TANGLE TEEZER BRAND STORY WHO LOVES THE TANGLE TEEZER BRAND? 3 STEPS TO FABULOUS HAIR THE TANGLE TEEZER RANGE NEW FOR 2018 CONTACT 1 5 8 17 21
BRAND OVERVIEW / TANGLE TEEZER BRAND STORY PAGE 1 TANGLE TEEZER BRAND STORY
BRAND OVERVIEW / TANGLE TEEZER BRAND STORY PAGE 2 THE TANGLE TEEZER STORY Since appearing on Dragons Den in 2007 with the innovative detangling hairbrush The Original, Tangle Teezer has taken the world by storm selling 40 million hairbrushes since launch across 75 countries. Styling professionals, consumers, celebrities and the media have raved about the brand awarding TT over 40 industry & consumer awards, regular press coverage and celebrity endorsement. 1 Detangling hairbrush invented by Shaun P in 2003 2 Showcased on Dragon s Den in 2007 3 Rapid growth in professional salons 4 Launched in over 75 countries globally I love this detangler. Oh my God, it s literally so good. It doesn t pull Rita Ora 5 Multi-award winning product 6 Huge media coverage 7 Celebrity endorsement 8 A series of new inventions
BRAND OVERVIEW / TANGLE TEEZER BRAND STORY PAGE 3
BRAND OVERVIEW / TANGLE TEEZER BRAND STORY PAGE 4 INTRODUCING SHAUN P, THE OWNER AND INVENTOR OF TANGLE TEEZER
BRAND OVERVIEW / WHO LOVES THE TANGLE TEEZER BRAND PAGE 5 WHO LOVES THE TANGLE TEEZER BRAND?
BRAND OVERVIEW / WHO LOVES THE TANGLE TEEZER BRAND PAGE 6 PRESS AND AWARDS... the only thing that will get through my hair is my Tangle Teezer Marta Coole Deputy Editor, Look Magazine Thanks to Tangle Teezer, struggling to keep your curly or unco-operative strands in check is now an issue of the past Kahlana Barfield Brown Fashion and Beauty Editor at large, InStyle US Tangle Teezer s latest invention banishes frizz and gives your blow-dry brilliant volume and shine Rose Beer Beauty Editor, Grazia Best. Brush. Ever. No snags, no pain and it feels awesome on your scalp Marta Topran Beauty Editor, Seventeen
BRAND OVERVIEW / WHO LOVES THE TANGLE TEEZER BRAND PAGE 7 CELEBRITY FANS AND INFLUENCERS Tangle Teezer is the only thing that works for detangling my dreadlocks. It gets rid of the kinks without snagging my hair out Keira Knightley Actor There s a hairbrush called Tangle Teezer- I love it because I can brush my hair when it s wet without breaking it Emma Watson Actor I never leave home without a Tangle Teezer hairbrush that I also use on Harper Victoria Beckham Fashion Designer Having one of these (Tangle Teezer hairbrushes) in my handbag is essential Zoella Vlogger I ve used a Tangle Teezer for ages and really like them for limiting damage to my hair when brushing Fleur De Force Vlogger
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 8 3 STEPS TO FABULOUS HAIR THE TANGLE TEEZER RANGE
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 9 DETANGLING Detangling is the first stage in our 3 steps to fabulous hair. Thanks to an innovative two-tiered teeth technology, our detangling hairbrushes detangle with minimum fuss, breakage and damage, leaving hair smooth, soft and shiny. 81% said they had smoother or healthierlooking hair after using our detangling range for 30 days* DETANGLING After using our detangling range for 30 days, 90% agreed that Tangle Teezer is a detangling specialist* HOW THE TEETH WORK The long teeth detangle, removing knots, reducing breakage and leaving the hair healthier-looking, while the short teeth smooth and leave the hair glossy and frizz-free. It s as simple as that. Our hairbrushes make detangling easier than ever. The teeth technology is consistent across our entire detangling range. *This research was carried out in May 2016 by Mustard Research, an independent research agency, in accordance with the Market Research Society s code of conduct. In a trial lasting 30 days, 187 women replaced their existing brush with a Tangle Teezer brush (The Original, the Thick & Curly, or the Blow-Styling Smoothing Tool). Improvement in hair was measured across metrics such as hair smoothness, shininess, condition, and softness etc.
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 10 THE ORIGINAL Our very first innovation which kick-started the entire detangling category A world-leading multi-award winning detangling hairbrush The iconic palm-shaped design makes it unique, easy to hold and use. Available in a rainbow of colours. SALON ELITE The professional detangling hairbrush. Iconic concave shape makes it easy to handle through wet hair. The shape fits snugly on the scalp, gliding through hair with ease and speed. Ideal in a busy salon.
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 11 COMPACT STYLER Ideal for on-the-go styling. It s a fashion accessory. Choose your favourite colour, print or designer collaboration. The Protective cover prevents teeth becoming dirty and damaged. To be used on dry hair. AQUA SPLASH Designed for the backwash, the convex design of the Aqua Splash gently distributes shampoo, conditioner and hair treatments through wet hair. Its upright design and hollow centre prevents water and product build up.
