HELLO! WE RE O.R.G SKINCARE. Inspired by century-old rituals, O.R.G has curated a collection of breakthrough products in Korean skin science, all designed to easily fit into the American woman s daily skincare regimen. The next big thing since BB Cream: The makeup artist must-have. 1
BEAUTIFUL SKIN. PURE SEOUL. The O.R.G. team is fully immersed in the lifestyle and consumer mindset of the American customer while maintaining close ties to our partners in Asia for new products innovation and trending Asian skincare. Our products are targeted to solve everyday skincare problems faced by women: all-too-common cakey texture issue. dull-looking and uneven skin tone. dry skin and dermal debris. fine lines and wrinkles. inadequate removal of makeup and product. 2
OUR TECHNOLOGY. Consciously created, our formulas are born in nature, mineral-based and organic wherever possible. It s the kind of daily regimen you, and your skin, can feel good about. O.R.G uses naturally synthesized mineral water measured at 50Hz (smaller) resulting in deeper penetration into the epidermis layer of the skin - achieving more dramatic outcomes. To compare, on average the water we wash our face with possesses a molecule cluster measured at 12Hz. Alcohol Free Sulfate Free Paraben Free Petroleum Free *Human body cells clusters are 96Hz. **Clinical trials available upon request. 3
OUR HERO. Mineral Peel Face is the first all-natural enzyme exfoliant that extracts dermal debris and removes dead skin within seconds of application for instantly smoother, softer, radiant skin. Non-abrasive formula perfect for all skin types, even sensitive. Fortified with skin-loving ingredients: Aloe vera, jojoba oil, and mugwort extract. Finished with natural brightening agents: Milk thistle and licorice root. Delivering even tone and healthy radiance. Spray-on application shows visible results within seconds of application. Ideal makeup prep treatment for flawless makeup.! Safe and effective alternative to chemical treatments. 4
NO PROMISES. JUST RESULTS. 5
A MAKEUP ARTIST MUST-HAVE Mineral Peel has attracted enormous attention from makeup artists as a INSTANT PRE-MAKEUP TREATMENT. It has been called the game-changer for smooth, cake-free foundation application. Mineral Peel Face gives the makeup artist a clean canvas for radiant makeup application. Eliminates a major complaint among customers who wear makeup: the dreaded cakey look.! 6
THE IDEAL PREPARTORY TOOL Mineral Peel is ideal in preparation for other spa or salon treatments. As a safe alternative to harsh scrubs, use it as a PRE-CLEANSE TREATMENT to eliminate oil-based skin debris caused by sebum, pollutants and cosmetics barriers. Mineral Peel removes dead skin for best results in spray tanning or tanning. Ideal product for pre/post waxing helping to reduce skin prone to ingrown hairs. 7
THE IDEAL FIT FOR RETAIL Easy to demo, on-the-spot treatment; no training needed. Can be initially demoed on the back of hand - as a non-evasive introduction. Creates a clean canvas for makeup application. Serves as a pre-cleanse treatment for maximum absorption of other skincare products. Can compliment and assist in demoing newly launched skincare and makeup lines. An easy-to-upsell product, a necessary extra-step in makeup application. 8
THE MOST ATONISHING IN-STORE DEMO EVER! Mineral Peel Face is sprayed onto dry skin and rubbed off for instant toning and brightening creating a perfect canvas for smooth makeup application. Makeup artists say this product is needed! Step 1: Spray Mineral Peel Face onto desired area(s). Step 2: Allow to absorb for approximately 3 seconds. With fingertips, gently exfoliate in small circular motion. Step 3: Wipe with dry or moist towelette. The customer will see an immediate difference in tone and texture. Step 4: Follow with toning, moisturizing and makeup products. 9
