May-June 2008 The Preview Issue JCK Vegas Say yes to our new silver jewelry, gemstones and watches Plumb Club Booth 43, Booths 60007-60008 & AGTA GemFair Pavilion Booth 34114
Say yes with Stuller... Say yes to style... Stuller gives you more ways to say yes to your customer. From new styling and timesaving techniques to value-added services and innovative selling tools, we always strive to supply exactly what you need to meet the demands of a changing industry. Say yes with customized solutions, quality products and alternative choices from Stuller. Stuller. The beauty of it all. 800.877.7777 www.stuller.com
C O N T E N T S contents M AY- J U N E 2 0 0 8 I s s u e 7 8 4 JCK, Plumb Club Pavilion 6 pc43 see beautiful finished jewelry 8 stuller studio great opportunities to customize 12 14k & silver jewelry new depths of inspiration 16 sea sprite glittering gemstone choices 25 dainty diamond delights isabella by stuller 26 fashion extravaganza gold hits the runways again 29 earrings your way pick your post; pick your setting 30 created moissanite fashion s rising star 32 rugged rules jewelry on his terms 22 Journey Diamond Jewelry for Growing Relationships 34 maximum exposure customized marketing 37 stuller overstock deep discounts; same stuller quality AGTA Gemfair 38 booth 34114 gemstones & diamonds 42 natural beauties white and yellow diamonds 46 color stories natural edge, blue music, vibe, luminocity JCK, Equipment, tools & Supplies Pavilion 50 booths 60007 & 60008 be sure to see everything! 52 stuller exclusive PD bright palladium plating solution 54 preform & clean scrap save time & make money 56 strappy style new colors and materials 57 personal expression specialty gifts for your store 59 fully outfitted bench let us customize it for you 60 jewelry photography now available in your store On our cover: 23834 on freshwater cultured pearl strand, 83761 on bail 964 with Tahitian cultured pearl strand, 66444, 66443 & backless ear wire 23787 set with 580. Facing page: 65906, 66437, 66417, 64657 E&B, 65518 & 66363 57 Wenger Watches Available Pricing is shown at suggested retail at the following markets: $850 gold, $1500 platinum and $15 silver, unless otherwise noted. Visit www.stuller.com MAY-JUNE 2008 www.stuller.com the stuller standard
C O N T E N T S notes from Matt we hope to see you at pc43 at the JCK Las Vegas show, as well as our locations at AGTA and the JCK Equipment Pavilion. We re excited to present many new ways to help you say yes to your customer. We have fabulous new jewelry for you in bridal, diamond fashion, gold fashion, symbolic and other lines. We even have watches! You ll find yourself also saying yes to our alternative metals in sterling silver, titanium and stainless steel at our Plumb Club Booth. Be sure to ask us how our affordable customized advertising can make promoting your store easy! New gemstones will be on display at the AGTA Pavilion, booth 34114. Specifically look for the Madagascar Ruby, the new diffused topaz colors and the chrome tourmaline, among others. You ll find saying yes to color in your showcase is easier than you think. Ask at the booth about how you can employ a Color First approach in your store. You ll also want to visit the Equipment, Tools and Supplies Pavilion booths 60007 and 60008. You ll see the newest displays in fashion colors to help you in your color first initiative. Manufacturers will be running continuous demos in the tools booth to show you how to get the best value for your money with tools and bench products. Our tools, metals, packaging and gift offerings will enable you to say yes to efficiency and cost savings in your shop. Make sure you stop by our booths early. Let s talk about ways we can help you say yes to your customers. matthew g. stuller, sr. CHAIRMAN & CEO CEO AND CHAIRMAN Matthew G. Stuller, Sr. president/coo Dr. Chuck Lein EXEC. VP, MERCHANDISING & Marketing Harold Dupuy, G.G. EXEC. director, marketing services Kerry Hand editor in chief Miriam Werquin stullerstandard@stuller.com staff contributing writers Keri Bolfer Lori Carter, Mgr. Leslie Dumatrait, D&G Asst. Marketing Manager Ramona Gautreaux, D&G Marketing Manager Sarah Bradshaw Susan Kiefer design Jacqui Cheramie, Director stuller standard online Trenton Bolfer, Mgr. Ron Domingue Kim Thibodeaux, Mgr. info@stuller.com contact us stullerstandard@ stuller.com www.stuller.com Stuller Standard Magazine P.O. Box 87777 Lafayette, LA 70598-7777 800.877.7777 337.262.7785 fax photography Frank Centrilla, Sr. Photographer Maggie Hidalgo Noelle White, Photographer Marie Vest production Maureen Benjamin Lori Bouillion Leslie Dumatrait Shannon Guidry, Mgr. Missy Kruger Brenda Landry, Mgr. Yolanda Laviolette Robert Lawson Stephanie Pellerin Kisha Thompson contributing writers Megan Delage product management contributors Kathleen Blanchard, Diamond Fashion Nathan Button, Findings Chookie Diaz, Metal Fashion Vanessa Calais Jones, Moissanite Finished Jewelry Dottie Lukaszeski, Metals Eleanor Lipps, G.G., Bridal James Louviere, Symbolic Mary Mouton, Mountings Denise Quebedeaux, Color Fashion Sandi Segura, Packaging & Display Virginia Stuller, Stuller Pearls Jodi Venable, Tools editorial advisory board Linus Cortez, EVP, Finance Bob Cox, EVP, Sales Jay Jackson, EVP, Logistics Jack McKay, EVP, IT Chuck Bowman, BVP, Mountings Elizabeth Brehmer, BVP, Findings Michael Clarke, BVP, Finished Jewelry Joe Orlando, BVP, Gemstones J.P. Walrond, BVP, Bridal Jewelry Darrell Warren, BVP, Tools & Supplies/Metals Stanley Zale, BVP, Diamonds 2008, Stuller, Inc. All rights reserved. Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder. the stuller standard www.stuller.com MAY-JUNE 2008
M A R K E T I N G O N D E M A N D create your own advertising Marketing for your store, in your area, with product you choose you can now develop an entire marketing campaign for your store in your pajamas. Whether it s customized television, direct mail, over-the-counter materials or the highresolution images found in our latest catalogs, we have everything you need, says Kerry Hand, executive director of marketing services. Among the numerous advertising tools available to Stuller customers at stuller.com, three will be featured throughout the JCK Show in our Plumb Club booth. We ve hired experts in the past, but Spot Runner did a much better job. Thanks to Spot Runner, we doubled our business for the month of May a fantastic increase. In fact, I m going to book some more commercials. -Teri Hayman, David Hayman Jewelers Customized Television Stuller has partnered with Spot Runner to harness the power of local television advertising. According to Hand, professional-quality ads are available for under $500. Sophisticated media planning technology focuses your advertising dollars to reach the right customers at the right time. With our customized TV program, retailers can exclusively air commercials on major television networks such as CBS, NBC, Bravo and A&E in your local area. Marketing on Demand (print materials) With this technology, we help you create and manage the customization and distribution of all of your printed materials without ever leaving your store, says Hand. It features customization at every turn. You can access galleries of marketing materials, which can be customized with your choice of Stuller products. You choose the layout, you choose the product you want to feature, and you choose the price you want to advertise. Next, simply upload your store logo and your store information online, then view a proof of the piece you created right on your monitor. If you have a mailing list available, you can upload it to the site and have your direct mail piece imprinted with your customer s address, presorted and mailed. Or, if you choose, you can have them sent to your store or to multiple store locations. Customized Websites The newest addition to our suite of marketing services is an upgraded customized web program through our partnership with National Jeweler. You can have a sophisticated web presence without hiring a programmer, Hand also noted. National Jeweler s professionally-produced websites feature beautiful Stuller products with dynamically changing pricing and availability, says Hand. In addition, the websites provide: More than 1,300 best sellers (with regular uploads of new products) Quick upload capability of your own store s products Three pre-determined calls to action with fresh artwork that you can change with the click of a button Delivery options such as Stuller fulfillment directly from your website s order (in your store packaging, if you prefer) Add-on options such as blogging, email blasts, flash or video content. Hand says these websites are easy to use, affordable and flexible everything you could want to create an online presence. Live Demonstrations To learn more about creating your own advertising, visit the Plumb Club, Booth PC43, for personal demonstrations of our customized television, print and websites. MAY-JUNE 2008 www.stuller.com the stuller standard
