Japan s Largest Jewellery Trade Show

Participation Guide Japan s Largest Jewellery Trade Show Dates Venue Organisers January 3(Wed) 6(Sat), 03 Tokyo Big Sight, Japan Reed Exhibitions Japan Ltd. Japan Jewellery Association www.ijt.jp/en/

IJT3_BRC_E_P_ The Opening Ribbon-Cutting Ceremony Buyers from China, Korea, Taiwan, Hong Kong, India, etc. 33,87 * Buyers Proactively Conduct ed Business Discussions at IJT 0 * Including concurrent fair

IJT- Your Gateway to Succes sful Business in Japan & Asia Why Japan? Why IJT? Japanese jewellery market is expected to continue to rebound! IJT is the most effective venue to meet high quality buyers in Japan & Asia As Japan is the world's 3rd largest jewellery market valued at USD.09* billion, you must not miss out this lucrative market. 35,000 buyers are expected to visit IJT 03. IGrowing Japanese jewellery market* (JPY 00 million) 0,500 0,000 9,500 9,000 8,500 8,000 7,500 0 9,04 (USD.85 billion) 00 8,50 (USD.09 billion) 0 8,80 (USD.46 billion) 9,35 (USD.0 billion) 0 03 9,789 (USD.74 billion) 04 0,57 (USD 3.76 billion) (Year) Past and present statistics and future estimates of jewelry market (USD = JPY 76.7) IReasons why Japanese jewellery market is growing* Increase in anniversary gift-giving due to re-evaluation of love and emotional ties after the earthquake March, 0 Increase in consumption by wealthy foreign tourists such as Chinese Increase in consumption by baby boomers from retirement allowance Source: Yano Research Institute * Imported jewellery market in Japan is expanding! 05 IAnalysis by major media Jewellery market is bottoming out, and about to start growing in Japan. It has been identified from the survey that the jewellery industry, fortunately, has been recovering quickly, contrary to the prediction right after the disaster. (Japanese Jewelry Market Report, Jan. 0, Yano Research Institute) Polished diamond imports in 0 made a.3 percent leap in actual exchange rates. Japan's diamond buyers took a turn for higher value goods after the country was hit with a triple disaster in March. Imports averaged $400.5 per carat in 0, 40.4 percent above the average import value in 00 and clearly outpacing the average annual increase in diamonds of 7 percent. ( Japan's 0 diamond imports up in double digit Feb., 0, The Art of Jewellery Online) Jewelers -big and small- have reported strong sales of engagement and wedding rings ( Wedding bells toll in post-quake Japan, Apr. 7, 0, CNN World) The Solemn Declaration of No Inflated Numbers 0 03 33,87 35,000 Projection We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers. Fundamental Philosophy of the Totalled Visitor Numbers Three Major Principles of the Counting Method. The number of visitors will be stated honestly and will not be inflated. This is our duty to s.. Only those who visit the exhibition and complete registration on-site are counted.. The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent. Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition. to the s. 3. Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the 3. The number of visitors and also the counting method will be stringently announced in writing shortly figures, therefore, this counting method is prohibited. after the exhibition. Show Management conducts extensive promotional activities. To bring Japanese Buyers Japanese Executive Buyers Hosting Program Show Management will invite some 300 top Japanese retailers to IJT 03 by offering them many privileges. Sending out e-newsletters to 60,000 buyers Telemarketing to 30,000 buyers ESTELLE CO., LTD. President Hayashi Maruyama Including concurrent fair IGrowing imported jewellery market in Japan* (JPY 00 million),500,400,300 0,38 (USD 3.0 billion) 009,434 (USD 3.7 billion) 00 *,483 (USD 3.3 billion) 0 (Year) (USD = JPY 76.7) Source: Yano Research Institute Visiting activity To bring Foreign Buyers Badge for Japanese Executive Buyers [Image] 4,000 foreign buyers are expected to visit IJT 03. Overseas Premium Buyers Hosting Program Show Management will invite,000 selected overseas buyers with purchasing power. Country Breakdown Sending out e-newsletters to 0,000 buyers e-newsletter [Image] China 300 Taiwan 60 Korea 50 Thailand 40 India 50 Hong Kong 45 Others 55 3 4

