POST SHOW REPORT Ⅰ. Exhibition Overview 1. Title Seoul Int l Cosmetic & Beauty Industry Expo 2015 (COSMOBEAUTY SEOUL 2015) 2. Date 201. April 28Thur.) ~ 30Sat.) 3. Time AM 10 ~ PM 6시 4. Venue COEX A, B Hall (18,378m2) Seoul, Korea 5. Organized by Korea International Exhibition Co., Ltd / Korea Beauty Industry Society (KOBIS) 6. Supported by Ministry of Health & Wellfare / Ministry of Trade, Industry and Energy / Ministry of Food and Drug Safety / Small and Medium Business Administration / Seoul Business Agency / Korea Cosmetic Association (KCA) Media Sponsorship Monthly BI / Cosmetic & Beauty News / Weelky CMN / Cosin 7. Media Partner IBH News / Beautynury / Beauty Su / Beauty Fashion / Beauty Post / ESTETICA / Esthetic New 8. Exhibit Item Cosmetics / OEM ODM / Packaging / Hair care / Aesthetic / Spa / nail foot care / Tattoo etc. 9. Website www.cosmobeautyseoul.com
Ⅱ. Result Analysis 1. Exhibitor Analysis A. Exhibition Scale & Volume 13 countries 435companies 781 booths (18,378m2) Overseas exhibitors (12countries 29companies 35booths) Greece, Germany, Russia, USA, Italy, Japan, China, Croatia, Pakistan, France, Australia, Hong Kong 2. Business Meeting & Contract Result (Expectation) A. Total business Result Number of meeting : Total 9,292 meetings Meeting Volume : USD 622,000,000 Contract Amount : USD 73,222,500 B. Result of '1:1 Overseas Buyers Business Meeting Program' Number of meeting : 434 Meeting Volume : Above USD 82,000,000 (Possible to success in 5 years) Contract Amount : Above USD 30,000,000 (Possible to success in 3 years) Business Meeting Section <Beauty> Interest Items Buyer Exhibitor Interest Items Buyer Exhibitor Cosmetics 123 192 Raw materials & Packing 53 83 Hair/Scalp 46 49 Aesthetic/Spa 52 93 Nail / Foot / Tattoo 13 11 Others - - <Health / Organic> Interest Items Buyer Exhibitor Interest Items Buyer Exhibitor Health Functional Food 44 27 Health Living Product 30 11 Health Check & Care 26 19 Hospital/Association/Group 14 0 Diet and beauty 16 5 Organic Industry 11 1 2
3. Visitor Analysis A. Daily visitors Date Visitors Rate(%) April 28 (Thu.) 19,508 35% April 29 (Fri.) 20,928 37.6% April 30 (Sat.) 15,301 27.4% Total 55,737 100% B. Visitor Classification Class. Visitors Rate(%) Buyer 21,235 38.1% General visitor 34,502 61.9% Total 55,737 100% Overseas Buyer : 29 Countries / 2,035 visitors C. Visitor Survey - Purpose of Visit - Visitor Classification 3
Ⅲ. Show Highlights 1. H&B WEEK Opening Reception A. Date / Time : 28th April 2016 / 12:00~13:30 B. Venue : 301 Room COEX C. Participants : 80 persons 2. & Seminars A. Health & Beauty Seminar Date Time Contents Venue 4.28(Thu.) Gluten Free : The Myths and the Truths 10:00 ~ 11:00 - Organic Partner From hair to toe Health care 11:00 ~ 12:00 - International Human Industry Association Bio-Energy Total Therapy Healing Sen 12:00 ~ 13:00 - International Human Industry Association 13:00 ~ 14:00 Cosmetics marketing trends - Yellowstory Inc. 14:00 ~ 15:00 Korea Beauty Now! - Beauty Stream 4.29(Fri.) International Organic Farming Trend and Domestic Organic Farming 15:00 ~ 18:00 Development Direction Seminar - Oreneul Trustworthy Organic Works 10:00 ~ 13:00 2016 China Weishang Fair Seminar 13:00 ~ 14:00 Screened for breast cancer prevention and its own education - Han-U-Ye-Kang-Hoe 14:00 ~ 15:30 Health Functional Food Seminar ' KCF KOREA' Seminar Room (Hall B) 4.30(Sat.) 16:00 ~ 17:00 11:00 ~ 12:00 12:00 ~ 13:00 13:00 ~ 16:00 The Future of the Beauty O2O Industry-Blueprints Presented by Commerce Lab's SyncCommerce - Commerce Lab Best Practice of Dupisauna 'TarkDu' for Hair loss prevention and resolution at home - Prometox Get Close to Backside of the Product - Egg & Seed Co., Ltd Needleless hydro glow injector (hydro lifting), needleless melting string(thread)therapy work-shop - MR innovation Co., Ltd. 4
B. Professional Seminar Date Time Contents Venue 09:30 ~ 12:00 CHINA COSMETICS PRODUCTION CENTER HUZHOU BUSINESS FAIR / Organized by CHINA COSMETICS PRODUCTION CENTER HUZHOU Room 308 10:00 ~ 16:30 International natural organic cosmetic trend seminar 2016 / Organized by COSIN KOREA Room 307 4.28(Thu.) 14:00 ~ 17:00 Activation of organizations Beauty salons / Organized by BEAUTYPOST Room 308 12:30 ~ 17:55 'The future of Cosmetic Industry' Global Seminar 2016 / Organized by Jangup The Cosmetic Package News, Korea Testing & Research Institute(KTR), Korea Cosmetic Association Room 401 14:30 ~ 16:50 The 5th Korea & China Health Functional Food Information Exchange Meeting / Organized by Korea Health Supplement Association Seminar Hall E1-2 13:30~ 17:00 Seminar on Cosmetic Intellectual Property Protection / Organized by Korea Cosmetic Association Room 307 4.29(Fri.) 13:30 ~ 17:20 15th Cosmetic Marketing Seminar Room 401 13:00 ~ 18:00 Korea Health&Beauty Week - Intergration Seminar(Japan - Contour Makeup special Lecture) / Organized by Korea Central Beauty&Health General Union Room 308 C. Event Stage Date Time Contents Venue 13:00 ~ 13:40 4.28(Thu.) 14:30 ~ 16:30 4.29(Fri.) 09:00 ~ 18:00 4.30(Sat.) 09:00 ~ 18:00 Beauty concert performance : Up-style Performance & K-Pop Dance & Belly Dance and etc. - KOREA UPSTYLE ASSOCIATION Kakao hairshop briefing - Organized by HASYS corp. 2016 Seoul International Human(Beauty & Health) Olympic - Organized by International Beauty & Health General Union 2016 International Beauty Contest - Organized by International Beauty Exchange Association(IBEA) Event Stage (Hall A) 5
Attached #1. Booth Layout 6
Secretariat of Health & Beauty Week / Korea International Exhibition Co., Ltd #1116, 33, Gukjegeumyung-ro 6-gil, Yeongdeungpo-gu, Seoul, Korea TEL. +82-2-761-2512( 代 ) / FAX. +82-2-761-2517 E-mail. hexpo@healthexpo.co.kr / info@cosmobeautyseoul.com / info@orgarnicexpo.co.kr 7