L Oreal Restage Dec. 2016
L Oreal EverPure New Item Strategy FORMULA FRAGRANCES elevated with unique sensorial fragrance per module ELEVATED CLAIMS no animal testing, vegan, paraben-free, no gluten, etc. COLOR GENTLE across all formulas now have UV filter in formulas to help for color protection plus testing for anti-fade claim across all (not just EverPure module) INGREDIENTS focus on star ingredients across all formulas tied to each benefit with addition of key ingredients to create stronger skus(i.e. MarulaOil in EverSleek) PACKAGING NATURAL BOTANICAL on front of packaging with addition of color and larger prominence PROMINENT, SIMPLER BRANDING with larger metallic background PRICE INCREASE Shampoo and Conditioner: SRP: $7.99; EDLP: $6.99 Treatments: SRP: $9.99; EDLP: $8.99 Effective Date: First Shipment of NEW EXIT STRATEGY; HARD LAUNCH Sell down on old items and transition to new subs Targeting to be out of stock on old by 12/28
L Oreal EverPure Restage OLD IDI# OLD UPC NEW IDI # NEW UPC Item Description Old Size NEW SIZE 787345 7124915551 397083 71249341247 Hair Expertise: EverPure Moisture Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 787221 7124915550 395579 71249341254 Hair Expertise: EverPure Moisture Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 1H17 NEW 396771 71249343432 Hair Expertise: EverFresh Anti-Dandruff Shampoo 8.5 Fluid Ounce 787272 7124915546 395951 71249341278 Hair Expertise: EverPure Volume Conditioner 8.5 Fluid Ounce TBD 1H17 NEW 395048 71249343449 Hair Expertise: EverFresh Anti-Dandruff Conditioner 8.5 Fluid Ounce 694770 7124921801 395218 71249341391 Hair Expertise: EverCreme Deep Nourish Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 694746 7124921800 396982 71249341384 Hair Expertise: EverCreme Deep Nourish Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 787337 7124915549 396990 71249341308 Hair Expertise: EverSleek Frizz Defy Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 441333 7124924279 395706 71249341339 Hair Expertise: EverStrong Thickening Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 787256 7124915548 395412 71249341315 Hair Expertise: EverSleek Frizz Defy Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 787205 7124915547 397148 71249341261 Hair Expertise: EverPure Volume Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 447080 7124924391 395171 71249341414 Hair Expertise: EverCurl Hydracharge Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 641405 7124929215 395153 71249341445 Hair Expertise: EverPure Blonde Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 441325 7124924278 397131 71249341322 Hair Expertise: EverStrong Thickening Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 181961 7124931574 397091 71249341360 Hair Expertise: EverPure Repair Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 447072 7124924390 396850 71249341407 Hair Expertise: EverCurl Hydracharge Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 642312 7124929133 396796 71249341421 Hair Expertise: EverPure Blonde Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce N/A 7124931577 397385 71249341070 EverPure Repairing Balm 8.5 Fluid Ounce 8.5 Fluid Ounce NEW 397350 71249341063 EverCreme Renourishing Butter 8.5 Fluid Ounce 181978 7124931575 395692 71249341377 Hair Expertise: EverPure Repair Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce NEW 394394 71249341124 EverPure 10-In-1 Elixir TBD 447171 7124924394 397458 71249343753 EverCurl Sculpt & Hold Cream Gel 5 Fluid Ounce 5 Fluid Ounce 1H17 NEW 397334 71249341087 EverFresh AntiDandruff Micro-Exfoliating Scrub 8.5 Fluid Ounce NEW 394416 71249341094 EverSleek Frizz Down Oil-In Serum TBD 641391 7124929138 397393 71249343746 EverPure Blonde Shade Reviving Treatment 4.2 Fluid Ounce 4.2 Fluid Ounce 339504 7124919769 397008 71249341346 Hair Expertise: EverSleek Keratin Care Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce 339571 7124919770 395420 71249341353 Hair Expertise: EverSleek Keratin Care Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce NEW 394777 71249341100 EverStrong Repair Break-Less Lotion TBD 182079 7124930934 182079 71249309346 EverPure Cleansing Balm 16.9 Fluid Ounce 16.9 Fluid Ounce
