shave Clearing the way for body grooming The men s grooming segment has seen a bit of an upheaval, as more men opt to sport facial hair and increasingly take up body grooming. Every era has an iconic look a combination of fashion and grooming choices. Today s look calls for body shaving, said Francesco Tortora, Gillette global marketing director for Procter & Gamble, when unveiling a new Gillette YouTube video that shows the evolution of men s style over the last century. According to a recent study conducted by Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom. While the trends in shave have no doubt had an impact on sales of more traditional razors, the movement has paved the way for manufacturers to target guys with new shavers designed specifically for body grooming. And, as more guys sport facial hair, manufacturers also have grasped at opportunities to create specialized tools to help him maintain personal style and experiment with different facial hair styles. Top 10 razors 1 Gillette Venus Embrace $44.6 3.6% 2 Gillette Fusion ProGlide 42.2-19.8 3 Schick Hydro 5 37.8-3.6 4 Gillette Fusion 27.0-7.3 5 Gillette Venus & Olay 25.2 0.6 6 Gillette Mach3 23.5-30.7 7 Schick Hydro Silk 21.7-18.6 8 Private label 20.9 22.9 9 Gillette Venus 15.2 38.3 10 Bic Comfort 3 14.5-8.7 Total $440.3-3.6% Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug Gillette debuts first body razor With manscaping on the rise, Procter & Gamble s Gillette brand has created the new Gillette Body razor, the brand s first razor designed for bodies. It features a rounded head designed for total body comfort, three lubricating strips and an antislip grip for greater control, even in the shower. To complement the launch earlier this year, the brand developed a series of How To Shave YouTube videos, arming men with step-by-step instructions, tips and tricks on how to properly and comfortably shave their chest, groin, armpits, back and head. Schick intro grooms facial hair More men may be embracing facial hair, but that hasn t shaken Schick, an Energizer Personal Care brand. Embracing the trend, Schick earlier this year launched its new Hydro 5 Groomer, which is positioned as the first ever 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men. It features the innovations of the Schick Hydro 5 razor on one end and an adjustable built-in trimmer on the other to deliver a shave routine that doesn t involve attachments. 120 august 25, 2014 drugstorenews.com
body lotion Catering to mothers-to-be Women s desire for smooth, flawless skin doesn t stop at the neck, and that s especially true for mothers-to-be. Sales of body lotions are on the rise, and judging by the influx of new entrants, prenatal care offerings and stretch mark crèmes are helping to drive sales. While mothers-to-be have long sought out moisturizing formulas to soothe skin and help keep stretch marks at bay, the heightened focus on youthful, flawless skin has ignited a flurry of new activity in the prenatal segment and among those products that promise to target stretch marks. For consumers using such products, it is all about what is, or what is not, in the formulas. When it comes to skin care products for mothers-to-be, as well as baby care offerings, those formulas that are free of harsh chemicals and are made with natural ingredients are especially important. Manufacturers are heeding the call and rolling out offerings that are free of such ingredients as parabens, phthalates, mineral oil and petrolatum. They also are turning to ultra-moisturizing, natural ingredients. Top 10 hand and body lotions 1 Private label $137.4 1.7% 2 Aveeno Active Naturals Daily Moisturizing 96.3 6.1 3 Gold Bond Ultimate 95.6 13.8 4 Vaseline Total Moisture 76.3 1.2 5 Jergens Natural Glow 66.4-5.2 6 Jergens 66.0 6.4 7 Jergens Ultra Healing 63.0-0.7 8 Cetaphil 61.5 11.1 9 CeraVe 57.0 18.5 10 Lubriderm Daily Moisture 43.9 4.2 TOTAL $1,804.3 2.8% Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug SheaMoisture adds prenatal care SheaMoisture has expanded its portfolio with the new Raw Shea & Cupuaçu Mommy Collection. The new prenatal care line includes Stretch Mark Butter Cream, Stretch Mark Intensive Repair Oil, Soothing Nursing Balm, Firming Massage Lotion and All Over Body Scrub. The products, which are created from family recipes carried down from the grandmother of SheaMoisture founder and CEO Richelieu Dennis, are