she wants colour she wants length she wants style she wants volume Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
WELCOME You have entered the exciting world of Racoon International. We are the number one in hair extensions and have educated over 5,000 salons worldwide. By offering the highest quality education, products and customer service we continuously maintain our first class status. We look forward to closely working with you in the future to ensure your hair extensions service is profitable and enjoyable too! Claire Bartley Managing Director Claire 3
4 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
SYSTEM 1: Hot-Bonded This three-day hair extensions training programme educates stylists in the Racoon International hot-bonded system. Stylists learn how to offer clients supreme quality re-usable hair extensions, in a fantastic range of colours, that can be blended to perfection. The uniqe bonding formula is easy to apply and quick to remove leaving no trace or residue. The system is scientifically proven not to damage hair. This training programme is delivered as two consecutive days, with a follow-up day four weeks later. Pre-requisites: NVQ Level 2 in Hairdressing Location: Academy or In-Salon Includes: Three-day training programme Racoon International hot-bonded hair extensions kit Full head of quality Euro hair for each model (125g x 35cm) Selection of Racoon-Xtend wetline products Inclusion on the Nearest Salon Finder website referral system This is an element of the Racoon International Hair Extensions Diploma. DAY ONE DAY TWO DAY THREE Introduction Health and Safety Theory - Ethical Sourcing - Unique Bonding - Types of Hair - Client Consultation - Aftercare Pricing and Promoting Practical: Training Head - Preparation - Application Practical: Live Model - Client Consultation - Preparation - Application - Cutting and Styling Theory Action Plan Review Practical: Live Model - Maintenance - Increasing Efficiency - Cutting and Blending - Presentation of Model Pricing and Promoting Truths and Myths Unique Selling Points Practical: Training Head - Maintenance Questions and Answers - Preparation - Pricing and Promoting Educator s Assessment - Application Action Plan Questions and Answers Educator s Assessment Questions and Answers Educator s Assessment 5
6 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
SYSTEM 2: Pre-Bonded This two-day hair extensions training programme educates stylists in the NEW Racoon International pre-bonded system. Each bond is individually formed with the quality hair and unique bonding formula that Racoon International is renowned for. The pre-bonded hair extensions are easy to apply and quick to remove leaving no trace or residue. This system is scientifically proven not to damage hair. This training programme is delivered as two consecutive days and includes a short demonstration of our core hot-bonded hair extensions system. Please note: Stylists who are also certified in the Racoon International hot-bonded system (System 1), can re-use the pre-bonded extensions hair by using the Racoon International hot-bonded application method. Pre-requisites: NVQ Level 2 in Hairdressing Location: Academy or In-Salon Includes: Two-day training programme Racoon International pre-bonded hair extensions kit Full head of quality Euro hair for each model (7x packs 35cm) DAY ONE Introduction Health and Safety Theory - Ethical Sourcing - Unique Bonding - Hair - Client Consultation - Aftercare Pricing and Promoting Practical: Training Head - Preparation - Application Questions and Answers Educator s Assessment DAY TWO Practical: Training Head - Preparation - Application Practical: Live Model - Client Consultation - Preparation - Application - Cutting and Styling Theory - Maintenance - Pricing and Promoting Action Plan Questions and Answers Educator s Assessment 7
8 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
SYSTEM 3: Micro Wefts This one-day hair extensions training programme educates stylists in the Racoon International Micro Wefts system. Micro Wefts are the perfect choice for a special occasion and can be worn for up to four weeks before being removed, re-conditioned, re-taped and re-applied. Being micro in size, they are discreet whether the hair is worn up or down. A full head of Micro Wefts can be applied in just 45 minutes. This system is scientfically proven not to damage hair. Pre-requisites: NVQ Level 2 in Hairdressing Location: Academy or In-Salon Includes: One-day training programme Racoon International Micro Weft hair extensions kit Selection of Racoon-Xtend wetline products Inclusion on the Nearest Salon Finder website referral system ONE DAY Introduction Health and Safety Theory - About Micro Wefts - Client Consultation - Aftercare Pricing and Promoting Practical: Training Head - Preparation - Application - Removal - Re-Application Questions and Answers Educator s Assessment Racoon s Micro Wefts and extensions are fantastic and a joy to work with. They fall naturally and can be styled just like natural hair and are ideal for creating volume, thickness and colour. GUY KREMER, AWARD-WINNING CELEBRITY HAIRDRESSER 9
