HAIR CARE The amaranth collection All about the Amaranth for hair care www.provitalgroup.com
Ama-oil The oil ANTI-FRIZZ Ama-oil is an oil rich in squalene and non-saturated fatty acids. It rebuilds the hair erosion caused by daily brushing and damaging treatments. Replenishes the gaps of lost lipids, restoring the inner structure. Discipline/control Humidity defying Protection against humidity The length of strands was measured to show the protection against humidity. The less lenght reduction the more protection. Anti-frizz effect The images show clearly how Ama-oil protects against frizz in a very humid environment (80%). 35 30 25 20 15 10 5 0 26% T6 hours 9% 32% T24 hours 10% Ama-oil PLACEBO Control Treated with Ama-oil
Ama-prot The proteins CONDITIONING Ama-prot is a fraction from Amaranth seeds rich in peptides and polysacharides. Restores the proteins lost due to daily brushing and other damaging treatments, all these procedures alter the state of the cuticle, that governs hair combability. Provides the lost proteins Easy instant detangling Better manageability Improves combability Resistance to comb 30 20 10 0-10 -20 40 % More combability on wet hair compared to untreated. -30-40 Wet (force) Wet (work) Dry (force) Dry (work) CONTROL PLACEBO Ama-prot 25 % More combability on dry hair compared to untreated. Force and work to comb hair. Injected in Provital s exclusive 3D Matrix for sustained release
Ama-leaf The extract CONDITIONING Ama-leaf is an extract from the leaves of Amaranth specially rich in flavonoids and polyphenols with antioxidant properties. A healthy hair has movement, but some treatments and daily aggressions oxidize the hair fibers, then the friction between strands increases and the movement decreases. Restores hair movement Improves shine and smoothness Avoids stringiness Increases manageability Movement In vivo efficacy by an expert AIR Before discoloration All parametres improve after Ama-leaf application. 20 AIR After discoloration 15 +14% +14% +16% 10 +11% AIR After Ama-leaf application, the tress recovers the movement 5 0 48 % Hair regains mobility compared to placebo-treated
The amaranth collection All about the Amaranth for hair care HAIR CARE A beautiful plant, the Amaranth, inspires us to create the second collection of essentials for hair care: Ama-oil The oily extract. Don t let humidity control the style. Ama-prot The proteins from seeds. Repairs the fiber for a better combability and manageability. Ama-leaf The leaves extract. Freedom of movement.
The amaranth collection All about the Amaranth for hair care HAIR CARE cosmetic applications Formulation Anti-Humidity Sparkling Hair Serum A B C A INCI / PCPC Avocado oil Ama-oil Cyclopentasiloxane Coconut Alkanes, Coco-Caprylate/Caprate Tocopherol Dicaprylyl Ether Parfum (Fragrance) Synthetic Fluorphlogopite, Titanium Dioxide Restore & Control Hair Mask INCI / PCPC Aqua (Water) Panthenol Sodium Benzoate Potassium Sorbate Hydroxyethylcelllulose Aqua (Water), Trisodium Ethylenediamide Disuccinate (38%) Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7 Intensive strengthening and repairing hair products Hair products for daily use (shampoo, mask, conditioner, foam, spray and serum) Fixation and hair styling products Hair repairers for use after chemical and/or thermal hair treatments Dyes Anti-frizz serums % (w/w) 0.50 50.00 30.05 16.00 0.15 0.10 % (w/w) 73.50 1.50 0.25 0.25 1.00 Freedom to Move Shampoo A B C D E INCI / PCPC Aqua (Water) Pentylene Glycol Glyceryl Caprylate, Glyceryl Undecylenate Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Aqua (Water) Xanthan Gum Amodimethicone Decyl Glucoside Aqua (Water), Cocamidopropyl Betaine, Sodium Benzoate Aqua (Water), Sodium Cocoyl Glutamate, Potassium Cocoyl Rice Amino Acids Coco-Glucoside, Glyceryl Oleate Parfum 1 (Fragrance) Parfum 2 (Fragrance) Keracyn TM Ama-leaf Bismuth Oxychloride, Mica, Chromium Oxide Green (CI 77299) Synthetic Fluorphlogopite % (w/w) 60.09 1.00 1.30 16.00 6.00 1.00 0.25 0.10 2.00 0.01 0.05 B C D E Distearoylethyl Hydroxyethylmonium Methosulfate, Cetearyl Alcohol Behentrimonium Chloride Grape seed oil Cetearyl Alcohol, Cetearyl Glucoside Cetearyl Alcohol Aqua (Water), Citric Acid Parfum (Fragrance) Ama-prot Rhodiola Complex 0.50 1.50 2.00 4.00 6.50 0.60 2.00 Ama-oil INCI > Helianthus annuus seed oil, amaranthus caudatus seed extract, diisostearyl malate, rosmarinus officinalis leaf extract. Ama-prot INCI > Aqua, glycerin, amaranthus caudatus seed extract, zea mays starch, benzyl alcohol, potassium sorbate, phenoxyethanol, sodium benzoate, gluconolactone, caprylyl glycol, phenethyl alcohol, calcium gluconate, tocopherol. Ama-leaf INCI > Propanediol, glycerin, amaranthus hypochondriacus leaf extract, citric acid. V02-2016