WELCOME TO MADE IN ITALY Like all other forms of scientific research, cosmetology is taking huge strides forward. Thanks to new discoveries, we can improve, strengthen and perfect the results of our specialties through unusual combinations of traditional ingredients and by introducing the latest generation of scientific advancements. This is especially true when new discoveries are linked to our Italian and Mediterranean identity and to the pleasure of personal well-being. This is the philosophy that lies behind the line: creating high-performance products that have a positive impact on our consumers self-esteem for beauty that shines through healthy hair. COMBINES MEDITERRANEAN EXTRACTS Blueberry Lemon Orange Pomegranate Sunflower seed oil Argan oil Pg. 2
SCIENTIFIC INNOVATION Vegetable stem cell technology Hydrating hyaluronic Active ingredients to: RESTORE REGENERATE REBALANCE HIGH PERFORMANCE PRODUCTS EASY TO USE SUITABLE FOR IN-SALON AND AT HOME QUICK RESULTS HAPPY, CONFIDENT CUSTOMERS Pg. 3
Scalp and hair problems are often affected by a combination of factors. STRESS emotional physical trauma diet & nutritional deficiencies ENVIRONMENT pollution sun, chlorine wind minerals from water PHYSIOLOGICAL CHANGES genetic factors hormonal factors (thyroid problems, acne, menopause) medications, chemotherapy AGGRESSIVE CHEMICAL TREATMENTS haircolor / bleaching permanent waves / relaxers mechanical stress (flat irons, brushes) SEASONAL CHANGES Spring Fall These factors can cause a gradual deterioration in the condition of scalp and hair. Pg. 4 All Hair Treatment Line products have been dermatologically tested, are color safe and recommended for all hair types. Hair Treatment Line is divided into targeted programs that offer superior solutions to repair all scalp and hair problems.
SCALP / HAIR TYPE SOLUTION PRODUCTS WEAK THINNING HAIR DENSIFYING EXTREME DROPS RENEW DAMAGED HAIR REPAIR CONDITIONER CONDITIONER VELVET DRY HAIR SUBLIMIS CONDITIONER CONDITIONER PURE OIL SHINE LIGHT OIL OILY HAIR AND SCALP BALANCE DRY FLAKY SCALP PURIFYING ALL SCALP CONTROL SCALP EXFOLIATE SCALP REFRESH SPRAY SENSITIVE IRRITATED SCALP DESTRESS SERUM EXTREMELY DAMAGED HAIR RE-STRUCTURE IN-SALON TREATMENT REVITALISING EXPRESS FILLER PRECIOUS FLUID Pg. 5
Volumizing shampoo that cleanses the scalp of impurities and product residue to help oxygenate the scalp. The blueberry extract, on which the formulation is based, prepares the scalp to be more receptive to the Extreme Drops or Renew. Blueberry extract, which stimulates micro circulation Vitalizing vitamin H Shine-enhancing palm butter and olive oil derivatives Regenerating apple stem cells EXTREME DROPS 6ML/0.2FL.OZ. An intensive, energizing, and revitalizing concentrate for thinning hair. It reactivates the micro blood circulation, nourishing the hair bulb and reinforces hair structure to promote an environment conducive to hair growth. Slows down hair loss and promotes thicker, stronger hair. D DENSIFYING Blueberry extract, which stimulates micro circulation Propolis, royal jelly and vitamin B5, which nourish and moisturize Regenerating apple stem cells DIRECTIONS FOR USE: Stress, seasonal changes and cellular aging are just some of the factors that cause weakening, thinning and hair loss. Such cases require immediate action with a fortifying treatment that not only enhances the beauty of the hair, but also restores self-confidence to your customer. To create an environment conducive to hair growth, you need to nourish the weakened hair bulb and reactivate surface blood circulation, restoring oxygenation to the scalp. Morphosis Densifying Promotes thicker, fuller hair Slows down hair loss Strengthens fragile, thinning hair Nourishes and fortifies scalp and hair Color safe, will not build up For all hair types KEY INGREDIENT: Blueberry extract to energize Distribute the drops evenly over the scalp and massage until fully absorbed. Dry without rinsing and repeat the application once a day for 4 8 weeks. RENEW 200ML/6.8FL.OZ. An energizing and revitalizing spray for thinning hair. It reactivates the micro blood circulation, nourishing the hair bulb and reinforces hair structure to promote an environment conducive to hair growth. Slows down hair loss and promotes thicker, stronger hair. Blueberry extract, which stimulates micro circulation Royal jelly and vitamin B5, which nourish and moisturize Regenerating apple stem cells DIRECTIONS FOR USE: Pg. 6 Spray evenly over the scalp paying particular attention to areas of thinning hair, massage until fully absorbed. Dry without rinsing and repeat the application daily. RESTORE - REGENERATE - REBALANCE
