NEWON APRIL 2017 5TH NEW HDRESOLUTION Up to 1 level of lift. Now in high resolution. NEW MEGA MASK Take a smarter approach to your haircare business! SPRAY THE LOVE With your #1 family, hairsprays, at 25% off! REDKEN LITRE SALE Save 20% on shampoo and conditioner litres! THE DIRECTOR S CUT By Terry Ritcey, National Education Director UP TO 1 LEVEL OF LIFT. NOW IN HIGH RESOLUTION. NEW HDRESOLUTION r
THE UNTAPPED OPPORTUNITY CONSUMER MARKET * DID YOU KNOW over 6 million Canadians have never colored their hair? They are looking for the perfect hair color to suit their needs! CONSUMER INSIGHT * Non-colorers can be split into two groups: Color virgins who have never colored their hair and represent 19% of Canadians, and Abandonists, who have not colored in the past 12 months, which represent 12% of Canadians. The top reasons Canadians avoid coloring is a fear of damage and a lack of time. UP TO 1 LEVEL OF LIFT, IN 20 MINUTES INTRODUCING COLOR IN HIGH DEFINITION NEW HDRESOLUTION *L Oréal Hair Color Tracking study 2015
UP TO 1 LEVEL OF LIFT NEW HDRESOLUTION LOW LIFT ALKALINE COLOR ZONE 1: ALKALINE COLOR HDResolution Upgrade to phenomenal Haircolor. New HDResolution is the perfect low lift alkaline color for Zone 1 when you want up to 1 level of lift with exceptional saturation and reflectivity. Always use acidic Shades EQ color on Zones 2 and 3 for amazing condition and shine while maintaining maximum respect for previously-colored hair. ZONES 2 & 3: ACIDIC COLOR Shades EQ Gloss HIGH-RESOLUTION FORMULA PROVIDES: Enhanced condition and shine Covers up to 70% gray Fast, easy mixing in 20 minutes using a 1:1 ratio of color to HD Developing Lotion HOW IT WORKS 1. Low lift alkaline dyes combine with HD Developing Lotion to penetrate the fiber, lifting up to one level (1:1 ratio). 2. Saturated tones are deposited for high clarity color with brilliance and vibrant reflects. 3. A blend of conditioning polymers smoothes the surface for enhanced condition and shine, sealing high-resolution results. HIGH VISIBILITY SHADES Formulated with direct dyes for the most vibrant, visible reds on even the darkest bases. Combine any of our high visibility shades (7.44, 6.46, 5.56) with our HD Developing Lotion in 6 and 15 volume for maximum intensity. HD DEVELOPING LOTION Customize your look from HD color deposit to up to one level of lift with two dedicated developers in 6 and 15 volume.
HDRESOLUTION LOW LIFT ALKALINE COLOR TONE MATTES & BLUES VIOLET NATURALS MOCHAS LEVEL OF DEPOSIT MATTE ASH MATTE BROWN ASH NATURAL ASH ASH VIOLET VIOLET VIOLET NATURAL NATURAL MOCHA ASH MOCHA MOCHA.71.75.1.01.13.2.22.0.03.81.8.83 10 ULTRA PALE BLONDE 10.01 10.2 10.0 10.03 9 VERY LIGHT BLONDE 9.01 9.13 9.0 9.03 9.81 8 LIGHT BLONDE 8.2 8.0 8.03 8.81 8.8 8.83 7 MEDIUM BLONDE 7.01 7.13 7.0 7.03 7.81 7.83 6 DARK BLONDE 6.75 6.0 6.03 6.81 6.8 6.83 5 LIGHT BROWN 5.01 5.2 5.0 5.03 4 MEDIUM BROWN 4.71 4.22 4.0 4.81 4.8 3 DARK BROWN 3.0 2 DARKEST BROWN 2.1 2.0
S S RED BEIGE BROWN RED VIOLET RED RED BROWN RED RED.31.3.34.4.43.45.44.62.6.64.56.46 10.3 I 9.31 9.3 8.3 8.34 8.4 8.64 7.31 7.3 7.43 7.44 6.3 6.34 6.4 6.45 6.44 6.6 6.64 6.46 5.31 5.3 5.62 5.6 5.56 UNDERSTANDING THE LABEL: 4.62 CLEAR Level 8.83 Secondary Tone (Gold) Primary Tone (Mocha) High Visibility Shades Shade contains R5 red dye