Plumb Club Booth Who You ll Meet Where You Are Sands Expo & Convention Center 201 EAST SANDS AVE. - LAS VEGAS, NV 89109 Level Two Plumb Club Pavilion Booth PC43 Second Row: Shawn Albert Findings Sales Specialist Crystal Doumit Administrative Assistant, Diamond & Gemstone Sales Jason LeMaire E-Commerce Sales Director, West Coast Program Accounts Toni Trotter Sales Coordinator Third Row: Nathan Button Product Manager, Findings Dena Hebert Account Executive James Louviere Director, Religious & Family Finished Jewelry Shawn Montgomery Executive Director, Business Development 6 the Top Row: John Claiborne Business Development, Bridal Sales Specialist Blaine Latiolais Diamond & Gemstone Sales Director Virginia Stuller Sales Director, Stuller Pearls Claudia Zale Sales Director, Diamonds Specialist Fourth Row: Vanessa Calais-Jones Product Manager, Moissanite Tammy Kelly Gemstone & Pearl Specialist Dawn Morgan Southeast Sales Directorr Stuller Standard www.stuller.com Show Guide 2008
You Won t Want to Miss DIAMOND CUTTING DEMO with Master Diamond Cutter Karl Kruger. diamonds A special selection of radiant-cut, natural yellow diamonds will be available for purchase. Select Red Box Diamonds will be available at special prices. gemstones View exceptionally rare, large Black Box Gemstones. We are also delighted to offer South Sea Cultured Pearl Strands and Tahitian Cultured Pearl Strands. Stuller studio Your best friend when you want to customize, or when your shop has more work than you have time. New stuller studio earring PROGRAM Choose your stones, settings, posts and backs for a great pair of custom finished earrings. Mountings for Large Color GEMSTONES bridal See selected bridal bands from our new 56-page Bridal Band Book. The collection includes platinum, gold, titanium and stainless steel. New findings We now have more selections in sterling silver and lightweight gold. You ll also want to see our new Vintage Scroll Settings. Pearl clasps Beautiful diamond clasps and new convertible clasps that allow customers to wear their pearl strands in more than one way. Finished Jewelry Check out our latest exclusives. silver/gold fashion Beautiful Etruscan designs with gemstones. New Sea Life Collection Spectacular sea creatures in silver or gold. alternative metals Look for our new styles in alterntive metals such as titanium and stainless steel. Marketing On Demand demos Learn how we can help you advertise your business with customized television, radio, printed materials and more. Stuller OVERSTOCK Stuller quality at a discount. Availabilities are limited, so get there early for best selection. Plumb Club Pavilion www.stuller.com the Stuller Standard 7
Stuller Studio It's smart business. A It s smart business. 8 the Stuller Standard www.stuller.com Show Guide 2008
Stuller Studio is a cornerstone of our company s operations. They are as responsive and accountable as if they are our own employees, yet allow us the freedom to focus on our core operations: selling diamonds and cultivating client relationships. Their excellent work really comes through for us and our customer, as every project is on time, on budget, and exceeds expectations. - W. Derek Engberg, Blaze Diamonds Little Rock, AR A B C D E F Stuller Studio offers high-quality jewelry designed specifically as you want it, when you want it. Use Stuller Studio as a powerful selling tool to increase your sales, profitability, and customer satisfaction. Think of Stuller Studio as a smarter way to do business. Customized jewelry in 3-5 days Infinite product and price point flexibility Perfect inventory 100% of the time Select from Stuller s vast assortment of mountings, diamonds, and gemstones to create your unique piece. Also enjoy our Half Price Labor Sale during the months of June, July, and August. 71433 Entourage Antique Color Fashion Ring, 14kt white, shown with 10mm x 10mm antique checkerboard cut stone. Mounting only, $389. A AA Swiss Blue Topaz and ½ ct tw CZ $878. B AA Rhodolite Garnet and ½ ct tw SI (G-I color) diamond $2,364. C AA Amethyst and ½ ct tw I1 (G-I color) diamond $1,691. D Serial #109811 7.98 Carat Oval Green Paraiba Tourmaline E Serial #113339 8.69 Carat Antique Pink Tourmaline F Serial #89366 3.91 Carat Oval Spessartite Garnet All prices throughout this issue reflect the half price labor discount which runs from June August. Plumb Club Pavilion the Stuller Standard www.stuller.com 9
Amazing Color Bold & Beautiful Do you want to reduce your inventory costs while offering more products to your customers? Choose Stuller Studio and enjoy the beauty of customization, access to our vast Black Box Gemstone inventory, and the speed of having a finished product in three to five days. Ordering is easy. Select your mounting, choose your stone, and call 800.877.7777 or visit www.stuller.com to place your order. A C B D One-of-a-kind rings set with Black Box Gemstones (shown from left to right): A 120252 Mounting, 7mm x 5mm, 14kt white, $425. Shown with Emerald, sold separately. (Finished Jewelry # 66422) B 7462 Mounting, 7mm x 5mm, 14kt white, $449. Shown with Ruby, sold separately. (Finished Jewelry # 61466) C 71416 Mounting 7mm x 5mm, platinum, $1,743. Shown with Sapphire, sold separately (Finished Jewelry #66424) D Loose gemstones shown above: Serial #114137 2.25 ct Antique Cushion cut Blue Sapphire and Serial #117611 4.72 ct Antique Cushion cut Blue Sapphire. 10 the Stuller Standard www.stuller.com Show Guide 2008
A B D B C A 71433 Antique Color Fashion Ring, shown with 1-10mm x 10mm Antique cut Precious Golden Topaz, 3.10 dwt 7, 50-1.3mm diamonds, 3.10 dwt, 18kt yellow $1939. Mounting only $678. B Loose stones: Serial #112119 1.48 carat Antique Cushion cut Chrome Tourmaline Serial #111980 11.17 carat Antique checkerboard cut Garnet Serial #96719 3.34 carat Princess cut Aquamarine. C 23411 Four prong oval basket setting D 23979 Antique Scroll Setting, 10mm x 10mm, 14kt white. Shown with Antique Checkerboard cut Amethyst AA. Plumb Club Pavilion the Stuller Standard www.stuller.com 11
Sea Inspired Treasures A B C D E F G 12 THE A 66442 Genuine Amethyst Earrings, 7mm x 5mm, sterling silver/14kt yellow, 43 $261 per pair. B 84269 Starfish Pendant, 29mm x 33.75mm, sterling silver, $61. (Shown with CH332, sold separately. Also available in 14kt yellow and 14kt white.) C 84141 Starfish Brooch, 62.25mm x 47.25mm, sterling silver, $110. (Also available in 14kt yellow and 14kt white.) D 84139 Sunfish Brooch, 28.5mm x 51mm, sterling silver, $151. (Also available in 14kt yellow and 14kt white.) STULLER STANDARD www.stuller.com Show Guide 2008
K H J L M Gabrielle by Stuller E F 66443 Genuine Amethyst Bracelet, 11mm x 9mm, sterling silver/14kt yellow, 43 $455. 66444 Genuine Amethyst Ring, 9mm x 7mm, sterling silver/14kt yellow, 43 $209. G 65814 Freshwater Cultured Pearl Bracelet, 7mm, sterling silver/14kt yellow, 16, 7 $354. H 84140 Angelfish Brooch, 38.25mm x 60.75mm, sterling silver, $152. (Also available in 14kt yellow and 14kt white.) J 66436 Freshwater Cultured Pearl Necklace, 10mm, sterling silver/14kt yellow, 16, $275. K 65906 Freshwater Cultured Pearl Earrings, 8mm, sterling silver/14kt yellow, 16 $325 per pair. Plumb Club Pavilion www.stuller.com the Stuller Standard 13 L 84266 Dolphin Brooch, 69.29mm x 17mm, sterling silver, $100. (Also available in 14kt yellow and 14kt white.) M 66431 Freshwater Cultured Pearl Cuff Bracelet, 8mm to 8.5mm, sterling silver/14kt yellow, 16 $517.
