30 th BEAUTY FORUM MUNICH ANNIVERSARY TRADE FAIR A N N I V E R S A R Y 30 YEARS Celebrate with us! EXHIBITOR S DOCUMENTS 17 th 18 th OCTOBER 2015 INFORMATION: www.beauty-fairs.de/munich
BEAUTY FORUM MUNICH 2015 30 years BEAUTY FORUM MUNICH We will celebrate and we invite you to celebrate with us! The BEAUTY FORUM MUNICH Europe s no.1 cosmetics trade fair in autumn will take place on the 17 th and 18 th October 2015 for the 30 th time. Meet your target market at the trade fair and become an exhibitor at our anniversary trade fair! Did you know? (Statistics taken from the visitor s survey) OUR VISITOR STRUCTURE (by field) WE WILL BE BACK 81% of the visitors stated that they would like to visit the BEAUTY FORUM MUNICH again WE LIKE 81% of the visitors rated the BEAUTY FORUM MUNICH good or very good SHOPAHOLICS 86% of the visitors bought one or more products at the BEAUTY FORUM MUNICH STRONG CATCHMENT AREA 49% of the visitors travelled more than 150 km MANY DECISION-MAKERS 60% of our visitors are self-employed, 28% employed, 8% are currently in training and 4% are students Reasons why you should take part in the BEAUTY FORUM MUNICH Best contacts to qualified professional visitors Industry know-how in the core fields of cosmetics, nail and foot care Increase of international visitors by over 20% Early national and international promotion through the organizer We are very much looking forward to working with you at our upcoming anniversary trade fair! Your BEAUTY FORUM Team
REVIEW 2014 The BEAUTY FORUM MUNICH 2014 Over 40,000 interested professional visitors (5% increase from 2013) 19% international visitors from over 50 countries 880 exhibiting companies and brands on 35,000 sqm of exhibition area (an increase of 6%) 28 workshops with more than 600 participants 7 exciting championships in professional make up, nail and bodypainting 20% international exhibitors (from 20 countries) Comments from exhibitors at the BEAUTY FORUM MUNICH 2014 KOSMETIK KOSMETIK FUSS BCG Baden-Baden Cosmetics Group AG: Vera Meyer, Director We gained many new contacts, experienced a great influx of visitors and enjoyed several high-quality conversations. Working with the BEAUTY FORUM team was simply perfect and our first participation in the trade fair was very good. Thank you for an enjoyable and successful trade fair! Methode Brigitte Kettner GmbH: Sascha Lehna, Head of Marketing This year, the BEAUTY FORUM MUNICH was not only a great success for our company, but also a joy to be able to have taken part. A noticeable increase in visitors at our stand, many interested customers and a high level of quality of conversation made this year s BEAUTY FORUM MUNICH a big success, one we hope to repeat next year. Gustav Baehr GmbH: Michael Ladwig, Managing Director The BEAUTY FORUM MUNICH is the most important trade fair in southern Germany. As ever, in 2014 we were very impressed with the trade fair and the organization. We were able to welcome and receive many new clients at out stand and were happy to see our regular customers again. The trade fair was definitely worth it again this year. NATURKOSMETIK NAIL Catherine Nail Collection: Klaus Albracht, Sales Manager In the 35 th anniversary year of the Catherine Nail Collection, we are glad to include the BEAUTY FORUM MUNICH as another highlight of this year. Many new clients, very interesting conversations, new contacts and satisfactory sales were the outcomes this year. All product news and ideas of the Catherine Nail Collection were extremely well received by the trade fair visitors. The presentation of our new fashion Catherine Lifestyle powered by Marcell von Berlin at the BEAUTY POINT was also greeted with much enthusiasm. We are looking forward to the next BEAUTY FORUM trade fair in Munich in 2015. Pharmos Natur: Margot Esser, founder We gained many interesting contacts, experienced a high frequency of visitors, both regular and new, and enjoyed great conversations. My workshop was full which showed that spiritual themes are very popular. Thank you to the BEAUTY FORUM team for a perfect cooperation in the run up to the trade fair. This trade fair is a forum which I can highly recommend.