PRODUCTS FOR FACE THE ANSWER TO FLAWLESS MAKEUP Mineral Peel Face 59 ml/2.0 fl oz MSRP: $44.00 A OXYGEN ACTIVATED GEL TO MOUSSE CLEANSER Oxygen Cleanser 59 ml/2.0 fl oz MSRP: $44.00 Facial and makeup prep exfoliant with natural brightening agents. First non-abrasive, spray exfoliant with multi-benefits properties. For all skin types, even sensitive. For daily use. Facial cleanser with collagen. First gel to mousse facial cleanser. Opens pores and lifts up deep-seeded dermal debris. For all skin types, even sensitive. For daily use. 10
PRODUCTS FOR BODY RICH, LATHERY GOODNESS WITH ACTIVATED CHARCOAL THE PERFECT COMPLEMENT TO WAXING AND SHAVING Charcoal DETOX Bar 128 g/4.5 oz MSRP: $14.00 Body bar with activated charcoal. Non-drying humectant bar. Made with vegetable glycerine. GMO Free/Filler Free/ Synthetic Free/Gluten Free. For all skin types, even sensitive. Mineral Peel Body 236 ml/8.0 fl oz MSRP: $34.00 Body exfoliant with skin moisturizing nutrients. Preps your skin for deeper, long-lasting spray tan. Reduces ingrown hair(s) from waxing and shaving. Ideal for removing dry patches or sunburnt skin. For all skin types, even sensitive. 11
O.R.G IN THE WORKS Mask, serums, moisturizers are on the way in 2016. We will continue to roll out new products as we discover them, for your smoothest, makeup ready skin everyday. YEAR LINE PRODUCT NAME MSRP HOW IT DIFFERS 15 Base Face Serum $49.00 Non-oily formulation with highest level of natural peptides. 16 Base Face Gel Cream $47.00 Lightest facial moisturizer. 16 Base Face Beauty PODS Vol. 1 $5.00 One-time multi-function use mask(s). 16 Base Face Toner $27.00 Contains less alcohol than 95% of current toners on the market at lower price point. 16 Anti-Aging Face Essence Vitamin C $52.00 Contains highest level of Vitamin C. 16 Anti-Aging Face Beauty PODS Vol. 2 $5.00 One-time multi-function use mask(s). 16 Anti-Aging Body Serum $38.00 Non-oily formulation with highest level of natural peptides. 12
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IMPRESSIONS Incredibly gentle, won t irritate sensitive complexions. 2015 Trendsetter Award Hottest Asian skincare product Hands down the best skincare product If you re the type who demands proof seek out Mineral Peel Face A beauty must-have. 14
PROVEN SALES $1,090,000 Our products are currently sold in over 175 professional beauty and spa boutiques in the U.S. and Canada. 235,000 $375,000 Retailer Reorder Rate: 85% Retailer Reorder Cycle: 32 days Product Return Rate: <0.5% Online Conversion Rate: 2% (average is 1% conversion rate). Our line is perfectly positioned to launch and succeed in any environment. Our team possesses the bandwidth to execute a mutually benefitting partnership. * Direct online sales included. * 2015 Projections based on pending discussions with distributors and home shopping network. 2013! 2014! 2015! Sales! 235,000! $375,000! $1,090,000! 2013 2014 2015 Revenues $260,037.94 $374,971.44 $1,085,237.69 Number of Products 2 2 4 Average Retail Price $39.00 $39.00 $34.00 Key Accounts 60 125 275 Retail Sales Per Door/ Year $2,856.00 $2,999.77 $3,946.31 Domestic Distributors 0 0 0 International Distributors 2 2 2 15
APPENDIX PRODUCT LINEUP 17
APPENDIX - DEMOGRAPHIC Women Beauty Conscious Excited about Korean skincare regimens! Ages: 18-45 Ingredient Conscious Professional Makeup Artists 18
APPENDIX BEFORE/AFTER 19
APPENDIX WHAT S TRENDING The beauty market now looks more closely at Korea as the leader in skincare. Korean skincare trends taking over the U.S. beauty industry The appetite is huge (for Korean skincare]. Priya Venkatesh [Korean Beauty] shifted our consciousness on what it means to take care of your skin. 20