Classic to Contemporary the Many Looks of Pearl Components A B E C D J G 14 the F A Gray Circlé Tahitian Pearl Strand (B), 9mm to 11mm. B 23637 Pearl Pendant Bail, 14kt white. (Shown with Black Akoya Pearl, sold separately.) H C 22538 Diamond Rondel Spacer, 5.5mm, 14kt white. D 22540 Diamond Rondel Spacer, 5.75mm, 14kt white. E 83761 Pendant, 1-3.2mm, 96-1mm, 7.63 dwt 7H 14kt white, $2,736. Mounting Only $1,110. (Shown with Pearl Enhancer Bail 964, 6½mm to 7mm Round Akoya Cultured Pearl Strand (AA), and six Diamond Rondel Spacers 22540. All sold separately.) Stuller Standard www.stuller.com Show Guide 2008
M L N K M P F 23919 Diamond Pearl Clasp,.12 ct tw, 17mm x 10mm, 14kt yellow. (Also available in 14k white.) G 22546 Diamond Pearl Clasp,.26 ct tw, 14.25mm x 9mm, 14kt white. (Shown strung with 5.5mm to 6mm Round Akoya Cultured Pearl Strand, sold separately.) H 23921 Diamond Pearl Clasp,.27 ct tw, 14mm x 9mm, 14kt white. J 23626 Pearl Dangle Earring, 14kt white. (Shown with Black Akoya Pearl, sold separately.) K 23829 Diamond Convertible Pearl Clasp,.12 ct tw, 14kt white. L 23834 Convertible Pearl Clasp, sterling silver. (Shown strung with 7mm to 7.5mm Near Round Freshwater Cultured Pearl Strand (A), sold separately.) M 23827 Convertible Pearl Clasp, 4.5mm cup, 14kt yellow. 23832 Convertible Pearl Clasp, 4.5mm cup, 14kt yellow. (Shown strung with 9mm to 11mm Multicolor Baroque Graduated Tahitian Cultured Pearl Strand (A), sold separately.) N 22618 Pearl Clasp, 30mm x 18.5mm, sterling silver. P 22426 Scroll Pearl Cup Earring, 4.5mm, 14kt white. (Shown with White Akoya Pearl, sold separately.) Stuller Studio & Pearls Stuller Studio now offers even more customization opportunities. Create the unique look your customer wants by choosing a strand of pearls and just the right clasp to complement it. You can then choose to string them yourself or have Stuller Studio string them for you. Plumb Show Guide Club Pavilion 2008 www.stuller.com the Stuller Standard 15 the Stuller Standard www.stuller.com
The Queen of Pearls Stunning Color Gemstone Accents C A B D Customize your Sea Sprite Collection with stunning cabochon gems like Pink Tourmaline, Carnelian and Rhodolite Garnet. Visit the gemstone pages on stuller.com for more information. 16 the Stuller Standard www.stuller.com Show Guide 2008 A 64085 Paspaley South Sea Cultured Pearl and Genuine Amethyst earrings, 11mm, 7mm x 5mm, 14kt yellow, 113, 43 $839 per pair. Findings # 23438, 7mm x 5mm, $227 per pair. B 66297 Paspaley South Sea cultured pearl and Genuine Citrine, Peridot, and Amethyst pendant, 12mm, 6mm, 6mm, 8mm x 6mm, 14kt yellow, 113, 48, 61, 43 $694. (Shown with CH116, sold separately) Mounting # 83824 $222. C 64002 Paspaley South Sea Cultured Pearl and Genuine Amethyst Pendant, 11mm, 7mm x 5mm, 14kt yellow, 113, 43 $363. (Shown with CH116, sold separately) Findings # 23342, 7mm x 5mm, $87. D 69980 Sea Sprite Selling System with display and consumer brochure
Charming Cabochons Multi-faceted style A B G H C F K E D J M L N A BRC351 Oval link bracelet, 14kt yellow, 7.5 $847. B 66159 Genuine Citrine & Peridot Charm, 5mm x 3mm, 2.0mm, 14kt yellow, 48, 61 $462. C 66171 Genuine Amethyst, Swiss Blue Topaz, & Pink Tourmaline Charm, 2.5mm, 14kt white, 43, 77, 83 $404. D 66135 Genuine Amethyst Cabochon Charm, 6mm x 4mm, 14kt yellow, 44 $428. E 66172 Genuine Citrine, Madeira Citrine & Smoky Quartz Charm, 5mm x 3mm, 14kt yellow, 48, 105, 126, $439. F 66173 Genuine Amethyst Charm, 2 mm x 2.5 mm, 14kt white, 43 $326. G 66134 Genuine Rhodolite Garnet Cabochon Charm, 5mm, 14kt white, 63 $507. H R41680 Pink Pourri Pendant, 27mm x 23mm, sterling silver, $42. (Shown with CH331, sold separately) J R41981 Breast Cancer Awareness Brooch, 23.5mm x 11.5mm, sterling silver, $59. K R41233A Genuine Amethyst Cross, 22.25mm x 16.75mm, 14kt yellow, $376. (Shown with CH128, sold separately) L 23647 Medium Enhancer Bail with Ring, 14kt yellow M 22559 Trigger Lobster Clasp, 14kt yellow N 23649 Small Enhancer Bail with Ring, 14kt yellow Plumb Club Pavilion the Stuller Standard www.stuller.com 17
D P S C O L U M N seize the day in spa, luxury car dealer or romantic restaurant, you can work the second half together to wow your consumers with an event including of this year! showcased products, hors d eouvres and drinks. Despite economic challenges, many October Americans are It s the season for fall fashions, so DPS will fuel her still optimistic and insatiable desire for new rings by highlighting fresh designs. eager for positive We ll be running ads in consumer publications and showing changes. From politics to fashion to the new styles in the Design Gallery at adiamondisforever.com. 65453 diamond fashion ring environment, there is excitement about the What about grouping your most exciting rings together in a future. As the year moves along, many fashion ring display to entice female shoppers? consumers will be eager to look forward and start fresh. This theme of renewal perfectly embodies the symbolism of diamonds. November Diamonds have stood the test of time and promise forever. They symbolize Did you know that this year has the fewest shopping days of any the strength of a couple s love now and for eternity. So, look forward holiday season in the past six years? With only 27 days between with us to the second half of 2008 and take advantage of our calendar of Thanksgiving and Christmas (vs 32 days in 07), you ll really need marketing ideas. to plan ahead! The Diamond Promotion Service will be launching consumer communications on November 1. Start your holiday July marketing plans earlier in November to put diamonds top of mind Our ads will be reminding men to celebrate her birthday with an when the male consumer is browsing and making decisions about his exquisite gift of diamond jewelry. Research tells us that it s on the top purchases. Also, plan a strong finish by targeting men during the final of her list to make any birthday memorable. Train your staff to present two weeks before Christmas, when procrastinators respond to reminders diamond jewelry as the ultimate birthday gift that celebrates a woman that diamonds are the ultimate gift of love. for everything she is today and tomorrow. And don t forget to collect information from your consumers to build your birthday database, so December you can reach out to them in the future! Surround him with your holiday messages. Our ads will be on TV, in August Celebrating an anniversary is an important moment for every couple. We will be communicating to men that, while flowers and chocolates are nice, only a diamond tells her you d marry her all over again. Remind customers that three stone rings and anniversary bands are eternally appropriate to mark the day. 64138 Anniversary Band DPS diam nd facets 2008 DPS Calendar for Success, part 2 September Looking for a great fall promotion to increase store traffic? Think about hosting an event with a retail partner who caters to customers like yours. Whether it s a local newspapers, magazines, OOH and online. We will reach men at work, at home, and in between. Join us in telling him that the best gift this year is diamond jewelry. Remind him that love is the most important part of life the thing worth celebrating in any kind of year. Diamonds this Christmas, more than ever, help couples honor love that endures despite uncertainties in the outside world. Editor s Note: This is part of a running series from the Diamond Promotion Service. This installment provided by Megan Delage, account director, JWT. 18 the stuller standard www.stuller.com MAY-JUNE 2008
SIGHTHOLDER DIAMOND TRADING COMPANY Say yes to brilliance... Stuller gives you more ways to say yes when your customer wants brilliance. We manufacture the shapes, sizes and qualities of diamonds that you need to grow your business. Say yes with Stuller as your direct source and Diamond Trading Company Sightholder. Stuller. The beauty of it all. Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder. 800.877.7777 www.stuller.com
