About PHAAX For our strategic partners, PHAAX has consistently provided tailored marketing and sales strategies to effectively position and promote their products. Our dedicated team can help to launch the products with Doctors, Pharmacists, activities, direct communications with target audiences, exhibitions and events. Our primary objective is to add value to the clients and customers.
Company profile PHAAX, established in 2012, is a regional privately owned pharmaceutical company across the Middle East and North Africa region (MENA), specializing in commercial development of innovative healthcare products. PHAAX is managed by a group of professionals (all are ex. Multinationals) with expertise in local & international business, Management and Marketing in the Middle East and North Africa (MENA) markets. We are marketing & selling products of well established & highly recognized pharmaceutical & consumer health multinationals through Distribution and Agency Agreements We offer a broad range of products that contribute to improving quality of life and its customers' performance in markets.
MANAGEMENT TEAM PHAAX Pharmaceuticals management team is committed to operating with integrity and dedication to improve patients lives by identifying, developing and commercializing innovative products in focused therapeutic area wellness, healthcare & beauty. Our Company Our team has a proven track record of successfully developing and commercializing Pharmaceuticals & consumer health products and patient programs that result in better patient care. Our Team Our management team has broad experience and a deep understanding of the pharmaceutical industry. With proven expertise in product development, regulatory and clinical affairs, compliance, portfolio management, product marketing and sales, manufacturing and strategic transactions, members of the executive management team combine their industry expertise with rich experience working together as a team. Our Management Expertise: Each member of our executive management team comes from a unique background with diverse interests. This group of talented individuals comes together to drive toward a common goal serving the needs of the patients. Expertise
Our organizational chart-mena REGION VICE PRESIDENT DIRECTOR GENERAL MANAGER SALES MANAGER OPERATION MANAGER MARKETING MANAGER OFFICE MANAGER EGYPT 3 MR UAE 2 MR KSA 3 MR FINANCE MANAGER PM QATAR KUWAIT 1 MR OMAN BAHRAIN TRAINING/HR MANAGER PM North-Africa LEBANON 2 MR IRAQ JORDAN REGULARITY MANAGER MARKETING COORDINATOR Expected number of employees as of 2018: 7 senior managers 15 Sales Department 8 supporting functions MARKET ACCESS INTERNAL OPERATIONS SUPPORT SERVICES
Core Values
Positioning Both Company and Product PHAAX Focus product unit Market-MENA Prescription drugs Rx Immunology OTC-FMCG Cardiovascular Gynaecology Pediatrics Gastroenterology Vaccines Immuno products Supplements Skin care Aesthetics
Our services- Why partner with us. As the leading pharmaceutical and healthcare marketing specialist in MENA region PHAAX offers significant reach throughout the region We are a global team with proven regional and international track records in building efficient organizations and successful brands with high integrity. We lead the regulatory process from submission to approvals and pricing across the region. We lead Key Opinion Leader engagement and offer scientific support to the medical community. We optimize the potential commercial value of our licensed assets through our sales and marketing strategic and tactical capabilities. We offer an experienced finance and supply-chain team and a regional free-zone logistics hub. Ethics and Integrity is one of our core corporate values. international We are committed to performing with integrity and according to local laws and regulations. Professional Team Regulatory Capabilities Medical Capabilities Commercial Capabilities Logistics & Financial Capabilities Ethics and Integrity PHAAX is a full service specialty company committed to building value for licensed brands and offering our partners a professional one-stop access point one contract, one logistical solution, and one functional contact across multiple geographies
Our process 1 Study the product: PHAAX process consists of 3 phases starting from the product study to the market study until the distributor assignment throughout Our Sales & marketing, financing and registration teams Selecting Portfolio Assessment of selected geographic markets according to market needs Competitive landscape analysis 2 Study the market: Macro and Micro environment analysis IMS analysis (Market size and growth and key players) Market research and survey Identify Target audience (KOL and end users) and number of channels 3 Evaluate distributors : Evaluate the distributor portfolio to avoid conflict of interest Evaluate their channel access Select and assign the most convenient distributor Strategy setting: Sales & Marketing Launching Growth throughout the sales cycle
