G2 Studio Barbara Iglesias
The crown molding along the back wall acts as a planar datum organizing all the elements of the photo underneath it. The organization of the people, two clusters of three people on either side of the statue, which is acting as a median axis, expresses bilateral symmetry between the left and right side of the photo creating balance. While the models dresses are in the same bright red color, it is Valentino that stands out in a blue pinstripe jacket. The vibrant red would usually call the viewers attention first, but the contrast of the subdued navy blue in a sea of intense red, focuses the attention on Valentino. The choice of red for the women indicates love, passion, intensity, and strength. Whereas he is wearing blue representing stability, masculinity, tranquility and trust. His stance is also statue like and stoic, the women around him are all posed with a sense of movement. Creating a direct correlation between him to the large scale sculpture behind him, which is the center of the photo and is as if it is watching over them. Throughout the photo warm tones are prevalent as seen through the color of the dresses, skin tones, and orange/brown color of the rear wall. Warm tones give a subjective impression of pleasantness and friendliness. The presence of the 5 dogs in the photo humanize Valentino and invoke a warm and cuddly atmosphere against the cold, rigid backdrop of the imposing statue. The dogs fur is also in the same tone as the skin of the models, again reiterating the sensation of warmth and affability. The scale and rugged texture of the sculpture acts as a backdrop for finely crafted dresses. A juxtaposition of the soft, luxurious, flowing fabric in contrast to the coarse, jagged, and weathered sculpture. Which only accentuates the delicate and refined nature of the clothes.
The desolate scenery of a desert and pale blue sky act as a backdrop for sumptuous dresses, statement applique and textures. Creating a statement that in the deserted surrounding you are graced with the beauty of Valentino. Embroidered tribal pattern motifs, and chunky jewelry achieve a worldly well traveled appearance with a luxurious exotic feel, highlighted by the outdoor landscape. The leather bag draws a direct connection to Italy which is known for its leather goods. The intense colors of the garments ranging from dark red, deep green and jet black, intertwine a feeling of sacredness and substance. We see a juxtaposition of hard, rugged backgrounds against soft lace fabrics creating a romantic image. The three women are all facing away from each other in different directions as if looking out to the horizon. Their position atop of boulders elevates them and gives them a clear view of their surroundings; as if to see or be seen. The drape of the fabric and lines of the dresses combined with head pieces communicate a sleek sense of regality associated with the Italian Renaissance. The ornate embellishments and transparent mesh result in an expression of ancestral austerity and sensual opulence. The A-line structure of the dresses, vertical silhouette and close position of the models parallel columns. Which are important Italian architectural features. The models are also embodying powerful goddess like poses that like the Italian temples built for the gods are dominantly supported by columns. The clothes like columns are the foundation upon which we encase what we hold dear.
The models are emphasizing the values of the Valentino woman; sophisticated, romantic, and dreamy, but with a dark modern edge. The dresses, aside from the color, are quite modest and reserved against the ornate Baroque detailing. Simple yet alluring. In contrast to their setting. The dark setting with the demure and ladylike aesthetic of the clothes are dramatically offset by the bright red color. The use of the color red is not only synonymous with the Valentino brand, it represents lust, sex, and passion a subliminal undertone against a very formal and refined setting. They are the pillars beckoning you into the dark and mysterious room that lies ahead. Lighting is focused on the red gowns that juxtapose against the plush silk carpet, gilded chandeliers, and imposing handcarved doors. Creating focus on the clothes instead of the lavish surroundings. The two models in the background both are wearing unembellished, structured pieces while the model closest to us is wearing a macramé lace gown, giving it texture and differentiating her from the rest. She is also sitting and giving her back to them; as if they are waiting on her. Creating a sense of hierarchy. The setting of a historic Italian Palazzo speaks to the roots of the Valentino. The connection to Italy is not only a staple of the brand but the man himself, who is rated and national treasure. It is as if we are peering in and getting a look into the past of the iconic Valentino brand.
The power of three. The number three appears as a reoccurring theme in Valentino s photos. Usually represented by people in a scene. Three is used to create tension, energy, and interest. It is also relates to inspiration, creativity, art, and good taste; all designations that perfectly tie into the Valentino brand. In design the use of thirds is associated with symmetry. Symmetry is another aspect seen in Valentino to create a balanced composition. When there is balance, it feels stable and aesthetically pleasing. Symmetrical balance evokes a sensation of formality and elegance. Valentino, a brand that has dressed royalty and high society since its conception in the 1960 s, perfectly depicts these impressions. The use of symmetry is a seamless way to convey the aesthetic of Valentino in one glance. When describing the aesthetic of Valentino luxury, beauty, tradition, and elegance in its simplicity are most commonly used and a constant staple throughout the brands 50 plus years in the luxury fashion industry. To have such consistency is no mistake. This goes beyond the clothes and in large part to the image they unwaveringly put forward.