The way we do business North America Rhodia Inc. 8 Cedar Brook Drive Cranbury, NJ 08512 USA Phone: +1-888-776-7337 Phone: +1-609-860-4000 Fax: +1-609-860-0463 Europe Rhodia Novecare 40, rue de la Haie-Coq F-93306 Aubervilliers Cedex France Phone: +33 (0) 1 53 56 50 00 Fax: +33 (0) 1 53 56 53 90 rhodia-hpc@eu.rhodia.com Asia Pacific Rhodia Asia Pacific Pte. Ltd. 438B Alexandra Road #02-09/12 Alexandra Technopark Singapore 119968 Phone: +65-6291 1921 Fax: +65-6394 3376 Latin America Rhodia Novecare Centro Empresarial Avenida Maria Coelho Aguiar, 215, Bloco B-1º Andar Cep: 05804-902 São Paulo-SP Brazil Phone: + 55 11 3741-7637 Fax: +55 11 3741-8378 www.rhodia.com > Responsible Care is the chemical industry s voluntary continuous improvement initiative to promote safe handling of products. (1987) > The UN s Global Compact aims to ensure that heads of companies promote and uphold 10 universal principles concerning human rights, working conditions, respect for the environment and anti-corruption. (2003) > The International Federation of Chemical, Energy, Mine and general workers unions. (2005) Rhodia puts into practice a sustainable development policy called Rhodia Way because we are convinced our future is dependent upon the responsible way in which we conduct our current activities a way that reflects our commitments to each of our stakeholders. Rhodia Way encompasses three interlinked, equally important spheres: the Environment Sphere, the People Sphere and the Economic Sphere. Based on a framework of responsibilities, Rhodia Way allows Rhodia sites and businesses to conduct self-assessments of their practices and establish action plans that promote continuous progress. At Rhodia, the way we do business creates sustainable value for all of our stakeholders through our innovation and partnerships. Dow Jones Sustainability Indexes Member 2008/09 > The Dow Jones Sustainability Index (DJSI World), the front-ranking, non-financial global index of the most efficient companies in the area of social and environmental responsibility. Rhodia is one of the nine global chemical company members of DJSI. (2008) > Rhodia Novecare has achieved world-wide ISO-9001 Quality Management System Multi-Site Certification. (2008) While the information herein is believed to be reliable, we do not guarantee its accuracy. Purchasers are urged to make their own tests with materials described herein. Various patents owned by Rhodia or others may be pertinent to their use and to compositions containing them. Nothing contained herein is intended as a recommendation to use our products so as to infringe any patent. We assume no liability for customer s violation of patent to other rights. The customer should make his/her own patent investigation relative to the proposed use and where a patent would be violated, the customer should secure a license from the patent owner. Obviously, each formulator should evaluate his/her products to determine strength, character, performance and safety. Federal, state and local laws and applicable regulations should be consulted. All the names mentioned are trademarks of Rhodia, its subsidiaries or affiliates. RHODIA PERSONAL CARE - 04/09 - Photos: Rhodia - Getty Images - DiLeo Graphic Design, mariadileo@comcast.net Printed on Satimat Green, an eco-responsible paper made from 60% recycled fiber and 40% FSC-certified virgin fiber (sourced from sustainably managed forests) APR 09 EU
Rhodia is your preferred solution provider for creative personal care products Rhodia accompanies customers around the world, providing strong support to regional and local formulators in designing creative skin and hair care solutions. Rhodia s network of R&D, tech-support and regulatory experts helps you create new formulations designed to meet specific consumer benefits and claims. From concept to formulation, from the lab to production, from regulatory registration to product launch, Rhodia is your partner every step of the way. Rhodia is your global solution provider w Industrial footprint in North America, Europe, Asia-Pacific and Latin America w Tech-support and R&D network based in four geographic zones w Global commercial teams and distribution network w Global ISO 9001 Quality certification Rhodia offers an extensive range of technologies w Surfactants w Performance concentrates and blends w Natural and bio-polymers w Proteins w Synthetic polymers w Preservatives Rhodia has proven technical expertise in the personal care market w Formulations design w Surface protection and modification w Rheology control w Active delivery w Health and environment protection 1 The Essence Within your Skin and Hair Care Products