PHAAX Why we chose this SMART Model benefits of assigning different local distributors DISTRIBUTOR Registration Pricing Sales & marketing Forecast Marketing Campaign Sales force training Launching new products Relaunching est. products To reach the maximum number of patients Maximization ROI Access to the tender business logistics and infrastructure money collection Cross-Functional Integration/ Design Teams
PHAAX Business Model in the MENA Region PHAAX Our focus is on in-licensing and commercializing high quality innovative therapeutics, diagnostics & FMCG that address health & beauty with high prevalence within the emerging markets of the MENA region. Manfacturing companies Distributor Patient Our business model is designed to represent our partners and provide them with full range of services to bring long term commercial excellence and build value to our licensed brands across multiple functions and geographies. We select amongst the top 10 distributors in terms of revenue and number of distribution chanel per country Dispences pharmaceuticals: Hospitals, Infusion, Retail, Mail-order Internal Supply Chain Management System Inovation sales and marketing campaign using the professional medical representive to communicate with KOL and HCP to deliver the message To the End User of pharmaceuticals, cosmopharmaceutical, Outpatient, Family Members seeking for wellness product
Distribution channel partner for Phaax in the MENA region Tunisia Morocco Algeria Libia Key Established Distributors Lebanon Egypt Syria Iraq Iran Jordan Bahrain Kuwait Qatar Saudi UAE Arabia Yemen Oman Focused health care partner i in the MENA region Market, including: Pharmacy Hospital Derma, Ped, Gyn, Plastic surgeons clinics Spa/wellness clinic others Distributors in progress agreements
Our partners as of 2015 Sanomed a Netherlands based company specialized in wound care JBP a Japanese pioneer in biological and anti aging products. Jeridi an Italian company specialized in skin care and gynecology products Victoria World is a pioneer American company specializing in supplements and pharmaceuticals Phaax aspires for continuous growth with well established companies and products throughout the region, In order to achieve the company s future vision
Sanomed The SanoMed Manufacturing BV company was founded in August 2006 in the Netherlands. It started as a wound care company specialized in developing products that contain honey Other high tech dressings were developed and added to the group in order to create a full range of products. In 2007 the CE marking for the products was established. The company as for now has distributors in 18 countries. The research and worldwide publications resulted in the company's unique and patented products that are under the SanoSkin brand. Melladerm Plus is the second generation honey based product and is rapidly taking over the older honey based products.
Sanoskin Dressings & Gels Where Nature Meets Technology Designed in a TIME concept for a faster healing
Dressings Sanoskin First Sanoskin Foam Sanoskin Net Melladerm tulle 74x 45 mm transparent hydrogel sheet & a polyurethane overlap border 5 pcs/box WSP: 57 AED 10 x 10 cm highly hydrophilic 3 rd generation foam 5 pcs/box WSP: 135 AED 8.5 x 12 cm polyester woven net with a transparent hydrogel 5 pcs/box WSP: 123 AED 10 x 10cm ployester mesh impregnated with Melladerm Plus honey gel. 10 pcs/box WSP: 93 AED
Gels & Cleanser Sanoskin Oxy Melladerm Plus Melloxy Sanoskin Cleanser ozonated olive oil 30 g WSP: 101 AED Medical Class honey 20 g & 50 g WSP (20g): 64 WSP (50g): 112.5 40% Medical Class honey & 11% Ozonated olive oil 20 g & 50 g WSP (20g): 78 WSP (50g): 103 Polysorbate,glycerol,chl orhexidine 250 ml WSP: 61 AED
JBP It is a Japanese company based in Tokyo, with offices in Asia, Europe & USA With a good command of updated scientific technologies, JBP (Japan Bio Products Co., Ltd.), is the world leading company in the area of the placenta-based products Aiming to accomplish the effective application of various features of placenta in the sphere of medical treatment, health and beauty culture. Has placenta supplement and injectables line, a nanotechnology needles, cannulas and v-lift line as well as a hyaluronic acid filler and dermo-cosmetic topicals line JBP Directs the Great Blessing of Placenta forward to the Most Advanced Medical Technologies.
