PREVIEW TEXTILE FAIR FABRICS ADDITIONALS DENIM & SPORTSWEAR DESIGN STUDIOS 17 + 18 JULY 18 VIEWMUNICH.COM MEDIA KIT
THE PREVIEW TEXTILE FAIR BY MUNICH FABRIC START VIEW Premium Selection is an exclusive preview trade fair held in Munich twice a year. It offers the fashion sector an ideal kick-off to the season by presenting a key selection of fabric innovations and pre collections at the earliest possible date, already weeks ahead of the major European textile fairs. This date gives fabric buyers and designers a vital information head start for putting together their collections. With an expert array of more than 350 highly fashionable collections from the areas of fabrics, additionals & trimmings, denim & sportswear as well as prints, VIEW reflects the entire spectrum of qualities that the industry is requiring for the seasons kick-off. The featured product portfolio, concentration just two days of exhibition in a productive working atmosphere as well as the opportunity for an inspiring exchange of ideas with the sector all make VIEW a highly efficient business platform for visitors and exhibitors alike. VIEW Premium Selection and MUNICH FABRIC START offer the industry a unique trade fair format featuring two complementary events that bring together at the Munich location established clothing producers from the German-speaking area and its neighbouring countries with international fabric manufacturers.
PORTFOLIO VIEW presents a portfolio of more than 350 high-quality pre collections for the segments VIEW Fabrics, VIEW Denim & Sportswear, VIEW Additionals and VIEW Design Studios. VIEW Fabrics builds the main section of the portfolio offering a variety of fabrics and material developments, ranging from innovative basics and fine cloths to high-end fabrics. VIEW Denim & Sportswear offers the latest developments and highlights in the denim and cotton segment. VIEW Additionals complements the offer with leading button and findings manufactures. VIEW Design Studios rounds off the portfolio with print and pattern innovations in a dedicated area. VIEW presents a product portfolio at highest quality level which is carefully assembled every season according to selective criteria. To guarantee constant excellence in the trade fair range, organisers focus on high-quality brands that invest in long-term research and development. VIEW exhibitors are therefore predominantly top weaving mills, leading accessories manufacturers as well as renowned textile agencies.
VENUE With Munich s Museum of Transport (Münchner Verkehrsmuseum MVG Museum) as its venue VIEW boasts a unique and spacious exhibition location for a professional staging of the event twice a year. Renovated to the highest modern standards the museum venue boasts light-flooded, loft-like architecture and that special charm of an earlier industrial age. On exhibition space of 5000 m2 top international weaving mills and agencies will find a charming and yet highly professional trade fair setting here for the presentation of their collections. The MVG Museum is located at Ständlerstraße 20, just 3.5 kilometres away from Munich city centre. Its proximity to the Salzburg motorway provides an ideal link for those travelling from further afield. Furthermore, the trade fair can easily be reached from Munich city centre on public transport.
VISITORS The who s who of the fashion sector, including designers and buyers from renowned international clothing manufacturers, regularly use the early date at the start of the season to gather information at VIEW on the latest developments in the fabric and accessories segment. Our guests include Hugo Boss, Escada, Michalsky, Bogner, Alexander McQueen, Marks & Spencer, Tommy Hilfiger, MAC, Laurèl, René Lezard, Marc Cain, Windsor and other renowned brands. Alongside visitors from the German-speaking area increasing international interest is also being recorded. For instance, numerous companies from Italy, France and the Benelux are represented here.
HISTORY VIEW Premium Selection was launched in 2008 to provide the sector with initial collection developments and material trends for pre-view thereby prompting an inspiring exchange as an early kick-off for the new season in an exclusive setting. Since then VIEW as a pre-view event to MUNICH FABRIC START has twice yearly presented a carefully curated selection of pre-collections from international top-notch weaving mills and findings manufacturers. With its strategically early dates VIEW quickly became an established fixture in the industry s agenda at the beginning of the season. The constant demand for more exhibition space paired with a steady rise in visitors from Germany and its neighbouring countries soon saw VIEW reach its capacity limits. In summer 2014 VIEW set a new milestone: the move from Prisco Haus to Munich s Verkehrsmuseum (MVG Museum) provided the space needed to showcase some 300 collections twice as many as in previous seasons. In the wake of this move the ADDITIONALS and DENIM & SPORTSWEAR segments were also extended, presented as independent segments from then on. Especially for the DENIM & SPORTSWEAR segment, VIEW offers an additional presentation date for showcasing the ever changing innovations denim brands now undergo. Winter 2014 saw VIEW incorporate the DESIGN STUDIOS segment thereby extending its portfolio to include individual prints and patterns. At the same time, the Trendforum was staged for the first time. Pooling the early trends for fabrics, findings and colours in the coming season this forum serves as a valuable and comprehensive source of inspiration for trade visitors at the earliest possible point in time. Since 2015, WGSN has been rounding off the portfolio as leading international trend forecaster and official trend partner of MUNICH FABRIC START with exclusive trend presentations and trend experts at VIEW. This means VIEW has developed from an exclusive sector-only get-together into a regular, key date for many buyers and designers from high-end, ready-to-wear producers and renowned companies that are smart enough to capitalise on the earliest date possible for the seasonal kick-off as an important informative and inspirational basis. In December 2017 VIEW set the next milestone: As many as four major renowned textile agencies present their portfolio for the first time. Alongside the textile agencies Max Müller, Thomas Geiger and Püttmann Tex-Research also exhibited at VIEW for the first time.
PRESS SERVICES As a representative of the press you are very welcome to attend VIEW Premium Selection! Benefit from the earliest possible date for bundled information on the first trends, tendencies and innovations for the coming season. It is advisable to already register in advance for your trade fair visit! To do so please send an e-mail to Isabel Rosenberger: ir@munichfabricstart.com As a registered representative of the press we will make available to you, both before and after the fair, all relevant information and will send you a comprehensive analysis of the first trends and tendencies for the coming season in the form of the VIEW Fabric Report. In addition to this you can find all information on VIEW at any time on our website www.viewmunich.com. Here you will also find the press gallery with current impressions for download. Incidentally: Should you decide to visit VIEW at short notice you can register any time right at the checkin counter at the event itself.
FACTS & FIGURES Fair: VIEW Premium Selection by MUNICH FABRIC START Type of Fair: Preview Textile Fair Portfolio: Fabrics and accessories Collections: more than 350 New Collections: 22 Exhibition Space: 5000 m 2 VENUE VIEW Premium Selection MVG Museum Ständlerstraße 20 81549 Munich Germany ORGANISER MUNICHFABRICSTART Exhibitions GmbH Thomas-Wimmer-Ring 17 D - 80539 Munich Phone: +49 (0) 89 45 22 47-0 Fax: +49 (0) 89 45 22 47-22 KEY SEGMENTS VIEW Fabrics (Basic to Haute Couture) VIEW Additionals (Accessories & Trimmings) VIEW Denim & Sportswear VIEW Design Studios CONTACT Press: Isabel Rosenberger Phone: +49 (0)89 45 22 47-40 ir@munichfabricstart.com Marketing & Communications: Claudia Mynott (geb. Goßen) Phone: +49 (0)89 45 22 47-45 cm@munichfabricstart.com OPENING DAYS/HOURS 17 July 2018 9.30 am - 6.30 pm 18 July 2018 9.30 am - 5.00 pm VIEWMUNICH.COM