Autumn/ Winter 2018-2019
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A W 2 0 1 8 / 1 9 Human connection, invention and instinct are the common threads explored within each trend, and reflect the spirit of the time. We are moving into a society that craves a human presence and the desire to focus on essential values due to the advancement of technology. We are creating a respectful relationship with the planet and its people, promoting a more harmonious lifestyle where the world s traditions are acknowledged. 2 3
Wild Nature. Raw. Primitive 4 7
Wild Nature. Raw. Primitive There is a new appreciation for the simple things in life, urging us to go back to the land and reconnect with our ancestral instincts. The soul of a handmade object is celebrated. Responsive design emerges from forwardthinking craftsmanship, intertwining technology with primitive and raw materials. From the deep woods to the open prairie, the outdoor landscape is a world without borders, allowing for new inventions to emerge. 4 7
Pantone 13-1006 Pantone 17-1328 COLOURS W o o d l a n d D a r k s Dusty Earth Active Brights Accent Pantone 17-0618 Pantone 17-5110 Pantone 19-0415 Pantone 19-1228 Pantone 19-0912 Pantone 18-4244 Pantone 13-0758 Pantone 17-1464 8 ORIGINS 9
FABRICS R u s t i c & S o f t. T e c h n i c a l & P e r f o r m a n c e E n h a n c e m e n t. Wild Fur: Fox. Wolf. Raccoon. Feather. Tweed: Dishevelled. Rough yet soft. Homespun. Felt: Coarse. Compact. Protective finishing. Weatherproofed. Canvas: Coarse. Slubbed. Ondé yarn. Jacquard: Random pattern. Needle punch. Organic texture. Knits: Shaggy. Bouclé and hair. Fur-like. Multiple yarn mixes. Fleece: Woollen. Knit backed. Felted. Mélange. Yarn-Dye: Blurred plaids. Washout and worn. Relief structure. Corduroy: Double faced. Washed. Printed. Denim: Raw. Linen blended. Crosshatch. Twill: Pigment-dyed. PFD. Performance: Protection. Sporting and active minded. PRINTS P r i m i t i v e & O r g a n i c. Nature-Inspired: Tree and woodgrains. Wild flowers and leaves. Animals/Reptiles: Bear. Fox. Rabbit. Bird. Skin and feather. ORIGINS 10 11
ORIGINS 12 13
ORIGINS 14 17
ORIGINS 14 17
Cosy. Well-Being. Sensual 18 21
Cosy. Well-Being. Sensual In today s fast-paced, modern lifestyle it s important to have quality and a balance of comfort and well-being. We look to nature and the Renaissance for inspiration as we slow down, creating a relaxed formality in our home. Genderless colours and lofty fabrications are key for a soothing and sensual environment. Learning how to do practical things well and taking care of yourself becomes top priority. 18 21
Pantone 14-1905 Pantone 14-3710 COLOURS Cosy Neutrals P r e c i o u s P a s t e l s Copper Accent Pantone 13-0530 Pantone 14-4110 Pantone 12-0605 Pantone 16-1406 Pantone 17-4021 Pantone 17-1227 Pantone 17-1147 Pantone 16-1325 22 HYGGE 23
FABRICS S e n s u a l & L i g h t. S i m p l e & D e c o r a t i v e. Plush: Hair. Cashmere. Melton. Felted. Flannel. AIRO finishing. Tweed: Precious. Exaggerated weave. Metallic touches. Embroidered. Suiting: Mélange. Mouliné. Tonal checks. Menswear plaids. Crepe: Grainy structure. Light and fluid. Double and airy. Jacquard: Tone-on-tone. Matte and shine. Matelassé. Blurred. Cut threads. Velvet/velour: Burnout. Printed. Powdery touch. Satin: Silky. Burnout. Fluid. Sheer: Shimmer organza. Chiffon. Creased gauzes. Knits: Chenille yarn. Heavy crochet. Ornate jacquard. Lurex touches. Jersey: Silky surfaces. Polished shine. Pointelle. Pile: Uncut and fine corduroy. Moleskin. Technical: Hybrid basics. Synthetic blend. Performance. PRINTS I n t r i c a t e & C a l m. Home-Inspired: Wallpaper. Floral. Marble effect. Tiles. Flocked. Photographic: Painting. Sceneries. Inkjet. HYGGE 24 25
HYGGE 26 27
HYGGE 28 31
HYGGE 28 31
Cultural mixes. Contrasts. Powerful 32 35
Cultural mixes. Contrasts. Powerful A textural kaleidoscope of the past and present create a mashup and powerful collage. As generations and cultures mix together, a strong and contrasting visual story emerges. Cultural prints with folkloric motifs and florals mix with the classics like vintage geometrics and multicoloured stripes. With today s interconnectivity we dive deeper into the roots of the world, resulting in a new form of art that combines craft and technology together. 32 35
Pantone 19-3640 Pantone 19-3920 COLOURS Rich Deeps Vibrant Brights Contrast & Crashed Pantone 19-5414 Pantone 19-1726 Pantone 19-0303 Pantone 13-0650 Pantone 17-6030 Pantone 19-1761 Pantone 16-1459 Pantone 18-2326 36 SUBVERSIVE 37
FABRICS O p u l e n c e & C l a s s i c. C r a f t & T e c h. Fur: Fun. Multi-coloured. Wild Animal. Blanket: Hair. Oversized plaids. Double faced. Ornate printed. Tweed: Fancy and kitsch. Grandma rework. Synthetic: Modern. Plastic. Pleather. Jacquard: Rich brocade. Double faced. Folkloric floral. Dynamic graphic. Velvet/Velour: Printed. Burnout. Crushed. Embossed. Shine: Satin, Taffeta. Metallic. Opalescent. Knit: Jacquard. Raschel laces. Lurex. Cellophane. Jersey: Burnout. Coloured metallic. Eyelash. Spandex. Denim: Worked. Jacquard. Printed. PRINTS N e o C l a s s i c & R e m i x. Classic: Antique wallpaper. Vintage geometric. Perspective plaid. Cultural: Folkloric motifs. Floral. Mix collage. Art. Colourful stripe. SUBVERSIVE 38 39
