march april 2014 NEW blackberry Log in as a professional at scrupleshaircare.com to recreate her look.

USA march april 2014 NEW blackberry series Log in as a professional at scrupleshaircare.com to recreate her look.

New Ways to Grow Your Business new blackberry series opalescent creme colour Tracy Liguori Co-President Marketing/Advertising Mia Liguori McHugh Co-President Creative what's new in retail Scruples is excited to introduce the latest addition to its Pearl CLASSIC COLLECTION line - Blow Dry Spray Save Time & Protect. Similar to priming the skin before applying makeup, the BLOW DRY SPRAY is used as a style primer for hair. In other words, this kind of product is applied before other styling and or finishing products in the line to help reduce blow dry time as well as protect hair from thermal styling damage. Its lightweight formula also conditions, reduces frizz, adds shine and creates a great styling base. Best of all, this product is perfect for all hair types and can be used on almost every client. In fact, using Scruples new BLOW DRY SPRAY Save Time & Protect on your clients during their service is a great way to introduce them to a new product and continue to grow your residual business. Just think, when your client leaves with products from Scruples, the only place they can get it again is through you. To further help promote this new addition; flip to page 12 for your complimentary cut & frame to cut out, frame and display in your salon's reception area or stylist station. Salons can also download print & frames by logging in as a professional at scrupleshaircare.com and clicking on Merchandising to choose which promotions they want to draw attention to. With Scruples, you truly get to own and keep the business you've worked hard to build. tracy what's new in color When it comes to being fashion forward - gorgeous blackberry shades are what s happening. From the runway to the streets, vibrant plum and purple shades are making a bold statement in fashion. With Scruples new TRUE INTEGRITY Blackberry Series, now you can help daring clients achieve gorgeous plum and purple shades they ve been seeing throughout the fashion world. These bold shades are also enhanced with a nutrient-rich botanical blend and Scruples exclusive Protective Barrier Complex (PBX ), which works to condition, while protecting the color molecule and delivering a deeper penetration of color. So whether your next client decides on an all-over color or just wants to add some bold accents with blackberry panels, you can be sure to increase your color revenue, ensure strong client retention and see your referrals multiply with Scruples' new TRUE INTEGRITY Blackberry Series. Stay Social MIA Like us on Facebook and follow us on Twitter for the latest Scruples news, events, education and of course anything and everything hair. Vibrant purple base provides beautiful plum and purple shades 100% gray coverage when used with TRUE INTEGRITY Conceal Levels 3 6 Mixing ratio: 1 : 1½ Part of a low-ammonia permanent and demipermanent haircolor system Fortified with Scruples exclusive Protective Barrier Complex (PBX ) that shields the haircolor molecule and deposits it deep into the hair Blackberry Shades 3VR 4VR 5VR purchase: 1 NEW TRUE INTEGRITY Blackberry Series Kit Blackberry Series KIT IncludeS: 3 TRUE INTEGRITY Blackberry Shades, 1 each (60 ml/2.05 oz) 1 3VR Dark Violet Red Brown 1 4VR Medium Violet Red Brown 1 5VR Violet Red Brown 1 TRUE INTEGRITY Conceal Levels 3 6 (60 ml/2.05 oz) 1 TRUE INTEGRITY Blackberry Swatch Book Page 1 Instruction Sheet Salon cost: $20.00 Salon value: $30.00 33% Ask Your Stylist About NEW BLACKBERRY SHADES See page 12 for more details on how to obtain Scruples print & frames in your salon. 2 scrupleshaircare.com March April 2014 3

Pearl Classic Collection New Way to Save Time & Protect Cut & Frame See page 12 for details Aerosol Sale 2 For $12 Shape your style while providing volume, hold and shine with High Definition or finish your styling routine with Rock Hard. High Definition Hair Spray purchase: 2 HIGH DEFINITION Hair Spray (net wt 10.6 oz/350 ml) Salon cost: 2 for $12.00 Salon value: $16.00 Client cost: 2 for $24.00 Client value: $32.00 25% Download Print & Frame See page 12 for details rock hard Finishing Spray purchase: 2 ROCK HARD Finishing Spray (net wt 10.6 oz/350 ml) Introducing NEW blow dry spray Save Time & Protect Reduces blow dry time Helps protect hair from thermal styling damage Lightweight formula creates great styling base Conditions, reduces frizz and adds shine Salon cost: 2 for $12.00 Salon value: $17.00 Client cost: 2 for $24.00 Client value: $34.00 29% purchase: 1 BLOW DRY SPRAY Save Time & Protect (6.6 oz /195 ml) Salon cost: $8.00 Client cost: $16.00 success tip: Stock up for updo season and don't forget to send these favorites home with your clients so they can recreate their favorite styles all year long! MIA CLASSIC COLLECTION Trailer May receive in either Pearlscriptives or new Pearl CLASSIC COLLECTION packaging. 4 scrupleshaircare.com March April 2014 5

