SOREL S13 PRESS RELEASE Founded in 1962 on the frozen plains of Canada, SOREL brings its functionality and heritage of expert craftsmanship to the modern world of fashion, where it is inspiring a new generation of doers, builders, and creators. And though SOREL makes more than just boots, there s a boot in everything SOREL makes. From light and airy sandals to full-coverage snow boots, SOREL combines felt, wool, premium leather, and flawless construction with people who aren t afraid to get their boots dirty. June 2012 edition
FEATURED WOMEN S STYLES SUMMER BOOT WINTER TO WEARABLE. In Spring-Summer 2013, SOREL is introducing a women s boot collection for the warmer months for the first time. The Summer Boot collection is a natural evolution for the brand and will embrace the continuation of the boot season. SOREL has transformed its winter boots into more wearable and lightweight footwear for spring/summer. Styles are playful, relaxed, real, natural, charismatic and soft, with fashion highlights such as full-grain perforated leather or canvas uppers. The native moccasin/mukluk inspired designs and handcrafted patterned knits are still trending. Celebs and fashion-followers are throwing back to the nostalgic 70 s by wearing their anklehigh Minnetonka s and Navajo-inspired prints with the shortest of shorts. Focusing on the laid back and deconstructed look that is casual yet fashionable; Sorel is providing a wearable, stripped down version of our classic boots. These summer boots are breathable, lightweight, deconstructed, minimal, and comfortable for the warmer months. JOPLIN PERFED LEATHER NL1946_103 A rock n roll take on a SOREL classic. The Joplin boot takes inspiration from SOREL s classic Tivoli and blends it with the laid-back moccasin look that was a staple of 70 s female rock artists. The Joplin Perfed Leather takes its inspiration from the original Joplin, but is made summer appropriate in beautiful full-grain perforated leather. The Joplin features whip stitching, unlined lightweight materials in neutral colors with a natural crepe midsole and outsole. A fun and carefree look for summer. JOPLIN RAIN NL1947_250 Some times a girl wants the laidback Joplin styling, but she needs a little protection from that spring rain. This waterproof boot in the Joplin family is perfect for conquering the puddles on rainy spring days. The Joplin Rain offers just this, in waterproof materials and serious style. Waterproof coated textile upper, canvas lining, and a rubber midsole and outsole. 2
SUMMER BOOT ENSENADA BOOT NL1944_022 SOREL summer boots? Absolutely. The Ensenada is SOREL s unique take on desert boot styling. A beautiful folded constructed and summer materials make the Ensenada the go to summer boot. Ensenada is SOREL s unique take on the desert boot styling with perforated canvas upper, canvas lining, felt midsole, and distressed rubber outsole. FEATURED WOMEN S STYLES YAQUINA BLANKET NL1959_237 Inspired by travel to Mexico, the Yaquina Blanket pull-on boots are perfect for the summer. Relaxed and deconstructed styling looks fresh in a Mexican blanket pattern, and is ideal for the girl on the go. Textile and full grain leather upper, felt midsole, and a rubber outsole. The boots are unlined and unstructured for more wearability in the warmer weather. YAQUINA LEATHER NL1960_247 Inspired by travel to Mexico, the Yaquina Leather pull-on boots are perfect for the summer. Relaxed and deconstructed styling looks fresh in distressed leather materials, and is ideal for the girl on the go. A pull on boot with unlined full grain leather upper, felt midsole, and distressed rubber outsole. 3
LAKE FEATURED WOMEN S STYLES EFFORTLESS STYLE. Our new short summer boot collection is inspired by the remote lake cabin in the mountains, where lazy days are spent canoeing, sunning on the dock, picnics in the grassy fields and afternoon hikes. The Lake Wedge and Lake Boot Peep Toe are takedowns from some of our most popular boots: the Tivoli and our iconic Joan of Arctic Wedge. Our summer booties include a mix of interesting and sophisticated materials, including a pressed leather sole that mold to your feet over time and rubber pods on the outsole carrying the signature Tivoli herringbone texture. SOREL is offering wearability, beautiful high-end leathers, and comfort of a wedge heel. Provocative, unpredictable, seductive, elegant, and sophisticated short boots that are wearable from spring through summer. This collection features provocative, unpredictable, seductive and elegant sandal boots with premium and sophisticated materials, feminine details such as wedge heels or peep toes, combined with boot-inspired upper looks. LAKE WEDGE NL1951_010 The Lake Wedge is the shortest boot one can have for summer time fun. A boot inspired upper looks great in a canvas leather combination, and offers perfect style and comfort on a new SOREL wedge platform. The chunky wedge looks fabulous with everything from cut-off shorts to dresses and skirts. A perfect style and comfort combination on a wedge platform, the Lake Wedge features lightweight premium materials in natural colors, including a waxed canvas and leather upper, cotton twill lining, leather midsole, leather footbed, and rubber outsole pods. LAKE BOOT PEEP T O E NL1949_160 Building on SOREL s success with the S12 Summer at the Lake Collection, SOREL is introducing a new silhouette: the Lake Boot Peep Toe. Inspired by our iconic industrial boot parts, this short booty is equal parts tough and sophisticated. A boot inspired upper looks great in a canvas leather combination, and offers perfect style and comfort. Premium materials, waxed canvas and leather combination upper, cotton twill lining, leather midsole, leather footbed, and rubber outsole pods. 4