THE REDKEN COLOR MANTRA SHOW OFF YOUR PROFESSIONAL SKILLS. CREATE phenomenal HAIRCOLOR. WE APPLY COLOR IN ZONES BASED ON ph SCIENCE BECAUSE: Each Zone accepts color differently based on the condition of the hair phenomenal HAIRCOLOR + HAIR INTEGRITY Zone 3 Zone 2 Zone 1 We care for the integrity of even the most sensitized parts of the hair ZONE 1 ALKALINE COLOR HDRESOLUTION ZONES 2 & 3 ACIDIC COLOR SHADES EQ EQUALIZING CONDITIONING COLOR The combination of alkaline and acidic color maximizes color results and minimizes stress on hair SALON OFFER: INTRO OFFER PURCHASE 500.94 66 HDRESOLUTION SHADES RECEIVE PRODUCT: 2 HDRESOLUTION DEVELOPING LOTIONS 6 VOL. 1L 2 HDRESOLUTION DEVELOPING LOTIONS 15 VOL. 1L PLV: 2 REDKEN CAPES 2 REDKEN APRONS 1 REDKEN SILVER BOWL 3 REDKEN BRUSHES 1 HDRESOLUTION SHADE CHART 1 HDRESOLUTION TECHNIQUE GUIDE 1 HDRESOLUTION POSTER 1 REDKEN GLORIFIER 1 HDRESOLUTION SWATCH BOOK SALON OFFER: SAMPLE KIT PURCHASE 1 HDRESOLUTION 4M (4.8) 60ML 1 HDRESOLUTION 5BR (5.56) 60ML 1 HDRESOLUTION 6N (6.0) 60ML 1 HDRESOLUTION 7GA (7.31) 60ML 1 HDRESOLUTION 8GC (8.34) 60ML 1 HDRESOLUTION 9N (9.0) 60ML RECEIVE 1 HDRESOLUTION DEVELOPING LOTION 6 VOL. 1L 1 HDRESOLUTION TECHNICAL SHEET 629.40 SHADE CHART POSTER 45.54 54.53 16 % *While quantities last. TECHNIQUE GUIDE GLORIFIER
TAKE A SMARTER APPROACH TO YOUR HAIRCARE BUSINESS! WITH REDKEN S TOP SELLING FRANCHISES THAT ADDRESS OVER 50% OF CANADIANS NEEDS* RCT PROTEIN COMPLEX Based on the breakthrough discovery that each level of hair has specific protein needs from the root to the core to the tip Redken addresses these needs with smart, targeted, customized technology: the new RCT Protein Complex, the evolution of protein science. NEW RCT PROTEIN COMPLEX! A smart, multi-targeted delivery system with 3 proteins attracted to where the hair needs it the most HAIR STRAND FORMULAS CONTAIN LEVEL 1 LEVEL 2 R ROOT C CORE NEW HAIR Needs Structure MATURE HAIR Needs Maintenance Soy protein Helps add structure at the root Arginine Helps condition hair to the core SMART HAIRCARE NEW RCT PROTEIN COMPLEX ROOT, CORE, TIP LEVEL 3 T TIP OLD HAIR Needs highest level of care to restore life to ends Sepicap Helps restore the look of ends *2014 L Oréal Usage and Attitude Haircare Study
NEW MEGA MASK 1 PRODUCT. 2 FORMULAS. 3 DAYS OF CARE. MARKET * Over half of Canadian women use hair masks and 29% of non-users report that they would like to try masks. CONSUMER INSIGHT ** Rising interest in hair masks is being driven by the growing popularity of coloring treatments that can be damaging to hair. The most desired hair masks among consumers are for damage repair, deep hydration and color protection. OPPORTUNITY Much more than just a hair mask, our New Mega Mask features a dual chamber design with 2 different formulas. Powered by Redken s new RCT Protein Complex, these 2 formulas combine during application to create the ultimate mutli mask experience that treats hair s unique needs from root to core to tip. DUAL CHAMBER DESIGN CARE EXTENDER Provides