Pearl Classic Collection Hair Care Duo Sale purchase: 1 Pearl CLASSIC COLLECTION Duo Download Print & Frame See page 12 for details Gallon Sale Lowest Prices of the Year essential 1 TOTAL INTEGRITY Ultra Rich Shampoo (12 oz/350 ml) 1 QUICK recovery Leave-In Conditioner (6 oz/175 ml) Whether you're looking to strengthen, restore or condition, Pearl CLASSIC COLLECTION products are designed with your customized needs in mind. Salon cost: $14.00 / duo Salon value: $18.00 / duo Client cost: $28.00 / duo Client value: $36.00 / duo purchase: 1 Pearl CLASSIC COLLECTION Duo 22% ESSENTIAL purchase: 1 Pearl CLASSIC COLLECTION Gallon CHOOSE FROM: MOISTURE BATH Replenishing Shampoo STRUCTURE BATH Volumizing Shampoo HAIR CLEARIFIER Deep Cleansing Shampoo RENEWAL Color Retention Shampoo Salon cost: $21.95 Salon value: Up to $32.50 purchase: 1 ENFORCE Sculpting Glaze Gallon Salon cost: $35.95 Salon value: $52.00 39% CHOOSE FROM: HYDRATE 1 MOISTURE BATH Replenishing Shampoo (12 oz/350 ml) 1 MOISTUREX Replenishing Conditioner (8.5 oz/250 ml) STRENGTH 1 STRUCTURE BATH Volumizing Shampoo (12 oz/350 ml) 1 ER Emergency Repair Conditioner (8.5 oz/250 ml) PURIFY purchase: 1 Pearl CLASSIC COLLECTION Gallon CHOOSE FROM: QUICKSEAL Detangling Conditioner RENEWAL Color Retention Conditioner NO H2O2 No Peroxide Salon cost: $24.95 Salon value: Up to $41.50 success tip: No client is the same. So keep your back bar stocked all year long with Pearl CLASSIC COLLECTION must-haves. TRACY 1 HAIR CLEARIFIER Deep Cleansing Shampoo (12 oz/350 ml) 1 QUICKSEAL Detangling Conditioner (8.5 oz/250 ml) HYDRATE STRENGTH May receive in either Pearlscriptives or new Pearl CLASSIC COLLECTION packaging. COLOR CARE 1 RENEWAL Color Retention Shampoo (12 oz/350 ml) 1 RENEWAL Color Retention Conditioner (8.5 oz/250 ml) Salon cost: $10.00 / duo Salon value: $12.50 / duo Client cost: $20.00 / duo Client value: $25.00 / duo 20% Upgrade Your Gallon Offer: Off Complete Recovery Treatment Masque With Any Gallon Purchase Helps nourish, soften and restore damaged or chemically treated hair while adding strength, moisture and shine. purchase:1 Pearl CLASSIC COLLECTION Gallon (see above) ONLY $6 WITH PURCHASE May receive in either Pearlscriptives or new Pearl CLASSIC COLLECTION packaging. PURIFY COLOR CARE receive for $6: 1 COMPLETE RECY Treatment Masque (8 oz/227 g) 6 scrupleshaircare.com March April 2014 7

Detangles and adds shine Leaves hair looking and feeling healthy Lightweight formula Great styling base Product Promotions Buy 1, Get 1 Free APRIL ONLY soothing polish Conditioning Serum formula detangles, adds shine and leaves hair looking and feeling healthy. purchase: 1 SOOTHING POLISH Conditioning Serum (34 oz/100 ml) receive free:1 SOOTHING POLISH Conditioning Serum (34 oz/100 ml) Salon cost: $8.50 Salon value: $17.00 Client cost: $17.00 Client value: $34.00 BUY 1, GET 1 SOOTHING POLISH Conditioning Serum Free Blazing Highlights Try-Me Kit Scruples 3 Dimensional Customized Gel Color System delivers a natural, multidimensional look that is as individual as you are. All three systems process simultaneously, allowing the stylist to save time, make more money and stretch their artistic freedom. purchase:6 HIGH DEFINITION Gel Color Open Stock (118 ml/4 oz) receive free: 1 BLAZING HIGHLIGHTS Try-Me Kit Salon cost: $52.50 Salon value: $93.11 43% See page 12 for more details on how to obtain Scruples print & frames in your salon. Free Color Tool & Menz Shaving Bag Ammonia-free and deposit-only permanent haircolor with natural looking neutral, cool and warm shades. purchase:12 MENZ 5 Minute Haircolor (2.65 oz/60 ml) receive free: 1 Color Tool and 1 MENZ Shaving Bag Salon cost: $93.00 Salon value: $104.00 10% Free High Definition Try-Me Kit purchase: 6 BLAZING HIGHLIGHTS Gel Color Open Stock (118 ml/4 oz) receive :1 HIGH DEFINITION Try-Me Kit or purchase: 6 SHADOW LOWLIGHTS Gel Color Open Stock (118 ml/4 oz) receive :1 HIGH DEFINITION Try-Me Kit Salon cost: $52.50 Salon value: $98.94 46% 8 scrupleshaircare.com March April 2014 9