IJT is the most international jewellery show in Japan 3 Specialised zones draw right buyers to your booth,50 companies from 35 countries* are expected to exhibit at IJT 03! Exhibiting Country List 0 Australia Austria Belgium Brazil Canada China Ethiopia France Germany Hong Kong India Indonesia Israel Italy Japan Korea Lithuania Monaco Myanmar Netherlands New Zealand Philippines Poland Spain Sri Lanka Including concurrent fair * Switzerland Taiwan Thailand UK USA IJT 03 Floor Plan (Provisional) IT Solutions Zone Jewellery Manufacturing Equipment, Tools & Materials Zone Jewellery Package & Display Zone Imported Fashion Jewellery Fair Brand World Pearl Zone PGI Pavilion Watch World Bridal Pavilion Diamond World International Area International Pavilions (Excerpt) International Area Designers & Craftsmen Pavilion Gemstones Zone France Pavilion Germany Pavilion Special Exhibit Zones (Excerpt) Brand World In Japan, more and more buyers and distributors are seeking product lines with brand concepts. In response to strong industry demand, Brand World gathers branded collections from all over the world under one roof. Gemstones Zone From precious to semi-precious, loose to stranded, and rough to polished, this zone offers the largest collection of gemstones in Japan. Italy Pavilion USA Pavilion Bridal Pavilion Imported Fashion Jewellery Fair Australia Pavilion Hong Kong Pavilion The bridal jewellery industry continues to expand, and this pavilion has been dedicated to this growing sector. This is the best venue to introduce your jewellery as bridal brand jewellery. Specialised for fashion jewellery produced overseas or non-japanese licensed brands. As sales of imported fashion jewellery is growing recently, many wholesalers, importers and stores will be attracted to this fair! Taiwan Pavilion Indonesia Pavilion 5 6

Exhibit at IJT to Expand Your Business into Japan & Asia! IJT is the most effective place for you to: Take orders from quality buyers from across Japan! 3 Conduct cash & carry business on-site! As Japan's most important purchasing venue of the year, buyers from throughout Japan assemble at IJT to source the best jewellery from around the world. You can be sure to meet highly qualified buyers including importers/wholesalers and retailers from across Japan at IJT. As IJT is recognised as one of the most important sourcing opportunities of the year, a huge number of buyers attend IJT to replenish their stock with big budget. A large volume of cash & carry business is conducted on-site at IJT! IJT 0 Exhibitor Comments: IJT 0 Exhibitor Comments:,000 pieces were ordered! ETRE DESIGN LLC (USA) st time First time to exhibit, and received 0 orders on-site! INDYGO (France) Our on-site sales totalled USD 600,000. st time VITHAL TRADING (India) On-site sales amount to USD 37,500! st time CROWN HILL GEMS & JEWELERY MFY., LTD. (Hong Kong) This was our 5th time at IJT, and we received better response than any ever before. This time, our stainless collection was popular and about,000 pieces were sold. We met 5 key buyers from Italy and Korea, and 50 buyers from all over Japan. We were also happy to have found distributors in Japan. We thank the sincere service by the IJT Show Management. Especially their pre-show promotion service and on-site support were really helpful. Thanks to that, we met major department stores and 0 important buyers in Japan. Also we found potential distributors in Japan, and received 0 orders on-site as well as coverage by a major Japanese jewellery magazine. Overall, we were very satisfied with our result at IJT. Our diamonds were especially popular, and our on-site sales totalled USD 600,000! We met 34 very important buyers including some from outside Japan. Also, we were very happy that we found a distributor in Japan. We are producing silver & gemstones jewellery. We are very satisfied with our first time result at IJT. Our onsite sales reached USD 37,500. We sent out invitation to our old clients and almost all of them came to our booth. We also met at least 5 new buyers who are mainly jewellery chain stores and boutiques. There is a huge potential for our jewellery and we are committed to expand our business further in Japan and have already rebooked for IJT 03! Find the right distributors/agents for expanding your sales in Japan! 4 Do business with big buyers from all over Asia! As IJT is Japan's largest jewellery trade show, a large number of leading importers and wholesalers attend the show. You can have effective business discussions with them regarding representing your jewellery in the Japanese market. IJT is the best venue to find the right distributor/agent in Japan! Every year an increasing number of quality buyers visit IJT from all around the world especially from Asian countries, seeking the best buys of high quality jewellery, gemstones and other items. These buyers are attracted to IJT because here they can see an extensive variety of the world s best products under one roof. IJT 0 Exhibitor Comments: IJT 0 Exhibitor Comments: Found candidates as our distributor in Japan! st time acredo (Germany) Found a good distributor! COBRA PARIS (France) On-site sales amount to USD 80,000! APM (Monaco) Order amount exceeded USD 50,000! st time SAPPHIRUS LANKA PVT LTD. (Sri Lanka) We believe that the Show Management focused a lot on the quality of the buyers. We met about very high quality buyers including some from Korea, and had good business discussion. Also we found several candidates as our distributor in Japan. Overall, we are very satisfied with our result. We were impressed how the number of high quality buyers at IJT has increased. Thanks to that, our result exceeded that of last year. Also, we found a good distributor in Japan, and we met about 5 potential buyers. We enjoyed better sales than last year. This time, we met about 50 key buyers including some from China, Taiwan, and Korea. Especially, our diamond and gold products were popular. Our on-site sales totalled USD 80,000. Also we found 6 distributors in Japan. We were very satisfied with our result! This was our st time to exhibit at IJT. We were very pleased that our products were well received. Especially, our loose diamond cut sapphires were very popular. We met more than 50 buyers from Japan, Italy, France, and Germany during IJT, and the total of order and sales amount exceeded USD 50,000. We are very thankful to the organiser whose level of service is unmatched by any other fair. 7 8

