MADIAKIT 2018
MAGAZINE: 100 000 COPIES PER WEEK BRAND OFFLINE, BTL, EVENTS: MORE THAN 25 ACTIVITIES AND EVENTS IN A YEAR SOCIAL NETWORKS: MORE THAN 970 000 FOLLOWERS WEBSITE: 7 000 000 VIEWS PER MONTH 1 700 000 UNIQUE VISITORS PER MONTH THE TOTAL COVERAGE MORE THAN 3,1 MILLION PEOPLE
MAGAZINE GRAZIA the only glossy weekly in Russia. The magazine has been published since 1938 in Italy. More than 3 500 000 copies of GRAZIA are sold each week in 25 countries of the world. UP-TO-DATE WEEKLY INFORMATION THROUGH THE CELEBRITY PRISM ON THE PAGES OF GRAZIA YOU WILL FIND: fashion news exclusive interviews reports from the most high-profile parties beauty world news recommendations from the well-known stylists, makeup artists and designers trendy clothes and accessories
print 12,7% digital {11%} SAINT PETERSBURG print 3% CIS digital {3%} BELARUS (1,8%), KAZAKHSTAN (1,2%) GEOGRAPHY print 5% BALTIC digital {6%} print 53% {48%} MOSCOW digital print 8% SOUTH digital {9,5%} KRASNODAR (3%), ROSTOV-ON-DON (3%), SOCHI (2%) print 6% VOLGA digital {9%} NIZHNY NOVGOROD (2,2%), SARATOV (0,3%), SAMARA (1,5%), KAZAN (1,7%), UFA (0,3%) print 10% digital {12%} URALS AND SIBERIA YEKATERINBURG (5,4%), CHELYABINSK (1%), OMSK (1%), NOVOSIBIRSK (2,6%) print 2,3% digital {1,5%} FAR EAST VLADIVOSTOK (1,7%), KHABAROVSK (0,6%) CIRCULATION OF GRAZIA 400 000 COPIES PER MONTH
GRAZIA reader is a young and modern lady, who: loves shopping, combines luxury and affordable brands, interested in fashion designers attends secular activities and significant events is the first, who tests beauty novelties is active in social networks MAGAZINE DIGITAL AUDIENCE AVERAGE AGE 25-35 85% WOMEN 68% 71% 79% WOMEN AVERAGE AND ABOVE AVERAGE INCOME BUSINESS OWNERS, TOP MANAGERS MANAGERS 71% LOVE SHOPPING 89% FOLLOW THE MAGAZINE S RECOMMENDATIONS 72% TRAVEL OFTEN * According to research InDepth, Google Analytics, Facebook
MAGAZINE BRAND CONCEPT WEBSITE AND SOCIAL NETWORKS 70% FASHION AND CELEBRITY NEWS 20% 10% FASHION LIFESTYLE FASHION AND CELEBRITY NEWS BEAUTY LIFESTYLE 30% 10% 60% EVENTS AND PROMO-ACTIONS RETAIL FASHION BEAUTY LIFESTYLE 50% 20% 20% 10%
CALENDAR Specific log formats will be issued in 2018 (big size, issue with double cover etc.) and themed numbers (fashion, beauty, accessories etc.). CHANGELING ISSUE FASHION ISSUE BIG SIZE PLAN OF NUMBERS IN 2018 DATE ISSUE THEME DATE ISSUE THEME 1 23 JANUARY Rating over the last year. Results of the year 21 17 JULY Overview of the New season 2 30 JANUARY Social calendar. Parties 22 07 AUGUST Special kid s issue. Shooting 3 6 FEBRUARY St. Valentine s day. Presents 23 21 AUGUST Best autumn events 4 13 FEBRUARY Most desired grooms rating. About him + cars 24 4 SEPTEMBER Special fashion issue. Shooting. Big size 5 20 FEBRUARY Best presents for him 25 11 SEPTEMBER Jewelry issue 6 27 