Bridal Rings Red Box Diamonds You can view select Red Box Diamonds at the JCK Show, Booth PC43. Red Box Diamonds come with some of the best benefits in the industry, just ask the diamond expert at the show! Because of great demand, the best selections sell early, so make the Red Box Diamonds one of your first show stops. You can also see our available diamonds online at www.stuller.com. F C E A B D A 12724 14kt white ring, shown with 1ct center and triangle accents. Pricing varies with diamond selection. B 12661 14kt white ring, shown with 1.11ct round Red Box Diamond. Pricing varies with diamond selection. C 140309L 14kt white ring, shown with 2.01ct round Red Box Diamond. Pricing varies with diamond selection. D 65457 14kt white semi-mounting, shown with 2.01ct round Red Box Diamond. Pricing varies with diamond selection. E 63920 14kt white semi-mounting, shown with 1.07 ct round Red Box Diamond. Pricing varies with diamond selection. F 121259 14kt white ring, shown with a 2.00ct round Red Box Diamond. Pricing varies with diamond selection. Loose diamonds shown above: Serial #112061 3.02ct Emerald-cut, H; VS1. Serial #110067 5.02ct Cushion-cut, I; SI1. Serial #114321 3.07ct Asscher-cut, I; SI1. Serial #115812 3.17ct Pear, F; VS2. Serial #74992 5.05ct Oval, G; SI2. Serial #114502 5.05ct Round, Ideal-cut, H; VS1. Serial #86806 5.04ct Princess, E; SI1. Serial # 113093 6.01ct Radiant, I; VS1. 20 the Stuller Standard www.stuller.com Show Guide 2008
A B Providing real value has never been easier when you deliver a Red Box Diamond set and ready to wear in a quality Stuller mounting. Stuller Studio offers you infinite product and price point flexibility and provides a worry-free approach as we carefully and precisely set your Red Box Diamond in our qualitymade mountings. D C F G E H J K L M A 65496 Yellow and White Diamond Semi-set Engagement Ring, 5 8 ct tw, 14kt two-tone, 21, 30, 129 $1,723. (Shown with 1 ct center sold separately) 65496 Diamond Matching Band, 1 5 ct tw, 14kt white, 30 $597. B 61336 Diamond Band, 2 ct tw, 14kt white, 21, 32 $7, 662. C 62293 Diamond Semi-set Engagement Ring, 1 5 ct tw, 14kt white, 30 $836. (1 2 ct center, sold separately) 62293 Diamond Matching Band, 1 8 ct tw, 14kt white, 30 $553. D 64136 Diamond 3-stone Anniversary Band, 7 8 ct tw, 14kt white, 111 $3, 077. (Mounting # 120982 1 ct, $455) E F 60084 Diamond Semi-set Engagement Base, 1 2 ct tw, 14kt white, 111 $1, 786. (Shown with 3 4 ct head # 2312, sold separately) (Mounting # 12660 Base, $423) 60084 Matching Diamond Band, 3 4 ct tw, 14kt white, 111 $2, 209. IRH7 Heavy Comfort Fit Wedding Band, 3mm, 14kt white $365 G 12022 Engagement Base, 1.85 dwt 7 14kt yellow H 309 Round 6-Prong Tall Heavy Setting, 6.0-6.6mm, 14kt white J SH122 Flat End half round shank, 14kt yellow K SH3 Four prong pinched shank, 14kt white L SH245 Six prong comfort fit shank, 14kt yellow M 2256 Round 4-Prong Tall Heavy Setting, 6.0-6.0mm, 14kt white N 311 Round four prong peg setting, 14kt white Plumb Club Pavilion the Stuller Standard www.stuller.com 21 N
Journey Fresh New Styles A True love grows stronger when two people care deeply about one another. Help your customers celebrate their love with Journey Diamond Jewelry modern styles destined to become classics. You can see our newest, exclusive Journey styles in our Plumb Club Booth PC43 at the JCK Show. And, they are available for fast delivery to your store. Visit www.stuller.com and search the keyword journey to see our full line of Journey Diamond Jewelry. Make it unique! For a custom touch, your customer can have a different diamond grade or color, set by Stuller Studio. Providing real value has never been easier when you deliver a diamond, set and ready to wear in a quality Stuller mounting. 22 the Stuller Standard www.stuller.com Show Guide 2008
C D F E B G A 66389 Journey Diamond Pendant, ¾ ct tw, 14kt yellow, 110 $2,148. (Shown with CH128, sold separately. Also available in 14kt white.) Mounting #84107, ¾ ct tw, $734. B 66270 Journey Diamond Heart Pendant, 7 8 ct tw, 14kt white, 110 $1,810. (Shown with CH123, sold separately. Also available in 14kt yellow.) Mounting #83814, $233. C 84129 Journey Diamond Pendant, 1-1.5mm, 1-1.6mm, 1-1.8mm, 1-2.0mm, 1-2.2mm, 1-2.5mm, 1-2.8mm, 1-3.1mm, 1-3.4mm, 1-3.9mm, ¾ ct tw, 14kt white, $1,840. (Shown with CH123, sold separately.) Mounting only, $275. D 66388 Journey Diamond Pendant, ¾ ct tw, 14kt white, 110 $1,807. (Shown with CH164, sold separately. Also available in 14kt yellow.) Mounting #84115, ¾ ct tw, $241. E 84086 Journey Diamond Pendant, 1-3.3mm, 1-3.4mm, 1-3.6mm, 1-3.8mm, 1-4mm, 1-4.2mm, 1-4.2mm, 1-3.6mm, 1-4.5mm, 1-5.1mm, 1-5.3mm, 3 ct tw, 14kt white, $10,661. (Shown with CH164, sold separately.) Mounting only, $287. F 84113 Journey Diamond Pendant 1-3.4mm, 1-3.2mm, 1-2.8mm, 1-2.6mm, 1-2.4mm, 1-2.2mm, 2-1.8mm, 2-1.6mm, 1-3mm, 2-2mm; 39mm x 11.25mm, 3 4 ct tw, 14kt white, 2.09 dwt 7H $1,841. (Shown with CH123 sold separately.) Mounting only, $332. G. 66390 Journey Diamond Pendant, 3 4 ct tw, 14kt white, 110 $1,608. (Shown with CH125, sold separately. Also available in 14kt yellow.) Mounting #84112, 3 4 ct tw, $261. Stuller offers a full range of Diamond Melée for your designs. Plumb Club Pavilion www.stuller.com the Stuller Standard 23
Diamond Fashion A B E D C Premiering at J CK Distinctive diamond designs from our newest collections are styled right for diamond fashion trends. You can see our full range of styles at Plumb Club PC43. A 66426 Diamond Earrings, ½ ct tw, 14kt two-tone, 33 $1,243 per pair. B 66425 Diamond Pendant, ½ ct tw, 14kt two-tone, 33 $1,140. (Shown with CH128, sold separately.) C 63887 Bridal Anniversary Band, 1 5 ct tw,14kt white, 30 $941. (Also available in14kt yellow.) D 66034 Diamond Pendant, 11 3 ct tw, 14kt white, 33 $3,067. (Shown with CH164, sold separately.) 24 the Stuller Standard www.stuller.com Show Guide 2008 E 66036 Diamond Earrings, ¾ ct tw, 14kt white, 33 $4,302 per pair. Note: Hoops may be worn alone, or with oval dangles, as shown.
Plumb Club Booth G F F Where You Are K Who You ll Meet H Isabella by Stuller L J M N F 66418 Diamond Earrings, 2ct tw, 14kt white, 110 $4,705 per pair. (Also available in 3 8 ct tw and ¾ ct tw.) Mounting #24089, $86 each. G R42147D Diamond Cross Necklace,.085 ct tw, 14kt white, 30 $494. H 66415 Diamond Heart Necklace, 1 8 ct tw, 14kt white, 110 $550. Mounting #84154, $41. J 66414 Diamond Necklace, ¼ ct tw, 14kt white, 110 $1,090. Mounting #84157, $78. K 66417 Diamond Necklace, 1 10 ct tw, 14kt white, 110 $527. Mounting #84155, $35. L 66416 Diamond Necklace, ¼ ct tw, 14kt white, 110 $1,037. Mounting #84158, $79. M 61369 Diamond Anniversary Band, ½ ct tw, 14kt white, 35, 33, 23 $1,818. (Also available in 14kt yellow.) N 65655 Diamond Anniversary Band, 1 ct tw, 14kt white, 30 $2,930. Stuller offers a full range of Diamond Melée for your designs. Plumb Club Pavilion www.stuller.com THE STULLER STANDARD 25
Gold Fashion A Experience the fashion-forward styling of Stuller s gold jewelry collection. We have a stunning array of necklaces, bracelets, earrings, pendants, and other jewelry sought by the trend conscious. Meet us at PC43 to see our gold, and gold and white product lines. Either will make a powerful statement in your store. A CH867 Fashion Chain, 12.25mm width, 14kt two-tone, 16.5", $3244. B 66367 Diamond Bangle Bracelet, 1/6 ct tw, 14kt yellow, 33 $1,167. Products displayed with 61-7636 Black Leatherette Neckform $76.83 B 26 the Stuller Standard www.stuller.com Show Guide 2008
A B C F E D G J K L H A 84125 Gold Fashion Slide, 51.5mm x 7.75mm, 14kt yellow, $253. (Shown with CH687, sold separately) (Also available in 37.75mm x 5.75mm) B 84130 Gold Fashion Slide, 44mm x 7mm, 14kt yellow, $204. (Shown with CH687, sold separately) (Also available in 31.75mm x 5.5mm) C 84134 Gold Fashion Slide, 33mm x 17.25mm, 14kt white, $376. (Shown with CH687, sold separately) (Also available in 33mm x 17.25mm) D 83971 Twisted Hoop Earring, 50mm x 1.75mm, 14kt yellow, $223 per pair. (Also available in 14kt white) E F 84002 Oval Hoop Earring, 26mm x 2.75mm, 14kt white, $93 per pair. 61226 Diamond Hoop Earring, 1 ct tw, 14kt white, 33 $2,221 per pair. (Also available in 1/4 ct tw and 1/2 ct tw) G 83980 Hoop Earring, 47mm x 3mm, 14kt two-tone, $279 per pair. H CH833 Hollow Cable Chain, 2.75mm, 14kt two-tone, 18" $843. J 970 Lobster Clasp, 18.25mm x 9.0mm, 14kt yellow K 278R Lobster Clasp with jump ring, 13.5mm x 5.25mm, 14kt white L 278 Lobster Clasp, 13.5mm x 5.25mm, 14kt yellow Plumb Club Pavilion the Stuller Standard www.stuller.com 27
Lightweight Gold and Sterling Silver Earring Components C A B C D E F Responding to the challenge of high metal prices, Stuller introduces new sterling silver and lightweight gold earring components with the same beauty and high quality you expect. Visit us at Plumb Club PC43 to see the many choices available in this exciting new line, or log onto www.stuller.com. A 24012 French Ear Wire, 20.75mm length, sterling silver. C 23923 Pearl Cap with ring, 4mm diameter, sterling silver. E 1441 Lightweight Princess Earring, 14kt white. (Also available in 14kt yellow.) 28 the B 22645 French Ear Wire with Bead, 19.25mm length, sterling silver. D 1874 Lightweight Round Earring, 14kt yellow. (Also available in 14kt white.) Stuller Standard www.stuller.com Show Guide 2008 F 1875 Lightweight Marquise Earring, 14kt white. (Also available in 14kt yellow.)
