THE GREEN REVOLUTION! ORGANIC HAIR STYLING MAKE THE DIFFERENCE!

THE GREEN REVOLUTION! ORGANIC HAIR STYLING MAKE THE DIFFERENCE!

ORGANIC HAIR STYLING MAKE THE DIFFERENCE! ORGANIC HAIR STYLING THE GREEN REVOLUTION! Discover our green revolution: no gel, no chemical hairspray, no mousse, no silicon-based shampoo, conditioner and oils..only healthy and smart products for organic hairstyle! Let your hair breathe. Do not use silicone that is like to have a plastic bag on the hair! MAKE THE DIFFERENCE! 2

NATURAL STYLE Stunning results both in terms of hair care and in order to achieve natural, straight and curly fashionable hair styles. With BIO A+O.E. styling is natural and longer lasting. Hair is shinier, softer, bouncier, healthier and super glamorous! BIO A+O.E. is a true cultural revolution: it is intended for beauty and natural styling, demonstrating with its exceptional performance the useless damage caused by chemical products. With BIO A+O.E., hair follows the coolest hair trends naturally with healthier and more beautiful results. ORGANIC HAIR STYLING MAKE THE DIFFERENCE! 3

FORMULATION PHILOSOPHY OF THE BIO A+O.E. PRODUCTS Unlike the hair products that are usually sold at hair salons or department stores, characterized by formulations that include chemical ingredients that are aggressive for hair and for the environment, BIO A+O.E. products use only natural active ingredients. A mandatory formulation philosophy included in the name of the brand. BIO A means BIO ACQUA (organic water), the vegetable water obtained by distilling officinal plants. O.E. means ORGANIC ESSENCE OIL extracted together with the waters in the distillation process of the officinal plants. All this is rigorously organic and vegan certified by A real professional and fashion revolution which, compared to the products actually used (gel, hairspray, mousse, silicone based oil), enhances and optimizes the styling results. BIO A+O.E. mission is to find the winning plant alternative to chemicals and provide performance superior to other organics as traditional and natural products. 4

BIO A+O.E. TREATMENT BENEFITS Thanks to their formulation and excellence, the BIO A+O.E. treatments allow hair to breathe and grow, nourished by the quality plant substances contained in them. This results in a visible and tangible transformation of the hair fiber. AFTER JUST 21 DAYS YOUR HAIR IMPROVES...FOREVER!* If you normally use chemical products that cover your hair with a chemical film consisting of silicon and petroleum products, 3 weeks of BIO A+O.E. treatment are required to notice the first benefits. This chemical film makes transpiration more difficult, preventing or inhibiting the absorption of BIO A+O.E. s active plant ingredients making them less effective during the first week of use. Once detoxed from chemicals, hair regains its natural shine and silkiness, increasing in volume and strength while being protected and appearing beautiful, ready to be styled according to a wide range of different moods. To ensure this health/glamour combination, the exclusive use of BIO A+O.E. is essential. *To obtain results only use BIO A+O.E. treatments. 5

BIO A+O.E. HAIR CARE PRODUCTS AND THEIR USAGE BIO A+O.E. 91 SERUM Our Serum is always applied before shampooing and creates the best conditions for further hair care. The scalp is thoroughly cleaned and detoxified. The hair is set to the correct ph-value, restructured and becomes more shiny. Furthermore, the Serum protects against too much sun, chlorine and aggressive environmental impacts such as smog. BIO A+O.E. SHAMPOOS Every hair care programme offers a different shampoo with different ingredients so to meet the special needs of different types of hair. We always recommend to accurately wash the hair twice. Each time apply BIO A+O.E. Shampoo in very small quantities of 3-5ml. The hair will be absolutely clean, as soon as the shampoo foams well. Afterwards rinse the shampoo with particular care. BIO A+O.E. 00 UNIVERSAL CONDITIONER Our universal Conditioner provides volume, body and shine. It is applied on wet hair and/or the scalp and massaged. Then let it work for 3-5 minutes and comb the conditioner through the hair..then thoroughly rinse from hair. BIO A+O.E. Water (organic plant water) Our Water contains around 80 percent of nurturing ingredients. It nurtures the hair cortex and scalp with mineralised salts and vitamins. By that the hair cortex is restructured and the scalp is well kept. The hair is well prepared and moisturised. Spray the water depending on the length of the hair, 5-10 times on the hair to obtain new volume and natural shine. Then gently massage it into the hair for around 2 minutes. Our Water furthermore ensures another two important effects: it increases the positive effect of all other hair care products of BIO A+O.E. and it coats the hair with an invisible film. So, the hair is protected while at the same time it can breathe. BIO A+O.E. 99 STYLING MASK Our Styling Mask is used for styling purposes and is not rinsed out. 99 Mask nourishes the hair and gives it body, shine and new volume. The Styling mask is applied on clean and damp hair. In case of straight hair apply to lengths and hair-ends, in case of wavy or curly hair apply a bit more to the hair. 6