lasting benefits of up to 3 washes! MASK Provides the deep conditioning of a mask BREAKTHROUGH INNOVATION DUAL FORMULA MASK *2014 L Oréal Usage and Attitude Haircare Study **«Consumers Talk Haircare: Top 10 Trending on Poshly». CEW Special Report April 2016. SALON OFFER 1: PLATINUM PURCHASE 6 ALL SOFT SHAMPOO 300ML 4 ALL SOFT CONDITIONER 250ML 4 ALL SOFT MEGA MASK 200ML AT 15% OFF 3 ALL SOFT HEAVY CREAM 250ML 2 ALL SOFT ARGAN-6 90ML 6 EXTREME SHAMPOO 300ML 4 EXTREME CONDITIONER 250ML AT 15% OFF 4 EXTREME MEGA MASK 200ML 3 EXTREME ANTI-SNAP 240ML 2 EXTREME CAT 150ML 6 COLOR EXTEND MAGNETICS SHAMPOO 300ML 4 COLOR EXTEND MAGNETICS CONDITIONER 250ML 4 COLOR EXTEND MAGNETICS MEGA MASK 200ML AT 15% OFF RECEIVE 1 ALL SOFT MEGA MASK 200ML TESTER 1 EXTREME MEGA MASK 200ML TESTER 1 COLOR EXTEND MAGNETICS MEGA MASK 200ML TESTER 1 ALL SOFT SHAMPOO 1L 1 ALL SOFT CONDITIONER 1L 1 EXTREME SHAMPOO 1L 1 EXTREME CONDITIONER 1L 1 COLOR EXTEND MAGNETICS SHAMPOO 1L 1 COLOR EXTEND MAGNETICS CONDITIONER 1L 1 SEMI-PERMANENT FLOOR DISPLAY 1 MEGA MASK GLORIFIER CONSUMER OFFER TRY THE NEW HAIRCARE REGIMEN ON CLIENTS FOR FREE AND OFFER THEM 15% OFF THE NEW MEGA MASK! SALON OFFER 2: PURCHASE 3 ALL SOFT SHAMPOO 300ML 2 ALL SOFT CONDITIONER 250ML 2 ALL SOFT MEGA MASK 200ML 3 EXTREME SHAMPOO 300ML 2 EXTREME CONDITIONER 250ML 2 EXTREME MEGA MASK 200ML 3 COLOR EXTEND MAGNETICS SHAMPOO 300ML 2 COLOR EXTEND MAGNETICS CONDITIONER 250ML 2 COLOR EXTEND MAGNETICS MEGA MASK 200ML RECEIVE 1 ALL SOFT MEGA MASK 200ML TESTER 1 EXTREME MEGA MASK 200ML TESTER 1 COLOR EXTEND MAGNETICS MEGA MASK 200ML TESTER 3 ON-SHELF NAVIGATION EASELS SALON OFFER 3: INNOVATION PURCHASE AT 10% OFF 3 ALL SOFT MEGA MASK 200ML 3 EXTREME MEGA MASK 200ML 3 COLOR EXTEND MAGNETICS MEGA MASK 200ML *While quantities last. 646.16 917.59 30 % FLOOR DISPLAY GLORIFIER 258.83 329.00 21 % 123.85 161.91 24 %
SPRAY THE LOVE WITH YOUR #1 FAMILY, HAIRSPRAYS, AT 25% OFF! In Canada, hairsprays are the most used styling products. In fact, 1 out of 2 women use hairsprays! Hairsprays are Redken s #1 family; therefore it is most likely yours too! 65% of women are using and loving the strong and extra strong hold hairsprays. The Canadian favorite hairspray is Redken Triple Take 32; this extra strong hold star has been voted the best hairspray in Canada for 2016 by Elle Canada Beauty Grand Prix. Spray the love promotion is offering you all the strong and extra strong hold hairsprays in one offer so you can easily fulfill your client s needs! TRIPLE THE LOVE PURCHASE RECEIVE 4 TRIPLE TAKE 32 275 ML 52.76 LOVE IS QUICK PURCHASE 4 QUICK DRY 18 300ML 65.95 1 TRIPLE TAKE 32 TESTER 275ML RECEIVE 1 QUICK DRY 18 TESTER 300ML ADDICTED TO LOVE PURCHASE RECEIVE 4 CONTROL ADDICT 28 300ML 52.76 LOVE IS NEVER FORCED PURCHASE RECEIVE 4 FORCEFUL 23 300ML 65.95 1 CONTROL ADDICT 28 TESTER 300ML 1 FORCEFUL 23 TESTER 300ML LOVE THEM ALL PURCHASE 6 TRIPLE TAKE 32 275 ML 6 CONTROL ADDICT 28 300ML 6 QUICK DRY 18 300ML 6 FORCEFUL 23 300ML RECEIVE 1 TRIPLE TAKE 32 TESTER 275ML 1 QUICK DRY 18 TESTER 300ML 24 STICKERS OF 25% OFF ON EACH BOTTLE 237.42 342.94 31 % 52.76 65.95 52.76 65.95 STICKER *While quantities last.