Introducing A New Level of Build a pair of earrings exactly the way your customer wants them using our new Earring Program through Stuller Studio. You choose the setting basket, post style and matching backs. Choose stones from our extensive inventory, and then decide if you want to set them yourself or have Stuller Studio set them for you and send you a beautifully finished pair of custom earrings ready to wear. More choices, convenience, fast delivery of exactly what you want. Visit us at Plumb Club PC43 to learn more. Plumb Club Pavilion www.stuller.com the Stuller Standard 29
B C A E D F G H J 30 the A 65481 Created Moissanite & Diamond Earrings, 6mm x 4mm (*1ct tw), 1 3 ct tw, 14kt white 1, 110 $1,085 per pair. B 65479 Created Moissanite & Diamond Necklace, 6mm x 4mm (*½ ct), 1 6 ct tw, 14kt white, 1, 110 $819. C 65799 Created Moissanite Pendant, *31 3 ct tw, 14kt white, 1 $2,994. (Shown with CH617, sold separately. Also available in *53 4 ct tw.) Finding #1504, 4mm, $156. D 65788 Created Moissanite Earrings, *1¾ ct tw, 14kt white, 1 $1,172 per pair. (Also available in 14kt yellow.) Mounting #80593, $462 per pair. E 65480 Created Moissanite Circle Pendant Slide on 18 Sparkling Singapore Chain, 2mm (*1 ct tw), 14kt yellow, 1 $1,287. (Also available in 14kt white.) Mounting #83676, 1 ct tw, $376. F 66198 Created Moissanite & Diamond Ring, 9mm x 6mm (*1½ ct), 1 3 ct tw, 14kt white, 1, 110 $2,145. G 65785 Created Moissanite Light Wire Princess Earrings, 7mm, (*4ct tw)14kt white, 1 $3,850 per pair. (Also available in 4mm, 5mm, 6mm and 8mm.) Finding #1888, 7mm, $75 each. H 63209 Created Moissanite Line Bracelet, 3mm (*4½ ct tw), 14kt yellow, 1 $3,151. (Also available in 14kt white.) Mounting #BRC12. Stuller Standard www.stuller.com Show Guide 2008 J 65734 Created Moissanite & Diamond Ring, 10mm x 8mm, (*3 ct), 1 5 ct tw, 14kt white, 1, 110 $3,989. * Diamond Equivalent
Experience the Possibilities of Moissanite M L K N P K 64806 Created Moissanite Gents Ring, 6.5mm (*1ct) 14kt white, 1 $1,594. Mounting #9728, $982. L 63189 Created Moissanite Gents Ring, 5.5mm (* 1 ct tw) 14kt yellow, 1 $1,149. Mounting #9598, $633. * Diamond Equivalent M 64787 Created Moissanite Gents Ring, 6.5mm (*1 ct), 14kt yellow, 1 $2,178. Mounting #9730, $1,554. N 65790 Created Moissanite Bracelet, 2mm (*11 5 ct tw), 14kt white, 1 $3,416. Mounting #BRC312, $2,595. P 65709 Created Moissanite Gents Ring, ½ ct tw, 14kt white, 1 $1,158. Mounting #9610, $922. Create your own designs with loose Moissanite jewels. Plumb Club Pavilion www.stuller.com the Stuller Standard 31
Gentlemen s Fashion From the classic to the markedly modern, we have a full selection of men s trend-sensitive fashion jewelry. New design direction incorporating distinctively unique alternative metals make the collection contemporary and compelling. See our products in yellow and white gold, sterling silver and titanium at our booth at PC43. You can also find our men s jewelry online at www.stuller.com. B F C A J K G D H E A 9601 Gents Signet Ring with Brushed Finished Top, 14mm, 14kt white, $851. B 9615 Gents Ring, 9mm width, 14kt two-tone, $994. C 9600 Gents Signet Ring with Brushed Finished Top, 16mm x 14mm, 14kt yellow, $755. D 81292 Cuff Links, 14mm x 16mm, 14kt two-tone, $1,171 per pair. E F CH647 Solid Curb Chain, 14kt yellow, 20 $1,165. 81285 Cuff Links, 19.5mm x 9.5mm, 14kt two-tone $1,932 per pair. G 23989 Oval Cuff Link Finding, 16mm x 7mm, 18kt yellow, $455 per pair. H 24008 Cuff Link Finding, 20mm x 4mm, 18kt yellow J R45059 Dove Tag Pendant, 32.5mm x 22mm, sterling silver, $66. (Shown with CH437, sold separately) K 84041 Cuff Links, 10mm x 18mm, stainless steel, $108 per pair. 32 the Stuller Standard www.stuller.com Show Guide 2008
R L H B N A D E K G J P F Q M A BRC369 Gents Link Bracelet, 7mm width, stainless steel, 8.5" $136. B BRC361 Gents Link Bracelet, 12mm width, titanium/18kt yellow, 8.5" $333. G DMGR11 Double Milgrain Band, 8mm, titanium, size 11 $108. H 50615 Comfort-Fit Design Wedding Band, 6mm, titanium, $175. M 120354 Diamond Design Wedding Band,.025 ct tw, 6mm, titanium, 30, size 11 $432. N 50620 Comfort-Fit Wedding Band, 6mm, titanium/18kt yellow, size 11 $370. D FIR11 Flat Inside Round Comfort-Fit Wedding Band, 6mm, titanium, size 11 $90. J IRL11 Light Comfort-Fit Wedding Band, 6mm, 14kt white, size 11 $486. P 50531 Comfort-Fit Wedding Band, 5.5mm, stainless steel/18kt yellow, size 11 $466. E 50623 Comfort-Fit Wedding Band, 6mm, titanium /18kt yellow, size 11 $448. K F11H Flat Wedding Band with Hammer Finish, 8mm, 14kt yellow, size 11 $599. Q 50529 Comfort-Fit Wedding Band, 6.25mm, stainless steel, size 11 $138. F 50530 Comfort-Fit Wedding Band, 6mm, stainless steel/ethylene-propylene rubber, size 11 $138. L 5967 Comfort-fit Designer Band, 7mm, 14kt two-tone, size 11 $768. R 50535 Comfort-Fit Wedding Band, 6mm width, stainless steel, size 11 $138. Plumb Club Pavilion the Stuller Standard www.stuller.com 33
Advertising Made Easy with Stuller Marketing Services Whether it s customized television, direct mail, over-the-counter materials or the high-resolution images found in our latest catalogs, we have everything you need to increase traffic to your store. Visit us at PC43 for quick demonstrations on... Terrific Television Spot Runner makes TV advertising: Affordable. Build a high-quality ad for your business for just $449. Customizable. Advertise the Stuller pieces you carry, in an ad personalized for your store. Fast. We launch your campaign in weeks not months. See live demonstrations at PC43 in the Plumb Club. We ve hired experts in the past, but Spot Runner did a much better job. Thanks to Spot Runner, we doubled our business for the month of May a fantastic increase. In fact, I m going to book some more commercials. Teri Hayman, David Hayman Jewelers Powerful Print Promotions Generate traffic with easily customized professional print promotions. You pick the product from our extensive product image gallery. You personalize the ad template for your brand. You profit from customized direct mail. Receive 10% off on a customized direct mailer (1,000 pieces or more, excluding mailing cost) during the JCK Show. Save 10% on Print Promotions at the JCK Show 34 the Stuller Standard www.stuller.com Show Guide 2008
Customizable Web Sites Want to feature your product on a sophisticated website without becoming or hiring a programmer? National Jeweler s professionally produced websites feature beautiful Stuller products with dynamically changing pricing and availability. More than 1,300 best sellers (with regular uploads of new products) Ability to add your own designs or products from other manufacturers Three pre-determined calls to action with fresh artwork that you can change at the click of a button Delivery options such as Stuller fulfillment (in your store packaging, if you would like) Add blogging, email blasts, flash or video content Easy to use and flexible everything you could want to create an online presence at a fraction of the cost. Visit PC43 for a brief demo, or see a website demo at njwebsites.bizzuka.com. Get started by calling 646-654-4956. More Product Promotion Tools Promote your store with the full range of marketing materials and services available at stuller.com. Click on the Marketing Services tab to access all of these services, and more or visit PC43 during the JCK show. Stuller Selling Systems offer a cost-effective way to extend your inventory and fill your showcases. Browse our product catalogs online. Utilize high-resolution jewelry images from our catalogs available on disk so that you can develop your own promotional materials. Stop by our Plumb Club booth, PC43, to see how easy we can make it for you to advertise your store or visit www.stuller.com today! Plumb Show Guide Club Pavilion 2008 www.stuller.com the Stuller Standard 35
36 the Stuller Standard www.stuller.com Show Guide 2008
Enjoy Stuller quality at huge savings. Quantities are limited visit early for best selection. Plumb Club Booth PC43 To see today s deals, go to www.stuller.com and click on Stuller Overstock. Plumb Club Pavilion www.stuller.com the Stuller Standard 37
AGTA Pavilion Where You Are Sands Expo & Convention Center 201 EAST SANDS AVE. - LAS VEGAS, NV 89109 Level Two AGTA Pavilion Booth 34114 Who You ll Meet First Row: Joe Orlando Business Vice President, Gemstones Sheri Bienvenue Diamond & Gemstone Project Manager Lynn Arton Diamond Specialist Second Row: Gary Venable Gemstone Buyer, QA Manager Kelly Tauzin Product Manager, Gemstones 38 THE STULLER STANDARD www.stuller.com Show Guide 2008