FEBRUARY Fashion issue + Beauty issue. Double cover 26 18 SEPTEMBER Italian fashion issue 7 6 MARCH Special fashion issue. Big format + Oscar 27 25 SEPTEMBER Best of the season KID S ISSUE BEAUTY ISSUE SPECIAL ISSUES 8 13 MARCH Love and relationship 9 20 MARCH Street style 10 27 MARCH Grazia s Birthday 28 2 OCTOBER Accessories 29 9 OCTOBER Fur accessories. Shopping 30 16 OCTOBER Russian fashion. Overview 11 3 APRIL Accessories 31 23 OCTOBER Special fur issue. Shopping 12 10 APRIL Special Beauty Issue (usual size) 32 30 OCTOBER Warming trends 13 17 APRIL Special kid s issue. Shooting 33 6 NOVEMBER Fashion stylists. Personal shopping 14 24 APRIL Special Russian issue 34 13 NOVEMBER Interior issue 15 8 MAY Getting ready for summer 35 20 NOVEMBER Special Beauty Issue (usual size) 16 15 MAY Body 36 27 NOVEMBER Hollywood 17 22 MAY Gadgets and travel 37 4 DECEMBER Jewelry shopping 18 5 JUNE Best summer parties 38 11 DECEMBER Special New Year issue. Big size FASHION ISSUE BIG SIZE NEW YEAR ISSUE BIG SIZE 19 19 JUNE «Kinotavr». Reportage 20 3 JULY Beach issue. Shooting 39 18 DECEMBER New Year presents 40 25 DECEMBER Last preparations
HEADINGS SHOPPING GRAZIA magazine offers you a lot of effective and creative ways to promote a brand. EASY CHIC FASHION CHART LOVE! LOVE! LOVE!
PRICE LIST IN 2018 PRICES FOR ADVERTISING IN THE MAGAZINE * 1/1 PAGE 490 000 2/1 (SPREAD) 862 500 1/2 PAGE 316 000 1/3 PAGE 223 000 SPECIAL POSITIONS: 1ST SPREAD 1 035 000 2ND SPREAD 963 500 3RD SPREAD 905 500 3RD COVER 545 000 4TH COVER 950 000 STRATEGIC POSITIONS: CONTENT 546 500 EDITOR S LETTER 546 500 EDITOR S EYE 546 500 MUSTHEAD 546 500 FASHION CHART (1 AND 2) 546 500 PRICE PAGE 546 500 COVER STORY 546 500 QUESTION OF THE WEEK 546 500 DIGITAL PRICE BANNER PLACEMENT: DIFFERENT FORMATS, AVERAGE COST 2000 HOME PAGE BRANDING FROM 450 000 BRANDED DISPATCH ON BASIS OF GRAZIA CREATING AND PLACEMENT OF ARTICLES FROM 90 000 FROM 300 000 NATIVE POST ON FACEBOOK 100 000 NATIVE POST ON INSTAGRAM 100 000 NATIVE POST ON VK 100 000 SPECIAL PACKAGE «ALL SOCIAL NETWORKS» MARKETING SERVICES CONTENT PRODUCTION FOR SOCIAL NETWORKS 240 000 FROM 30 000* EVENTS ORGANIZATION FROM 500 000 PHOTO, VIDEO SHOOTING FROM 150 000 * Prices are in rubles excluding VAT
ADVANTAGES OF COOPERATION CREATIVITY We will create а unique project for promoting your brand. We can realize your ideas: from а website page till organizing a global event. FLEXIBILITY GRAZIA team can work out a product special for your goals. We focus on your target audience, their needs and desires. SPEED GRAZIA team promptly responds to customers requests. We are always informed about last trends in event-sphere and SMM. HIGH QUALITY GRAZIA is a media brand, well-known all over the world. Our projects increase customers loyalty to your brand and attract a lot of people.