Rhodia, your skin and hair care solutions Rhodia s cleansing and conditioning ingredients are The Essence Within creative skin and hair product design. Rhodia can help you become the pacesetter in the personal care market by creating new sensorial experiences for consumers and boosting end-user benefits and claims. Energize your formulations with personal care solutions from Rhodia: w Increase moisturization benefits w Enhance consumer perceptions of care, mildness and protection w Deliver a sensorial experience that evokes feelings of relaxation, energy and well-being w Design natural, eco-friendly and healthy formulations w Beautify the appearance of your products Rhodia makes life easier in the lab with flexible and easy-to-use solutions designed to meet specific challenges: w Versatile systems for flexibility in formulation w Easy to handle ingredients for efficient manufacturing w Enhanced delivery of actives w High performance with lower levels of actives w Expertise in addressing regulatory considerations Rhodia offers high-performance cleansing and conditioning solutions w Hair: anti-dandruff, repair, shine, baby, volumizing, moisturizing, light-feel, every-day use shampoos, rinse-off and leave-on conditioners, oil treatments w Skin: shower gels, cleansing creams, moisturizing body washes, sensitive skin lotions, make-up removers, facial scrubs, gentle lotions, creamy and liquid hand soaps, UV filter creams Rhodia is committed to developing sustainable solutions Aligned with the Rhodia Way, our sustainable development principles, we create smart solutions that: w Respect the environment w Save resources and energy w Use renewable raw materials w Protect safety and health w Provide well being and caring The Essence Within your Skin and Hair Care Products 2
Rhodia, sensorial cleansing Rhodia s range of cleansing ingredients from commodity to specialty anionic and amphoteric enables formulators to develop solutions that: w Respect consumer health and the environment w Deliver key consumer benefits w Simplify formulations Naturally Mild Rhodia s naturally mild solutions are sulfate-free and PEG-free surfactants based on natural ingredients and favored by formulators in designing personal cleansing products that convey naturalness and reduced environmental impact. w Mackam BAB derived from organic babassu oil w Mackol CAS-100N derived from coconut oil w Mackadet SFC-1 sulfate-free, PEG-free concentrate w Mackpearl DR-140 sulfate-free pearlizer High Purity Rhodia technologies enable formulators to consistently create high-purity finished products. w Miranol Ultra for reduced by-products w Mackam 2CSF-40CG for alcohol-free and salt-free formulations w Rhodapex ESB-70/FEA with low 1.4 dioxane SLES w Mackam 50-UL mild concentrated betaine Caring Rhodia s extremely mild anionic and amphoteric surfactants are especially suited for the formulation of tear-free baby washes and specialized skin cleansers. w Mackanate Ultra SI with unique ultra mild technology w Miranol Series to mitigate irritation potential w Miracare Plaisant for enhanced mildness and soft after-feel w Mackadet BSC-ND for tear-free products Sensorial Experience Rhodia ingredients deliver a soothing and delightful experience, leaving consumers feeling pampered, clean and moisturized. w Miracare SLB for an indulgent and moisturizing experience w Mackadet RM for soft, conditioned skin w Dermalcare MAP for easy-to-rinse and moisturized after-feel w Mirasheen Star for tuning visual aesthetics 3 The Essence Within Personal Cleansing Solutions
Efficiency Rhodia has designed high-performance solutions that can be used at low dosage while maximizing efficiency for formulators. w Mirasheen Star for consistent appearance w Jaguar HP natural thickener series w Miracare high active series for cost-effectiveness w Mackam CET unique viscosifying betaine Flexible Formulations Life on the bench and in the plant becomes easier with Rhodia s range of solution systems. w Mackaderm GCP for preservative-free claims w Mackadet CSB delivers coco sulfate in a cold process w Miracare SLB to stabilize and deliver oils and actives w Mackadet BC-39 to adjust viscosity and deliver outstanding foaming performance Consumer Benefits Formulator Benefits Naturally Mild High Purity Caring Sensorial Experiences Efficiency Flexible Formulation Technologies Primary Anionics Specialty Anionics Amphoterics Nonionics Performance Systems Polymers Preservatives Products Rhodapon, Mackol F F Rhodapex F F Rhodafac F F Mackanate F F F F F Geropon F F F F Dermalcare F F F F Miranate F Mackam Mirataine F F F F Miranol F F F F F Mackamide F F Mackamine F F Alkamuls Mackester F F F F Rhodasurf, Igepal F Miracare, Mackadet Mackam F F F F F Mirasheen Mackpearl F F F F F Jaguar HP Rhodicare F F F F F Rheozan SH Mackstat Paragon Mackaderm F F F F Phenagon, Igepal The Essence Within Personal Cleansing Solutions 4
Create unique personal cleansing solutions Naturally Mild High Purity Caring Mackam BAB Mild amphoteric surfactant derived from organic babassu oil, Mackam BAB is ideal for high-foaming, mild formulations that require naturally derived surfactants. w Rich and abundant foam w Mild and gentle w Organic certified raw material w Good stabilizer in presence of anionic surfactants w Contributes to viscosity building w Suitable for Ecocert formulations Miranol Ultra Ultra-pure amphoteric surfactants that leave skin and hair softer and healthier, Miranol Ultra grades are used in mild and tear-free cleansing products. w Ultra mild and tear-free claims w Creamy-textured foam w Thickening of mild formulas w Foaming in presence of oils w Enhanced delivery of cationic polymers w Suitable for Ecocert formulations Mackanate Ultra SI Unique silicone-based sulfosuccinate with excellent foam stability, Mackanate Ultra SI is ideal for applications that require extra mildness, such as specialized cleansers, as well as leave-on or limited rinse products. w Ultra-mild w Prevents eye irritation w Preservative-free w Enhanced foam 5 The Essence Within Personal Cleansing Solutions