REDKEN LITRE SALE SAVE 20% ON SHAMPOO AND CONDITIONER LITRES REDUCE YOUR INVENTORY COSTS AND INCREASE YOUR RETAIL SALES WITH THIS LIMITED TIME OFFER! SHAMPOOS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE, BEACH ENVY, CURVACEOUS 19.43 24.29 SHAMPOOS: COLOR EXTEND MAGNETICS, BLONDE IDOL, FRIZZ DISMISS 22.31 27.89 CONDITIONERS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE, BEACH ENVY, CURVACEOUS 20.79 25.99 CONDITIONERS: COLOR EXTEND MAGNETICS, DIAMOND OIL, FRIZZ DISMISS 23.27 *While quantities last. 29.09
THE DIRECTOR S CUT BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR Upgrade to phenomenal Haircolor COMPLETE THE REDKEN COLOR MANTRA 1. WE COLOR HAIR DIFFERENTLY We apply color in zones based on ph science This allows us to maximize color results while minimizing stress on hair We only use alkaline color on zone 1 with acidic color on zones 2 + 3 2. COMPLETE OUR COLOR PORTFOLIO / COMPLETE OUR MANTRA Our current alkaline color brands offer ideal zone 1 application with up to 4 levels of lift Our current acidic color brand offers ideal zone 2 + 3 application with no lift We only expose hair to the level of alkalinity that corresponds to the level of lift desired HDR is the answer to the 62% of clients who want impactful color with only a subtle change; or a low level of lift. HAPPY COLORING! 3. INCREASED POTENTIAL ACROSS REDKEN COLOR Answer the gap in the Color Mantra with HDR = Huge opportunity APPLY IN ZONES. MAXIMIZE COLOR RESULTS. MINIMIZE STRESS ON HAIR. WE APPLY COLOR IN ZONES BASED ON ph SCIENCE BECAUSE: Each Zone accepts color differently based on the condition of the hair ZONE 1 ALKALINE COLOR HDRESOLUTION We care for the integrity of even the most sensitized parts of the hair The combination of alkaline and acidic color maximizes color results and minimizes stress on hair Zone 3 ZONES 2 & 3 ACIDIC COLOR SHADES EQ EQUALIZING CONDITIONING COLOR Zone 2 Zone 1
HAIRCOLOR CHROMATICS ULTRA RICH prismatic permanent color 63 ml 7.99 CHROMATICS BEYOND COVER prismatic permanent color 63 ml 7.99 CHROMATICS prismatic permanent color 63 ml 7.99 CITY BEATS 85 ml 14.99 CITY BEATS COLOR REMOVER 21 gr 10.15 COLOR FUSION advanced performance color cream 60 ml 7.69 COLOR GELS permanent conditioning haircolor 60 ml 7.55 SHADES EQ GLOSS, CREAM 60 ml 7.15 COLOR KICKER 60 ml 7.15 SHADES EQ crystal clear 500 ml 33.15 liter 50.99 COLOR THICKENER 120 ml 12.85 COLOR STAIN ERASER 80 pads 10.19 NEW HDRESOLUTION low alkaline color 60 ml 7.59 Carmin R Shades ULTRA RICH (6.66 & 5.62) 63 ml 7.99 CHROMATICS (4.62 & 6.62) 63 ml 7.99 COLOR FUSION (3RV, 5RV, 6RV, & 8RV) 60 ml 7.69 SHADES EQ CREAM (05RV & 07RV) 60 ml 7.15 Developers & Lighteners CHROMATICS Oil in Cream Developer 10, 20, 30 volume 946 ml 9.95 CREAM PRO-OXIDE 10, 20, 30, 40 volume liter 8.59 COLOR GELS Dedicated Developers 10, 20, 30, 40 