West January/February 2018 NEW! MOP POMEGRANATE! ABBA ANTIDOTPRO BROCATO COLORDESIGN GOLDWELL KMS KERATIN COMPLEX MOP OLAPLEX OUIDAD PHYTO PRODUCT CLUB and more!
COMING SOON!
BUY 6 TUBES of SHINY BLOND GET 1 Developer liter (of your choice) 1 Reconstructing Oil 80ml 4
EXPRESS BLOW OUT BUY THE VERSATILE SMOOTH DEAL AND MAKE $3,450! 23 applications per 33.8 oz bottle X $150 average service price = $3,450 VERSATILE SMOOTH 1 33.8-oz. Express Blow Out 1 4-oz. Natural Keratin Smoothing Treatment 1 Smoothing Therapy Quick Guide Brochure 1 Large Certified Salon Window Cling 5 Consumer Brochure The scientific solution for beautiful hair. CERTIFIED SALON EXPRESS BLOW OUT ESSENTIALS 1 12-oz. Express Blow Out 1 12-oz. Clarifying Shampoo 1 Smoothing Therapy Quick Guide Brochure Vol. 2 INCLUDES QUICK GUIDE BROCHURE INDIANA, ILLINOIS AND OHIO SALES ONLY
THE SECRET TO YOUR BEST COLOR! HERE S WHY: Express Blow Out seals-in the color to make it last longer. Your client will get more shine and brighter color results with just a few minutes extra in the chair. Your clients will enjoy increased manageability every time they shampoo, blow dry and style. Treatment helps to remove frizz and gives a beautiful clear dimension to the color. Results last until the next color touch up! INCLUDES TREATMENT ULTIMATE LIGHTENING KIT 3 1-lb. It s A Blonde Thing Keratin Lightening System 2 32-oz. It s a Blonde Thing Developer (choose your own) 1 4-oz. Express Blow Out 1 Smoothing Therapy Quick Guide Brochure 47% KERAHOLD DOZEN 12 3.5-oz./100ml KeraHold Keratin-Enhanced Permanent Crème Hair Color (choose your own) 1 32-oz. KeraHold Developer (choose your own) KERABRILLIANCE DOZEN 12 2-oz./60ml KeraBrilliance Demi-Glaze Liquigel (choose your own) 1 32-oz. Demi-Glaze Activator INDIANA, ILLINOIS AND OHIO SALES ONLY
STOCK UP ON RETAIL! 27% VITA VOLUME BUY 6, GET 6 50% OFF! 8.5-oz. Vita Volume Boosting Foam AWARD WINNING HAIR 3 4-oz. Infusion Keratin Replenisher 2 1-oz. Intense RX Keratin Repair Serum 2 3.4-oz. Thermo-Shine Thermal Protectant Mist 1 1-oz. Intense RX Keratin Repair Serum 1 3.4-oz. Thermo-Shine Thermal Protectant Mist 1 2.5 Round Brush Pro-Tip! Use your freebies at your station to increase retail sales. 33% TIMELESS CONDITION 4 13.5-oz. Timeless Color Fade-Defy Shampoo 4 13.5-oz. Timeless Color Fade-Defy Conditioner 4 8.5-oz. Timeless Color Fade-Defy Deep Conditioning Masque 2 33.8-oz. Timeless Color Fade-Defy Shampoo 2 33.8-oz. Timeless Color Fade-Defy Conditioner
DISCOVER PHYTO PARIS, A LEADER IN PLANT-BASED HAIR CARE AND SALON-QUALITY FORMULAS SINCE 1965. Follow us PHYTOUSA
