FOR THE TRENDSETTING CHILD magazine welcome kit
HELLO, WE RE BABIEKINS! // FASHION, DECOR AND DESIGN FOR THE TRENDSETTING PARENT AND CHILD Since the Southern California birth of Babiekins in 2010, the magazine has grown from a fledgling blog and digital-only format into an internationally-recognized print, digital, and web publication with a global circulation. We search everywhere for inspiration, and go beyond the latest trends to bring our readers fashion, style, decor, design, books, DIY, parties, and playthings they just can t find anywhere else -- the products and brands you bring to us. We sit down and talk to influential and emerging designers, inspiring parents and tastemakers, mamas and papas who do it all for their babiekins. Our readers look to us to keep up with the best and most up-to-date concepts in the children s market worldwide. We have an eye for QUIRK. We re HIGH-FASHION, but we value WHIMSY over tradition. PLAYFUL childhood is more important to us than making kids into copycat adults. And behind Babiekins is an optimistic team of mothers-turned-editors, working from home, often with our own little babiekins climbing on, under and around the desks. As mothers ourselves, we know what our readers want. We know what they ll love. And we are in the unique position to offer the spotlight and the platform you, the advertiser, are searching for!
PRINT DISTRIBUTION // ON NEWSSTANDS NATIONALLY & WORLDWIDE You ll love our full-color print edition. The 132-page publication is printed TWICE a year in the United States, on gorgeous 70 lb weight paper with a textural, 14 point weight cover. Typically, less than 20% of the magazine consists of advertisements, so that means your brand will get the ATTENTION you deserve. The print magazine is sold at Target, all Barnes & Noble locations as well as Books-A-Million, Chapters (the largest bookstore in Canada), UPSCALE grocery stores, Amazon.com and other high-end boutiques and online locations across the United Kingdom, France, Australia, Brazil, and more.
MEET THE AUDIENCE // PARENTS, GRANDPARENTS, AND THE FASHION-FORWARD THINKER We have over 450,000 Babiekins FANS worldwide, who connect with us through our print, digital and web platforms. And when you partner with us through advertising, they ll become your fans too. Let s meet the Babiekins consumer. She s STYLISH and design-conscious woman with an INTERNATIONAL mindset, 25-44 years of age. She s CONFIDENT, with a high level of media know-how. She knows all the latest FASHION trends, both locally and internationally, and she wants MORE. While the Babiekins woman is undeniably fashionable and STYLE-SAVVY, she admits she spends even more money on her children than she does on herself.
THE BUZZ ABOUT BABIEKINS // WHAT THEY RE SAYING Cosmopolitan says, Babiekins is THE fashion magazine for the kindergarten set. Apartment Therapy says, Babiekins isn t only about kid fashion; it s page after page of inspiring products, stores, interviews and fun projects from around the globe. Our print edition has been spotted in E! Entertaiment Television s waiting room, and in the goodie bags of exclusive industry events. And we ve gathered a bit more buzz, too, from places like -- + Vogue Kids Brazil + CNN.com + Cosmopolitan.com + Mollie Makes Magazine & Mollie Makes Mama + CIFF Kids Magazine + Etsy Guest Curator on Pinterest + Apartment Therapy & more! AWARDS WGSN Top Kidswear Magazine & WGSN Top Kidswear Blog & WGSN Top E-Mag Red Tricycle Totally Awesome Awards in the Must Read Zine category Mr. Magazine Top Launched Magazine of 2013 Babble.com Top Blog
SOCIAL MEDIA & INTERACTIVE // INSTAGRAM, FACEBOOK, TWITTER & BEYOND Our social media connections aren t just numbers. They re more than that. We know that without our Twitter followers, without our Facebook fans, without our Instagram network, without the consumers who repin our Pinterest content, we wouldn t be anything. So we talk to them. We ask them what they want to see from us. We engage with them on a personal level, responding to comments, and interacting one-on-one. And when we recommend a brand or a product, and point them to your website and social platforms, our fans listen. FACEBOOK // 24,000+ fans INSTAGRAM // 64,000+ followers TWITTER // 8,000+ followers PINTEREST // 1 million+ views/month; 23,300+ followers & 450,000 views a month *numbers accurate as of 17 January 2015. Every day, our talented team of local and international contributors produce original content for our website and our social channels, where it s viewed and in turn shared by our nearly half a million readers across the globe. And our current and archived digital issues are always available on our website, too, where they accessed, shared, and pinned daily. (Our Pinterest pins alone garner over one million views each month!)
PRINT AND DIGITAL RATES // SPRING / SUMMER & FALL / WINTER PRINT ADS // FIRST HALF COST SECOND HALF COST SPREAD $2,900 SPREAD $2,100 FULL PAGE $2,000 FULL PAGE $1,700 CENTER $6,500 HALF PAGE $1,000 INSIDE FRONT COVER $5,000 INSIDE BACK COVER $3,500 HALF PAGE $1,500 BACK COVER $5,500 MARKET PLACE N/A MARKET PLACE $800 CLOSING DATES // ISSUE MATERIALS DUE ON SALE DATE SPRING/SUMMER MARCH 15, 2015 MAY FALL/WINTER AUGUST 17, 2015 OCTOBER ADDITIONAL PRINT OPTIONS // ITEM COST BLOG SPECS MY LITTLE FINDS $800 FEATURED AD $350 INTERVIEW $1450 LARGE AD $250 EDITORIAL PLACEMENT Ask For Pricing STANDARD AD $150 GIVEAWAY $500 DESIGN ASSISTANCE // Want to advertise, but don t have an ad image ready? We can help prepare an ad *To receive 15% off, book two or more print ads in a single calendar year. DIGITAL ISSUE ADS // SIZE COST SPREAD $600 FULL PAGE $500 HALF PAGE $375 VIDEO $600 MY LITTLE FINDS $250 DIGITAL INTERVIEW $800 CLOSING DATES // ISSUE MATERIALS DUE ONLINE SPRING/SUMMER MAY 4, 2015 JULY FALL/WINTER SEPTEMBER 7, 2015 NOVEMBER ADDITIONAL AD OPPORTUNITIES // ITEM COST DESCRIPTION Editorial Placement [Web/ $500 Inclusion in a editorial Digital] shoot Social Media Shout Out $150 FB, Instagram, Twitter shout out Video Campaign $500 - $600 Placed on blog, website or digital Giveaway $200-$300 Exclusive or Group Giveaway BLOG AD OPPORTUNITIES // that s perfect for your needs. Email ads@babiekinsmag.com for more information. A minimum $150 design fee applies, and up to two revisions are included.
WHO WE ARE // THE PEOPLE BEHIND BABIEKINS EDITOR-IN-CHIEF // Priscila Barros - Info@babiekinsmag.com SENIOR EDITOR // Gina Munsey - Gina@babiekinsmag.com PHOTO EDITOR // Kelly Roper - Kelly@babiekinsmag.com COPY EDITOR // Elizabeth Jacob - Liz@babiekinsmag.com DIGITAL PHOTO EDITOR // Elizabeth Pettey - Elizabeth@babiekinsmag.com EDITORIAL CONTENT EDITOR // Leslie Schor - Leslie@babiekinsmag.com