This gentle shampoo cleanses the hair and scalp, and begins the initial phase of hydration. Infused with sunflower seed oil, the formula detangles hair leaving it soft, shiny and full of body. Sunflower seed oil, shine-enhancing and protective Ceramides, strengthen the hair cortex Almond proteins, repair CONDITIONER R REPAIR When the hair is dry or damaged, dull and porous, the first step is to repair the hair shaft and bulb. The best results are achieved by restorative substances such as proteins, ceramides, highly moisturizing molecules, and vitamins that attach themselves to the hair, restoring its natural flexibility and shine. Hair particularly prone to dehydration, porosity, and damage is likely to have been exposed to atmospheric and chemical agents: in this case it is vital to provide a treatment that works at all levels of the hair structure. Morphosis Repair Repairs fragile and damaged hair Offers deep-down nourishment and moisturization Immediate effect of reconstruction and manageability Fortifies hair from inside Restores shine to dull hair Color safe, will not build up For all hair types KEY INGREDIENT: Sunflower seed oil for repair, shine and protection. Restores strength and resilience to fragile, damaged hair. For all hair types, it has the ideal consistency for frequent use without weight and leaves damaged hair silky and manageable. Perfect for reconditioning and protecting the hair after bleaching, straightening, perming or heat styling damage. Sunflower seed oil, restores the hydrolipid film Almond proteins, essential for effective restructuring Vitamin E, anti-oxidant and protective VELVET 100ML/3.4FL.OZ. Revolutionary fluid cream with a fill-up effect: it fills up the porosity of the hair, instantly making it even, shiny and full-bodied. It removes frizz and facilitates styling. Sunflower seed oil, rich in multifunctional omega-6 Hydrating hyaluronic, moisturizing and able to restore flexibility to the hair tissue Panthenol, moisturizing, calming, and soothing Almond proteins, which attach themselves to the most damaged areas, smoothing and reinforcing the hair fiber Pg. 7
Gently cleanses the scalp while maintaining moisture balance and softening the hair. Rich in the wonderful properties of argan oil, dry hair immediately regains flexibility and hydration. Moisturizing argan oil Nutritious certified organic fruit extracts Anti-oxidant vitamin E CONDITIONER Created for all hair types, it leaves hair moisturized, soft, silky and manageable. Its lightweight formula penetrates the hair fiber, bringing all the benefits of argan oil without buildup or weight. SUBLÌMIS Argan oil, moisturizing Betaine, moisturizing and revitalizing Organic certified fruit extracts, substantiating SAll types of hair, from normal to particularly dry hair, always need to be moisturized and nourished. This helps prevent dehydration, combat environmental effects and ensure hair is soft and manageable. For an intense conditioning action and an exceptional result in terms of softness and shine, nothing is more valuable than argan oil, a rare traditional essence that is at the forefront of hair care. Morphosis Sublimis Protective and regenerating treatment, this rich formula combines the incomparable virtues of argan oil with a mix of vitamins, conditioners and protective agents. It responds to the various needs of different hair types: it moisturizes dry hair, revitalizes treated hair, and has an anti-aging