CREATIVE TEAM OF GRAZIA CAN MAKE FOR YOU A CROSS PROJECT EITHER COMPLEXITY AND COVERING 360 PROJECTS 360 MORE THAN 25 EVENTS IN A YEAR AUDIENCE MORE THAN 3 100 000 PEOPLE ONLINE BANNERS AND BRANDING WEBSITE DIFFERENT PROJECTS WITH SUPPORT IN SOCIAL NETWORKS, ARTICLES "FOR PUBLICITY" CONTESTS OFFLINE SPECIAL PROJECTS UNIQUE FORMATS CUSTOMERS INFO SUPPORT TO OUR PROJECTS PROMO PROJECTS IN SHOPS ORGANIZATION OF DIFFERENT EVENTS PRESENTATIONS MAGAZINE WE PRESENT A BRAND THEY BUY IT!
GRAZIA X COCO CAFE GIRLS PARTY EVENTS Creative team of GRAZIA can make an original and unique project for you. We are the only ones who can organize absolutely any kind of events in domestic market: from hen-party in boutique to big event. BEAUTY BREAKFAST DEORA GRAZIA X GUESS CUSTOMIZE PARTY IF YOU ARE INTERESTED IN EVENT ORGANIZATION CONTACT: A.ZHUCHENKO@IMEDIA.RU (GRAZIA BRAND-DIRECTOR)
SPECIAL PROJECTS IN MAGAZINE NATIVE ARTICLES PRACTICAL MATERIALS REPORTAGES EVENT ANNOUNCEMENTS FASHION LAYOUTS LIFESTYLE
DIGITAL In our online platforms readers find out about sales and special offers, contests and events of our partners along with quality editorial content! FACEBOOK 101 000 FOLLOWERS INSTAGRAM 163 000 FOLLOWERS WEBSITE 7 000 000 VIEWS PER MONTH 1 700 000 UNIQUE VISITORS PER MONTH VKONTAKTE 23 000 FOLLOWERS
SPECIAL PROJECTS IN DIGITAL SPECIAL PROJECTS NATIVE ARTICLES BRANDING BANNERS VIDEO ADVERTISING SPONSORED CONTENT CONTESTS BANNERS BRANDING VIDEO ADVERTISING NATIVE PROJECTS
TEAM PUBLISHER OLGA VETROVA, O.VETROVA@MEDIA.RU EDITORS NATASHA BOGDANKEVICH, Editor-in-chief N.BOGDANKEVICH@IMEDIA.RU ALIONA PENEVA, Editorial director A.PENEVA@IMEDIA.RU MARINA DOLGOVA, Deputy editorial director M.DOLGOVA@IMEDIA.RU ALISA ZHIDKOVA, Fashion director A.ZHIDKOVA@IMEDIA.RU ANASTASIA EZHOVA, Beauty director A.EZHOVA@IMEDIA.RU DENIS MEREZHKOVSKY, Features celebrity director D.MEREZHKOVSKY@IMEDIA.RU OLGA ZIBEREVA, Art director O.ZIBEREVA@IMEDIA.RU ADVERTISING + WEB SVETLANA NIKULINA, Advertising director S.NIKULINA@IMEDIA.RU IRINA RAGULINA, Advertising sale I.RAGULINA@IMEDIA.RU SVETLANA RESHETILOVA, Advertising sale S.RESHETILOVA@IMEDIA.RU JULIA BURA, Special projects manager J.BURA@IMEDIA.RU VANDA GERZHOVA, digital-director V.GERZHOVA@IMEDIA.RU IVANOVA EKATERINA, Advertising coordinetor E.IVANOVA@IMEDIA.RU MARKETING ANNA ZHUCHENKO, Brand director A.ZHUCHENKO@IMEDIA.RU KSENIA BATYSHKINA, Marketing and PR manager K.BATYSHKINA@IMEDIA.RU