Hyualuronic acid fillers JBP NanoLink Fille HA/Fine Lines» Crow s Feet» Glabella Lines» Forehead Lines» Earlobe» Perioral Wrinkles JBP NanoLink Fille HA/Deep Lines/Augmentation» Nasolabial Lines» Glabella Lines» Forehead Lines» Laugh Line s» Cheek/ Chin/ Forehead Augmentation» Lip Contouring» Nose Augmentation JBP NanoLink Fille HA/Very Deep Lines/Augmentation» Nasolabial Lines» Laugh Lines» Cheek/ Chin/ Forehead Augmentation» Lip Contouring» Nose Augmentation» Breast Augmentation High Purity Hyaluronic Acid» Non-Animal» Bacterial Fermentation» High Purity (Endotoxin < 0.041 IU/mg)» Biodegradable Highly Cross- Linked» Highly Cross- Linked HA : 100%» Unique Cross- Linking Technology High Viscosity» Long Lasting» Solid Support for Skin Structure Highly Consistent Monophasic» Regular and Dense Pattern» Stable and Consistent Gel Structure» Natural Volume» Easy Injection
Nanoneedles,Nanocannulas & V-lift Nanoneedles: The integration of craftsmanship and technology has created this ultra-thin needle to lessen patient discomfort during needling and to minimize hemorrhage and swelling. Pain and bleeding are successfully reduced during needling by an ultra-thin walled needle which lessens friction resistances by a special process of Micron Sharpness. It makes possible to inject high viscosity solutions with extra fine needles.: Is the ethical drug specialized for beauty/cosmetic purpose, because of its high penetration capability into the skin as it consists of the lower molecular weight substances from the human placenta, comes in 5 diameters: 25 G, 29 G, 30 G, 33 G and 34 G Nanocannulas:A new generation of cannulas are designed to reduce the damage of hypodermal tissues. Advantage of JBP NanoCannula Treatment: - Less downtime and less internal bleeding - Less stress without pain 7 different sizes (lengths, diameters and internal calibration)are carefully adapted according to the treated areas, the direction and the depth of injection). V-lift Premium: Bidirectional Cogged PDO Thread for more available anchoring effect in skin tissue to stimulate collagen production and facial lifting up and elasticity Stronger Lifting. Longer effect. Easier to Learn for Doctors.
Jeridi Jeridi Pharma is an Italian Pharmaceutical Company founded in 1988 ALWAYS ACTING IN FULL RESPECT OF ETHICS AND ENVIRONMENT FOCUS ON THE QUALITY AND EFFECTIVENESS OF THE PRODUCTS IMPROVE THE QUALITY OF LIFE OF MEN WOMEN AND CHILDREN BY STUDYING PRODUCTS AIMED TO MEET THEIR NEEDS
The LOW MOLECULAR WEIGHT HYALURONIC ACID GEL is a cosmetic treatment for an immediate lifting effect & filler that contrasts the signs of aging improves intercellular cohesion, reduces wrinkles stimulates the natural epidermal renewal for a skin forever young, hydrated, elastic, fleshed out, relaxed and radiant. Daily use visibly improves the appearance of the skin imperfections, creating a natural lifting effect. Instantly smoothes and brightens the skin, erases signs of fatigue reduces the small wrinkles. Anti-aging action with prolonged use.
ANTI-WRINKLES WITH VIALOX Vialox is the key and powerful active ingredient which characterize these intensive anti-wrinkle dermocosmetics the gel presentation is enriched with the addition of the three major components of the skin - Hyaluronic acid, Collagen and Elastin which physiologically decrease with aging; their loss, together with the continuous contraction of the facial muscles, is the main responsibleof the appearing of wrinkles. Vitamins complete the formula, so that their antioxidant propertiesboth protect the skin from free radicals and support the effectivenessof the other active ingredients.
