involve adopting the best practices being followed in similar institutes in terms of curriculum development, faculty development, pedagogy etc. to bring the latest and contemporary knowledge in fashion and design fields to make the students of to remain competitive and have edge over others in trerms of knowledge skill and ultimately the career. University Affiliation: McGAN S Ooty School of Fashion and Design has been affiliated to the Tamil Nadu Music and Fine Arts University, Govt. of Tamil Nadu, Chennai, recognized by University Grants Commission(UGC). Alliance with International institutes Fashion today changes rapidly. Fashion education should therefore keep in pace with the fast changing fashion industry globally. This is possible only through connectivity and networking with the world class institutes which offers fashion education. Efforts are being made to enter into Memorandums of Understanding to have alliance with the world reputed institutes in UK, USA etc for students exchange, faculty exchange, faculty development, students internship etc, in an effort to make the students of to have global perspectives and to keep abreast of the changes and trends taking place around the world. Industry Networking Industry interface plays a vital role in disseminating information. In McGAN s the students will have constant interface with the fashion industry to keep abreast of the developments taking place in the industry. All Knowledge that the world has ever received comes from the mind; the infinite library of the universe is in our own mind. - Swami Vivekananda The industry advisory committee comprising the CEO s of reputed garments manufacturing companies, textile manufacturers, exporters and eminent fashion designers will support the endeavors of the students and Faculties. This committee shall provide necessary inputs and advise to McGAN s to enrich the curriculum and the pedagogy relevant to the industry. The committee will also help the students for Industry visits, internships, placements etc. 07
THE COURSES UG Courses(4 Year Duration) Viz. Bachelor of Design (B.Des) - Fashion Design Bachelor of Design (B.Des) - Fashion Communication Bachelor of Design (B.Des) - Textile Design PG Courses( 2 Year Duration ) Viz. Master of Design (M.Des) - Fashion Retail Management Master of Design (M.Des) - Fashion Marketing & Merchandising McGan s Ooty School of Fashion and Design () offers the below mentioned Under Graduate courses for the academic year 2016-17. Bachelor of Design (B. Des) Fashion Design Bachelor of Design (B.Des) - Fashion Communication Bachelor of Design (B.Des) - Textile Design The Fashion Design course prepares the students to meet the highest requirements of fashion industry and articulate their own vision through the design collection they make. Emphasising conceptual rigor coupled with high technical skill, the course guides through each stage of the design process namely from concept to beautifully design garments. On gaining exposure in the industry by internship in the 3rd year, the students of the Fashion Design engage in Design Collection which would be the culmination of their 4 year rigorous Design Education. B.Des. Fashion Communication is a unique under graduate course which aims to equip the students the necessary skill and knowledge to get a wide range of career options. The course enables the students to develop communication skills through modules in journalistic writing, event management, PR, photography, styling and trend forecasting. With the academic inputs the students develop and hone up their analytical skills, create visionary concepts and refine their understanding of channel promotion and communication for fashion and lifestyle brands. The textile design course offers a unique opportunity and experience in exploring and developing special skills in weaving, knitting, printing, dying, embroidery etc.. The course also makes the students to learn hand-crafted and digital techniques using softwares like Nedgraphics. The Textile Design program provides ample opportunity to the students to participate in live industry projects to get first hand experience. The focus would be to add value to the fabric in terms of design. The students during the course of study undergo internship and graduation project in the industry in the real time situations and master textile designing. 08
