ARTISTRY SIGNATURE COLOR FOUNDATION GUIDE

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ARTISTRY SIGNATURE COLOR FOUNDATION GUIDE Exclusively from

IT S EASY TO FIND THE FOUNDATION THAT S RIGHT FOR YOU

Exclusive Artistry F.A.C.E.S. Technology was used to develop 17 shades that accurately match skin tones around the world including yours.

TERESA PALMER ACTRESS AND GLOBAL FACE OF THE ARTISTRY BRAND

FIND YOUR FOUNDATION The right foundation prepares skin for any makeup look and enhances skin s natural look by camouflaging imperfections and evening out skin tone. Finding it is easier than you think with these simple tools: ARTISTRY SIGNATURE COLOR FOUNDATION FINDER Ensures you get exactly what you need in terms of Coverage, Finish and Benefits. ARTISTRY SIGNATURE COLOR FOUNDATION SHADE FINDER Makes it simple to find the right shade by helping you understand your skin s Level and Undertone. ARTISTRY SIGNATURE COLOR FOUNDATION SHADE MATCHING TOOL (included separately) Helps you choose the shade that best matches your skin. ARTISTRY SIGNATURE COLOR FOUNDATION SHADE CONVERSION TOOL Uses your current foundation shade to find a corresponding shade in any other Artistry Signature Color foundation product.

ARTISTRY SIGNATURE COLOR FOUNDATION FINDER It s important to find a foundation for your desired skin Coverage, Finish and Benefits. The Artistry Signature Color Foundation Finder was especially designed to help you do that. On the chart, scan the left column and decide which types of coverage, finish and benefits are most important. Then read across the chart to find the foundation that meets your needs. STEP1 STEP2 COVERAGE Choose from one of our 3 levels of Coverage: SHEER lightweight, leaving natural skin visible; helps to slightly even skin tone. MEDIUM more coverage to camouflage imperfections and even skin tone. FULL the most coverage, with a perfected, completely natural look. FINISH Choose your look: MATTE smooth, perfected look with no shimmer or shine. NATURAL not dewy, yet not matte, with no sheen. RADIANT a glowing, luminous look. DEWY a shining, hydrated look. STEP3 BENEFITS Artistry foundations address specific skin concerns, from anti-aging to hydration to lifting and firming, among others. Check the BENEFITS chart to find the foundation that addresses the benefits you want.

Artistry Ideal Radiance Illuminating CC Cream* Artistry Hydra-V Sheer Weightless Foundation Artistry Youth Xtend Lifting Smoothing Foundation* Artistry Exact Fit Longwearing Foundation Artistry Exact Fit Powder Foundation* STEP 1 COVERAGE Sheer Full STEP 2 FINISH Matte Natural Radiant Dewy STEP 3 BENEFITS Anti-Aging Radiance Brightening / Illuminating Hydrating Lifting /Firming Priming All-Day Wearing 24-Hour Wearing Oil Control / Shine Prevention SPF 15 50 15 20 *Our buildable formulas enable you to layer until you achieve the amount of coverage you desire.

ARTISTRY SIGNATURE COLOR FOUNDATION SHADE FINDER Use the Artistry Signature Color Foundation Shade Finder to find the shade that s flattering and true based on your shade Level and Undertone. The combination of Level & Undertone is what will determine your perfect shade. On the chart, scan the left column and find the level which most closely matches your natural depth of skin color. Then read across the chart to match your Level with your Undertone. For example, if your skin tone Level is Level 1, and your Undertone is Warm, you would be L1W1 or L1W2. LEVEL The depth of your natural skin tone. Artistry Foundations are categorized into 6 levels to make finding your shade more accurate. LEVEL 1 (L1) = LIGHT LEVEL 2 (L2) = LIGHT-MEDIUM LEVEL 3 (L3) = MEDIUM LEVEL 4 (L4) = MEDIUM-DEEP LEVEL 5 (L5) = DEEP LEVEL 6 (L6) = VERY DEEP UNDERTONE The amount of warmth vs. coolness in your complexion. Artistry Foundations are divided into 3 groupings based on Undertone: Warm, Neutral, Cool. WARM (W) For skin that has a golden or olive hue. NEUTRAL (N) For skin that has an even-toned, neutral hue that is neither pink nor golden. COOL (C) For skin that has a pink or rosy hue. From: https://www.newbeauty.com/blog/dailybeauty/11322-find-the-perfect-foundation-shade/

UNDERTONE WARM NEUTRAL COOL LEVEL 1 L1W1 Buff L1W2 Cream L1N1 Bisque L1C1 Chablis 2 L2W1 Sand L2N1 Ochre L2N2 Natural L2C1 Chiffon 3 L3W1 Soleil L3N1 Tawny L3C1 Plush 4 L4W1 Brulee L4N1 Golden 5 L5W1 Cappuccino L5N1 Caramel 6 L6W1 Mink L6N1 Walnut RICK S PRO TIP: Think about what color jewelry you wear. If you wear only white metal, chances are you re a cool undertone because warm metals don t look good against your skin tone. If you look great in gold, I guarantee you, you probably have a warm undertone. If you can wear both colored metals you re probably a neutral undertone. ARTISTRY MAKEUP ARTIST RICK DICECCA

ARTISTRY SIGNATURE COLOR FOUNDATION SHADE CONVERSION TOOL Now that you have identified your ideal shade, you ll be able to find the corresponding shade in any Artistry face product. INSTRUCTIONS 1. If you use an existing Artistry foundation CC Cream, Concealer or Powder, determine what shade you would wear in other Artistry foundations. Locate your formula across the top and your shade in the column below and then look to the far left to find your corresponding Artistry foundation shade. 2. To be certain you have selected the right shade, hold the Artistry Signature Color Foundation Shade Matching Tool (included separately) next to your jawline. The shade that seems to disappear is your best match. LEVEL/UNDERTONE 1 2 3 4 Artistry Youth Xtend Lifting Smoothing Foundation* Artistry Exact Fit Longwearing Foundation W N C W N C W N C W N L1W1 Buff L1W2 Cream L1N1 Bisque L1C1 Chablis L2W1 Sand L2N1 Ochre L2N2 Natural L2C1 Chiffon L3W1 Soleil L3N1 Tawny L3C1 Plush L4W1 Brulee L4N1 Golden 5 W N L5W1 Cappuccino L5N1 Caramel * Our buildable formulas enable you to layer until you achieve the amount of coverage you desire. 6 W N L6W1 Mink L6N1 Walnut

Artistry Hydra-V Sheer Weightless Foundation Artistry Exact Fit Powder Foundation* Artistry Ideal Radiance Illuminating CC Cream* Artistry Exact Fit Perfecting Concealer* Artistry Exact Fit Loose Powder* L1W1 Buff L1W1 Buff - L1W2 Cream - L1N1 Bisque L1N1 Bisque L1C1 Chablis L1C1 Chablis L2W1 Sand L2W1 Sand - - L2N1 Ochre L2N1 Ochre - - L2N2 Natural - - L2C1 Chiffon L2C1 Chiffon - L3W1 Soleil L3W1 Soleil L3N1 Tawny L3N1 Tawny L3C1 Plush L3C1 Plush L4W1 Brulee - -Deep L4N1 Golden L4N1 Golden - -Deep L5W1 Cappuccino Deep L5N1 Caramel L5N1 Caramel Deep Deep L6N1 Walnut L6N1 Walnut Deep

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