You Won t Want to Miss diamonds Select Red Box Diamonds are on special! We will also have specials on diamond parcels. Our experts will show you how to work with the Red Box Diamond Moments materials to create successful sales for your store. We will also have new, small calibrated Asscher, cushion and radiantcut diamonds available for purchase. An exceptional selection of finished pieces, set with large Red Box Diamond centers, will be available for purchase at the booth. gemstones Inspired by our 2008 Color Trends Palettes Vibe, Natural Edge, LuminoCity & Blue Music you ll see a rainbow of new colors and gemstones at AGTA booth 34114 this year: chrome tourmaline, green quartz, paradise and ice blue diffused topaz, natural (untreated) Madagascar ruby and imitation cat s eye. You will also see natural yellow sapphire (untreated), spessartite, garnet, loose ornamental pearls and South Sea and Tahitian cultured pearl strands. Our Black Box gemstone selection will include paraiba tourmaline, Mexican fire opal and spinel. If you want to learn more about color-centric marketing, our staff will be happy to help you. And, don t forget to check out the specials in the clearance drawer before you leave the booth! A GTA Pavilion www.stuller.com the Stuller Standard 39
R E D B O X D I A M O N D S Have you explored the many facets of Stuller? As your Diamond Trading Company Sightholder, the Red Box Diamond brand brings trust, confidence and security to your diamond sales. Individually selected, graded and guaranteed to satisfy, the Red Box Diamond line includes round, ideal-cuts and the most popular fancy shapes in sizes ranging from 3/8 carat to 5 carats and larger. Ask your diamond specialist how you can offer free loss protection, earn a rebate and provide grading reports backed by Stuller s quality reputation. Call or visit us online today. Stuller. The beauty of it all. www.stuller.com 800.877.7777 Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder.
Red Box Diamond Moments Red Box Diamond Moments is a comprehensive sales and marketing package designed to drive business to your store. It contains a product selling system for loose diamonds that provides trust, confidence and security to your customers. EVERYONE HAS A STORY... The most memorable stories revolve around key emotional moments. From small, everyday blessings to monumental occasions. Celebrating significant moments with a Red Box Diamond brings together your customer s Diamond Moment story and the Red Box Diamond selling system. Birth of a Child Coming of Age A Couples Love Anniversary Your Red Box Diamond marketing package contains six moments which you can promote throughout the year. We chose moments with emotional resonance for Trust, Confidence and Security. These moments: Focuses the buying experience on the emotions of the special moment and the benefits of the Red Box Diamond, rather than price Increase sales opportunities by centering on a unique moment rather than a major holiday, since unique moments occur throughout the year Satisfy consumer desires by providing justification for purchases Establishes a firm foundation for a growing relationship Encourage your customers to celebrate additional moments with a Red Box Diamond purchase Self Purchaser Birthday Your Red Box Diamond marketing kit contains the following materials to help you be successful: Pre-designed Website Training Materials Point-of-Sale Materials Radio Spot Scripts Customized Television Campaign Consumer Referrals through redboxdiamondmoments.com With the Red Box Diamond Moments marketing package, your promotions can be a profitable success. Ask your sales consultant for KIT:90212:T, available for $64.95. Call 800.877.7777 today, or go to www.stuller.com.
NN Natural Wonders A B B Stuller Diamonds Whether you need one diamond or one thousand, Stuller s selection of loose melée is sure to satisfy. Choose from everyday wonders to the rare brilliance of Natural Yellow and Pink Diamonds. Customize your designs with Stuller Diamonds. D C A 65101 Diamond Bangle Bracelet, ¼ ct tw, 14kt white, 110 $1,813. Mounting #BRC308, $1,370. B 60890 Diamond Bangle Bracelet, ½ ct tw, 14kt yellow, 33 $2,839. Mounting #BRC48, $1,812. C 83638 Diamond Journey Necklace set with Intense Natural (Untreated) Yellow Diamonds,.49 ct tw, 14kt white, $3,760. (Shown with Chain CH123, sold separately.) Mounting, $179. 42 the D Natural (untreated) Yellow Diamonds, quality Intense Pure Yellow Stuller Standard www.stuller.com Show Guide 2008
B L A C K B O X G E M S T O N E S Colored gemstones offer a unique form of self-expression and the Black Box Gemstone collection brings the amazing world of color to your store with ease. Each Black Box Gem is hand-selected for rarity, value and beauty. Truly incomparable, they are the perfect choice as the central star of your brilliant designs. Each Black Box Gemstone comes with a grading report from an independent lab or a comprehensive report from Stuller. Your customers are provided with added security of free loss protection for one year. And, you can earn an annual rebate based on your purchases. Extraordinary gems with added value start growing your business today! Stuller. The beauty of it all. www.stuller.com 800.877.7777
We are pleased to present you with a comprehensive campaign for colored gemstones. Your gemstone marketing package provides you with an easy-to-use, color first sales and marketing program. A color centric method helps you sell a variety of gems by promoting a different color each month. Aimed at the female self-purchaser, this campaign connects color as a form of expression with jewelry. It encourages the use of fine jewelry as a fashion accessory. 44 the Stuller Standard www.stuller.com Show Guide 2008
Promote a different color each month building excitement with your Your marketing package contains the marketing tools below. These materials help you coordinate your efforts into a synchronized marketing plan, allowing for greater sales success. The Marketing Guide: Essential to your success is the marketing planning guide. This tool gives step-by-step instructions and helpful ideas for promoting color, first. Cooperative Advertising Allowance: You can earn money for advertising with each gemstone you purchase from Stuller, with a generous, 10% cooperative advertising allowance. Your marketing guide has all the details. Training Material: Included in the package is a training DVD, designed to help you and your staff become color experts. This DVD provides information on color trends, color myths and history, and color physiology. It also includes information on what color says about the wearer. By understanding color, you can offer color-consulting services to your clients. Point-of-Purchase Materials: One color featured per month: 25 Consumer Brochures for Color 12 Posters 12 Counter Cards Note: All point-of-purchase materials are also located on your art disk A Color First DVD: This consumer-friendly DVD can be looped to play continuously in your store, or played at in-store events or color seminars. Direct Mail: Postcards are included on your art disk or you can purchase them online at stuller.com. Visit the marketing services area, and select Print on Demand. Prices vary according to the quantity ordered and services selected. Print Advertisements: One color featured per month: 12 Billboard designs Newspaper ads available in two sizes Magazine ads Note: All print advertisement materials are also located on your art disk Electronic Communications: Twelve, 30-second radio scripts that you can record and personalize for your store. These radio scripts are located on your art disk. Public Relations: Your art disk contains gemstone images and a press release for each color. Customize your press release and distribute it to your local media, creating interest in color and in gemstones. The 2008 Diamond & Gemstone Calendar and Book: The Diamond & Gemstone Calendar features monthly specials on a featured color of gemstone. One calendar is included in your package to assist in your promotional planning. The Diamond & Gemstone Book provides educational information on each gemstone, plus information on 2008 color trends to assist your sales presentation. Together, these tools give you incentives and knowledge that support your promotional efforts. customers. Follow along with your Diamond & Gemstone Calendar (included in your package) or promote a different color at your leisure. Call today to order your Gemstone Marketing Package. Ask for KIT:90217:T, available for $64.95. Diamond & Gemstone Calendar 2008 A GTA Pavilion the Stuller Standard www.stuller.com 45