DIFFERENT HAIR CARE PROGRAMMES FOR DIFFERENT TYPES OF HAIR Every type of hair requires individual care. Therefore the hair care system of BIO A+O.E. offers an individually agreed hair care programme for every type of hair. Here is an overview, so that you will immediately find the hair care programme which fits you! Preparatory treatment for all hair types Page 10 Moisture for coloured hair Page 10 Programme 01 for more volume in case of thin hair Page 11 Programme 02 for restructuring damaged hair Page 12 Programme 03 for hair loss and weak hair Page 13 Programme 07 for frizzy hair Page 14 Programme 09 for greasy hair Page 15 Conditioner Page 16 Natural hair-styling Page 16 Product combinations for special hair care programmes Page 19 7

Instructions for use On the following pages we will explain how you can use the products of BIO A+O.E. in the single hair care programmes. An ideal result can be obtained only if you avoid using other shampoos or conditioners during your hair care programme. 8

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Preparatory treatment Preparatory treatment with the 91 RESTRUCTURING Serum Effects on the hair Set to the ideal ph-value Restructured More shine More intensive colours Preventive protection against sunlight, chloride and aggressive environmental impacts such as smog Application Use the 91 Restructuring Serum before shampooing. Apply it to the scalp and/or to dry hair and let it work for 5-10 minutes. In order to obtain an even more intensive effect, you may leave it in also for 10-20 minutes. Then rinse it out and continue shampooing. After a while you can also extend the intervals within which you use the serum according to your needs. Effects on the scalp Deep cleansing Detoxification 02 Restructuring Water Brilliant colours The 02 Restructuring Water gives the scalp the necessary moisture and restructures the hair. It is recommended in case of dry, damaged and intensively coloured hair. Application 02 Restructuring Water can be used on a daily basis and should absolutely be used in case of damaged hair and as protection in case of chemical treatments. 10

Hair care programme 01: More volume for thin hair 91 SERUM + 01 SHAMPOO + 00 CONDITIONER + 01 WATER Effect The hair will become thicker and stronger The styling will last longer The hair will return to its natural condition at least after 21 days Application 1) Apply the 91 RESTRUCTURING SERUM on dry hair and/or the scalp before washing. Let it work for 5-10 minutes. Then thoroughly rinse it out. The serum can also be used with heat. 2) Use the 01 VOLUMIZING SHAMPOO. It is sufficient to massage an amount of 3-5 ml into the entirely wet hair for around 2 minutes. Shampooing can be repeated for a second time, if necessary. Advice: If the shampoo foams well, the hair is clean. Rinsing the organic product out requires more time than with chemical products. 3) Now use the 00 UNIVERSAL CONDITIONER. It is applied on wet hair and/or the scalp and massaged. Then let it work for 3-5 minutes and comb the conditioner through the hair. Afterwards rinse it out thoroughly. This will also require more time than with chemical products. 4) Finally spray the 01 VOLUMIZING WATER on the hair. Depending on the length of the hair, 5-10 times. To obtain as much volume as possible, you should spray it on the hair from the top to the hair-ends. Then you can start the styling. The 01 VOLUMIZING WATER can be used daily on dry or wet hair before styling. ORGANIC HAIR STYLING MAKE THE DIFFERENCE! 11