ARNICA GEL SPRAY is indicated for minor injuries, sprains, muscle and joint pain of rheumatic or effort origin, insect bites and minor burns and also favors the absorption of bruises can be used for sports massage before and after physical activity. The gel formulation penetrates quickly and deeply, giving immediate relief. Arnica gel spray protects the inflamed tissues and reduces the swelling caused by minor injuries such as bruises, tendinitis, sprains, strains and helps to maintain the muscle tone during exercises. It stimulates the healing of wound and connective tissues in general (fractures, dislocations..) bruises and neuralgia, thanks to its anti-inflammatory, antimicrobial, analgesic, anti-neuralgic, anti-ecchymosis and circulation stimulant properties
Aloe Vera & Calendula gel helps the skin in every condition of stress: It is great for redness, irritation, itching, insect bites, burns, after-sun treatment, uncomfortable conditions of dry and cracked skin, reactions due to the skin sensitivity, widespread redness due to rosacea or excessive cold or heat also relieves acne, dermatitis, eczema, stretch marks and has anti-aging properties can be also successfully used as a daily treatment for the skin
ZINC OXIDE CREAM SPRAY Treatment of nappy rash, adjuvant in inflammatory epithelial conditions and skin restoration in case of dermatitis, eczema, acne, abrasions, surface wounds, sunburns, bed sores. ZincOxide Spray is a light, non-greasy spray which is easy to apply and creates a moisturising barrier to help prevent further irritation. The spray is softer and smoother than pastes and its mechanical pump dispenser => allows you to apply the cream without rubbing the affected area. If your baby's skin is really sore, this means you can protect it avoiding to touch it
Victoria world wide Victoria World Wide Business Connections Group (VWWBC) and Dr. Tevsijk Group are sister companies Founded in Miami, Fl- UA and dedicated to commercializing health related products on an international basis. present in more than 50 countries and still expanding Their mission is to provide products that will fulfill the world s need to achieve healthy and meaningful lives.
Optimum blend of fibers that work synergistically to reduce cholesterol levels in the coronary system. PSYLLIUM SEED (HUSKS): fiber that helps to decrease risk of coronary disease. CHITOSAN Helps to decrease the Cholesterol and Triglyceride levels in the blood. KARAYA GUM. Helps to eliminate excess fat consumed with food. APPLE PECTIN Helps to reduce Cholesterol levels in the blood
safe, non toxic, blend of ingredients that help the body maintain healthy insulin levels and reduce glucose in the blood GARCINIA CAMBOGIA: Improves the body s metabolism of glucose by not allowing the intestines to absorb it completely after ingestion of meals. GYMNEMA SYLVESTRE: Increasesا the production of Beta cells in the pancreas (insulin producers) WHITE KIDNEY BEAN EXTRACT: Inhibits the conversion of carbohydrates into sugar so that the digestive system expulses the partially digested carbohydrate molecules out of the body. GREEN TEA: Increases the metabolism of carbohydrates and helps to block the absorption of glucose into the blood stream.
Phaax offer high quality services & unique business model to fast track business in MENA region. WHY PHAAX Our expert management team & local partners in MENA regions have established strong networking among all stakeholders. We are Partnering with selected manufacturers and top class local distributors to ensure that all products are highly accessible within MENA region. We have close relationships with key decision makers in top post acute chains, and with key administrators and clinicians at the facility level. We do an exceptional job of articulating the value of our products and solutions. We have an organization with a unique spirit that makes people eager to join us or do business with us. Once people join us, they can't imagine working anywhere else.
Pharmaceutical Immunology OTC-FMCG Mena Regional Headquarters United Arab Emirates P.O. Box 33115 Dubai-UAE Tel.+97145531041 Jumeirah Bay Tower X2 - Office 3709 JLT (Jumeirah Lake Tower) www.phaax.com