Post Graduate Courses ( 2 Year Duration ) Master of Design (M.Des) - Fashion Retail Management Master of Design (M.Des) - Fashion Marketing & Merchandising Master of Design (M.Des) - Fashion Retail Management Post Graduate Programme in Fashion Retail Management aims at giving a deep insight into the principles of fashion marketing, retail buying & merchandising including basic knowledge in fashion apparels. The programme enables the student to understand the concept of visual merchandising and lays emphasis on Customer Relationship Management (CRM), Supply Chain Management, Brand Management, Sales Management. etc. The fashion retail management program covers the whole gamut of retail business. The programme prepares the students to make sound business decisions and provide leadership. Career Options M.Des fashion retail Management students inculcate in professional skills and retail expertise, they qualify for careers in fashion industries. Retail is a highly dynamic and fast-moving industry in general and fashion retailing in particular and the graduates who are passionate about fashion with strong business acumen, specialist management expertise and a creative approach to retail are in high demand. Master of Design (M.Des) - Fashion Marketing & Merchandising The Post Graduate Programme in Fashion Marketing & Merchandising (M.Des) aims to develop managerial skills in fashion marketing and merchandising best suited to the requirements of the export and fashion retail sectors. Students are exposed to creative merchandising/marketing, innovative fashion management practices, fashion forecasting and trends and business practices through field visits and industry internships. The programme inculcates in the students the right attitude to be part of the middle management of any growing organisation. This M.Des. course focuses into creative trend-setting strategies and shrewd business practices. This highly competitive sector requires specialized skills and knowledge related to fashion products, consumer behaviour, fashion markets and global industry trends. Fundamental to this knowledge is a cross-cultural understanding of the retailer s role in channelling products from designers to producers and on to customers in today s globalized fashion markets. The students are taken to flagship fashion stores, local fashion designer houses, retail outlets etc, to have personal experience, analyze and evaluate the role and function of day-today industry professionals working and succeeding in the business. In short, this course provides the specialised knowledge in fashion merchandising and marketing. 09
ADMISSION Guidelines UNDER GRADUATE PROGRAMME B.Des - Fashion Design B.Des - Fashion Communication B.Des - Textile Design WHO CAN APPLY? Candidates for admission to the First Semester of Eight Semester B.Des., shall be required to have passed the : Higher Secondary Examination of (10+2) pattern of examination (or) have passed in 3 year Diploma (10+3) recognized by the Central / State Government Examination (or) any other Examination of any University / Authority accepted by the Syndicate of the affiliating University as equivalent thereto. NOTE The students studying in 12th Standard in the current academic year can also apply. In case of their selection, they shall produce the original certificates in proof of having been passed the prescribed qualification at the time of admission. ENTRANCE TEST Admission to UG Programmes of will be made through all India Entrance Test in 3 cycles. The first cycle will be conducted in Feb. 2016 and the 2nd & 3rd cycle test will be conducted April/May 2016. The dates will be notified in the website. The candidates can appear for online general ability test (Computer Based Test) on the prescribed dates according to their convenience on their own. HOW TO APPEAR FOR ONLINE ENTRANCE TEST : The candidates who have registered for B.Des. shall login using your mobile no and date of birth to appear online entrance test. The Entrance Test comprises 2 tests viz., i) General Ability Test (GAT) - 100 Marks - Computer based objective type Test. ii) Creative Ability Test (CAT) - 100 Marks - Paper based Test. The Short listed candidates from the online test will be called for creative ability test ( paper based test ) and personal interview to be conducted in chennai in the month of April/May 2016. SYLLABUS : GENERAL ABILITY TEST (GAT) : It is designed to test the general ability of the candidates. The questions will be at Higher secondary level covering the following areas. There will be no negative marks. QUANTITATIVE : Addition, Multiplication, Division, Fraction and Percentage. COMMUNICATION : - Synonyms, Antonyms, Singular, Plural, Idioms and Phrases. English Comprehension (To comprehend a situation from a given passage and testing the basic English language) GENERAL KNOWLEDGE AND CURRENT AFFAIRS : - To test the candidate s General Knowledge and Current Affairs. CREATIVE ABILITY TEST (CAT) : This test is to assess the overall creative ability of the candidates. The intuition skill, the observation skill, creative and innovative use of color, illustration skill, innovative conceptualization and design skill are judged PERSONAL INTERVIEW The short listed candidate will be invited for personal interview. The Personal interview will cover broadly the general attitude, the communication ability, personal etiquette, aptitude and orientation of the candidates towards the subject. 10