Hair care programme 02: restructuring of damaged hair 91 SERUM + 02 SHAMPOO + 02 CONDITIONER + 02 WATER Effect The scalp is moisturised The hair is restructured It will return to its natural condition after at least 21 days Application 1) Use the 91 RESTRUCTURING SERUM on dry hair and/or the scalp before washing the hair. Let the serum work for 5-10 minutes. Then rinse it out thoroughly. The serum can also be used with heat. Application in case of extremely dry or damaged hair 1) Apply the 02 RESTRUCTURING WATER and the 91 RESTRUCTURING SERUM on dry hair before washing. Let it work at room temperature or under a drying hood for 5-10 minutes. 2) Wash the hair twice with the 02 RESTRUCTURING SHAMPOO and accurately rinse it out. 3) Massage the 02 RESTRUCTURING CONDITIONER and let it work for 5 minutes. Then comb the conditioner through the hair. 4) Spray the 02 RESTRUCTURING WATER on towel dried hair and then use your styling products of BIO A+O.E. 2) Use the 02 RESTRUCTURING SHAMPOO only in small amounts (3-5ml). Apply it to the entirely wet hair. Massage thoroughly and let it work for 2 minutes. Then accurately rinse it out (rinsing takes more time with our products than with chemical products). 3) Apply the 02 RESTRUCTURING CONDITIONER on wet hair and massage gently. Let it work for 3-5 minutes, then comb the conditioner through the hair. Afterwards rinse it out accurately (also this product needs more time to rinse from hair than chemical products). 4) Spray the 02 RESTRUCTURING WATER on towel dried, still slightly damp hair. Depending on the length of the hair, 5-10 times. The 02 RESTRUCTURING WATER gives the necessary moisture and restructures the hair. 12

Hair care programme 03: In case of hair loss and weak hair 91 SERUM + 03 SHAMPOO + 00 CONDITIONER + 03 WATER Effect The hair will become stronger and more robust It returns to its natural condition after at least 21 days Application 1) Apply the 91 RESTRUCTURING SERUM on dry hair and/or the scalp before washing. Let the serum work for 10-20 minutes. Then accurately rinse it out. The serum can also be used with heat. 2) Use the 03 REINFORCING SHAMPOO in small amounts (3-5 ml). Apply it to the entirely wet hair. Massage thoroughly and let it work for 2 minutes. The shampooing can be repeated, if necessary. Then rinse it out accurately (rinsing will last longer than with chemical products). 3) Apply the 00 CONDITIONER on wet hair and the scalp and massage gently. Let it work for 3-5 minutes. Then comb the conditioner through the hair. Afterwards rinse it out accurately (also the conditioner takes more time to rinse from hair than other chemical products). 4) Spray the 03 REINFORCING WATER on towel dried, slightly wet hair. Depending on the length of the hair, 5-10 times. Then use your styling products of BIO A+O.E. The 03 REINFORCING WATER should be used on a daily basis on dry or damp hair before styling. It rejuvenates the hair and makes it shinier. Absolutely apply on hair and scalp. In case of extremely damaged hair and strong hair loss, you should use the 03 REINFORCING WATER two times a day. ORGANIC HAIR STYLING MAKE THE DIFFERENCE! 13