effect on mature hair. Argan oil, protective and moisturizing Sun screen Vitamin E, anti free radicals PURE OIL 125ML/4.2FL.OZ. Restores hair s natural beauty Prevents damage caused by dehydration Nourishes with vitamins and nutrients Powerful anti-aging ally Excellent for mature hair Color safe, will not build up For all hair types KEY INGREDIENTS: Argan oil to moisturize and protect. SHINE LIGHT OIL An oil formulated to protect hair, add shine to the hair and enhance the brilliance of color. It brings a touch of radiance to all hair types but its ultra lightweight formula makes it particularly suitable for finer hair textures providing an anti-aging effect. 125ML/4.2FL.OZ. Argan oil, protective and moisturizing Sun screen Vitamin E, anti free radicals Pg. 8
BALANCE BSebaceous glands are not evenly distributed, but are more abundant and productive on the face and scalp. When excess sebum is produced, the skin looks oily, is prone to acne and is easily irritated. The negative effects are also felt on the hair, which becomes limp. If sebum stagnates at the base of the hair shaft, it can also starve the hair bulb of oxygen, leading to thinning and weak hair. Morphosis Balance Controls sebum (oil) production Astringent, refreshing Volumizes the hair Color safe, will not build up For all hair types KEY INGREDIENT: Certified organic lemon extract. Designed specifically for cleansing oily scalp and hair without drying the scalp. It restores balance to oily hair and soothes itching and rashes. Ideal for all types of hair, leaving hair moisturized, manageable, light, and voluminous. Certified organic lemon extract Refreshing menthol Vitamin H to restore balance to oily hair. PURIFYING POf all the unwelcome disorders affecting hair, dry scalp and/or dandruff causes the greatest discomfort because, as well as itching and irritating, it looks unpleasant on clothing. Treatments to solve dry scalp and/or dandruff will also help restore your customers self-esteem. Dandruff can be effectively removed with constant, non-aggressive care that restores the scalp s hydrolipid balance, purifying it from deposits that prevent oxygenation. Mid-lengths, which tend to become limp and subject to static electricity, are immediately improved and conditioned. Morphosis Purifying Specific treatment for removing and combating the reappearance of the microorganisms that cause dry scalp and/or dandruff. With a system of gentle surfactants, this shampoo cleanses while respecting the scalps hydrolipid film, quickly relieves itching and leaves all hair types soft, manageable and well conditioned. Purifying Complex which includes Piroctone Olamine Certified organic orange extract Deodorizing and refreshing menthol Stops flaking Restores scalp s natural balance Relieves itching Prevents static Color safe, will not build up For all hair types KEY INGREDIENT: Certified organic orange extract. Pg. 9
EXFOLIATE 150ML/5.1FL.OZ. SCALP CONTROL SIrritated scalp, itching and limp hair are the annoying consequences of oily scalp and dandruff. A mistake made by numerous sufferers of these complaints is to treat the scalp with an aggressive shampoo, which further stimulates the production of dandruff and sebum. The secret of effective treatment, however, is to regulate these problems with special products that exfoliate the scalp without trauma, rebalance the activity of the sebaceous glands and prolong the sensation of a fresh clean scalp. Recommended for all hair types to maintain a healthy scalp which will result in healthier hair. Morphosis Scalp Control Removes all deposits of sebum and dandruff Soothes itching Regulates sebum (oil) production Ensures hair remains clean Color safe, will not build up For all hair types Delicate pearls of pure jojoba wax, immersed in a soft emulsion, remove deposits of sebum, dandruff, dead cells and fixative products. Its application stimulates surface blood circulation and ensures the scalp quickly absorbs the active ingredients within the Morphosis treatments. Can be used by all hair types to remove product build-up and keep scalp clean and fresh. Refreshing and calming lemon, orange and pomegranate extracts Shea butter, emollient for both hair and scalp Refreshing and deodorizing menthol REFRESH SPRAY Leave-in formula designed to refresh the scalp and prolong the benefits associated with the Exfoliate, Balance, or Purifying shampoos. With sebum regulators and ingredients that address dry and flaky scalp, it keeps the scalp moisturized and deodorized, for a lovely long-lasting clean sensation. 