made with natural and certified organic ingredients. Ingredients include certified organic raw shea butter sourced from women s co-ops in Northern Ghana, Amazonia cupuaçu and pistachio oil. Natural alternative for stretch marks Leveraging the moisturizing benefits of argan oil, cocoa butter, coconut oil and shea butter to help battle stretch marks is derma e s new Stretch Mark Crème. The formula is positioned as a natural alternative for stretch marks and, according to the company, is proven to visibly diminish the look of stretch marks, improving texture, color and overall appearance. The new derma e Stretch Mark Crème is hypoallergenic, 100% vegan, paraben-free, GMO-free, gluten-free and retinol-free. 122 august 25, 2014 drugstorenews.com
false lashes Going mainstream with education Thanks to trend-setting celebrities touting faux lashes and beauty companies creating styles to suit everyone, false lashes are no longer a beauty faux pas. Manufacturers are hoping that the momentum to mainstream continues, and they remain hard at work to educate consumers, make the segment easier to shop at retail, enhance application and create styles that are suitable for all tastes. This is important because, despite the growing acceptance, there s still some hesitation among shoppers and room for more consumer education. While some may take their look up a notch with more wild lash styles, there s no doubt that the more natural-looking styles are the most popular. Beauty brands also are working to make lashes even easier to apply and to communicate that with shoppers. Not everyone wants to use a glue, and it may seem a bit intimidating to some, so having a self-adhesive option is important. The bottom line is that, going forward, education and communication will remain important to help fuel category growth. Top 10 false eyelashes and adhesives 1 Ardell Fashion $15.6-12.8% 2 Salon Perfect 9.8-26.6 3 Salon Perfectly Glamorous 5.6 6.8 4 Kiss Ever EZ Lashes 5.1 171.3 5 Kiss 4.3-28.0 6 Salon Perfect Perfectly Natural 4.2 25.3 7 Revlon Beyond Natural 3.4-20.7 8 Ardell DuraLash 2.5-22.1 9 Revlon Fantasy Lengths 2.4-39.6 10 e.l.f. 2.4 28.8 TOTAL $89.3 0.1% Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug Kiss Products goes for natural look Leveraging women s desire for natural-looking false lashes, Kiss Products has expanded its portfolio with the new Kiss Looks So Natural Lashes. Launched earlier this year, the lashes feature tapered-end lash technology and are designed to be the most lightweight, natural lashes on the market, the company stated. The design allows for lashes to blend naturally. The result: long-lasting, fuller lashes in half the time. The lashes are available for $3.99, and the adhesive is sold separately. Shopping made easy with Eylure Looking to further grow the lash category through consumer education and ease of shopping in store, Eylure lashes has rolled out new packaging. The U.K.-based brand has repackaged its lash collection by color to distinguish the range of eight categories, making it easier for beauty shoppers to identify the appropriate lash. The brand also has created a starter kit for new customers, which includes a practice lash, two packs of glue, an applicator and a full pair of strip lashes. 124 august 25, 2014 drugstorenews.com
beauty devices Creating buzz to tap new consumers The DIY beauty trend continues to show momentum, and according to industry sources, the at-home beauty devices segment is pulsing with potential as awareness among consumers continues to grow and new products hit the market. According to Kline Group, the market was just more than $1 billion at the retail sales level in 2013 fueled by both new product launches from existing marketers and new players with strong growth predicted for 2014. Kline s newest consumer research which queries women from China, France, Germany, Japan, the United Kingdom and the United States revealed that nearly 70% of respondents are either satisfied or very satisfied with such devices. However, awareness remains relatively low. That spells opportunity. Our research shows that women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness about them, indicating significant opportunity for marketers to attract new consumers, said Karen Doskow, director of consumer products at Kline. A key challenge for marketers of at-home skin care devices is to not only