Gemstone Trends Color Inspiration for 2008 Natural Edge The Natural Edge Color Story paints a landscape connecting the outdoors to city life, giving nature an urban edge. The colors of this story include rustic, pigment-rich hues of green, brown, rusty oranges and mineralized yellows. Muted colors such as pale peach, soft pinks, sandy beiges, light grays and blue-grays, and washed lavender offer balance to this color palette. A B D C F E A 83686 Evergreen Diffused Topaz and Diamond Pendant available through Stuller Studio, 14kt yellow, suggested. retail $464. (Chain CH227 sold separately) B 82298 Smoky Quartz Dangle available through Stuller Studio, 14kt yellow, suggested retail $864 per pair. (Bail 20266 and chain CH519, sold separately) C 1903 Smoky Quartz Pendant available through Stuller Studio, 14kt yellow, suggested. retail $328. (Chain CH616 sold separately) D 71358 Citrine Ring available through Stuller Studio, 14kt yellow, suggested. retail $876. E 7840 Green Tourmaline Ring available through Stuller Studio, 14kt yellow, suggested. retail $1,122. F Loose Stones: Serial # 113493 Bronze Tourmaline, 5.58 ct. antique cushion checkerboard-cut Serial #112549 Genuine Brownish Red Tourmaline, 3.12 ct antique checkerboard cut Genuine Chrome Tourmaline (medium), 4mm round 46 the Stuller Standard www.stuller.com Show Guide 2008
Blue Music The Blue Music Color Story speaks to consumers desires for trust, clarity and balance in the years ahead. The colors of this story are all shades of blue, from the warm violet end to the cool green end of the spectrum. The colors are touched with gray and contrasted with cinnamon and blackened silver. This color palette is calming and paints a restful, spiritual landscape. A B C E F D A 83077 Blue Paraiba Tourmaline (AA) and Diamond Pendant available through Stuller Studio, 14kt white, suggested. retail $6,203. B 1907 Black Box Indicolite Pendant available through Stuller Studio, pendant set with a 9.01 ct. emerald-cut Indicolite Tourmaline. Pricing varies with gem selection. (Chain CH128 sold separately) C 71227 Teal Diffused Topaz and Diamond Ring available through Stuller Studio, 14kt white, suggested retail $1,929. D 64277 Green Paraiba Tourmaline (AA) and Diamond Ring available through Stuller Studio, 14kt white, suggested. retail $3,661. E 7765 Black Box Tanzanite and Diamond Ring available through Stuller Studio, ring set with 3.72 ct. Tanzanite. Pricing varies with gem selection. F Loose Stones: Blue Paraiba Tourmaline, 4.41 ct. oval Serial #109812. Genuine Tanzanite (AAA), 6mm trillion. Genuine Blue Paraiba Tourmaline (AA), 7mm x 5mm oval Paradise Blue Diffused Topaz, 5.5mm round A GTA Pavilion the Stuller Standard www.stuller.com 47
C D B A Vibe Spicy, fruity colors characterize the Vibe Color Story. Communicating energy and excitement, the colors of this story are candy hues of pink, green, purple, yellow, orange and teal. Splashes of neon hues are contrasted against stark white, dark navy and red. This color story reminds consumers to celebrate living. E F A 1903 Amethyst (AAA) Pendant available through Stuller Studio, 14kt white, suggested. retail $1,214. (Chain CH766 sold separately) B 1907 14kt yellow pendant, shown with a 12.39ct emerald-cut Black Box Imperial Precious Topaz. Pricing varies with gem selection. (Chain CH227 sold separately) C 82291 14kt white pendant, shown with Amethyst, Spessartite Garnet, Arizona Peridot, Pink Tourmaline and Blue Zircon (All AA). suggested retail $1,090. (Chain CH128 sold separately) D 331 14kt white pendant, shown with a 4.45ct pear-shaped, Black Box Pink Tourmaline. Pricing varies with gem selection. (Chain CH128 sold separately) E 70820 14kt yellow ring, shown with a 3.18ct oval Black Box Spessartite Garnet and diamonds. Pricing varies with gem selection. F Loose Stones: Serial #111995 1.76 Carat Oval Purple Spinel, Serial #111939 1.45 Carat Oval Pink Spinel, 7x5mm Oval Genuine Spessartite Garnet (AA), 5.5mm Round Genuine Pink Tourmaline (AA) and 7x5mm Emerald cut Precious Golden Topaz (AA). 48 the Stuller Standard www.stuller.com Show Guide 2008
A B C LuminoCity Reminding consumers of glowing examples of humankind s innovations, the LuminoCity Color Story speaks to a desire for modern renditions of classic creations. The colors of this story contrast between light and dark, with gray-tinged pastels and rich jewel tones offset by brilliant reds, whites and blacks colors that represent success and elegance. D E F A 10-13mm Round Graduated Grey Tahitian Cultured Pearl Strand (A). B 65668 14kt white semi-set ring, shown with an oval Ruby (A+) and diamonds. Suggested retail, $5047. C 64182 14kt white ring, featuring a pearshaped Chatham Created Ruby and diamonds. Suggested retail, $1,646. D Loose Pearls: 12mm Statement Quality Circle South Sea Cultured Pearls. E 65133 14kt white ring, featuring a Tahitian cultured pearl (A) and diamonds. Suggested retail, $2,202. F 65670 14kt white semi-set necklace, shown with Rubies (A+) and diamonds. Suggested retail, $10,538. A GTA Pavilion the Stuller Standard www.stuller.com 49
ET&S Booth VAULT S VAULT T Where You Are Sands Expo & Convention Center 201 EAST SANDS AVE. - LAS VEGAS, NV 89109 Level One EXIT Equipment, Technology, Services & Supplies 60007 Packaging & Display 60008 TO VENETIAN Who You ll Meet First Row: Darrell Warren Business Vice President, Tools, Packaging, Metals Jodi Venable Product Manager, Tools Grayson Carroll Laser Trainer, Sales Second Row: Andy Kroungold Director, Tool Sales & The Stuller Bench Steve Miller T&S Shop Bench Sales Specialist Brandon Reed Program Sales Account Executive Third Row: Sandi Segura Product Manager, Packaging & Display Selina Trim Packaging & Display Specialist Stacy Fontenot Packaging & Display Specialist 50 THE STULLER STANDARD www.stuller.com Show Guide 2008
You Won t Want to Miss clean scrap program Ask our team how in three days we can convert your clean scrap into Stuller Dollars you can use for purchasing new product, new tools or supplies. No minimums! Palladium bright PD Bright palladium plating solution, sold exclusively by Stuller, can help you reduce rhodium plating cost. PD Bright produces a tarnish-free plate, is easy to use and leaves a uniform deposit. See the comparison between white gold, rhodium-plated white gold and PD Bright-plated white gold at Booth 60007. watchstraps What s the best thing about Stuller s watchstraps? You can buy them one-at-atime if you want to. You also get quality materials, a wide selection of styles and colors, and sizes to accommodate a range of watches. To find out more, or to purchase a fully-loaded watchstrap spinner, talk to our watch industry expert at Booth 60008. preform Do your tongue and groove joints take a lot of time and not always align properly? Stuller s Preform Sizing System is the solution. This easy-touse system gives you a seamless fit and strong joints every time. Learn to size a ring with the Preform System in less than a day. Our bench experts will show you how the system can increase your shop s productivity and bottom line. spin the wheel Place a qualifying order at Booth 60007 and get to Spin the Wheel! Continuous bench demonstrations by industry experts and manufacturers, including: xenetech roland 3 design quatro rofin laser dj tags stuller bench experts ET&S Pavilion www.stuller.com the Stuller Standard 51
Achieve Bright White Color at a Much Lower Cost Save Money: Palladium is Less Expensive than Rhodium Tarnish-free Bright White color Low cost Easy-to-use Cyanide-free and nickel-free Plate directly on silver Uniform plating deposit, whether high or low thickness PD Bright pre-plate before Rhodium reduces cost by more than 50%. These three signet rings illustrate the differences between standard white gold, Rhodium plating and PD Bright Palladium plating. Come to ET&S Booth #60007 and see the difference in person. Try NEW ready-to-use PD Bright Palladium Plating Solution, available in ½ liter and 1 liter bottles or kits. 45-4180 PD Bright Palladium 1-liter Start-up Kit, $525.25 45-4178 PD Bright Palladium ½-liter Start-up Kit, $380.90 45-4172 PD Bright Palladium Plating Solution, 1 liter (5 gram), $334.38 45-4170 PD Bright Palladium Plating Solution, ½ liter (2.5 gram), $225.28 (pictured above) 45-4174 PD Bright Pen Palladium Plating Solution, 30 ml (1 gram), $72.25 52 the To order, to go to www.stuller.com or call 800-877-7777 Prices are subject to change. Stuller Standard www.stuller.com Show Guide 2008
Ductless Fume Hood Any shop doing plating should have one See it at the Show! The Quatro Ductless Fume Hood captures odors and recirculates fresh air back into the room. Threestage filtering process with maintenance-friendly design. Engineered to effectively work for plating, burn-out ovens and casting areas. See The Tools Book, Vol. 56 for more details and specifications, or go to www.stuller.com. ET&S Pavilion www.stuller.com the Stuller Standard 53