Hair care programme 07: For frizzy hair 91 SERUM + 07 SHAMPOO + 00 CONDITIONER + 07 WATER Effect Moisturises the hair and revitalises it Makes it shiny Makes the hair dry faster and easier to comb The hair returns to its natural condition at least after 21 days Application 1) Apply the 91 RESTRUCTURING SERUM on dry hair and/or the scalp before washing. Let the serum work for 5-10 minutes. Then rinse it out accurately. The serum can also be used with heat. 2) Use the 07 FRIZZ CONTROL SHAMPOO in small amounts (3-5ml). Apply it to the entirely wet hair. Massage it well and let it work for 2 minutes. If necessary, you may repeat the shampooing. Then rinse it out again very accurately (rinsing takes more time with our products than with chemical products). 3) Apply the 00 UNIVERSAL CONDITIONER on damp hair and massage it. Let it work for 3-5 minutes. Then comb the conditioner through the hair. Afterwards rinse it out accurately (also the conditioner needs more time to rinse from hair than chemical products) 4) The 07 FRIZZ CONTROL WATER should be applied on a daily basis on dry or damp hair before styling. It gives more body and shine to your hair. Additionally, it protects against too much air humidity. Further advantages of the 07 FRIZZ CONTROL WATER: Application before straightening iron: The hair cools down and thus is more protected. Application before styling: the hair becomes straighter, shinier and smoother it is easier to be styled. For thick hair: apply together with a small amount of 99 MASK, the hair can be dried two times faster and is clearly easier to comb through. 14

Hair care programme 09: For greasy hair 91 SERUM + 09 SHAMPOO + 00 CONDITIONER + 09 WATER Effect Strengthens the hair and gives volume Reduces the production of grease on the scalp Helps against greasy and thin hair The hair returns to its natural condition at least after 21 days Application 1) Apply the 91 RESTRUCTURING SERUM on dry hair and/or on the scalp before washing. Let the serum work for 5-10 minutes. Then rinse it out accurately. 2) Use the 09 SEBUM CONTROL SHAMPOO only in small amounts (3-5ml). Apply it on entirely wet hair. Let it work for 2 minutes. Then rinse it out thoroughly. (Please remember: rinsing out our products will last longer than with chemical products). You can also repeat the shampoo! 3) Apply the 00 UNIVERSAL CONDITIONER on damp hair without massaging it! Let it work for 3-5 minutes, then comb the conditioner through the hair. Afterwards rinse it out thoroughly (rinsing needs more time than with chemical products!). 4) Spray the 09 SEBUM CONTROL WATER on towel dried, still slightly damp hair. Depending on the length of the hair, spray 5-10 times and then use your styling products of BIO A+O.E. The 09 SEBUM CONTROL water can be used daily before styling. ORGANIC HAIR STYLING MAKE THE DIFFERENCE! 15

HAIR CARE Universal 00 Conditioner: One for all Effect Nourishes the hair Makes it smooth Gives volume, body and shine Protects hair through an invisible film against external influences Application Our UNIVERSAL 00 CONDITIONER is suitable for all hair types and is used with all hair care programmes. It is applied on wet hair and/or the scalp and massaged. Then let it work for 3-5 minutes and comb the conditioner through the hair. Then rinse it out thoroughly. Restructuring 02 Conditioner: For dry and damaged hair Effect Moisturizes the scalp and restructures hair Ideal for dry, dehydrated, and damaged hair Application Massage the 02 CONDITIONER into damp hair and let it work for 3-5 minutes. Comb through the hair. Then rinse it out thoroughly. 16

99 Styling Mask: Natural hair styling styling Effect Accentuates wavy hair and smoothes curls Straight hair gets a silk gloss and will look naturally damp with the mask Repairs hair-ends in case of dry hair Application for permanent wave and naturally wavy hair Apply the mask on clean and damp hair. Repeat the procedure two to three times and make sure that the mask is distributed on the entire length of the hair. (apply three little dimes) Do not rinse out! Application for straight hair In case of straight hair one application is sufficient! (apply one little dime) Do not rinse out! 01 Volumizing Water + 07 Frizz Control Effect 01 Volumizing Makes hair thicker and stronger The hair is given more volume Effect 07 Frizz control Straightens the hair Gives volume and shine Protects against air humidity Application 01 To obtain as much volume as possible, spray the 01 VOLUMIZING WATER on damp hair from the hairline to the hair-ends. Depending on the length of the hair, 5-10 times. Then start styling the hair. The 01 VOLUMIZING WATER can be used on a daily basis on dry or wet hair before styling. Application 07 The 07 FRIZZ CONTROL WATER can be used daily on dry or damp hair before styling. It should be absolutely applied before using a straightening iron since it decreases the hair temperature and thus the hair remains more protected. 17