10 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
ADVANCED TECHNIQUES This one-day training programme is designed to develop the creative and technical skills of stylists, already certified in the Racoon International hot-bonded hair extensions course. Each stylist will learn to design and apply creative placements. Pre-requisites: Racoon International System 1 certificate Location: Academy or In-Salon Includes: One-day training programme Quality Euro hair for each model (75g x 35cm) This is an element of the Racoon International Hair Extensions Diploma. ONE DAY Introduction Health and Safety Theory - The Perfect Bond - Placement Patterns Practical: Model - Designing the Look - Sectioning - Application - Cutting and Blending Pricing and Promoting Questions and Answers Educator s Assessment I ve always loved working with Racoon extensions and have relied on them to help me create some great transformations and award-winning imagery for my trade and consumer work. Racoon s passion, professionalism and brilliant training are hugely impressive so when it comes to hair extensions, there s only one choice. ANDREW BARTON, TV CELEBRITY HAIRDRESSER 11
12 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
BRIDAL HAIR AND CREATIVE STYLING Using either the Racoon International bonded hair extensions or Micro Wefts, stylists will learn how to develop six different creative long hair designs during this one-day training programme. Following a demonstration of each design, stylists will re-create each style on their own model. This course includes many hints and tips for bridal hair and hair up. Accessories (from padding to tiaras) will be provided on the day for Academy courses. Pre-requisites: Racoon International System 1, System 2 or System 3 certificate Location: Academy or In-Salon Includes: One-day training programme Partial head of quality hair provided This is an element of the Racoon International Hair Extensions Diploma. ONE DAY Introduction Health and Safety Theory and Practical - Twisted Knot - Cadagon - Coiled Bun - Side Bun - Chignon - Curled Chignon Pricing and Promoting Questions and Answers Educator s Assessment The quality of Racoon hair is fabulous, absolutely superb. The whole Racoon range is much more superior to anything else on the market. We love the results you can achieve and so do our celebrity clients! NICK MALENKO, AWARD-WINNING CELEBRITY HAIRDRESSER 13
14 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
HAIR IN RECOVERY This unique training programme has been developed in partnership with an expert Independent Trichologist, to provide a dedicated referral provision for clients with medical hair loss. Hair in Recovery incorporates elements of trichology and covers a multitude of hair and scalp issues including Alopecia, Telogen Effluvium plus the effects of Chemotherapy. During the practical session, stylists will receive refresher training on forming the perfect bond and micro bonding. Racoon International subsidises areas of this programme including hair, bonding and wetline products for clients with medical hair loss. Stylists certified in this specialist programme are included on the unique Hair in Recovery referral system. Stylists should only subscribe to this course if they have been certified in the Racoon International hot-bonded hair extensions course (System 1) for a minimum of six months. Pre-requisites: Racoon International System 1 certificate Location: Academy Includes: One-day training programme This is an element of the Racoon International Hair Extensions Diploma. ONE DAY Introduction Health and Safety Theory - The properties of hair - How cancer affects hair - Chemotherapy - Telogen Effluvium - Alopecia Pricing and Promoting Practical: Training Head - The Perfect Bond - Micro Bonding Questions and Answers Educator s Assessment From my perspective, I am very impressed by Racoon s dedication to education. IAIN SALLIS M.I.T. CONSULTANT TRICHOLOGIST MEMBER OF THE INSTITUTE OF TRICHOLOGY 15
16 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