introduce, but to also educate consumers on the benefits and merits of at-home devices. Building greater awareness of device benefits and growing consumer confidence in the efficacy and value of devices is essential for market growth, Doskow said. Leveraging the satisfied customers and getting them to talk about devices within their social circles could be a key factor for success. DermaWand uses radio frequencies DermaWand, an at-home, handheld radio-frequency beauty tool, continues to see international demand and growth opportunities, according to International Commercial Television, a direct response marketing and branding company focused on the health and beauty sector. The DIY beauty device works to reduce the appearance of fine lines and wrinkles, and improves overall skin appearance. According to the numbers, beauty mavens appear to be in love. ICTV has sold approximately 2.5 million DermaWands to date worldwide. How it works: DermaWand uses lower amplitude radio frequencies to provide instant stimulation, thereby providing a massage effect while at the same time delivering thermal energy and enriched oxygen. The result: younger-looking skin. L Oréal Clarisonic continues to lead Created by a group of scientists and Sonicare engineers in Seattle in 2001 and snapped up by beauty giant L Oréal in 2011, Clarisonic has changed skin care and helped fuel growth in the burgeoning beauty devices market. Devices are emerging globally as an important new skin care category. Clarisonic is the most successful and fastest-growing premium brand in this category, and we will roll it out internationally, as well as enhance our service experience, in our luxury counters, said Nicolas Hiéronimus, president of L Oréal Luxe. Clarisonic is the clear-cut market leader globally; moreover, it is the only brand to have usage by 50% or more of cleansing device users in all countries examined, according to Kline & Co. 126 august 25, 2014 drugstorenews.com
sun care Raising awareness about sun safety Greater consumer awareness about sun safety and the harmful effects of soaking up too many rays has helped boost the sun care segment, but experts will no doubt tell you that there remains much room for improvement. In fact, the findings of a new Mayo Clinic study released earlier this year found that among middle-aged men and women, 40 to 60 years old, the overall incidence of skin cancer increased nearly eightfold between 1970 and 2009. The steepest increase in melanoma occurred in the last decade covered by the study, from 2000 to 2009. Researchers speculated that the rise might be connected to the popularization of tanning beds in the 1980s and 1990s. There has been widespread concern in recent years about the rising incidence of melanoma, which affects 75,000 Americans annually and results in nearly 9,000 deaths. As manufacturers and healthcare professionals continue to raise awareness of sun safety, lawmakers also are taking action. As of press time, the House passed legislation to speed up the Food and Drug Administration s approval process for new sunscreen ingredients. The FDA 1 Private label $164.5 3.8% 2 Coppertone Sport 122.1 5.7 3 Neutrogena Ultra Sheer 84.9 3.6 4 Banana Boat Sport Performance 40.4-6.3 5 Banana Boat Ultra Mist Sport 40.2 0.4 6 Coppertone 31.9-4.9 7 Coppertone Kids 27.4-2.6 8 Hawaiian Tropic 27.2-6.5 9 Neutrogena Beach Defense 27.1 156.5 10 Coppertone UltraGuard 26.1-13.9 TOTAL $1,131.0 2.4% has not approved a new sunscreen ingredient in nearly two decades. Top 10 suntan lotions and oils Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug The Senate is expected to vote on a similar bill in September. Kiss My Face focuses on specialty Kiss My Face introduced a new range of sun care options, which includes an expansion of its specialty sun offerings. New specialty launches include Tattoo Shade, a formula designed to keep tattoos looking sharp with its protective skin shield infused with green tea and carrot extract. There s also the new Kiss My Face Sensitive Side SPF 30, which offers 3-in-1 nonirritating protection for sensitive skin, with three times the hydrating protection. The Kiss My Face sun care range is free of parabens, oxybenzone and artificial fragrances. Coppertone intro prevents overspray Merck Consumer Care, the makers of Coppertone, and the scientists at the Coppertone Solar Research Center have developed the Coppertone Sport AccuSpray to help prevent overspray. The introduction represents the latest Coppertone advance in sun care from the brand that invented continuous spray sunscreen nearly 10 years ago. The product goes on quickly and dries in seconds, and like all of the Coppertone Sport sunscreens it promises to stay on strong when you sweat. It is available in SPF 15, 30, 50 and 70. 128 august 25, 2014 drugstorenews.com
