Guiyo Curriculum Vitae
Guillermo Salmerón I was born in Mendoza, Argentina, on August 7 of 1970 at 1:45 am. I grew up, studied and worked from 7 to 26 years old in Buenos Aires. Afterwards I traveled alternating work and observation of the different cultures where I walked. In this resume I inform about what was nutritious for my personal and professional development. guillermosalmeron.com i@guillermosalmeron.com +56 9 8515 4502
Idioms Hobby spanish, italian, english to be born, to dream, imagine, write, program, create, to art, love, die Travel and life America, Europe, several countries. Investments I went from the world of the arts that activated my creativity, publicity, ingenuity, services, my inexhaustible capacity. Today I invest my resources in activities which purpose is to achieve that the participants win and enjoy to be part.
PanGea 2017 Social network : After a couple of years of analysis of the current creation, a idea to communicate about PanGea emerges, Geo entity absolute (Gea) of the Planet art network (Pan). I put it into operation in pangea.space at 2017. ArtLibrary 2008 Social network : It is a social network that offers art libraries to its users, which publish catalogs. They are undoubtedly the best presentations of works of art today. 2009 I formulate the idea, 2014 join the partners and take the leadership of the current directors.
2016 is put into operation as artlibrary.co Ecomotion 2002 : Argentina It was a company that sold equipment of ecological vehicles, skates and rollers. My job was to set up your shop, the construction of the brand, the image, and so on. Stop working because I fell in love with a pretty girl. We made a trip on inlineskate traveling along the routes and we surrendered to the synchronic order without even knowing what it was about.
ShoppingWash 2001 : Argentina It was a chain of car washes, located in parking lots of shopping centers. The idea came up suddenly and I put it into operation without previous experience. It helped me create new ideas that were not part of the art or advertising (my previous experience). Ba Card 1999 : Argentina Distribution of free advertising postcards. Their racks were located in shopping centers. It was a resounding success, give away millions of postcards with messages related to the new millennium. It served as a model for the
current companies that operate in South America and other countries. The activity began in November 99, I sold my shares at 3 months to devote myself to new ideas. Esse Group 1998 : Sicily, Italia It was an advertising agency, graphic design and public posters. My clients were clothing brands, since my partner was very connected to that world. He stayed with Esse when I decided to finish and continue traveling.
YUX 1997 : Mexico, Yucatán Swimwear brand. At that time I lived in my "Big Baby Blue" (a traditional Dodge van model 74' imported from California)... I used the beach to sell the Yux shorts and in the stores of Rivera Maya. I met Katia, I fell in love and we went to Italy. Stick 1995 : Argentina It was my first great innovation, a great advertising company. It sold and put gigantographic vinyl ads on the outside of public transport. I managed to
impose that idea in a very competitive and closed market. It was a possible endeavor at that young age, full of vigor and strength to achieve the success of whatever he undertook. I had partners from the political and stock market environment. I sold it to Atacama Vía Pública when I divorced to go live in the Caribbean and start another phase of my life. CarsDeco 1994 : Argentina It was the first leading company dedicated to graphic decoration and transport signage. We did very well, and we evolved to the next company.
Signs Publicidad 1994 : Argentina Advertising agency, especially dedicated to graphic design and signage labeled. I was there for a few months and it helped me to come up with my next enterprise. Defensa Art studio 1993 : Argentina School and art workshop. For its diffusion, we made a newspaper with news of the school, its activities, and journalistic notes to celebrities, of exhibitions and events from the world of the arts.
Canal a 1992 : Argentina My first great idea conceded and successful. It was a television channel dedicated to the arts in Argentina, which was seen in several other countries. I had illustrious and consecrated art personalities interested in being my partners. Jorge Glusber, president of the Association of Critics and the Association of Architects, was most interested. He encourage me to develop the idea. Already elaborated the acquired and put into operation thanks to Eduardo Eurnekian, media entrepreneur, who gave him a free cable signal and that was the origin.
ARTV 1992 : Argentina It was the first television program of Latin American fine arts, conducted by Martin Wullich. It served as a model for the current chilean TV channel ARTV, who acquired its logo and foundational idea. Los Coleccionistas 1991 : Argentina It was a company directed by Daniel Gallet, director of the current Los Coleccionistas art gallery in Buenos Aires, and his partner Aldo Biglione, art critic and writer of the Dictionary of Argentine artists. I was 20 years old, Daniel 40 and Aldo 60 years old. We
made exhibitions and auctions of works of classical and contemporary art in alternative places such as: shopping centers, cultural and social centers, foundations, in many cities of Argentina. With them I learned the secret to sell works of art, how to taste the encrypted knowledge and how to express it so that others could find it when observing the works. Olé Art Gallery 1989 : Argentina Olé was an emerging art gallery, in the neighborhood of Recoleta, Buenos Aires. Great artists today began their first exhibitions there. We were very young, maybe I was the smallest of all. Therefore I made a great friendship
with the people who marked vanguard in the world of arts, who adopted me and taught me the truth of things. I rescue certain people and stories that I still remember with a lot of affection. Arte al Día 1988 : Argentina It is currently an important publisher that publishes an international art magazine and holds events such as art fairs in Europe, Asia and the United States. At that time he was selling advertising for the magazine. It was my first job at age 17, I was still in high school finishing my adolescence.
Publications Although I am not a writer, as a self-taught person I have written and adapted two books that I present below. They have not been printed, they are available in digital format (PDF). GuiPuppets 2005: story (spanish). Puppet theater, aimed at children and adults with the intention of accessing them to the magical world. GuiPuppets.pdf Gae & Yux 2003 : fantasy (english, spanish). Based on a true story, odyssey of a couple of lovers who travel to the past, to wake their sleeping ancestors in a false illusion. Gae&Yux_es.pdf
Previous games Elvis Presley happy day! 1987 : Argentina Ceremony and renewal of the idol at 10 years of his death. We made it between Diego Heavy who was a musician, drummer of a group called Los Pericos, and I was an underground teenager of art and electronic culture. The place we chose was Funk (in Buenos Aires city), a place that very few people knew as simple and transgressive as it was. I still remember posting posters on the street, and between that I fell in love with my first girlfriend, Silvina, Diego's sister.
Candy dealer 1975 : Argentina In kindergarten I met my great love, Natasha, a beautiful, descendant of Russians, intense blue eyes, jet-black hair and white skin. We were happy together. She gave me kisses and I hug her like my stuffed sheep to take a nap. We liked the Chupetones and the elders were opposed to cavities, so I got about $ and bought a big pack of candies half an hour and sold them per unit at the garden break. With the profit we buy Chupetones, and with the surplus reinvest and return the money to my father's wallet, an accountant who showed me the real value of money from a small age.
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