Dates: Jan. (Wed)-4(Sat), 0 Jan. 7(Wed) 30(Sat), 00 0:00 8:00 (0:00 7:00 on Jan. 30) Tokyo Big Sight, Japan <Valid for all 4 days> Full Support Services to Ma ximise Your Business at IJT! Show Management fully supports s' business by providing the following services. Take advantage of these services to make the most out of IJT and achieve great success at the show! Direct Mail Service 4 Publicity Service through Exhibitor Directory This service enables IJT s to hold more and higher-value business discussions on-site. You can send out your flyers through Show Management to leading Japanese buyers who have previously visited IJT. <Where flyers are sent> Flyers can be sent to the presidents or purchasing directors of companies in the following categories who have visited IJT within the past three years. You can choose from the categories below: 3 4 Major importers, retailers, manufacturers, and wholesalers dealing internationally,700... companies Retailers... 4,000 companies Apparel shops, boutiques and mail-order houses...,000 companies Overseas premium buyers... 400 companies Other categories besides category are subject to fee. Show Management will prepare an Exhibitor Directory including s' company and product information. What is more is that product photos will be printed in full color. As the directory will be sent out to some 3,000 buyers before the show, it will be a powerful promotion tool for s. In addition, copies will be placed at the entrances to the show for giveaway. By giving potential buyers information on your company and products in advance, you will attract more buyers to your booth and generate more business. To be sent to Exhibitor Directory example Japan: Presidents and purchasing directors of importers, wholesalers, leading retailers, department stores, apparel shops, boutiques and mail-order houses. (30,000 companies) Preferred business style Country Company name Outside Japan: Presidents and purchasing directors of leading retailers, importers and wholesalers from overseas (,000 companies from China/Taiwan/Hong Kong/Korea/India/ UAE/Russia/Thailand..., etc.) URBAN NETWORK CO.,LTD. Italy Distributors Wanted Product name Category List of Japanese Buyers Prior to the show, Show Management will provide you with an extremely useful list including the contact information of Japanese wholesalers and retailers whose import accounts for over 40% of their products. Based on this list, you can send out show tickets and VIP entry badges beforehand in order to make many appointments prior to the show. Exhibitor Directory [image] Exhibitors information page [image] Exhibitor Directory content page [image] Details Website ct up,vly Si Round Ring Category : Diamond set jewellery It is the gem which made ct up, the diamond of the pair shape of the VLY,pretty in a ring http://www.urban-network.co.jp/ Publicity Service is also available on-line for as the e-guidebook with three best photos of your products. Listed Information Company name Type of business President s name Address Telephone number List of Japanese Buyers [Image] Retailer ESTELLE CO., LTD. President Hayashi Maruyama Invitation Tickets and VIP Entry Badge [Image] 5 Overseas Premium Buyers and Exhibitors Matching Service To successfully attract overseas premium buyers who have great purchasing power to your booth, Show Management offers "Overseas Premium Buyers and Exhibitors Matching Service". This unique program will allow you to attract more overseas buyers to your booth. How the Matching Service Works 3 Company/Product Introduction Sheet in Japanese We match your products with overseas buyers requests. Example Show Management will prepare a company/product introduction sheet in Japanese to help you communicate more smoothly with Japanese buyers. 00 sheets will be delivered to your booth one day before the show. You can distribute the sheets out to Japanese buyers, which will be a good ice breaker to attract them to your booth. [Image] Exhibitors (Your company) Select your products Diamond Jewellery Platinum Jewellery Pearl Jewellery Gemstone Jewellery We will produce a Personalised Sourcing Catalogue for each buyer, highlighting your company's booth location and listing your products information. Matching Overseas Buyers Select desired items Diamond Jewellery Platinum Jewellery Pearl Jewellery Gemstone Jewellery 9 * The details above are subject to change. 0