brow makeup Room to make a mark in U.S. South Bold brows are hot, hot, hot. The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels. According to IRI, sales of eyebrow makeup rose 9% for the 52 weeks ended June 15 at U.S. multi-outlets. Meanwhile, sales of prestige eyebrow makeup rose 28% for the 12 months ended March 2014, according to the NPD Group. The increase is in sharp contrast to the total U.S. prestige makeup market s 3% growth during that period. NPD research has uncovered regional opportunities for increased distribution and growth in brow makeup. While the West is the largest region in terms of U.S. prestige eyebrow makeup sales, there is potential for additional growth in the South, where 70% of prestige stores are selling brow makeup products. In addition, the southern region, which accounts for nearly one-third of all U.S. prestige eyebrow makeup sales, is not performing as strongly when compared with the total market, according to NPD. Top 10 eyebrow makeup products 1 CoverGirl Brow & Eyemakers $11.7 10.4% 2 Revlon Brow Fantasy 10.7 14.4 3 Maybelline Define-A-Brow 10.4-4.9 4 Maybelline Eye Studio Master Shape 10.3 11.2 5 Maybelline Expert Eyes 7.5 4.3 6 Maybelline Expert Wear 7.4-16.1 7 Wet n Wild 5.2 10.9 8 Rimmel Professional 3.7 24.4 9 L'Oréal Brow Stylist 3.3 19.1 10 N.Y.C. New York Color 2.7 10.6 TOTAL $93.0 8.9% Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug Brow Stylist creates fuller sales Beauty shoppers are loving L Oréal s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data. Define, shape and fill brows with the Brow Stylist Brow Shaping Duet, two coordinating pencils that blend together to naturally enhance brows. For the best results, L Oréal suggests using the darker shade first and apply with light, feathered strokes to fill in uneven areas, and then follow with the lighter shade to blend and highlight. Rimmel picks up on bold brows Coty s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth 24% to be exact, according to IRI s latest data as beauty mavens continue to embrace the bold brow trend. The Professional Eyebrow Pencil is used to enhance and refine the shape of the eyebrows. It can be used to fill gaps or lengthen the arc of the eyebrow to create the desired look. It is available in three shades: dark brown, hazel or black brown. 130 august 25, 2014 drugstorenews.com
nail Creating a must have for teen girls The nail care segment continues to battle a downshift in sales as the once red-hot at-home gel manicure trend cools and manufacturers face tough comps. According to the vendorsupplied IRI data, the drop in sales of nail polish at U.S. multioutlets continues, declining about 9% for the 52 weeks ended July 13. The good news is that polish remains a popular fashion accessory, and manufacturers are hard at work to deliver the latest innovations. The affordability of nail polish, in addition to new product innovations, makes the category popular, and this is especially the case for younger girls. Mintel research revealed that nail products are a musthave item for teens and tweens. Indeed, 92% of girls between the ages of 9 years and 17 years use some sort of nail product making it the most popular cosmetic item among teen girls. Nail product usage rises to 97% for girls ages 12 years to 14 years, and 14% of all teen and tween girls use nail products on a daily basis. Top 10 nail polishes 1 Essie $89.8-2.5% 2 Sinful Colors 59.9-2.9 3 Sally Hansen Complete 42.8 3.6 4 Sally Hansen Insta-Dri 37.3-8.3 5 OPI 30.5 51.8 6 Revlon 26.2-21.5 7 Sally Hansen Hard as Nails Extreme Wear 25.7-25.7 8 Pure Ice 23.2-18.3 9 Nailene SensatioNail 20.4-2.7 10 L Oréal Colour Riche 17.3-32.9 TOTAL $820.8-9.3% Source: Vendor-supplied IRI data for the 52 weeks ended July 13 across total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains) SensatioNail combines gel, polish Fusing together gel and nail polish literally is SensatioNail Fuse, which was launched earlier this year by Pacific