volume liter 8.25 SHADES EQ processing solution liter 8.45 NEW HDRESOLUTION Developing lotion 6, 15 volume liter 8.99 NEW Blonde Idol Color & Lighteners FREE HAND LIGHTENER for open air techniques 650 g 45.89 HIGH LIFT haircolor conditioning cream haircolor 60 ml 8.15 BASE BREAKERS low lift lightener 60 ml 8.15 BLUE OIL LIGHTENING SYSTEM 12.5 g 15.99 extra conditioning oil booster + blue powder activator FLASH LIFT 500 g 27.49 907 g 52.99 BLONDE ICING lightener 500 g 35.69 BLONDE ICING developer 20, 30, 40 volume liter 9.19 BLONDE DIMENSIONS dust-free conditioning lightener 910 g 55.25 HAIRCARE Shampoos FRIZZ DISMISS, COLOR EXTEND MAGNETICS, BLONDE IDOL, DIAMOND OIL All Soft, Color Extend, Curvaceous, Extreme, High Rise Volume, Beach Envy Volume 300 ml 12.59 20.99 liter 27.89 46.49 300 ml 9.79 16.29 liter 24.29 40.49 gallon 50.99 CURVACEOUS no foam shampoo 500 ml 15.29 25.49 Conditioners FRIZZ DISMISS, COLOR EXTEND MAGNETICS, DIAMOND OIL All Soft, Color Extend, Curvaceous, Extreme, High Rise Volume, Beach Envy Volume 250 ml 13.29 22.19 liter 29.09 48.49 250 ml 10.99 18.29 liter 25.99 43.29 gallon 57.19 Treatments NEW ALL SOFT MEGA MASK 200ml 17.99 29.99 NEW EXTREME MEGA MASK 200ml 17.99 29.99 NEW COLOR EXTEND MAGNETICS MEGA MASK 200ml 17.99 29.99 HEATCURE Professional Treatment 500ml 29.99 HEATCURE Intense Self-Heating Mask Pack 4 Masks 29.99 49.99 High Rise Volume Duo Volumizer 150ml 15.29 25.49 Beach Envy Wave Aid 125ml 15.29 25.49 ONE UNITED multi-benefit treatment 150ml 15.29 25.49 ONE UNITED multi-benefit treatment 400ml 25.09 41.79 FRIZZ DISMISS professional treatment 400ml 25.09 FRIZZ DISMISS FPF 10 Flyaway Fix Sheets 50 Sheets 15.29 25.49 FRIZZ DISMISS FPF 20 Smooth Force 150 ml 15.29 25.49 FRIZZ DISMISS FPF 30 Instant Deflate 125 ml 15.29 25.49 FRIZZ DISMISS FPF 40 Rebel Tame 250 ml 17.29 28.89 FRIZZ DISMISS Mask 250 ml 17.49 29.19 BLONDE IDOL custom-tone violet 200 ml 19.99 33.29 BLONDE IDOL custom-tone gold 200 ml 19.99 33.29 BLONDE IDOL BBB spray 150 ml 15.29 25.49 BLONDE IDOL mask 250 ml 17.49 29.19 ALL SOFT heavy cream super treatment 250 ml 13.99 23.29 ALL SOFT ARGAN-6 multi-care oil for dry/brittle hair* 90 ml 21.79 36.29 M.M. H.C. VOLUME O.U. FRIZZ DISMISS BLONDE IDOL A. S. SALON RETAIL 40% PRICE * MARGIN COLOR EXTEND rich recovery 250 ml 15.29 25.49 COLOR EXTEND MAGNETICS deep attraction 250 ml 17.49 29.19 CURVACEOUS ccc spray 150 ml 15.29 25.49 CURVACEOUS curl refiner 250 ml 14.89 24.79 CURVACEOUS spiral lock 250 ml 14.89 24.79 CURVACEOUS full swirl 150 ml 14.89 24.79 CURVACEOUS ringlet 180 ml 14.89 24.79 CURVACEOUS wind up 145 ml 14.89 24.79 DIAMOND OIL deep facet 250 ml 17.49 29.19 DIAMOND OIL shatterproof shine 100 ml 25.99 43.29 DIAMOND OIL shatterproof shine intense 100 ml 25.99 43.29 DIAMOND OIL glow dry 100ml 25.99 43.29 EXTREME LENGTH primer 150 ml 14.09 23.49 EXTREME