FEATURED WOMEN S STYLES OUTING C A R E F R E E S P I R I T. A revival of the Kaufmann 1912 outing collection captures the carefree spirit of bygone summers. This footwear is inspired by the plimsole (or plimsoll), originally developed in the early 1800s P I C N I C W E AV E as beachwear and often referred to as the sand shoe. NL1853_591 Fun, lightweight sneakers feature modern designs with vintage The Picnic Weave took inspiration form SOREL s archive of outing shoes including this modern interpretation of a shoe to be worn while picnicking. This style features a picnic inspiration, sun bleached colours and lightweight materials. All basket-inspired woven canvas toe for an airy, effortless look. Washed canvas upper, canvas lining, vulcanized rubber midsole, and rubber outsole. This shoe can be stylishly worn of the materials tell a story, whether it s the washed out canvas or picnic basket-inspired woven canvas of the early 1900 s. We drew inspiration for our heritage. Kaufman Rubber Factory, the with or without laces. company that started SOREL, created a line of shoes in the early 1900 s when it was common to have footwear for specific activities like picnicking, bathing or golfing. We also drew inspiration from the carefree summer days of surfing and riding beach cruisers in the 1950 s and 1960 s and the popular CVO, circular vamp oxford from that era. PICNIC PLIMSOLE NL1791_441 This style mixes the classic Plimsole characteristics with SOREL s trademark rubber sole to create a fun and carefree look for summer. Sun bleached washed canvas upper, canvas lining, vulcanized rubber midsole, and rubber outsole. This shoe can be stylishly worn with or without laces. 5
FEATURED MEN S STYLES OFFBEAT SOREL BROGUE NM1808_160 A modern update to the Brogue style of walking shoe originally sported by country gentlemen in the early twentieth century. A UK classic, the brogue is easily recognized by its sturdy design and distinctive perforations on the upper. Our modernized version can be worn with or without the leather laces (included). The clean silhouette comes in leather or suede, both of which only get better as they re broken in. Sharp details include a leather lining and footbed and a leather outsole with rubber traction pods. DERBY LTR NM1806_286 In the mid 1800s, European armies wore rugged shoes much like this one. Here, we ve revamped it to conquer modernday life. Tough enough for corporate battles and refined enough for more civilized gatherings, the Derby is a classic style characterized by the eyelet tabs sewn on top of the vamp. Our modernized version can be worn with or without the leather laces (included). The clean silhouette comes in leather or suede, both of which only get better as they re broken in. Sharp details include a leather lining and footbed and a leather outsole with rubber traction pods. 6
EUROPEAN PRESS CONTACTS PR Europe Regina Cirmon PR Manager Tel: +41 22 870 90 61 rcirmon@sorel.com France North Communication Anne-Sophie Rochette Tel: +33 1 14 5456123 anne-sophie@north.fr Poland Hill & Knowlton Strategies Magdalena Szulc Tel: +48 22 646 22 02 Magdalena.Szulc@hkstrategies.com Austria KORN PR Tanja Rosenberger Tel: +43 1 409 56 31-14 rosenberger@korn-pr.at Belgium Cayman Lien Depoorter Tel: +32 50 67 17 20 lien.depoorter@cayman.be Denmark PressWire Simon Drost Tel: + 45 43 47 30 47 simon@mypresswire.com Finland Akvamariini Porter Novelli Anne Teravainen Tel: + 358 45 136 3159 anne.teravainen@akvamariini.fi Germany Articus & Stewens Daniela Stewens Tel: +49 89 287 297 3-12 stewens@articus-stewens.de Ireland Big O Media Heather Irvine Tel: +353 1 6432311 heather@bigomedia.com Italy MilleEventi Francesca Mele Tel: +39 024 851 8662 francesca.mele@milleeventi.it Netherlands Karianne Kraaijestein Fresh Communications Tel: +31 20 4082 278 contact@freshcomms.com Norway Släger Kommunikasjon Joanna Merker Tel: +47 22 60 44 00 joanna@slaeger.com Spain flow... Nacho Corral Eneida Manzano Jaime Fontanals Aráujo Tel: +34 91 3080558 ncorral@flowmmc.com emanzano@flowmmc.com jfontanals@flowmmc.com Sweden Prat PR Johanna Strömberg Tel: +46 72 252 81 52 johanna.stromberg@prat.se Switzerland Columbia Sportswear Sophie Artar Tel: +41 21 633 44 74 sartar@columbia.com UK Eskimo PR Rufus Abbott Tel: +44 20 7078 7060 rufus@eskimopr.com Graphic design > vero-villanueva.com TO KNOW MORE Visit our pressroom: www.sorelpressroom.com Facebook: facebook.com/sorel Twitter: @sorelfootwear SOREL.COM