Garnier New Item Strategy New paraben-free formulas with active fruit proteins for strong, more resilient, shinier hair. New modules that are silicone-free & sulfate-free New, modern consumer preferred packaging New integrated marketing campaign Ecofriendly packaging and ability to upcycle through Terracyle partnership NEW PACKAGING AND SIZES 12.5 oz and 22 oz Shampoo, 12 oz and 21oz Conditioner PRICE INCREASES Personal size SRP: $4.29 Family size SRP: $6.99 EXIT STRATEGY; HARD LAUNCH Sell down on old items and transition to new subs Targeting to be out of stock on old by 12/28
Garnier Restage Deleted IDI # Deleted Item GTIN NEW IDI # NEW UPC Deleted Item Description New Size 131849 603084230631 411191 60308449142 Color Shield Conditioner : Color Shield Restage Condition 12oz 131873 603084230624 412211 60308449141 Color Shield Shampoo : Color Shield Restage Shampoo 12.5oz N/A 603084230648 413143 60308449145 Color Shield Shampoo Fam Sz : Color Shield Restage Shampoo F 22oz 565326 603084267446 412244 60308449180 Garnier Fructis 2in1 Normal Shmp : Daily Care 2 In 1 Shampoo & Co 12.5oz N/A 603084267583 413240 60308449182 Normal 2 In 1 Family Size : Daily Care 2-in-1 Shampoo & Co 22oz 109363 603084411818 411231 60308449097 Damage Eraser : Damage Eraser Conditioner 13oz 12oz N/A 603084411993 412058 60308449101 Damage Eraser : Damage Eraser Conditionr 25oz 21oz 109241 603084411801 412252 60308449096 Damage Eraser : Damage Eraser Shampoo 13oz 12.5oz N/A 603084411986 413275 60308449100 Damage Eraser : Damage Eraser Shampoo 25oz 22oz 638498 603084433926 411302 60308449163 Full & Plush Conditioner 13 Fl Oz : Full & Plush Cond 13fl Oz 12oz N/A 603084434404 412066 60308449167 Full & Plush Conditioner 25.4 : Full & Plush Cond 25.4fl Oz 21oz 638439 603084433919 412260 60308449162 Full & Plush Shampoo 13 Fl Oz : Full & Plush Shampoo 13 Fl Oz 12.5oz N/A 603084434398 413348 60308449166 Full & Plush Shampoo 25.4 : Full & Plush Shampoo 25.4fl Oz 22oz 181919 603084468577 412430 60308449185 Grow Strong 2-in-1 13floz : Grow Strong 2-in-1 13oz 12.5oz N/A 603084468584 413364 60308449188 Grow Strong 2-in-1 25.4floz : Grow Strong 2-in-1 25.4oz 22oz 181196 603084463183 411371 60308449184 Grow Strong Conditioner 13floz : Grow Strong Conditioner 13oz 12oz N/A 603084463190 412082 60308449187 Grow Strong Conditioner 25.4floz : Grow Strong Conditioner 25.4oz 21oz 181951 603084463169 412678 60308449183 Grow Strong Shampoo 13 Floz : Grow Strong Shampoo 13oz 12.5oz N/A 603084463176 413380 60308449186 Grow Strong Shampoo 25.4floz : Grow Strong Shampoo 25.4oz 22oz 389560 603084249657 411442 60308449171 Pure Clean Conditioner : Pure Clean Conditioner 12oz 389552 603084249640 412996 60308449170 Pure Clean Shampoo : Pure Clean Shampoo 12.5oz 564648 603084267552 412155 60308449130 Fructis Family Size Slk_shn Cndt : Sleek & Shine Conditioner Family 21oz 563651 603084267415 411817 60308449126 Fructis Sleek/shine Conditioner : Sleek & Shine Conditioner 12oz 564508 603084267545 413461 60308449129 Fructis Family Size Slk_shn Sham : Sleek & Shine Shampoo Family S 22oz 567345 603084267408 413003 60308449125 Fructis Sleek/shine Shampoo : Sleek & Shine Shampoo 12.5oz N/A 603084433964 412181 60308449140 Sleek Conditioner 25.4 Fl Oz : S&s Brazilian Smooth Cnd25.4oz 21oz 638501 603084433940 411833 60308449136 Ss Brazilian Smth Cond 13floz : S&s Brazilian Smooth Cnd 13oz 12oz N/A 603084433957 413501 60308449139 Sleek Shampoo 25.4 Fl Oz : S&s Brazilian Smooth Shp25.4oz 22oz 638447 603084433933 413011 60308449135 Ss Brazilian Smth Shp 13floz : S&s Brazilian Smth Shp 13fl Oz 12.5oz 109223 603084414499 419729 60308449194 Garnier Marvelous Oils : Deep Nourish- Dry Damaged Hair 5.1oz 280984 603084215119 411841 60308449152 Fructis Triple Nutrition Conditionr : Triple Nutrition 13oz Conditio 12oz N/A 603084215133 412201 60308449157 Fructis Triple Nutrition Family Cnd : Triple Nutrition Family Condit 21oz N/A 603084215126 413518 60308449155 Fructis Triple Nutrition Family Shp : Triple Nutrition Family Shampoo 22oz 280852 603084215102 413097 60308449151 Fructis Triple Nutrition Shampoo : Triple Nutrition 13oz Shampoo 12.5oz