The exclusive BIO A+O.E. Hair care programme 91 RESTRUCTURING SERUM 150 ml 00 UNIVERSAL CONDITIONER 150 ml 07 FRIZZ CONTROL SHAMPOO 500 ml 07 FRIZZ CONTROL SHAMPOO 250 ml 07 FRIZZ CONTROL WATER 100 ml 01 VOLUMIZING SHAMPOO 500 ml 01 VOLUMIZING SHAMPOO 250 ml 01 VOLUMIZING WATER 100 ml 09 SEBUM CONTROL SHAMPOO 500 ml 09 SEBUM CONTROL SHAMPOO 250 ml 09 SEBUM CONTROL WATER 100 ml 02 RESTRUCTURING SHAMPOO 500 ml 02 RESTRUCTURING SHAMPOO 250 ml 02 RESTRUCTURING CONDITIONER 150 ml 02 RESTRUCTURING WATER 100 ml 99 STYLING MASK 150 ml 03 REINFORCING SHAMPOO 500 ml 03 REINFORCING SHAMPOO 250 ml 03 REINFORCING WATER 100 ml 18

Product combinations for special hair care programmes According to the type of hair and type of problems, the hair care products of BIO A+O.E. can be combined also independently from the standard hair care programmes. See the most important examples here. Hair care for dry and frizzy hair Hair care for coloured and damaged hair Hair care for greasy scalp and dry hair Hair care for greasy scalp and thin hair 07 Water on entire length of the hair +91 Serum +07 Shampoo +00 Conditioner +02 Water on hair bulb and entire length + BIO A+O.E. Styling Products 02 +91 +02 +02 +02 + Water on hair bulb and entire length Serum Shampoo Conditioner Water on hair bulb and entire length BIO A+O.E. Styling Products 09 Water on hair bulb +91 Serum +09 Shampoo +00 Conditioner +02 Water on entire length + BIO A+O.E. Styling Products 09 Water on hair bulb +91 Serum +09 Shampoo +00 Conditioner +01 Water on entire length 19

CERTIFIED ORGANIC VEGAN CERTIFICATION OF THE PRODUCTS: IMPORTANCE AND GUARANTEES Organic vegan certified cosmetics, such as the BIO A+O.E. products, offer 100% guarantees for consumers because they are carefully inspected by qualified and specific certification boards. LEARN MORE 1. The rules and standards of the certification are exclusively set by certification boards and not by manufacturers. 2. A certified organic vegan cosmetic is submitted to checks and inspections that are assigned to the same certification boards. Their objectives? To ensure that the company meets organic certification rules for their entire production process. LONG LIVE TRANSPARENCY! BIO A+O.E. PRODUCT GUARANTEES PROVIDED BY THE CERTIFIED ORGANIC CERTIFICATION Every single ingredient in our products has been tested and approved by Ecocert, because deemed healthy for consumers and respectful of the environment No animal testing of final products No traces of genetically modified organisms No hormone or pesticide is used in agricultural ingredient farming No exposure to ionizing radiation during processing Only packaging which does not contaminate the product is accepted Water used in the cosmetics is checked Products are periodically inspected, without notice, by the certifying authorities. The organic plant fragrances are healthy, improve personal wellbeing and inner balance; lavender is calming and relaxing, rose provides a sensation of safety and spiritual harmony. BUT BIO A+O.E. PROVIDES MORE THAN ORGANIC CERTIFIED GUARANTEES Below are just a few features and advantages which make BIO A+O.E. treatments so unique, safe and highly performing. The use of pure mountain water. Never forget that water is the first ingredient in many cosmetics! The BIO A+O.E. laboratory is based in Trentino, one of Italy s natural mountain paradises protected by UNESCO, and only the purest water is used. High performances and long lasting results Exclusively Italian organic herb cultivation Ethic coherence Vegan certified Image and style ORGANIC HAIR STYLING MAKE THE DIFFERENCE!