100ML/3.4FL.OZ. Scalp Refresh Complex, which includes Zinc-PCA and Biotin. Lemon and orange extracts Moisturizing and nourishing betaine KEY INGREDIENT: Extracts of lemon, orange and pomegranate to refresh. DESTRESS DWhen the scalp is very sensitive, redness and irritation can make the application of treatments extremely uncomfortable. For this reason, before intervening with products and massages, you should reduce scalp irritation and reduce the discomfort by strengthening the cells defenses. Morphosis Destress Soothes irritation Combats redness Moisturizes Color safe For all hair types KEY INGREDIENT: Grape seed to decongest. SERUM 100ML/3.4FL.OZ. Leave-in rebalancing treatment that soothes hyper-sensitive scalp. Contains a blend of moisturizing and anti-oxidant agents that stimulate cell regeneration and heals irritated or very dry scalp. Lightweight yet concentrated. Calming and refreshing pomegranate extract Regenerating, healing and anti-inflammatory allantoin Protective carboxymethyl glucan Pg. 10
R RE-STRUCTURE PROFESSIONAL USE ONLY RE-STRUCTURE 3 step In Salon Treatment for all damaged, extremely dry or compromised hair that requires deep restructuring and conditioning. Regenerates all parts of damaged hair and immediately repairs and returns hair to a healthier state with body, softness and shine. The results? Extraordinary! INCREASED HAIR DIAMETER + 85% MORE SHINE + 62% STRONGER + 40% EASIER TO COMB Instructions for Use: STEP 1 - REVITALISING - Pour 10-15 ml (5-7 pumps) in hands and apply to hair, working from root to ends, massaging for a few minutes. - Rinse and repeat process if necessary. - Towel dry hair to prepare for Express Filler. STEP 2 - EXPRESS FILLER - Pour 15-20 ml (8-10 pumps) in hands and apply to hair, working from root to ends, massaging for a few minutes. Can also be poured into bowl and applied with a brush, taking large sections. - Comb carefully to spread product uniformly and help ingredients penetrate. - Process for 15-20 minutes under a source of heat. Do not cover hair with a plastic cap. - Rinse well and towel dry hair, preparing for step 3. STEP 3 - PRECIOUS FLUID - Spread 15-20 ml (8-10 pumps) on hair and massage carefully. - Leave on hair for at least 5 minutes. - Rinse well and proceed with styling. - Suggest Morphosis Repair products for at home maintenance. RECOMMENDED USAGE: ** Extremely Damaged Hair: first 2 treatments within 15 days of each other, then 1 treatment per month ** Damaged Hair: 1 treatment per month REVITALISING 1 Gently but deeply cleanses hair, preparing it to receive the regenerating properties Hydrolyzed marine collagen and pearl protein, combined with hydrating hyaluronic, silicone and vitamin E, nourish scalp and hair EXPRESS FILLER 2 Restructuring gel that fills in and deeply repairs hair fiber Hydrolyzed marine collagen and pearl protein, combined with hydrating hyaluronic, silicone and vitamin E thicken and re-compact hair surface, instantly transforming hair texture PRECIOUS FLUID 3 1000ML/33.8FL.OZ. 1000ML/33.8FL.OZ. Intensive disciplining treatment restores hair s natural beauty and elasticity Hydrolyzed marine collagen and pearl protein, combined with hydrating hyaluronic, silicone and vitamin E smooth and re-compact cuticle to lock in the main ingredients for long term benefits, leaving hair with extraordinary shine and softness 1000ML/33.8FL.OZ. Pg. 11
framesi North America 17 Avenue A Leetsdale, PA 15056 framesi Technical Assistance 1.800.245.6323 www.framesiprofessional.com 900825-000 AR09/16 MADE IN ITALY