Special events will bring the industry leaders and media to IJT! Opening Ribbon-Cutting Ceremony A grand ribbon-cutting ceremony is held on the morning of the opening day to commence the show. Key retail VIPs and prestigious representatives of the industry groups from all across Japan and Asia participate in this event, making IJT a must-see for these top buyers. Japan Best Jewellery Wearer Awards The Japan Best Jewellery Wearer Awards is held during the Reception Party at IJT. Attracting over,000 top executives of the jewellery industry, this event is an invaluable networking opportunity. Also, as this ceremony awards top celebrities, this glittering event attracts extensive media attention nationwide every year. 3rd Japan Best Jewellery Wearer Awards Winners The Reception Party For more information, contact your nearest Reed office/representative IJT Show Management, Reed Exhibitions Japan Ltd. 8F Shinjuku-Nomura Bldg., -6- Nishishinjuku, Shinjuku-ku, Tokyo 63-0570, Japan Tel: +8-3-3349-8503 Fax: +8-3-3345-799 E-mail: ijt-eng@reedexpo.co.jp Singapore JAPAN, CONTACT IN SINGAPORE Tel: 6476-457 Fax: 6476-0697 E-mail: schan@gol.com Contact: Sharon Chan France Tel: 0-4-90-46-7 Fax: 0-4-90-46-60 E-mail: vlocatelli@reed-export.fr Contact: Vanessa Locatelli Germany, Austria Tel: 0-55-6-8 Fax: 0-55-6-3 E-mail: caroline.spoenemann@reedexpo.de Contact: Caroline Spönemann Hong Kong JAPAN, CONTACT IN HONG KONG Tel: 69-6398 E-mail: schan@gol.com Contact: Sharon Chan Italy Tel: 0-4357054 Fax: 0-34538795 E-mail: monica.landi@reedexpo.it Contact: Monica Landi Taiwan TAI-DEN CO., LTD. Tel: 0-834-376 Fax: 0-834-378 E-mail: sherman-ko@umail.hinet.net Contact: Sherman Ko/Jayne Ko USA Tel: 03-840-5308 Fax: 03-840-9308 E-mail: bcasson@reedexpo.com Contact: Beth Casson Reed Exhibitions Japan Ltd. 8F Shinjuku-Nomura Bldg., -6- Nishishinjuku, Shinjuku-ku, Tokyo 63-0570, Japan Web: www.ijt.jp/en/ TEL: +8-3-3349-8503 FAX: +8-3-3345-799 A division of Reed Business Registered in England, Number 678540 International Jewellery Tokyo and IJT are service marks of Reed Exhibitions, used under license.