CURL LEGEND Say Bonjour to VOLUPTUOUS, SILKY AND BOUNCY CURLS 94% NATURAL & BOTANICAL FORMULAS BUY 6, GET 1! CURL SCULPTING CREAM-GEL 6.56 OZ. Natural and lasting hold Defines bouncy curls Nourishes hair Controls frizz for all types of curls Non crunchy finish BUY 6, GET 1! CURL ENERGIZING SPRAY 6.76 OZ. Hydrates and defines loose to tight curls Creates sublime, full-body curls without the weight Curls are bouncy, ultra-soft and shiny NEW LIMITED-EDITION KIT For the New Year, give your clients the gift of Healthy Hair and Mind PHYTO Paris is partnering with AROMATHERAPY ASSOCIATES to bring you La Crème de La Crème of essential oils and botanical ingredients, to make you look better, feel better, live better. DETOX & BREATHE HAIR KIT INCLUDES 1 PHYTOPOLLÉINE Botanical Scalp Treatment.8 oz. 1 PHYTONEUTRE Clarifying Detox Shampoo 4.22 oz. 1 SUPPORT BREATHE Aromatherapy Associates Roller Ball.34 oz. /XRESCUE KERATRIX 3D-TECHNOLOGY ANTI-BREAKAGE SOLUTION FOR /XPERT COLORISTS 1 KIT = 67 APPLICATIONS GUARANTEED PHYTOPOLLÉINE Botanical Scalp Treatment This 100% botanical pre-shampoo scalp oil purifies, exfoliates, balances and stimulates the scalp to strengthen and energize hair at the root. PHYTONEUTRE Clarifying Detox Shampoo This deep cleanser eliminates all types of product build up, hard water minerals and pollutants to give your hair body and bounce. SUPPORT BREATHE Aromatherapy Associates Roller Ball Aromatherapy on the go with this natural blend to ease breathing, clear your mind and help you feel refreshed. BUY 1, GET 1! STEP 1 BOND RESCUER MIX WITH ALL COLORS AND BALAYAGE PROTECTS THE HAIR DURING COLOR, LIGHTENING AND BLEACH PROCESSES Reduce breakage during color services Maintains hair s natural elasticity STEP 2 BOND OPTIMIZER RESTRUCTURING SHAMPOO APPLY AFTER RINSING HIGHLIGHTS OR COLOR FROM HAIR Gently washes away bleach or coloring residue. Restores hair s natural ph after an alkaline process. Instantly detangles and leaves hair silky soft and shiny.
COLOR ZOOM 2018 COLLECTION For the Elemental Collection the Color Zoom 18 Creative Team has interpreted the fine lines inside minerals and transformed them into hair colors to create a special color effect the Mineral Effect. Contrasting tones and harmonious tone-on-tone colors are layered and overlap each other. The colors are filtered, shine through each other and create an interesting translucency. GOLDWELL COLOR ZOOM SALON KIT Goldwell is introducing the Color Zoom 18 collection which includes salon accessories, stylist support materials and information on how to enter the Challenge. Get your salon staff inspired and motivated with the new collection pieces! $500 Choice Topchic, Nectaya, Elumen, Colorance Color + Lotions 3 VARIS Sprayer water bottle 5 Goldwell Color Zoom 18 Hairstylist Guides 5 Goldwell Color Zoom 18 Why Enter the Contest Flyer GOLDWELL COLOR ZOOM INDIVIDUAL KIT The perfect way for a stylist to try the Color Zoom 18 collection; with support materials and information on how to enter the Challenge. $100 Choice Topchic, Nectaya, Elumen, Colorance Color + Lotions 1 VARIS Sprayer water bottle 1 Goldwell Color Zoom 18 Hairstylist Guide 1 Goldwell Color Zoom 18 Why Enter the Contest Flyer INCLUDED IN THIS OFFER: VARIS Sprayer water bottle
