examples of: supergraphics immersive environments larger than life experiences an event a performance an in-between space
adver tising
> downtown l.a. & sunset > huge billboards and walls of skyscrapers covered in foreverchanging advertisements > perhaps what Moeller describes to be the corrupting influence, visual noise and the ridiculous and tragic media sprawl
> Figeroa ave. > Los Angeles > projected advertisements on buildings during events > endless existing canvases providing the opportunity to instantly transform a landscape
> 2x4 > China > Prada flagship store > New York > comprised of individuals in a stadium holding color-coded cards and then combined to create the repeated image of a woman with her hands raised
architecture
> Koolhaas > IIT McCormick Tribune Campus Centers > Illinois > screens create dramatic rings when the sun casts through them > overlapping a natural phenomenon with a manmade construction to create a supergraphic
> Moody Ravitz Hollingsworth > Gateway to Los Angeles > Los Angeles > fifteen 100 foot towers internally lit with theatrical-type, colorchanging light fixtures
> Toyo Ito > Sendai Mediatheque > Japan > a virtually transparent building which acts as a library, art gallery, audio-visual library, film studio, and cafe
art
> Spencer Tunick > Photographs masses of naked bodies in locations such as New York s Grand Central Station > Humanizing the supergraphic
> Takashi Murakami > Mr. Pointy > Rockefeller Center, New York > huge fantasy sculptures placed in the center of the high-traffic area of Rockefeller Center
> Dale Chihuly > 2,000 hand-blown glass sculptures > Bellagio Hotel, Las Vegas > a vibrant burst of color that seemingly comes alive in movement
communication design
> flash mob (FLASH mawb) n. A large group of people who gather in a usually predetermined location, perform some brief action, and then quickly disperse
> Rafael Lozano > Amodal Suspension > Yamaguchi Center for Arts, Japan > interactive installation that allows individuals to send text messages that is converted into patterns of flashing lights in the sky creating a gigantic switchboard
> Joe Day > Day s house Silverlake, l.a. > a marquee placed above the garage that displays personalized messages to his community
history
> McDonald s > Everywhere > an immersive environment that unfortunately keeps users addicted
> Disneyland > worldwide known attraction that engulfs all who enter
> Hollywood Sign > Los Angeles > erected in 1923 and has become an infamous landmark
media arts
> UN Studio, Van Berkel en Bos, ARUP Lighting, and Rogier van der Heide > The Galleria > Seoul, Korea > a building wrapped in LED lights that, during day has a mother-ofpearl glaze, but come alive in color at night
> Dan Juba > Luxor hotel beam, Las Vegas > when seen from a distance, Luxor suddenly becomes the center of Las Vegas with a beam of light that consists of 39 individual xenon lamps
> PLEX GmbH > VEAG Media Facade > eighteen windows are fitted with Priva-Lite glass panes that become opaque or transparent with the click of a button
science & technology
> IMAX Theaters > up to eight stories high, these theaters have transformed movie attractions into an overwhelming visual performances
> Mark Fuller > Bellagio Fountain > Las Vegas > programmed fountain that dances in tune to musical pieces
> Skywriting > mile long messages made in the sky by plane smoke that occur and disappear in minutes
> Barry Braverman (exec. producer) > Soarin over California > California Adventure, Anaheim > takes the IMAX theater one step further by using a floating seating device that physically captures the audience into a ride over California s landmarks
> J. Meejin Yoon > Olympic Games, Athens > field of fiber optic lights that respond to pedestrian movement that then creates a pulsing rhythm of white light and with noise
> Greyworld > The Source > London Stock Exchange > 729 independently moving spheres suspended on metal cables that stretch the full height of the eight story building
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