DIPLOMA This is the ultimate in hair extensions education. Each stylist will be required to present both a mood board and portfolio to the Creative Director. The mood board should reflect the hair extensions work they will be carrying out on the day. During the practical session, stylists will need to demonstrate formation of the perfect bond, whilst using creative colour techniques to successfully blend shades. Following the initial finished look, the stylist will demonstrate and present a hair up design. The final session is a Trichology and Ethical Sourcing written questionnaire which forms part of the assessment process. Pre-requisites: Racoon International certificates in System 1, Advanced Techniques, Bridal Hair and Creative Styling and Hair in Recovery Location: Academy Includes: One-day assessment Quality Euro hair for each model (75g x 35cm) ONE DAY Introduction Health and Safety Assessment - Creative - Technical Placements - Bridal Hair - Trichology - Ethical Sourcing Educator s Assessment Passion, commitment and education are the foundation blocks of Racoon International s business and the reason why it s the number one worldwide. STEPHEN MESSIAS, CREATIVE DIRECTOR 17
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THE ULTIMATE EDUCATION RACOON INTERNATIONAL HAIR EXTENSIONS DIPLOMA System 1 (hot-bonded hair extensions) Advanced Techniques Bridal Hair and Creative Styling Hair in Recovery Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson Diploma Assessment 19
QUALITY HAIR Racoon International s hair is sourced by a well established supplier who has provided human hair to the wig and extensions industry for generations, working with us since the company started in 1995. Euro Hair: Our award-winning and best selling Euro hair for bonded extensions, feels as natural as your client s own hair. It can be curled, straightened, coloured (up to 6%) and even permed. Our Euro hair is remy, root point correct with cuticle intact. When using the hot-bonded system, Euro hair is fully reusable and can be worn for six months with regular maintenance. Vibrant Euro Hair: This high quality hair for bonded extensions is available in several stunning colours, adding another dimension for stunning colour placements. Standard Hair: Available in Softwave and Deepwave for the hot-bonded extensions. It needs regular maintenance and is a lower grade than Euro hair. Micro Wefts: These reusable hair extensions have a super fine, ultra flexible micro header making them discreet to the eye, easy to apply and comfortable to wear. The premium quality real hair that is used to make the Micro Weft is root point correct with the cuticle intact. Micro Wefts can be worn for up to four weeks before being removed, re-conditioned and re-applied. QUALITY BONDING Our unique bonding has been exclusively developed for Racoon International. It is easy to apply and quick to remove, leaving no trace or residue. All Racoon International hair extension systems have been scientifically proven not to damage hair. 20
QUALITY WETLINE The complete range of multi-award winning Racoon-Xtend wetline products, has been specially formulated to work in harmony with our hair extensions and keep your client s natural hair also looking salon fabulous. 21
FREQUENTLY ASKED QUESTIONS Why offer Racoon International hair extensions? Hair extensions can give clients instant, beautiful hair without the need for chemicals or patch testing. Is the hair ethically sourced? We are proud to offer our guarantee of ethical sourcing. Will hair extensions damage my client s hair? Some hair extensions can seriously damage a client s hair, but our hair extension systems have been scientifically proven (by an expert Independent Trichologist) not to damage hair. This is providing they are applied and maintained by a Racoon International certified expert and the aftercare guidelines are followed. Will glue be applied to my client s hair? Glue will definitely not be applied. Either gentle, translucent bonds will be applied or virtually invisible Micro Weft tapes. Both are scientifically proven not to damage your client s hair. Can hair be coloured when wearing hair extensions? Hair can be coloured but great care must be taken not to get colour onto either bonds or Micro Weft tapes. High-lights or Lo-lights are best achieved during maintenance appointments. 22
Is the hair expensive? Top quality Euro hair starts from just 131.28+VAT for a full head. This is one reason why we are the UK s number one in hair extensions. How discreet are bonded hair extensions? Bonded hair extensions are small and translucent, taking on the colour of the client s natural hair. How discreet are Micro Weft hair extensions? Being micro in size, the Micro Wefts are far smaller than most other wefts and can be worn discreetly with hair up or hair down. 23