LUXURY AT THE BACKBAR Elevate your salon backbar services with Kerasilk intensive masks. Purchase 1 of the Kerasilk Intensive Masks and receive 24 mask samples to gift to your clients a great way to extend the salon service or to sample new clients. Salons are adding the Kerasilk Mask Treatments as an option during the basin rinse for a quick and easy upgrade service!» The Color Intensive Luster Mask is the perfect deep conditioning treatment to repair color-treated hair for improved vibrancy and shine.» The Control Intensive Smoothing Mask provides extra rich care that is not too heavy and smoothes hair for long-lasting manageability and shine.» The Reconstruct Intensive Repair Mask provides lasting moisture and protection from recurring dryness and fortifies, reconstructs, and enhances resilience. 1 Kerasilk Mask 500ml CHOOSE FROM GOLKSCR Color GOLKSCT Control GOLKSRC Reconstruct 24 mini masks in coordinating flavors Assorted Marketing Materials DUALSENSES LITER DUOS Start off the new year with ready-to-retail hair care duos featuring larger sizes at a great savings! 1 Dualsenses Shampoo Liter 1 Dualsenses Conditioner Liter CHOOSE FROM GOL353845 Color GOL353846 Color Extra Rich GOL353847 Blondes & Highlights GOL353848 Rich Repair 36%
NEW WAYS TO FINISH WITH KMS The versatility and flexibility of these three new styling products is perfect for Men s grooming or Women s styling. Whether your clients want a matte or shine effect, dry or smooth touch, strong or medium hold, or texturized or sleek finish, these three new products offer just that. KMS FINISH OFFER This salon offer includes 3 brand new products within the FINISH segment, a Claywax, Molding Pomade and Hard Wax. To complete this offer we included a turn-key, ready to retail merchandiser equipped with a free tester for each product. 3 HAIRPLAY Hybrid Claywax 50ml 3 HAIRSTAY Hard Wax 50ml 3 HAIRSTAY Molding Pomade 90ml TESTERS 1 HAIRPLAY Hybrid Claywax 50ml 1 HAIRSTAY Hard Wax 50ml 1 HAIRSTAY Molding Pomade 90ml 1 Salon Merchandiser HAIRPLAY Hybrid Claywax strong hold with matte finish HAIRSTAY Hard Wax pliable texture with a natural shine finish HAIRSTAY Molding Pomade outstanding shapeability and elasticity 20% OFF KMS SHAMPOO & CONDITIONER LITER SALE To boost your retail sales, we encourage you to offer these on your retail shelves at a 20% savings with the purchase of 2 or more! CHOOSE FROM KMS152206 COLORVITALITY Shampoo 750ml KMS122006 MOISTREPAIR Shampoo 750ml KMS162006 TAMEFRIZZ Shampoo 750ml KMS152216 KMS122016 KMS162016 20% COLORVITALITY Conditioner 750ml MOISTREPAIR Conditioner 750ml TAMEFRIZZ Conditioner 750ml VARIS HOT TOOL BAG VARIS makes it easier than ever to make perfect, gorgeous hair happen. Created by top global stylists, for stylists, the VARIS Creative Energy Collection is fueled by Hydroionic Crystals that infuse hair strands with the ideal balance of moisture, resulting in dramatically silky, glossy, healthy looking hair. Each tool is ergonomically designed to make fine-tuning styles almost effortless. Whether you use a spring or a marcel, the VARIS Creative Energy Iron is the perfect fit for professionals. The free VARIS Hot Tool Bag is the perfect place to store your VARIS Curler or any hot tool with thermal protection for easy travel and storage. 1 VARIS 1" Spring Iron OR 1 VARIS 1" Marcel Iron 1 VARIS Hot tool bag ($40 Value)
