1 KEY PRODUCT MESSAGE This creamy, styling balm helps tame and smooth hair during heat styling for all day humidity resistance. COLLECTION OVERVIEW SATINIQUE haircare knows that when your hair looks and feels good, you feel more beautiful and confident. SATINIQUE haircare is a three part approach for true customisation: Care, Treat and Style. Care: Shampoos and conditioners targeted to specific needs. Treat: Treatments to repair, renew and revitalise. Style: Formulas to shape, hold and help create any look. SATINIQUE scientists combined their nutritional and beauty expertise to incorporate innovative ingredients for hair health with carefully selected botanicals. SATINIQUE features exclusive ENERJUVE a patented, positively charged complex of strengthening lipids, reinforcing creatine, and smoothing 18-MEA. Premium hair care products, perfect for all ages, all ethnicities, all around the world. PRODUCT OVERVIEW SATINIQUE Straightening Balm was created to Style hair. Perfect for transforming dull, dry or unmanageable hair into beautiful, smooth, sleek hair. Straightening Balm features thermal protection to help guard hair against heat styling by reducing the amount of water loss from heat styling. Featuring ENERJUVE to restore hair to it s natural, healthy-looking state plus Kukui Nut Oil and Phytantriol.
2 FEATURES / BENEFITS FEATURE ENERJUVE : patented complex composed of lipids, 18-MEA and creatine BENEFIT Helps repair and restore hair back to its natural, healthy looking state.* * U.S. Patent 8,263,053 Exclusive blend of smoothing emollients and polymers Helps keep hair smooth for up to 24 hours.* Leaves hair up to 6 times smoother.* Controls frizz and fly-aways.* Helps prevent damage from heat styling. *When used in a system with Smooth Moisture Shampoo, Conditioner and Straightening Balm Unique blend of KuKui Nut Oil and Phytantriol KuKui Nut Oil: The amino acids and essential fatty acids present in KuKui Nut Oil penetrate the hair shaft and leave hair looking healthy and moisturised. Phytantriol: Helps protect hair from styling, while leaving hair feeling smooth, soft and moisturised. PRODUCT USAGE Apply 2-3 pumps to damp, towel-dried hair. Heat style as usual. Gentle enough to use every day. STYLING TIP After blow drying hair completely, apply a pea sized amount of Straightening Balm to palm of hands, warm product between hands by rubbing palms together, sweep through hair with fingertips to tame flyaways, smooth and add a bit of shine. Before using a flat iron apply a small amount of Straightening Balm to palms of hands and work through to ends of hair, follow with flat iron. Result: smoother, sleeker hair that resists damage from hot tools. Mix Shine Spray and Straightening Balm in palm of hand work the mixture into hair, Blow dry hair with a flat brush. Complete this sleek look with Final Step Finishing Spray. FRAGRANCE All SATINIQUE products are enhanced with carefully-selected fruity, floral fragrances which heighten the usage experience. Straightening Balm features a crisp, vibrant fragrance with notes of pear, green apple, rose, and musk.
3 TARGET CUSTOMERS They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the link between beauty and health. They are discerning about beauty products, and have tried or are interested in trying other premium haircare products. They want to treat and soften hair that is dry, dull, or unmanageable. CONVERSATION STARTERS When you are engaging in a selling conversation with a customer, start by asking questions about their hair care regimen or if they have styling needs. While I m here, I must make sure you see what s new in beauty. We have an amazing haircare line that is completely customised. What is your favorite thing about your current hair care products? What do you use to take care of your hair? Do you use hair styling products? If there is one thing you would change about your hair what would it be? Do you know any friends or family members who have dry, dull or unmanageable hair? TECHNOLOGY ENERJUVE : A patented, positively charged complex of strengthening lipids, reinforcing creatine, and smoothing 18-MEA works three ways to correct the negative charge found in damaged hair. It penetrates the core, selectively binds to damaged areas and rebuilds weak spots to repair and revitalise from the inside out. Blended Nutrients for Straightening Balm: KuKui Nut Oil: Known for its rejuvenating and soothing effects, it helps replenish luster and elasticity. Particularly good for hair that is damaged from exposure to the environment. Phytantriol: Used to moisturise hair by reducing water loss in the hair shaft and preventing split ends. Extremely effective in protecting hair from the damaging effects of intense heat exposure.
4 DEMONSTRATIONS Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order. EXTENDED SMOOTH Purpose: Showcases how the SATINIQUE Straightening Balm controls frizz, flyaways and leaves hair up to 6x smoother.* *When used as a system with SATINIQUE Smooth Moisture shampoo and conditioner. You will need: SATINIQUE Straightening Balm 2 swatches of wavy hair extensions 1 Flat Iron Instructions: 1. PREP: Apply SATINIQUE Straightening Balm throughout one of the hair swatches. Allow to dry. 2. PREP: Use a flat iron to straighten both hair swatches. Run the flat iron through the hair 5 times. 3. PREP: Hang hair swatches for 6 8 hours. 4. DEMO: Show the untreated and treated hair extensions. Share how you treated one, flat ironed both and demonstrate how the treated extension stayed smooth, but the other has returned to its original frizzy state. Result: Explain how Straightening Balm used with Smooth Moisture Shampoo and Conditioner will keep hair smooth all day*. STEP 1 STEP 2 STEP 3 STEP 4 3 HOURS 6 HOURS 8 HOURS
5 CROSS SELLING PRODUCTS As you are starting the conversation about a SATINIQUE product, maximise the opportunity to connect it to related products, allowing customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection. Specific Cross Selling Opportunities: Care with SATINIQUE Smooth Moisture Shampoo and Conditioner: A premium system to help promote moisture after one use, for hair that is shiny, smooth and manageable. For all hair types. Style with SATINIQUE Shine Spray: A clear, light finishing mist that improves shine; perfect for all hair types, especially hair that is dull or dry. FOLLOW-UP After 2 Days: Follow-up with your customer to see how they like the product. Make sure to ask if they have any questions about their purchase. After 3-4 Weeks: Ask your customer what changes they have noticed in the way their hair looks and feels. This is also a great time to invite overall feedback on the product and recommend another SATINIQUE product, like the Smooth Moisture Shampoo and Conditioner After 6-8 Weeks: Follow-up with your customer after 6-8 weeks to see if they would like to place another order. This is also another opportunity to cross sell other products in the SATINIQUE Collection (See above for cross selling recommendations.)