LENGTH primer 400ml 25.15 41.89 EXTREME LENGTH sealer 50 ml 12.59 20.99 EXTREME strength builder plus fortifying rinse-out mask 250 ml 14.69 24.49 EXTREME extreme cat protein reconstructing treatment 150 ml 14.69 24.49 EXTREME anti-snap leave-in treatment 240 ml 13.99 23.29 Speciality Products Hair Cleansing Cream 300 ml 10.19 16.99 liter 20.99 34.99 PreArt liter 28.09 Scalp Science Dandruff shampoo 300 ml 11.59 19.39 Soothing Care shampoo 300 ml 11.59 19.39 Cerafill DEFY Shampoo normal to thin hair 290 ml 10.79 17.99 liter 24.29 40.49 Conditioner normal to thin hair 245 ml 11.39 18.99 liter 25.99 43.29 Scalp Energizing Treatment normal to thin hair 95 ml 16.49 27.49 RETALIATE Shampoo advanced thinning hair 290 ml 10.79 17.99 liter 24.29 40.49 Conditioner advanced thinning hair 245 ml 11.39 18.99 liter 25.99 43.29 MAXIMIZE Dense FX hair diameter thickening treatment 125 ml 24.89 41.49 Texture Effect hair & scalp refresher 150 ml 14.39 23.99 C. E. CURVACEOUS DIAMOND OIL EXTREME CERAFILL CERAFILL C.F. REDKEN CHEMISTRY VOLUME shot phase, COLOR EXTEND shot phase, ALL SOFT shot phase, EXTREME shot phase 500 ml 32.19 PHIX PHASE 3.5, 5.5 250 ml 16.29 STYLING REDKEN FASHION COLLECTION STAY HIGH 18 mousse 150 ml 15.29 25.49 BRAID AID 03 lotion 50 ml 15.29 25.49 METAL FIX 08 liquid pomade 2 x 20 ml 15.29 25.49 COLOR REBEL COLLECTION COLOR REBEL hair makeup red-y to rock 20 ml 14.99 24.99 COLOR REBEL hair makeup without a coral 20 ml 14.99 24.99 COLOR REBEL hair makeup punked up pink 20 ml 14.99 24.99 COLOR REBEL hair makeup purple riot 20 ml 14.99 24.99 COLOR REBEL hair makeup gilty as charged 20 ml 14.99 24.99 COLOR REBEL hair makeup hazel n confused 20 ml 14.99 24.99 COLOR REBEL hair makeup call the coppers 20 ml 14.99 24.99 COLOR REBEL hair makeup rose revolution 20 ml 14.99 24.99 COLOR REBEL hair makeup knockem blonde 20 ml 14.99 24.99 COLOR REBEL hair makeup no hold brunette 20 ml 14.99 24.99 FLEX COLLECTION MOVE ABILITY 05 lightweight defining cream-paste 50 ml 12.35 20.59 MESS AROUND 10 disrupting cream-paste 50 ml 12.35 20.59 SHAPE FACTOR 22 sculpting cream-paste 50 ml 12.35 20.59 Blow Dry Pillow Proof Blow Dry Express Primer 170 ml 14.89 24.79 Pillow Proof Blow Dry Express Treatment Primer Cream 150 ml 14.89 24.79 Pillow Proof Blow Dry Two Day Extender 153 ml 14.49 24.09 NO BLOW DRY COLLECTION NEW NBD airy cream fine hair 150 ml 14.15 23.59 NEW NBD just right cream med hair 150 ml 14.15 23.59 NEW NBD bossy cream coarse 150 ml 14.15 23.59 Volumize THICKENING LOTION 06 body builder 150 ml 11.99 19.99 AERATE 08 bodifying cream-mousse 91 g 14.09 23.49 R. F. C. COLOR REBEL COLLECTION F. C. N.B.D. SALON RETAIL 40% PRICE * MARGIN LIST EFFECTIVE APRIL 1 ST, 2017 FULL FRAME 07 protective volumizing mousse 250 ml 14.09 23.49 GUTS 10 volume boosting spray mousse 300 ml 14.09 23.49 Texturize WATER WAX 03 