IMPORTANT INFORMATION It is assumed that the candidates appearing for the Online Entrance Test has a basic working knowledge in computer and internet. Please don t forget to visit our website regularly to keep up with the Test announcements and updates on this. The Entrance Test Fee will not be refunded under any circumstances. A confirmation mail will be sent to the email address of the applicant on registration. FEES RESERVATION: Reservation of seats will be given as per Government policy HOW TO APPLY The Application for B.Des courses should be submitted through online method which is designed very convenient to the applicant. Apply Online : http://www.mcgansfashiondesign.com/exam/ Registration_Form.php IMPORTANT DATES # Date Details 1 18/01/2016 To 20/02/2016 Online Registration Starts 2 15/02/2016 To 20/02/2016 Online Entrance Test (First Cycle) 3 April/May 2016 Online Entrance Test (2nd & 3rd Cycle) 4 May/June 2016 Creative Ability Test (Paper Based) 5 June 2016 Uploading the selection list Registration and Entrance Test Fees : Rs.500 ( for SC/ST Rs.300 ) Payable Online (Non-Refundable). 11
ADMISSION Guidelines Post Graduate Programme Eligibility M.Des (Fashion Retail Management) - Any Degree M.Des (Fashion Marketing & Merchandising) - Any Degree Method of Selection - Personal Interview - Group Discussion ( No Entrance Test ) Important Dates Last date for Filing Online Registration 18/01/2016 Personal Interview & GD Apl/May 16 Uploading the selection list 10-08-2015 Personal Interview The personal interview shall broadly cover: The Aptitude and Career Orientation - Academic and Co-Curricular Achievements - Communication Ability - Attitude and Personal Etiquette. Group Discussion The Group Discussion would be approximately 10 to 15 minutes on a given case. A panel of experts will judge the candidates on various parameters Viz. Communication Effectiveness - Leadership Qualities - Interpersonal Skills -Ability to generate Alternate Solutions - Problem Solving Approach- Understanding of the Case, accommodating others view points etc. HOW TO APPLY The Application for M.Des courses should be submitted through online method which is designed very convenient to you. Apply Online - http://www.mcgansfashiondesign.com/exam/registration_form.php Important Informations a. The candidates are advised to visit our website regularly for update PI & GD announcements. c. Reservation: Reservation of seats will be given as per Government policy d. Date, Time and Venue for Personal Interview will be announced later. 12
Infrastructure & Facilities Providing State-of-Art Facilities Academic Infrastructure McGAN S Ooty School of Fashion & Design has the State-of-Art infrastructure in terms of Excellent Library, Well Equipped Class Rooms, Studios, Computer Labs, Machine Labs, Pattern Making Labs etc. to pursue the Fashion and Design Courses. The Learning Resource Centre (LRC) provides access to various information resources such as latest Text Books, Magazines, Journals CDs, EBooks, E-Journals and Databases etc. It also offers Reference Services, Research support, Circulation Services, Databases Training Support, User Guidance Service, Photocopy Service, Course Support, Online Catalogue Service etc. The LRC also provides necessary infrastructure to collate and selectively disseminate service through its in-house Info-products such as Course guide, Global Watch, Case Data Bank, Article Alert, CD- Watch, Placement Guide and Current Awareness Service by providing new arrivals of books, TOC Service, and newly Published Reports. The LRC is fully Wifi-enabled. Ooty, The Nilgiris is probably the most exciting study location best suited for the design student, and the campus is in the very best placed around it. Sports - Recreation - Cafeteria Fresh, Hygienic and Healthy Food (Vegetarian and Non-Vegetarian) is served in the Mess on campus. Additionally a Cafeteria is available, which provides wide variety of cuisine at subsidized rates till late hours and its friendly serene atmosphere makes the Cafeteria an ideal place for students to