The Art of Fashion
What are the Elements of Design? Elements are the building blocks of design. Rules of art that will create appealing designs.
Elements of Design Line Shape Texture Color
What lines appear in this dress?
Line Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.
Why Lines in Fashion? Lines have direction, width, and length Eyes will follow lines Lines suggest movement, leading the eyes up, down, side-to-side, and around Lines can outline inner spaces of garments.
Effects of line Can create optical illusions. A B C D
Structural Vs. Structural lines required to maintain the structure of the garment; for example, seams Decorative lines created by the designer purely for decoration; for example, a printed-on design Decorative
Straight Lines Message Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe Illusion Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas Placements Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes
Curved Lines Message Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual Illusion Holds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas Placements Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons
Line Direction The direction that the line falls affects the design, message and illusion drastically.
Vertical Message Formal, strong, dignified, stiff, business-like, stately, conservative, grandiose, majestic, efficient Illusion Increases, emphasizes, reinforces length, height, narrowness, thinness slimming, counters horizontal lines Placement Deep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grain line, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels
Horizontal Message Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic Illusion Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter Placement Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strap shoes, platform shoes, widebrimmed hat
Diagonal Message Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality Illusion Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines Placement V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps
Shape The form or silhouette of a garment Shape can be seen from a distance
Shape in Fashion Can reveal or hide a natural body contour Full, wide shapes make you look bigger Trim, compact silhouettes make you look smaller Straight, tubular shapes make you look taller From fitting clothes reveal natural body contours
Texture The surface quality of a garment How it looks, how it feels, and how it looks like it feels.
Texture Bulky Fabrics: Add visual size (make you look bigger) Can disguise flaws Can overpower a small person Smooth, flat textures: Make you look smaller Shiny Textures: Make you look bigger as they reflect the light Dull Textures: Make you look smaller as they absorb the light