water based pomade 50 ml 15.29 25.49 REWIND 06 pliable styling paste 150 ml 15.65 26.09 FASHION WAVES 07 texturizing sea spray 150 ml 13.79 22.99 ROUGH PASTE 12 working material 75 ml 15.29 25.49 HARDWEAR 16 super strong sculpting gel 250 ml 11.99 19.99 ROUGH CLAY 20 matte texturizer 50 ml 15.29 25.49 POWDER GRIP 03 mattifying hair powder 7 g 12.85 21.39 Shine OUTSHINE 01 anti-frizz polishing milk 100 ml 14.09 23.49 SHINE FLASH 02 glistening mist 150 ml 12.59 20.99 Smooth VELVET GELATINE 07 cushioning blow-dry gel 100 ml 11.99 19.99 ALIGN 12 ultra-straight balm 150 ml 14.69 24.49 TWO SMOOTH 03 smoothing & strengthening serum duo 30 ml 14.69 24.49 Heat Styling FABRICATE 03 heat-active texturizer 124 g 14.69 24.49 NEW SATINWEAR 04 thermal smoothing blow-dry lotion 160 ml 14.69 24.49 NEW HEAT DESIGN 09 thermal shaping blow-dry gelée 150 ml 13.25 22.09 NEW IRON SHAPE 11 thermal holding spray 250 ml 13.25 22.09 NEW HOT SETS 22 thermal setting mist 150 ml 13.25 22.09 NEW HOT SETS 22 thermal setting mist 500 ml 22.99 38.35 Hairsprays TRIPLE TAKE 32 extreme high-hold hairspray 275 ml 13.19 21.99 CONTROL ADDICT 28 high-hold hairspray 300 ml 13.19 21.99 FASHION WORK 12 versatile working spray 365 ml 13.19 21.99 QUICK DRY 18 instant finishing spray 300 ml 13.19 21.99 FORCEFUL 23 super strength finishing spray 300 ml 13.19 21.99 QUICK TEASE 15 backcombing finishing spray 181 ml 14.09 23.49 WAX BLAST 10 high impact finishing spray 124 g 15.29 25.49 NEW WINDBLOWN 05 235 ml 17.99 29.99 REDKEN FOR MEN TM Haircare NEW SILVER CHARGE silver shampoo protein and yellow neutraliser 300 ml 9.19 15.29 CLEAN BREW shampoo (1=6 for salon) 250 ml 36.00 (1=1 for consumer) 250 ml 10.00 liter 17.09 28.49 CLEAN SPICE TM conditioning shampoo 300 ml 9.19 15.29 liter 18.99 31.69 MINT CLEAN invigorating shampoo 300 ml 9.19 15.29 liter 18.99 31.69 FINISH UP daily weightless conditioner for all hair types 300 ml 9.19 15.29 liter 18.99 31.69 GO CLEAN invigorating daily shampoo 300 ml 7.99 13.29 liter 17.79 29.69 Styling DISHEVEL fiber cream 100 ml 11.39 18.99 GET GROOMED finishing cream 150 ml 9.19 15.29 GRIP TIGHT firm hold gel 150 ml 9.19 15.29 MANEUVER working wax 100 ml 11.39 18.99 OUTPLAY texture putty 100 ml 11.39 18.99 STAND TOUGH extreme hold gel 150 ml 9.19 15.29 WORK HARD power paste 100 ml 11.99 19.99 Skincare CLEANSE acid balanced cleansing bar 150 g 6.59 10.99 Haircolor COLOR CAMO 5 to 10 minutes custom grey camouflage 60 ml 6.05 TEXTURE Acid Waves Creative CURL normal/fine/limp 8.29 INNER SECRET 9.29 Alkaline Waves VECTOR PLUS normal/extra body 6.89 Permanent Curl Reducer SHAPE CONTROL reducer normal/resistant/sensitized 28.59 SHAPE CONTROL neutralizer smoothing 13.49 MINI FORMATS OF YOUR FAVORITE REDKEN HAIRCARE & STYLING PRODUCTS ARE AVAILABLE! ASK YOUR DSC TODAY WHILE QUANTITIES LAST! SALON RETAIL 40% PRICE * MARGIN