8161 15th Street East, Sarasota, FL 34243, USA Tel: +1 (941) 358-3727, Fax: +1 (941) 358-3747, pambs@chriscraft.com, www.chriscraft.com Brand Licensing & Joint Venture Opportunities
BRAND HERITAGE AND HISTORY Chris-Craft is a truly American story. Born in 1874, it came of age at a time that defined the notion of American ingenuity. While Henry Ford was creating the first motorcars, his watercraft counterpart, Chris Smith, was developing the very first engine-propelled boats and skiffs. Even during the Great Depression, Chris-Craft thrived because quality is always prized. During the Second World War, the company reinforced its hold on the American imagination when its landing craft transported the first troops to the Normandy shore on D-Day. In more ways than one, Chris-Craft would become a symbol of liberation and freedom. In 1959, Time Magazine would recognize the popular phenomenon of pleasure boating and put Chris-Craft on its cover. Throughout its rich history, a reputation for quality and style have made it the favorite of presidents, celebrities and icons of American affluence - names like Roosevelt, Kennedy, Vanderbilt, Morgan, Ford, Sinatra, and Hepburn.
BRAND HERITAGE AND HISTORY
CELEBRITY The story of presidents, tycoons, and movie stars who have owned Chris- Crafts over the years is captured in archival photography. Today their spirit lives on in the new models we build and they continue to be featured in blockbuster Hollywood films, winning a legion of new fans along the way. A portrait of the times above shows the social importance of Chris-Craft in 1928. With Roger Firestone at the helm, Harvey Firestone (front), Thomas Edison and wife, and Elizabeth Firestone (left rear in boat), on Miami s Biscayne Bay. Timmy and Lassie on a Chris-Craft runabout. Famed war correspondent for the Chicago Tribune in World War I, Floyd Gibbons in a 1930 Chris-Craft runabout. The Miss Detroit series of Chris Smith designed racing hydroplanes, were to become the fastest boats on earth. Jay W. Smith aboard Miss Detroit II with a 250-horsepower engine. Henry Fonda and Katherine Hepburn in a Chris-Craft featured in the triple academy award-winning film, On Golden Pond. (1981) May 18, 1959 Time Magazine, Chris-Craft s Harsen Smith VG. Lewis Cappone in a Chris-Craft runabout. Robert Pattinson driving the Silver Bullet in The Twilight Saga: Breaking Dawn - Part 1. (2011) Shirley Vernon and her horse, next to Whoopee, a Chris-Craft runabout. Actress Helen Morgan, most well-known for her film role in 1927 s Show Boat, in a Chris-Craft Runabout, 1928. President Franklin D. Roosevelt beneath a Chris-Craft tender while he was a guest aboard Vincent Astor s yacht, The Nourmahal, in 1935. Singer Rudy Vallee in a Chris-Craft runabout, 1930. Tom Cruise aboard a Chris-Craft Corsair 25 for Mission Impossible III (2006) Chris-Craft Corsair 28 and Sarah Michelle Gellar on set for the Ringer.
BRAND ATTRIBUTES Authentic Heritage Iconic American Aspirational Retro-Modern Classic Design Style & Elegance Craftsmanship Wood and Chrome Performance Premium Price Position Brand Synonymous with Boating
CHRIS-CRAFT TODAY At Chris-Craft, our timeless beauty has proven to pass the test of time. Our past designs are revered, sought after and faithfully preserved. Our newest designs, widely anticipated. The confidence you feel at the mahogany wheel extends beyond power and performance. It is a confidence and thrill imparted by the knowledge that you ride not only upon boating history but also its future. It is the confidence of knowing you will arrive at your destination in distinctive style that the knowing few will appreciate and so often acknowledge with a compliment. Today, Chris-Craft is a global company. We currently have 85 dealers worldwide in over 35 countries with our company headquarters located in Sarasota, Florida. We re here today because generations have continued to renew the 138-year love affair with boating, on a Chris-Craft.
BRAND VISION Chris-Craft s genuine nautical heritage represents a significant opportunity to position the brand as a luxury American icon in a world dominated by European luxury goods. Chris-Craft manifests the four essential ingredients of a luxury brand: Authenticity Excellence in quality Exclusivity Desirability Chris-Craft is one of the world s most recognized boating brands which lends itself to numerous product extensions. C H S I N C E R C H R - I I S S - 1 8 7 4 A C R T F - C R A F T - 1 8 7 4 I S - C R A F T C H R - - 1 8 7 4
BRAND VISION Est.1874 Est.1874 Est.1874 Est.1874 Est.1874
BRAND EXTENSIONS The following is an example of the type of products which might be suitable: Apparel Sports casual wear such as polos, khakis, shorts, wovens and cashmere. Outerwear such as jackets, coats and all-weather gear. Tailored items such as sportcoats and trousers. Also included, men s dress furnishings such as dress shirts, neckwear, belts, small leathergoods and swimwear. Fashion Accessories Sunglasses, jewelry, watches, weather gear, bags, totes, travel accessories, luggage and shoes. Heath & Beauty Fragrance, skincare, sunscreen and sporting products.
BRAND EXTENSIONS HOME FURNISHINGS Indoor/Outdoor furniture, bed & bath textiles, items for the kitchen such as cookware, table accessories and linens. Clocks, vintage signage and decorative art for the home or office. Luxury building materials such as hardwood flooring and chrome fixtures. TOYS Games such as board games, models and replicas. GIFTS Stationery, napkins, greeting cards, miniatures, jewelry and novelties. SERVICES Travel destinations, cafés, waterfront boutique hotels, and luxury travel itineraries. BOATING RELATED GOODS Watersports products, equipment and marine accessories.
LET S TALK If you would like to discuss any potential brand licensing opportunities please contact, Patrick Ambs, Director of Brand Licensing at: Chris-Craft 8161 15th Street East Sarasota, Florida 34243 USA Phone: +1 (941) 358-3727 Fax: +1 (941) 358-3747 Email: pambs@chriscraft.com