SUBVERSIVE 40 41
PERFORMANCE SUBVERSIVE 42 45
PERFORMANCE SUBVERSIVE 42 45
DIRECTIONS TREND COMMITTEE Since its foundation in 1998, the Directions Trend Committee has provided an invaluable research and marketing tool to designers and garment professionals, helping them steer their designs and manufacturing process in line with coming fashion seasons. The committee comprises of top trend forecasters, selected by Messe Frankfurt (HK) Ltd based on their knowledge and wide experience in all fields of fashion. They come from cities considered the fashion capitals of the major export markets for international garment trade: New York, Milan, Paris and Tokyo. Each season, the committee members combine their expertise and local influences to come up with the themes that tell the story of tomorrow s apparel fabric trends. DONEGER CREATIVE SERVICES NEW YORK, USA Doneger Creative Services (DCS) is a leading forecasting and creative consultancy at the intersection of lifestyle and commerce. A division of The Doneger Group, retail s trusted advisor and the global leader in merchandising strategies, DCS has a unique perspective in blending breakthrough creativity with commercial practicality. Their mission is to provide design confidence through creative concepts, hands-on inspiration and branding strategies to bring great ideas to life. Kai Chow, Director of DCS, leads a team of forecasters, concept designers, trend analysts and branding strategists to inspire and guide clients through designing products and brands that make an impact. www.doneger.com NELLYRODI AGENCY PARIS, FRANCE The NellyRodi Agency is a trend forecasting agency established in 1985 by Mrs Nelly Rodi with a passion for the future. NellyRodi is a pioneer in envisioning and understanding a world where consumer behaviour influences fashion and all lifestyle sectors. Gathering more than 35 collaborators, including designers, and marketing and sociology experts, the NellyRodi Agency s observations and predictions inspire more than 1,200 companies from all over the world in the textile, apparel, cosmetics and lifestyle industries, in the development of their creative strategies and products. Laurent Le Mouël is the agency creative director since 2011 on fashion and beauty sectors. www.nellyrodi.com ELEMENTI MODA MILAN, ITALY Elementi Moda has provided consultation services since 1979 as well as styling and product design for the international textile industry. Elementi Moda organises trend conferences for international apparel companies. It also provides extensive research and development services for commercial textile products, such as fibres, yarns, fabrics and knitwear. Creative Director Ornella Bignami is a specialist in fibres, colours, yarns and fabric developments for fashion and home. www.elementimoda.com SACHIKO INOUE TOKYO, JAPAN Sachiko Inoue graduated from the International Design and Art Institution in 1971. Having worked for various textile companies as a fashion and textile forecaster, she was honoured with the Display Industry Encouragement Award after producing an excellent Spring / Summer 2000 trend collection for Fukui Innovatory Textiles. Currently, she offers consulting services, including trend forecasts and individual guidance for several key material producers, trading firms, converters and fabric manufacturers in Japan. She has also been involved in directing JFW (Japan Fashion Week Organization) / Textile Div. in the trend forecasting field. 46 47
COLOUR RANGE Pantone 13-1006 Pantone 14-1905 Pantone 19-3640 Pantone 17-1328 Pantone 14-3710 Pantone 19-3920 Pantone 17-0618 Pantone 13-0530 Pantone 19-5414 Pantone 17-5110 Pantone 14-4110 Pantone 19-1726 Pantone 19-0415 Pantone 12-0605 Pantone 19-0303 Pantone 19-1228 Pantone 16-1406 Pantone 13-0650 Pantone 19-0912 Pantone 17-4021 Pantone 17-6030 Pantone 18-4244 Pantone 17-1227 Pantone 19-1761 Pantone 13-0758 Pantone 17-1147 Pantone 16-1459 Pantone 17-1464 Pantone 16-1325 Pantone 18-2326 PANTONE and other Pantone trademarks are the property of Pantone LLC. PANTONE Colors displayed here may not match PANTONEidentified standards. Consult current PANTONE Color Publications for accurate color. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. Pantone LLC, 2017. All rights reserved. 48
Visit the Trend Forum at Intertextile Shanghai Apparel Fabrics Autumn Edition 11 13 October, 2017 National Exhibition and Convention Center (Shanghai) For further information please contact Messe Frankfurt (HK) Ltd. 35/F, China Resources Building 26 Harbour Road, Wanchai Hong Kong textile@hongkong.messefrankfurt.com www.messefrankfurt.com.hk