Clean Scrap Return Stuller Program Turn Your Clean Scrap into New Product in 3 Working Days... How it Works: Send clean karat gold and/or clean silver scrap. When we receive your scrap shipment, we will qualify the metal and verify the weight. We will then melt your clean scrap and fire assay a sample. We will notify you of the results. All settlement will be credited to your Stuller account based on after-melt weight, at second London Fix on the day of settlement. 54 the For more information, check our website at www.stuller.com Stuller Standard www.stuller.com Show Guide 2008
Save Time with the Award-Winning Preform Sizing System seamless fit less pitting strong joints hands-free soldering high quality construction easy to use I WAS VERY IMPRESSED with the ingenuity of the new Preform sizing system. Not only does this method increase the speed of sizing rings up, it also improves the quality of the sizing joint. You end up with a snug-fitting sizing joint in much less time than filing with a four-corner file for the old tongue-and-groove sizing joint. Congratulations to the development team at Stuller for presenting another innovative benefit to the jewelry industry. David Welch Certified Master Jeweler Bill Brundage Jeweler, Louisville, KY To order, call 800-877-7777, or visit us at www.stuller.com ET&S Pavilion www.stuller.com THE STULLER STANDARD 55
Timely Fashion Booth 60008 is where you will find the finest selection of exotic straps, leather straps, metal bands and sport straps! New exotics, new colors, new leathers and an all-new attractive spinner merchandised with the best-selling, must-have styles. Come by and visit our watch industry expert and view our full complement of styles. 56 the Stuller Standard www.stuller.com Show Guide 2008
Sharp Dressers. Cutting-Edge Style. You asked for watches; we got them for you! No minimums. Top-selling styles in Ladies and Gents. Attractive packaging. High quality and craftsmanship. See them all at www.stuller.com! ET&S Pavilion the Stuller Standard www.stuller.com 57
Packaging, Displays & Gifts JCK Booth 60008 Ring-O-Bar Floor Display Come by and discover a new way to give the gift of jewelry with a high-tech twist! Euricase ring boxes feature a 2-inch LCD screen that allows consumers to display a pre-recorded video or slide show by simply downloading the file via USB port. New packaging styles and innovative displays that will enhance your jewelry presentations and create visual appeal. The Ring-O-Bar Display will promote customer interaction with the product in your store. You can also impress your customers with a personal message on one of our many engraveable gifts. See our selection at Booth 60008. 58 the Stuller Standard www.stuller.com Show Guide 2008
Jewelry & Gift Engraving Xenetech s Viper GE was designed for all gift and jewelry engraving applications. The system contains Xenetech s automatic surface sensing capability that allows for flat, curved surfaces, and cylindrical engraving on various materials including glass, plastic and metal. Each system includes Xenetech s professional engraving window-based software XGW-32, 40 engraving fonts, 2,500 engraveable True-Type fonts, the new Viper high-productivity electronics, touch screen keypad, self-centering vise engraving table, quick-change ring, flat, and cylindrical engraving attachments, a rotary engraving spindle and a two-year warranty. ET&S Pavilion the Stuller Standard www.stuller.com 59
Ideal Bench The Only Bench You ll Need The 13-0442 The Ideal Bench is designed to be the only bench you ll need. This fully assembled, solid-wood jeweler s bench features easyto-slide drawers complete with a convenient contoured filing drawer and a removable small parts/watchmaker s mat, in addition to storage cabinets with plier holders. Enjoy the oversized Gibralter top with a GRS mounting adaptor and increased leg room. Solid-wood construction, contoured drawer and exclusive Gibralter top make our bench the best value in the industry today. Width can be customized from 46 to 60. 60 the Stuller Standard www.stuller.com Show Guide 2008
Shine Brite Ultra Exclusively from Stuller! Introductory price of $28.95 for 15 packets (makes up to 15 gallons) Formulated for the jewelry shop. Safe for the retail store. Shine Brite works well on jewelry such as mesh and rope chains, diamond bracelets, cluster rings, precious metals and watch bands. Non-toxic, non-acid and designed to dissolve dirt and grime faster than any other cleaner on the market. Rinses away with warm water and light steam. Now available in a no-mess, pre-measured package that makes one gallon of Shine Brite cleaning solution. 54-4476 15 packages $28.95 Introductory Price To order, call 800.877.7777 or go to www.stuller.com Be Your Own Photographer with the Photo ebox Plus Produce photos with clean white backgrounds, no hot spots and no reflections No experience required No complicated photo editing 13-2054 Photo ebox PLUS with LED light ET&S Pavilion www.stuller.com the Stuller Standard 61
SAYING YES CAN grow sales We give you more ways to say yes to your customer. We offer America s largest inventory of Diamonds, Color Gemstones, Finished Jewelry, Bridal, Findings, Mountings, Metals, Tools, and Displays. We re known for having excellent quality products in stock when you need them, but we also provide you with timesaving techniques, innovative selling tools and value-added services. Saying yes to our customized solutions, quality products and alternative choices will enable you to say yes to your customers every day. Matt Stuller Stuller is a major part of our business. We use the website. We show our clients pictures live on screen; Stuller is probably my major supplier for gold, for diamonds, especially the large ones, the Red Box Diamonds, which my clients absolutely love with the packaging. We re a manufacturer. We make and design jewelry for the public. We have our retail shop and the manufacturing department out the back. And, so we need tools, we need the gold, we need mountings, and we need the pictures and the design catalogs for the clients. We find Stuller is just amazingly comprehensive. We don t need to look any further for just about anything we re looking for. When we show a client a picture in the catalog, we can then order the mounting and get the diamond exactly the color and clarity they are looking for, or the price point, and it s shipped to us quicker than if we had bought something locally in Australia. Your product quality is so much better as well. It s brilliant! Bernie Santen Bentley Jewelers Melbourne, Australia I was interested in rocks at a show and some jewelers asked why didn t I go into the jewelry business? So I went to school, learned the trade and was looking through a magazine for a supplier. I saw the name Stuller, and I wondered how a little guy like me would be able to buy from a giant manufacturer like that. But I took a chance, and sent in my information to Stuller, and they said yes. I started at my kitchen table. I guaranteed my product and knew that Stuller stood behind theirs. My business exploded. I had to move into a larger space. I built my lab from all Stuller products my machinery and my testing equipment for gold, silver and diamonds. How many manufacturers do you know that will stop and shake hands with a small guy and say we ll give you that opportunity? John Caldyne Houston, TX
Where You ll Find Stuller CASANOVA MARCO POLO VAULT S VAULT T AISLE 60600 AISLE 61600 AISLE 60500 AISLE 61500 GALLILEO At The Bench Live AISLE 60400 AISLE 61400 AISLE 60300 AISLE 61300 AISLE 60200 AISLE 61200 Sands Expo & Convention Center 201 EAST SANDS AVE. - LAS VEGAS, NV 89109 Level One Equipment, Technology, Services & Supplies (60007) Packaging & Display (60008) Entrance from Shuttle Bus/Taxi Lane 60007 AISLE 60000 AISLE 61000 60008 #7 ENTRANCE to CAFE & LOUNGE TO VENETIAN EXIT ENTRANCE to AISLE 62000 Level Two MICHIGAN AVE PC43 Level Two Plumb Club Pavillion (PC43) AGTA GemFair Cultured Pearl & Jewelry Pavillion (34114) ENTRANCE VAULT G EXIT AGTA PAVILION EXIT ENTRANCE VAULT H FDC SERVICE DESK EXIT MARKET STREET WABASH AVENUE PLUMB CLUB K ALEXANDRITE WC AMETHYST 34114 AQUAMARINE EMERALD RODEO DRIVE GARNET OPAL 5TH AVENUE PEARL 47TH STREET
Say yes with Stuller... Because your needs matter most to us, everything we do is designed to help you say yes when it counts. We offer customized solutions, quality products and alternative choices just for you. Please use this page to tell us about a time that Stuller helped you say yes! Drop it off at any booth, Plumb Club Booth 43, Booths 60007-60008 & AGTA GemFair Pavilion Booth 34114, during the JCK show in Las Vegas and receive a special prize as our way of saying, "Yes, thank you!"