COLOUR ENERGY HUB Join our Colour Energy platform and create meaningful experiences for your brand London Design Festival from 15-23 September 2018
IMMERSE YOURSELF INTO COLOUR with the Colour Energy Pop Up
We are a premier colour brand experience agency. We help to build brands through human connections and multi-sensorial journeys. We «co-nekt» people, brands and culture. WHO WE ARE We empower brands with the development of meaningful experiences based on energy and colour. We can propose a single colour, event or display that captures and represents your brand. We can also provide the support for this through the development of the emotional, sensorial and marketing communication message. The emotive elements of colour has been our field of expertise and is part of our DNA. We are the original creators of the PANTONE Consumer brand, PANTONEUNIVERSE and mycoocoon, a well-being solution based on chromotherapy.
THE POWER OF COLOUR From the use of colour to the era of sensorial marketing For a long time, colour played an important role in trends prescribing/forecasting and its updates. Today, new colour usage offer new perspectives in establishing relationships of proximity, trust and loyalty. As an universal language conveying emotions, colour speaks to the sensibility of everyone with a direct influence on the state of mind, the mood and what we feel. By capturing this sensitivity, we capture key information on what builds the personality, the profile and the specific customers tastes. This offers the opportunity for a brand to create a purchasing desire based on non-intrusive and meaningful relationship. Managing colour offers the opportunity to give another dimension to this relation, to be able to re-inforce and assist your client at every stage of this sensorial marketing.
COLOUR ENERGY HUB The «COLOUR ENERGY HUB» offers companies the opportunity to create evocative experiences for their customers using color energy, emotion, engagement and entertainment. It is designed with the community in mind and promotes a companies brand with user generated content. Color s powerful influence on our mood can evoke feelings that can make a significant impact on customers purchasing behaviour. We will help you to leverage your retail approach and to re-shape your in-store experience to create a visceral event that will keep your clients engaged with your brand.
COLOUR IS ENERGY
COLOUR IS EMOTION
IMMERSE YOUR CUSTOMERS INTO COLOUR
LIVE THE COLOUR ENERGY EXPERIENCE A human approach Get to know your customer by inviting them to take the colour test and define what their color mood is at that moment. (www.mycoocoon.com/mycoocoon-color-institute-app) A custom «colour immersion album» App The app will send the information to the lights to immerse your customers in the colour of your products. White label app. Multi sensorial journey The customer will experience their colour mood through a sensorial colour journey using all five senses. Touch and Buy All focused on the emotional connection that colour has on purchasing decisions a curated selection of partners products will be available for purchase that will extend the colour experience beyond and help to influence a customers purchasing decision based on emotion and trends.
Be inspired In collaboration with artists, musicians, designers, chefs, and innovation players whose shared usage of colour will engage customers through an inspirational approach. Create a colour social Hub End-users can share your company s color products both on and off line and impart their color mood and experience. LIVE THE COLOUR ENERGY EXPERIENCE Get global The Colour Energy Hub will tour in exclusive spaces in major cities around the globe to help promote the philosophy of «colour energy».
with light immersion FEEL COLOUR «Select your product based on your colour mood»
with sound immersion LISTEN TO COLOUR
Compose your colour scent and SMELL COLOUR
Juice Bar - Tea Bar TASTE COLOUR
Colour Energy Shop - A selection of partner brands EXTEND YOUR COLOUR EXPERIENCE
SHARE YOUR COLOUR MOOD #mycolormood
COLOUR PARTNER BRANDS The COLOUR ENERGY HUB will bring brands together with a shared colour approach. In terms of products and display, we will propose a complementary selection among inspirational partner brands. Below is list of the colour conscious industries whose products will be included in the Colour Energy Hub. TO TOUCH COSMETICS. MAKE UP. NAIL POLISH. BODY BEAUTY. FASHION TO HEAR HI TECH TO TASTE TEA. JUICE. FOOD TO SMELL CANDLE. HOME PRODUCTS
THEY TRUST US PANTONEUNIVERSE VDL + PANTONE WELL- BEING 4.0 WGSN L OREAL LUXURY BRANDS MODEM GALLERY BENSIMON FRONT DE MODE LOUIS QUATORZE SKETCH LEVEL 39 CANARY WHARF BUSINESS FRANCE BREAD FACTORY LA- GARDERE GROUP LUXEOS-SCIENCE MUSEUM CAFE ROYAL AKASHA SPA BLOOMINGDALES SAMARITAINE LE BON MARCHE COSMOPROF NORTH AMERICA......
PRESS VOGUE ITALY EVENI VOGUE ITALY EVENING STANDARD COOL HUNTING LONDON LIVE THE WHARF DEZEEN ECLECTIC PANTONE VIEW FRAME EUROPEAN SPA LOWCY TRENDO HASTAL DESIGN DESIGNERS BLOCK LSN PSFK GLOCAL DICONEXIONESWELL + GOOD NG STANDARD DKLIKK STILE LA STAMPA MOI INTERIEUR FREQUENCY INFLUENCIA ZBI GOWANI VIRAL NEWSSHART 36247 NEWS DAMN OFFICE DEBIT ENJOYGRAM BLOGO THE MEMO BEAUTY ONTHA HIGH TECH GIRL WGSN TRENDS GOODSI MOVE UT JUST LUXE TAKEIDA HOUSE AND LEISURE PRESS 3 LUX TOP SITE JP NEX LIVEDOOR INTERIOR DESIGN WAAAT JESSE COLEN HEMTEXTIL BLOG EXSPACES INTENSO AXO LIGHT GOOD SPA GUIDE VIDA Y LUJO HAYATOUK ESTRAVAGANZI
Co-Founders Valérie Corcias & Dominique Kelly valerie@co-nekt.com dominique@co-nekt.com