EXHIBITION AREAS Be there! Present your brand and product in Munich! The BEAUTY FORUM MUNICH offers the exhibition areas BEAUTY, NAIL, FOOT CARE, MEDICAL BEAUTY, NATURAL COSMETICS and WELLNESS & SPA. In this unique environment, you can welcome loyal customers, attract new clients and present your products and services. BEAUTY Exhibition area BEAUTY: current treatments and products for skin care, decorative and apparative cosmetics Exhibition area BEAUTY: 18,000 sqm Target groups: Cosmetic institutes, beauty farms, wellness and spa hotels, day spas, health centers, massage practices, pharmacies and cosmetic schools and students 28 th International Masters Make up Award 29 th German Make up Championship 11 th BEAUTY FORUM Bodypainting Trophy 2 nd International Lashes Trophy NAIL Exhibition area NAIL: the newest products relating to nail design, nail art, hand and nail care, manicure and pedicure Exhibition area NAIL: 8,000 sqm (plus 2000 sqm accessories) Target groups: nail studios, cosmetic institutes, hair salons and tanning studios 28 th European Masters Award Nail-Design 7 th WorldCup NailArt NailArt and Nail-Design workshops
INTERNATIONAL BUSINESS FORUM Exhibitors at the BEAUTY FORUM MUNICH will meet distributors of high-quality products from abroad. The IBF area offers a relaxed atmosphere in which contacts and relationships can be formed for the purposes of business, trade and brand representation. Exhibition area FOOT: 4,000 sqm Target groups: foot care institutes, massage practices, podiatrists, health centres, orthopaedic practices, pharmacies and cosmetic institutes Medical foot care workshops with points for advanced training Practical demonstrations at the FOOT POINT In cooperation with ZFD, LV Bayern e.v. FOOT Exhibition area FOOT: the newest treatments and innovative products for medical and cosmetic foot care Points for advanced training! Free entry for members of the ZFD! MEDICAL BEAUTY The link between medicine and cosmetics is becoming greater, especially with regards to the subject of anti-aging. Present news and trends in the areas of dermatocosmetics, anti-aging, apparative cosmetics and not or minimally invasive treatment concepts such as fitness and nutrition consulting. Exhibition area MEDICAL BEAUTY: 2,000 sqm Target groups: pharmacies, beauty farms, day spas, hotels, dermatologists, clinics and cosmetic institutes which aesthetic plastic surgeons Medical beauty workshops
EXHIBITION AREAS NATURAL COSMETICS AND WELLNESS & SPA Natural cosmetics: authentic, sustainable products and treatments as well as targeted, professional advice through cosmeticians are required. Wellness & Spa: a perfect blend between the themes of cosmetics, wellness and spa. In combination with practical workshops you can reach various visitor groups. Exhibition area natural cosmetics and Wellness & Spa: 1,000 sqm Target groups: cosmetic institutes, fitness studios, wellness and spa hotels, dermatologists, pharmacies, clinics, beauty farms, nutrition consultancies, alternative practitioners Practical education on themes such as massages, nutrition and natural beauty Position yourself in the right area: Cosmetic direct This area is for those cosmetic companies who wish to sell their products directly at the trade fair. Cosmetic exclusive This area is for those companies who want to advise clients and inform them about product news and take orders. These firms are placed in the front area of halls C2 and C3. Direct sales are not permitted in the exclusive area. B2B networking and matchmaking within the beauty industry Targeted networking and matchmaking allows you to gain new clients easily and efficiently, find distributors for your brand and helps you to build your business internationally. As an exhibitor, with BEAUTY FORUM connect, you can arrange meeting with potential clients at the matchmaking area at the trade fair. More information about BEAUTY FORUM connect can be found under www.connect.beauty-forum.com. Your contact for BEAUTY FORUM connect is Kerstin Köpfer. Your contacts If you have any questions regarding the trade fair, please do not hesitate to contact us. Achim Erndwein Head of Trade Fairs Tel. +49 (0)721 165-119 achim.erndwein@ Michaela Buchheister Project Manager Trade Fairs Tel. +49 (0)721 165-595 michaela.buchheister@