OUIDAD IS THE ORIGINAL CURL EXPERT WITH ONE ICONIC IDEA LET CURLS BE CURLS. For over 30 years, we ve perfected a unique customized approach for each curl type Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. We ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language. 20% LOCK-IN MOISTURE FOR ON THE GO 3 Moisture Lock Leave-In Conditioner 8.5 oz. 3 Travel-Size Moisture Lock Leave-In Conditioner 2.5 oz. 28% STOCK UP & ON LITERS 6 of any liters 33.8 oz. 20% PLUS 6 Wide-Tooth Combs REAWAKEN, REFORM AND REFRESH CURLS Natural botanicals nourish hair from within to encourage optimal curl formation in both first- and second-day styles. 3 Botanical Boost Curl Energizing & Refreshing Spray 8.5 oz. 3 Travel-Size Botanical Boost Curl Energizing & Refreshing Spray 2.5 oz. 33% LUXURIOUS TREATMENT MASK FOR DRY OR DAMAGED CURLS 3 Curl Recovery Melt Down Extreme Repair Mask 6 oz. 3 Travel-Size Curl Recovery Melt Down Extreme Repair Mask 2 oz. 25% CLEANSES AND RESTORES RICH MOISTURE TO ALL CURL TYPES Our luxurious oil-based formula gently cleanses while restoring essential moisture to dry or damaged curls. 3 Ultra-Nourishing Cleansing Oil 8.5 oz. 3 Travel-Size Ultra-Nourishing Cleansing Oil 2.5 oz. 28%
AVAILABLE IN ARIZONA ONLY Hydrate Duo Sea Duo KIT IN CLUDE S K I T I N CLU DE S Ghost Duo K I T I N CLU DE S 12 OZ HYDRATING SHAMPOO 12 OZ SEA SHAMPOO 12 OZ GHOST SHAMPOO 12 OZ HYDRATING CONDITIONER 12 OZ SEA CONDITIONER 12 OZ GHOST CONDITIONER VERB DETANGLING COMB VERB DETANGLING COMB VERB DETANGLING COMB Gallons HYDRATING SHAMPOO OR CONDITIONER Try Verb 2018 K I T I N C LUDE S 1 x SEA SPRAY 2.4 FL OZ 1 x VOLUME CONDITIONER 1L 1 x GHOST OIL.57 OZ 1 x HYDRATING SHAMPOO 1L Volume Duo 1 x STRONG HAIRSPRAY 7 OZ 1 x HYDRATING CONDITIONER 1L 1 x LEAVE-IN MIST 2.1 OZ R E C E I VE FR E E KIT IN CLUDE S 1 x SCULPTING CLAY 2 OZ 1 x COTTON TOTE BAG 12 OZ VOLUME SHAMPOO 1 x BLOW DRY BRUSH 12 OZ VOLUME CONDITIONER 1 x VOLUME SHAMPOO 1L VERB DETANGLING COMB Verb Intro Kit 2018 KI T I NCLUD E S 3 x HYDRATING SHAMPOO 12 OZ 3 x GHOST CONDITIONER 12 OZ 1 x VOLUME SHAMPOO 1 L 3 x HYDRATING CONDITIONER 12OZ 3 x GHOST OIL 2 OZ 1 x VOLUME CONDITIONER 1 L 3 x HYDRATING MASK 6.8OZ 3 x GHOST PREP 4 FL OZ 1 x SEA SHAMPOO 1 L 3 x LEAVE-IN MIST 8 OZ 3 x GHOST DRY OIL 5.5 OZ 1 x SEA CONDITIONER 1 L 2 x STYLING CREAM 5.3 OZ 3 x GHOST HAIRSPRAY 7 OZ 5 x COTTON TOTE BAG 3 x VOLUME SHAMPOO 12 OZ 2 x CURL CREAM 5.3 OZ 5 x HYDRATING S&C PACKETTES 3 x VOLUME CONDITIONER 12 OZ 2 x SCULPTING CLAY 2 OZ 5 x VOLUME S&C PACKETTES 3 x VOLUME SPRAY 8 OZ 2 x FORMING FIBER 2 OZ 5 x GHOST S&C PACKETTES 3 x SEA SHAMPOO 12 OZ 2 x DRY SHAMPOO 2 OZ 50 x VERB SHOPPING BAG 3 x SEA CONDITIONER 12 OZ 3 x STRONG HAIRSPRAY 7 OZ 1 x WINDOW CLING 3 x SEA SPRAY 6.3 OZ 3 x SEA CREAM 2 FL OZ 1 x HYDRATING SHAMPOO 1 L 3 x GHOST SHAMPOO 12 OZ 1 x HYDRATING CONDITIONER 1 L