World. Positioned as the next generation in nail color, the gelnamel delivers one coat coverage and anti-chip technology. Fuse Gelnamel launched with six starter kits that each contain the Fuse LED lamp, one Gelnamel shade, cleanser, manicure stick and nail buffer. The collection also includes 12 different shades, including a shimmery silver dubbed Lights, Camera, Re-action and a vibrant purple called E-motion. Sally Hansen gel uses natural light Coty s Sally Hansen brand is looking to revolutionize the at-home gel manicure segment with its new Miracle Gel. The new gel color system features natural light-curing technology, so no UV/LED light is required. How to use: Apply two coats of Miracle Gel color and activate curing with one coat of Miracle Gel Top Coat. It promises to provide up to 14 days of color and shine. The formula also offers easy, soakfree removal. 132 august 25, 2014 drugstorenews.com
lip care Bold colors pop, while gloss declines With beauty mavens still embracing the bold lip trend, the lip gloss segment has lost some of its shine, as sales experienced a doubledigit decline. According to the latest data available from IRI, the overall lip category dipped nearly 2% during the 52 weeks ended June 15 at U.S. multi-outlets. While sales of lipstick rose nearly 4%, sales of lip gloss during the same period declined nearly 15%. Lip treatments, on the other hand, took the biggest hit, dropping about 49% during the 52-week period at U.S. multi-outlets. However, manufacturers are not resting on their laurels. Looking to jazz up the segment, they are looking to appeal to specific consumer groups, such as tweens and teens; are creating fun, unique flavors; and are infusing ultramoisturizing ingredients like shea butter; vitamins A, C and E; and adding SPF to help protect lips. Beauty companies also are increasingly kissing those traditional lip gloss tubes goodbye to bring renewed energy to the category through innovative packaging to help the product jump from the shelf. Top 10 lip glosses 1 Burt s Bees $10.0 105.4% 2 Revlon Super Lustrous 9.3 29.9 3 Rimmel Stay Glossy 8.5-18.8 4 L Oréal Infallible 8.5-28.1 5 Revlon ColorBurst 8.3-16.1 6 L Oréal Colour Riche 8.2-21.6 7 CoverGirl Lip Perfection 7.7 14.8 8 Private label 6.1-2.4 9 Wet n Wild Mega Slicks 5.4-5.4 10 Maybelline Color Sensational Highshine 5.4 14.5 TOTAL $172.9-14.8% Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug Clio s Mwah targets tweens, teens Mwah, which is a Clio brand, is targeting tweens and teens with its new lip care range that is wrapped in bright, fun packaging for mass appeal. The all-natural, eco-friendly product is infused with natural moisturizers and lip conditioners, such as mango seed butter, macadamia nut oil, shea butter and vitamin E. The collection, which is expected to debut at the National Association of Chain Drug Stores Total Store Expo this month in Boston, features such flavors as Sweet Tart, Mango Tango and Creamsicle. Softlips thinks outside the tube In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging, and now the brand is thinking outside of the tube with its new Softlips Cubes. The dome-shaped balm, which hit retail shelves earlier this year, delivers a 5-in-1 formula to hydrate, replenish, smooth and protect lips while adding a touch of shine. The formula also has SPF 15 to help protect lips. Launching in November for the holidays is the seasonal edition in pomegranate blueberry for $3.49. 134 august 25, 2014 drugstorenews.com
acne Skin condition spans age groups Acne. For many people, especially younger consumers, it is a four-letter word that can wreak havoc on their selfesteem and is a source of much frustration as they search for the best treatment that will once and for all blast those blemishes. According to the American Academy of Dermatology, acne is the most common skin disorder in the United States, affecting 40 million to 50 million Americans. And nearly 85% of all people have acne at some point in their lives, most often on the face, chest and back. While acne usually begins in puberty, the condition is certainly not restricted to any age group, and adults in their 20s, 30s, 40s even into their 50s can develop acne, according to the American Academy of Dermatology. According to Mintel s 2013 report on facial skin care, 25% of consumers said they regularly use acne products, coming in just behind eye cream