SUPPORTING PROGRAM EXCITING CHAMPIONSHIPS As in 2014, professional championships will be held at the BEAUTY FORUM MUNICH 2015. An overview of the championships: 28 th International Masters Award Make-up 29 th German Make-up championship 7 th WorldCup NailArt 28 th European Masters Award Nail-Design 11 th BEAUTY FORUM Bodypainting Trophy 2 nd International Lashes Trophy PRACTICAL WORKSHOPS Further education is the key to success. The 30 th BEAUTY FORUM MUNICH offers an excellent program with infor - mative and practical based workshops within the areas of cosmetics, medical beauty, nail, foot, business, trend, style and wellness. Furthermore, we offer special workshops for students. Targeted sponsoring for the championship and workshops Present yourself to the specialized public before, during and after the trade fair - special attention is guaranteed! Interested? Talk to Natalie Karszt directly or find her contact details shortly in the service magazine for advertisements. Natalie Karszt Project Manager Trade Fairs Tel. +49 (0)721 165-109 natalie.karszt@ Heike Großmann BEAUTY FORUM connect Tel. +49 (0)721 165-352 heike.grossmann@ Nadine Riedling Project Manager Technics Tel. +49 (0)721 165-373 nadine.riedling@
ADVERTISEMENT POSSIBILITIES Show your customers that you are there and benefit from our advertisement possibilities! Advertisements in professional magazines Countryand sectorial media occupancy. Social Media Continuous advertisement of the trade fair as well as individual trade fair highlights in social networks. Press release Placement of your press release regarding the trade fair on our website. Media Continuous press- and PR releases in professional and consumer media for the success of the trade fair. DURING THE TRADE FAIR: BEFORE THE TRADE FAIR: Entry vouchers for your customers Give your customers a discount of 5 Euros for an entry voucher or workshop ticket. As exhibitor this will be free of charge. Exhibitors will profit from this in the media budget. Sponsoring Become one of our partners on the issue of further education and/or championships. Online advertisement Sending of newsletters to approx. 30,000 potential visitors & presence for your company due to advertising banners on our website. Visitors mailing Be present with an advertisement. The visitors mailing will be sent directly to potential customers and our professional magazine will accompany it (This will reach approx. 100,000 people). Folding plan of the halls Secure your space in our popular folding plan of the halls to place your advertisement. This plan of the halls will not only be accompanying our professional magazines but will also be handed out to visitors at the fair, after being updated to the latest version! Addressing international visitors In cooperation with our subsidiary companies abroad, we directly address our international visitors from the overseas (distribution of newsletters, trade fair PR & an insert for the free entry to the professional magazines). Company presentation Introduce your business and most recent products on the BEAUTY POINT stage to the industry professionals. External advertisement Poster advertising on the trade fair grounds (entrance & parking lots). Book of vouchers Book your place in the attractive voucher book which will be handed out to all visitors for free. Advertise with trade fair special prices to attract the visitors attention and get them to your stand (reach up to 50,000 visitors). Trade fair catalogue Book an advertising space in our fair catalogue which will be handed out, at the fair, to all visitors for free (with a reach of approx. 10,000 visitors). Press release Placement of your press release in the press folder which will be handed out at the fair to the press representatives. AFTER THE TRADE FAIR: Trade fair trends Print, TV and online we will record and note your performance and the presented new products at the fair. Press release Your press release will be published on our website. We will be happy to advise you! Opening hours: Saturday, 17 th of October 2015: 9 am 6 pm Sunday, 18 th of October 2015: 9 am 5 pm Location: Messe München International Paul Henri-Spaak-Str. 12 81829 Munich, Germany Organizer: Health and Beauty GmbH Karl-Friedrich-Str. 14 18 76133 Karlsruhe, Germany Further information can be found under www.beauty-fairs.de/munich