Sensorial Experience Efficiency Flexible Formulation Miracare SLB High-performance surfactant system for sensorial cleansing, Miracare SLB allows the creation of ultra-rich body washes, moisturizing liquid soaps, facial washes and high-performance shampoos. w 24-hour skin moisturization w Rich and cream-like textures w Hair repair efficacy w Suspend high levels of natural conditioning oils w Generate dense and rich foam, even in the presence of oil w Tune texture to desired aesthetics w Easy to formulate Mirasheen Star The ideal pearlizing agent delivers a stunning appearance that signals luxurious high quality performance. Mirasheen Star is easily added into formulations to create appealing looks for shampoos, moisturizing cleansers and liquid hand soaps. w Luxurious aesthetics w Pearlescent and iridescent effect w Creamy look w Performance at low inclusion levels w Effective in a wide range of surfactant systems w Consistent appearance w Easy to formulate Mackaderm GCP Formaldehyde-free and paraben-free solution to protect formulations, Mackaderm GCP is an anti-microbial emollient that combines emolliency and co-emulsifying properties with intrinsic anti-microbial benefits. Provides a foundation for making preservative-free claims. w Preservative-free w Paraben-free w Soften and soothe the skin w 2-in-1 efficient solution for emolliency and protection w High convenience and flexibility in formulation The Essence Within Personal Cleansing Solutions 6
Rhodia, beautiful hair Rhodia delivers a full range of solutions for hair care Shampoo Jaguar : plant-based guar derivative used for conditioning properties, mildness and foam enhancement Miracare SLB: a rheology control technology based on surfactant liquid crystals that deliver uniquely textured products and allow the incorporation of high levels of oils and active ingredients Mirapol and Polycare : a range of synthetic transparent polymers for conditioning and styling Conditioner Mackine and Mackalene : amido amine as an anti-static agent for gentle performance in conditioners Mackconditioner : a ready-to-use system for flexible and high performance conditioner formulation Shampoo & Conditioner Mackpro Plus Line: silk, rice, wheat quaternized protein available for shampoos and conditioners Polycare Boost: a revolutionary emulsion of silicone and amphoteric polymer for shiny hair 7 The Essence Within Hair Care
Rhodia s specialty solutions formulate distinctive hair care and conditioning products that enhance benefits, improve cost performance and provide consumer differentiation. Care, repair, nourishing shampoos, conditioners and leave-on conditioners Shiny and brilliant hair shampoos and conditioners Color radiance and protection Weightless volume shampoos for fine or greasy hair Everyday use shampoos Baby solutions Treatment, anti-dandruff shampoos and conditioners Applications Consumer Benefits Technologies Products Shampoo Rinse-off Conditioner Leave-on Conditioner Styling Everyday Use Care, Repair, Nourishing Shine Color Protection Radiance Volume Baby Anti-dandruff Treatment Naturally-based Polymers Synthetic Polymers Performance Systems Amido Amine and Derivatives Cationic Surfactants Jaguar F F F F F F Polycare F F F F Mirapol F F F Polycare Boost F F F F Miracare SLB F F F Mackconditioner F F F F F F F Mackine F F F F Mackalene F F F F F Mackernium F F F F Proteins Mackpro Plus F F F F F F The Essence Within Hair Care 8
Create original hair care products Weightless Volume Caring Brilliant Jaguar C500 A conditioning guar polymer ideal for creating weightless volume shampoos. w Volume booster w Light-feel sensation w Wet and dry conditioning w Rich and soft foam w Increased deposition of actives w Cost efficiency Applications w Hair volume for fine and greasy hair and everyday-use shampoos Mackpro Plus Vegetable-derived cationic conditioning proteins that enhance natural lathering and care for hair. w Soft and smooth feel w Nourishes and strengthens hair w Improves wet and dry combability w Highly substantive to hair with high cationic charges w Natural-derivative ingredients w Easy to formulate in cold processing liquids Applications w Repair and shine shampoos and conditioners Brilliant Shine Polycare Boost A high-performance hair conditioning system that boosts shine. w Imparts shine and soft-hair feel w Provides excellent dry-hair detangling w Aids hair-color protection w Allows combined polymer and silicone deposition w Easy to formulate w Suitable for both in-line mixing and cold processing Applications w Shiny hair and color protection shampoos and leave-on conditioners 9 The Essence Within Hair Care
Natural and Soft Mackine 301 Fatty amido amine providing conditioning performances for softer and naturally-based conditioning. w Natural and soft conditioning w No greasiness w Excellent hair combability w Made from renewable resources w Compatible with anionic surfactants w Cost effective Applications w Conditioners, creme rinses, rinse-off products Color Protection Color Protection Mackconditioner Brite Easy to use system for high-performance conditioner. w Excellent dry combing w Shine and color protection w Decreases fly-aways w Ready to use w Easy to formulate conditioners w Silicone-inclusive system Applications w Color protection and shine conditioners