at 27%. Yet, because consumers tend to age out of the acne segment, there hasn t been a significant swing in sales. However, that s not to say that the category lacks in importance. Top 10 acne treatments 1 Neutrogena Oil-Free Acne Wash $75.2-2.4% 2 Private label 57.7 0.3 3 Clearasil Ultra Rapid Action 39.9 7.7 4 Johnson s Clean & Clear Advantage 32.3-11.5 5 Aveeno Active Naturals Clear Complexion 26.8 15.1 6 Clearasil Daily Clear 24.8-15.9 7 Neutrogena Acne Stress Control 21.5-5.3 8 St. Ives 21.2 537.9 9 Neutrogena 20.1-1.4 10 Neutrogena Rapid Clear 19.5-6.1 TOTAL $625.5-1.6% Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug La Roche-Posay intros complete system Developed in partnership with dermatologists and launched in April is the new Effaclar Dermatological Acne System by La Roche-Posay. The system features two new formulas exclusively developed to work with Effaclar Duo Acne Treatment concurrently as a complete treatment solution. The system, which is gentle enough for sensitive skin, is designed to target the three major causes of acne: excess oil, clogged pores and inflammation caused by acne bacteria. The system offers a two-month supply and is priced at $29.99. Zapzyt gel helps sensitive skin Zapzyt skin care, which is distributed by Waltman Pharmaceuticals, has expanded its portfolio with the new Pore Treatment Gel and has created a new packaging design to communicate the effectiveness of its line in an easy-to-understand format. The new Zapzyt Pore Treatment Gel is a spot treatment that is especially effective for people with sensitive skin. It contains aloe vera and other botanicals, which help reduce stinging, burning and redness caused by other acne treatments. 136 august 25, 2014 drugstorenews.com
oral care Whitening, multiple benefits push category It is no secret that oral care is a highly saturated market that benefits from consumers regular usage of oral care products as part of their daily grooming routine, but those products that promise to whiten smiles continue to stand out from the pack. Mintel has stated that it expects modest growth within the U.S. oral care market to continue in the coming years, with the market growing by about 2% annually. By 2017, Mintel predicts that the market will achieve total sales of $7.1 billion. Toothpaste makes up the largest segment in the market, and those formulas that offer multiple benefits, such as whitening and enamel protection, continue to drive sales for the segment, according to Mintel. Aside from continued product innovation, Mintel has suggested that retailers could enhance the oral care shopping experience by leveraging the growing presence of in-store clinics. Mass merchandisers and supercenters could partner with local dental care providers to provide on-site consultations and even quick diagnostic teeth checks once or twice a week, which may help to address the fact that a number of consumers across the United States lack 1 Colgate Total $175.5-5.2% 2 Crest 139.8-2.7 3 Sensodyne 139.0 28.5 4 Colgate Optic White 133.9-2.2 5 Sensodyne ProNamel 124.4 21.2 6 Crest 3D White 111.2 30.1 7 Colgate 110.6 6.2 8 Crest Whitening+Scope 96.9-11.2 9 Colgate Max Fresh 87.1 6.9 10 Colgate Pro-Health 64.1 12.6 TOTAL $2,536.8 2.6% access to dental insurance and even access to dental providers, Top 10 toothpastes Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug Mintel stated in its 2013 oral care report. Crest triples whitening power Earlier this year, Procter & Gamble expanded its 3D White offerings with the new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost. Designed to be used in conjunction with the Brilliance toothpaste, the Brilliance Boost contains three times the amount of stain-lifting ingredient compared with Crest 3D White toothpastes. Earlier this month, P&G reported that its Crest 3D White regimen grew market share for 17 consecutive quarters, expanded worldwide and has become a $1 billion business. Arm & Hammer turns Radiant Arm & Hammer s Advance White toothpaste experienced doubledigit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection. Comprised of the Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes, the launch marks Church & Dwight s first Arm & Hammer oral care platform. To help promote the new Truly Radiant line, the brand has enlisted actress Alison Sweeney to be the face of the brand. 138 august 25, 2014 drugstorenews.com