relax and interact with their peers. Education is incomplete without sports. Participating in sports improves the self-confidence of the students. Physical work- outs & Exercises are good for health. For a complete education it is necessary to develop both mind and body The things one learns from sports setting goals, being part of a team, confidence that s invaluable. It s not about trophies and ribbons. The students get trained with Games Variations to enhance their competency abilities and for developing their Physical Strength. To boost up their Mental Abilities, the Students are taught Yoga and Meditation Practice. Stand up, be bold, be strong. Take the whole responsibility on your own shoulders, & know that you are the creator of your own destiny. All the strength and succor you want are within yourselves. - Swami Vivekananda 13
HOSTEL Facility Living away from home is a Residential Institution. All students admitted will get hostel facility on request. Separate hostel facility is provided for boys and girls. The residents in the hostel are served with both Veg. and Non Veg. dishes prepared in a most hygienic environment. Living on-campus means the student can study and live in fully-equipped, student-focused accommodation. Studying away from home opens up a world of exciting learning opportunities, more so in a place as beautiful as Ooty. provides safe and secure environment for students to stay. Living in the hostel ensures a conducive environment to study, and exciting social opportunities for those looking forward to make new friends. hostel is not only a home-from-home for local students, but for students from all corners of the country and world. Facilities Hot Water Supply Power Laundry UV Purified Drinking Water Cafeteria Wi-Fi Internet Facility Playground Power Gym Art Studio Workshop Stationary Store Medical Assistance Doctor on Call Professional Security Transportation Facility CCTV Indoor & Outdoor Games Though provides hundred percent accommodation for those who are in need of hostel facility, allows students to stay outside with the consent of their parents/local guardians. The students who desire for hostel facility shall make a request to the Principal of with their parents concurrence. The hostel and food charges will be on actual basis. Happiness is when what you think, what you say, and what you do are in harmony. - Mahatma Gandhi 14
WHY CHOOSE McGAN S? Dynamic Curriculum Committed Faculty Hands on Training Industry Network Internship Facilities Facilitating Placements The Successes of any professional educational institute depends on the success rate of placement of its graduates. The higher rate of placement is possible only when the course remain relevant and significant to the industry. This is possible only when the curriculum remains relevant to the industry. through an MoU with NIFT makes the curriculum dynamic, vibrant and significant. The pedagogy and evaluation system make the course to remain significant and pragmatic. The faculty plays an important role in shaping the students and preparing them for taking up leadership positions in the industry. The has committed and dedicated faculty team. Industry interface plays a vital role in disseminating information. has made initiatives to have constant interface with the fashion industry to enable the students and faculty to keep abreast of the developments in the industry. The Curriculum of is dynamic and relevant to the industrial need. Periodic review makes the curriculum more vibrant, relevant and significant. has a team of faculty with dedication and domain expertise. They keep closer interaction with fashion industry to update the students in class rooms. The students get more hands on training(about 70%) in the laboratories and studios to hone their skill. The networking with the fashion industry enable the students to get internship and placement hassle free. The is located in a strategic place with several industry thriving in its vicinity. The proximity to the industry will enable them to acquire necessary skill and knowledge in understanding the nuances of the industry and help them to get appropriate placement. Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs 15
McGAN S Ooty School of Fashion & Design PROSPECTUS 2016 Campus : McGAN S Ooty School of Fashion & Design Summer House, Ooty-643 001, The Nilgiris, Tamil Nadu. Phone: 0423-2225970-99 (30 lines) Fax : 0423-2225970 www.mcgansfashiondesign.com Administrative Office : McGAN S Ooty School of Fashion & Design 23, Lazarus Church Road, R.A.Puram, Chennai-600 028, Tamil Nadu. Phone : 044-42051639 Mobile : 9500118833, 7092100011