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 12 The teeth are stronger and 4mm longer than the Salon Elite detangling hairbrush THICK AND CURLY THICK AND CURLY THE ORIGINAL 89% of people using a Thick and Curly detangling hairbrush said they had smoother or healthierlooking hair* *This research was carried out in May 2016 by Mustard Research, an independent research agency, in accordance with the Market Research Society s code of conduct. In a trial lasting 30 days, 187 women replaced their existing brush with a Tangle Teezer brush (The Original, the Thick & Curly, or the Blow-Styling Smoothing Tool). Improvement in hair was measured across metrics such as hair smoothness, shininess, condition, and softness etc. Longer, stronger Firmflex teeth technology tames unruly locks and adds shine to leave hair smoother and healthier-looking. Iconic, palm-shaped design makes detangling and defrizzing thick, curly and afro hair a pain-free and effortless thing.
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 13 The hair tools for a quick and easy blow-dry BLOW-DRYING Following detangling, blow-drying is the next stage in our 3 steps to fabulous hair. Our incredible blow-drying tools take the hair from wet to dry, creating either naturally smooth or voluminous styles. The ground-breaking technology in the tools helps create a quick and gentle blow-dry which doesn t pull or tug on the hair. BLOW-DRYING THE SCIENCE BIT When hair is wet it temporarily changes shape. For example, a blow-dry can add curl to straight hair or make curly hair straight. But how? It s all thanks to the hydrogen bonds in our hair. Hydrogen and disulphide bonds hold together the protein structures of the hair shaft. When the hair gets wet, water molecules come between the proteins and make the hydrogen bonds weak. When the hydrogen bonds are weak they can be temporarily reset with heat e.g. when you blow-dry - until they become wet again and the original structure is restored. The disulphide bonds are slightly different. They keep the hair in its original shape, meaning that it can only be altered more permanently if you perm or relax it.
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 14 BLOW-STYLING ROUND TOOL Achieves natural bounce, volume, all-over smoothness and shine. The innovative teeth pick up hair at the root for great lift. The Round Tool comes in two sizes; the large size for medium to long length hair and the small size for short to medium hair lengths and male clientele. BLOW-STYLING SMOOTHING TOOL The innovative teeth remove frizz and leave the hair with naturally smooth volume. The contoured edges guarantee an optimal return on the hair. The Smoothing Tool comes in two sizes; the full size for medium to long length hair and a half size for short to medium hair lengths.
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 15 STYLING Styling is the final stage of our 3 steps to fabulous hair. Featuring our latest innovations, The Ultimate and Back-Combing hairbrushes, they re all that s needed to dry-style and dress the hair. Whether you re looking to create volume, texture or height, craft updos or simply add amazing smoothness and shine to your hair, they ll do the job with ease. STYLING The styling hairbrushes for volume, texture and shine
BRAND OVERVIEW / THE TANGLE TEEZER RANGE PAGE 16 THE ULTIMATE The Ultimate uses the same innovative two-tiered teeth technology as our detangling hairbrushes, except the teeth are longer with softer tips for light detangling and smoothing the cuticles for a high shine. Designed for dry-styling, use it for creating updos, volume and texture and to maintain and blend hair extensions, clip-ins and weaves. BACK-COMBING HAIRBRUSH The Back-Combing Hairbrush is simple to use and instantly delivers long-lasting height, texture and volume while still being kind to the hair. The unique two-tiered teeth, with a greater density of teeth at the base, gently compact the hair towards the roots resulting in great body, which is easily brushed out afterwards.
BRAND OVERVIEW / MARKETING CAMPAIGNS PAGE 17 NEW FOR 2018
BRAND OVERVIEW / NEW FOR 2018 PAGE 18 TRAVEL RETAIL EXCLUSIVES Compact Styler Zebra
BRAND OVERVIEW / NEW FOR 2018 PAGE 19 TRAVEL RETAIL EXCLUSIVES Compact Styler Stripes
BRAND OVERVIEW / NEW FOR 2018 PAGE 20 TRAVEL RETAIL EXCLUSIVES Compact Styler Prism
BRAND OVERVIEW / CONTACT PAGE 21 CONTACT
BRAND OVERVIEW / CONTACT PAGE 22 JOIN THE TANGLE TEEZER REVOLUTION E-MAIL abi@travelretailsolutions.com OFFICE 0044 (0) 2380 016 446 MOBILE 0044 (0) 7540 461 387 SKYPE abi.bright E-MAIL nigel@travelretailsolutions.com OFFICE 0044 (0) 2380 420 268 MOBILE 0044 (0) 7976 390 638 SKYPE nigel.bennett77 WEB www.travelretailsolutions.com TWITTER @trs_talks FACEBOOK TravelRetailSolutions