RACOON INTERNATIONAL HEAD OFFICE ACADEMY B4451 Southam and the north Marston Doles Bishop s Itchington Rd Gaydon Chapel Ascote Banbury Rd Upper Radbourne B4451 A423 Hodnell Lower Radbourne Banbury Rd Wills Pastures Lower Radbourne Priors Hardwick Watergall A423 Hodnell Knightcote Stoneton Banbury Rd A423 Banbury Rd Wormleighton Wills Pastures M40 The Wharf Inn Northend Fenny Compton Banbury (M40) and the south B SAT NAV POSTCODE: CV47 2XR BY PLANE FROM BIRMINGHAM AIRPORT Follow the M42 following signs for M40 South. Exit M42 at Junction 3a and join the M40. Follow the From M40 Southbound instructions (on the opposite page). BY TRAIN BY TRAIN NORTHBOUND Banbury station is on the London Marylebone-Birmingham Snow Hill Station mainline. There is a taxi rank at Banbury station. Please ensure you agree an acceptable rate before departure. There is no other means of public transport from Banbury station. BY TRAIN SOUTHBOUND Leamington Spa station is on the Birmingham Snow Hill-London Marylebone mainline. Taxis are usually available on-site. Please ensure you book in advance and agree an acceptable rate before departure. There is no other means of public transport from Leamington Spa station. 24
BY CAR FROM A46 At the Tollbar Island (A46/A45 Roundabout) take the first exit towards Ryton. Take the first exit onto the A423 (towards Southam/Banbury). Continue for 12 miles through Princethorpe, Marton and Long Itchington. Remain on the A423, bypassing Southam town (towards Banbury). Continue for about 3 miles until you see a 400ft high radio mast in the field on the left-hand-side. At a minor crossroads turn left (signposted Wills Pastures and Glebe Farm ). Turn left at the first turning following the signs to Racoon International. FROM M1 (Northbound) Leave the M1 at Junction 21 and join the M69 to Coventry. Continue to the end of the M69. Join the A46 and continue around Coventry. Follow the From A46 instructions above. FROM M1 (Southbound) Leave the M1 at Junction 21a and join the M69 to Coventry. Continue to the end of the M69. Join the A46 and continue around Coventry. Follow the From A46 instructions above. FROM M6 Leave the M6 at Junction 2 and join the A46. Follow the From A46 instructions above. FROM M40 (Northbound) Leave the M40 at Junction 11. At the roundabout, take the first exit onto the A222. At the second roundabout, take the second exit onto the A222. At the third roundabout, take the second exit onto the A222. At the fourth roundabout, take the third exit onto the A423 (towards Southam). At the fifth roundabout, take the second exit onto the A423 (towards Southam). Continue on the A423 for approximately 8 miles. At a minor crossroads turn right (signposted Wills Pastures and Glebe Farm ). Turn left at the first turning following the signs to Racoon International. FROM M40 (Southbound) Leave the M40 at Junction 12. Turn right from the slip road towards Southam and Bishops Itchington. Continue on the B4451 through Bishops Itchington. At the T-Junction, turn right and proceed through Deppers Bridge. Continue until you enter Southam and turn right at the first roundabout. At the second roundabout turn right onto the A423 (towards Banbury). Continue for about 3 miles until you see a 400ft high radio mast in the field on the left-hand-side. At a minor crossroads turn left (signposted Wills Pastures and Glebe Farm ). Turn left at the first turning following the signs to Racoon International. Please Note: Racoon International Academy training is now available at several venues throughout the UK. 25
3 EASY STEPS Step 1: Book your training Call: 0844 335 0999 or email: info@racooninternational.com Academy places are available for all courses. Selected courses are also available in-salon (pricing on request). Stylists must have achieved an NVQ2 Level 2 in Hairdressing. Step 2: Enjoy your training There will be no unwelcome surprises as everything will be included - guaranteed! Step 3: Profit from your hair extensions service Both during and after your training programme, you will be given extensive support on pricing and promoting. 26 Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson
RJ0908 - New Business Brochure 2013
Racoon International Wills Pastures Southam Warwickshire England CV47 2XR 0844 335 0999 www.racooninternational.com facebook.com/racoonintl twitter.com/racoonintl Hair extensions and styling: The Racoon Artistic Team Make-up: Jo Sugar Fashion stylist: Joe Toronka Photography: John Rawson