BEAUTY PACKAGING MAY VARY UP TO 47% SEMI-ANNUAL LITER SALE Bigger is better when it comes to BIG SAVINGS on our Best Selling Liters! INTENSIVE MOISTURE Saturate Shampoo FADE PREVENT Vibracolor Shampoo Vibracolor Conditioner MIRACLE REPAIR Cloud 9 Shampoo Cloud 9 Conditioner DAILY CARE Splassh Shampoo Splassh Conditioner DEEP CLEANSING Peppermint Scrub Shampoo TRY IT BEFORE IT LAUNCHES! NEW! UNIQONE DRY SHAMPOO FOR SPECTACULAR HAIR IN A FLASH! PREPACK INCLUDES 1 UniqOne All In One Hair Treatment 5.1 oz. 1 UniqOne Dry Shampoo 2.5 oz. 21% NEW UniqOne Dry Shampoo quickly absorbs naturally occurring oils that can leave hair looking dull and flat, but the benefits don t stop there! Thanks to a unique multi-benefit formula, hair is not only refreshed, but also has added volume and texture leaving hair freshly scented and with a natural finish. AVAILABLE MARCH 2018!
NEW SOLUTION TO A BIG PROBLEM Relieves redness, itching, burning sensation and any scalp discomforts while your color or chemical applications are processing. BUILD CLIENT LOYALTY AntidotPro is your secret weapon in creating client loyalty! More and more people have sensitive scalp and will not tolerate discomfort during the color application process, it might go to the point where they will try colorist after colorist to find the one who will use a color system which won t create any discomfort. Why lose another client? Why not get them hooked on the comfort you can offer, no matter what hair color line your salon may be using? LONG LASTING RELIEF AntidotPro will not only relieve your client s discomfort during the application process or the waiting period, for most clients the relief will last up to 24 hours after the service has been completed. QUANTITY OF TOTAL CHEMICAL MIX 2 oz. (60ml) 3 oz. (90ml) 4 oz. (120ml) 5 oz. (150ml) 6 oz. (180ml) MIXING CHART ANTIDOTPRO NORMAL SENSITIVITY 1/3 oz. (10ml) 1/2 oz. (15ml) 2/3 oz. (20ml) 3/4 oz. (25ml) 1 oz. (30ml) ANTIDOTPRO EXTREME SENSITIVITY 1/2 oz. (15ml) 3/4 oz. (22.5ml) 1 oz. (30ml) 1-1/4 oz. (37.5ml) 1-1/2 oz. (45ml) LITER size INTRODUCTORY OFFER BUY 2 LITERS, GET 1! NOW IS YOUR CHANCE TO GET EVERY CLIENT HOOKED ON OLAPLEX FOR. Purchase large professional salon kit Get #2 1/2 gallon backbar size with pump GIVE EVERY CLIENT THAT SITS IN YOUR CHAIR AN OLAPLEX MINI TREATMENT FOR ONLY $5.00 AND THEY WILL SEE AND FEEL THE POWER OF OLAPLEX. Tell them that if they don t love it they don t have to pay for it. UP TO 200 MINI TREATMENTS IN EACH 1/2 GALLON WHICH TURNS INTO $1000 PURE PROFIT AND will have all of your clients asking for more services using Olaplex. HERE S HOW: Use as a cutting lotion and sell as a mini bond building treatment. Apply to dry or wet hair and cut. The results are amazing! or OLAPLEX Mini Treatment Apply a generous amount to Towel dried hair. Leave on for a minimum of 5 minutes. Shampoo and condition! Your client s hair will be noticeably stronger. OLAPLEX IS THE ORIGINAL AND ONLY BOND BUILDING PRODUCT THAT REPAIRS HAIR. REAL STYLISTS. REAL PEOPLE. REAL RESULTS. salon systems