Conditions while providing soft styling memory Magically protects and seals in shine Helps protect hair from thermal styling damage White Tea Luxury Collection Hair Care Duo Sale These luxurious duo's will not only protect your finest investment, but also give your hair the strength, moisture and shine it needs to feel healthy all year round. Download Print & Frame See page 12 for details Aerosol Sale 2 For $12 WHITE TEA Luxury Hair Spray provides expert styling, working and shaping as well as a wealth of color protection, volume and hold. Aerosol Sale 2 $ FOR 24 33% purchase: 2 WHITE TEA Luxury Hair Spray (265 ml/net wt 8 oz) 33% purchase: 1 WHITE TEA Luxury Collection Duo restorative 32% Salon cost: 2 for $12.00 Salon value: $18.00 1 WHITE TEA Sulfate Free Restorative Shampoo (350 ml/12 oz) 1 WHITE TEA Restorative Conditioner (150 ml/5 oz) Salon cost: $12.50 / duo Salon value: $18.50 / duo Client cost: 2 for $24.00 Client value: $36.00 See page 12 for more details on how to obtain Scruples print & frames in your salon. Client cost: $24.95 / duo Client value: $37.00 / duo or purchase: 1 WHITE TEA Luxury Collection Duo daily 1 WHITE TEA Sulfate Free Restorative Shampoo (350 ml/12 oz) 1 WHITE TEA Soothing Daily Conditioner (250 ml/8.5 oz)) 32% restorative Buy 1, Get 1 Free APRIL ONLY WHITE TEA Magical Serum magically protects, conditions and provides soft styling memory with shine. Salon cost: $12.50 / duo Salon value: $18.50 / duo Client cost: $24.95 / duo Client value: $37.00 / duo daily purchase: 1 WHITE TEA Magical Serum (150 ml/5 oz) receive free:1 WHITE TEA Magical Serum (150 ml/5 oz) Salon cost: $11.00 Salon value: $22.00 Client cost: $22.00 Client value: $44.00 BUY 1, GET 1 WHITE TEA Magical Serum See page 12 for more details on how to obtain Scruples print & frames in your salon. 10 scrupleshaircare.com March April 2014 11

Amp Up Your Sales Feature Editorial Cut & Frame Print & Frames The Whisper Collection SAVE TIME & PROTECT Ask Your Stylist About NEW BLACKBERRY SHADES BLOW DRY SPRAY Save Time & Protect Reduces blow dry time Helps protect hair from thermal styling damage Lightweight formula creates great styling base Conditions, reduces frizz and adds shine Gluten-free Gluten-free Paba-free Paba-free Cruelty-free Cruelty-free Established, trusted formulas. SAVE TIME & PROTECT BUY 1, GET 1 Hair Care Aerosol Sale DUO SALE 2 FOR $ 24 29% UP TO 20% Choose from: Scruples & Charlie Price Introduce Detangles and adds shine Essential Leaves hair looking and feeling healthy Hydrate Lightweight formula Strength Great styling base Purify Color Care HIGH DEFINITION Hair Spray ROCK HARD Finishing Spray CHARLIE PRICE BLOW DRY SPRAY Save Time & Protect Aerosol Sale Hair Care DUO SALE 2 FOR $ 24 32% 33% BUY 1, GET 1 O WHITE TEA Magical Serum ver the last 25 years Charlie Price has become one of the most recognizable faces in the professional beauty industry. Conditions while providing soft styling memory Magically protects and seals in shine RESTORATIVE or DAILY Helps protect hair from thermal styling damage Reduces blow dry time Helps protect hair from thermal styling damage Lightweight formula creates great styling base Conditions, reduces frizz and adds shine Gluten-free Paba-free CHARLIE PRICE SOOTHING POLISH Conditioning Serum Cruelty-free Scruples Print & Frames (5 x 7) are a great way to promote retail products in your salon, increase sales and build your residual business. Log in as a professional at scrupleshaircare.com and click on Merchandising to download your print & frame promotional display. *Frame not included MARCH APRIL 2014 print & frames are now available online. From owning salons and creating hairstyles for international fashion runways to becoming a platform artist and appearing on the reality TV hit series "Shear Genius," Price's diverse portfolio and passion continue to set him apart from the masses. the WHISPER COLLECTION is all about getting lost in beautiful, translucent color. Wearable haircuts magnified with soft, sexy texture, perfectly enhance the layered color placement. From the calico gold which enlightens the natural texture of a shaggy bob to a burnished auburn overlaid with warm sultry reds and browns flowing through voluptuous shoulder length layers to a mesmerizing mirrored ombré with a loose braided set. He has received a plethora of prestigious awards including International Hairstylist of the Year (2002, 2008) and garnered a total of 22 career NAHA nominations. In collaboration with Scruples, Charlie Price has produced memorable, award-wining collections and is now the International Creative Consultant for the brand. CREDITS STYLIST: Charlie Price dimensions 5" x 7" 12 scrupleshaircare.com HAIRCOLOR: Jacque Alexander-Hansen, Amie Breckenridge Goltz, Amanda Evans and Rochelle Prette To recreate these iconic looks, log in as a professional at scrupleshaircare.com and check out the Step-by-Step under Education. HAIRCUT: Charlie Price MAKEUP: Kumi PHOTOGRAPHY: Melanie Watson March April 2014 13

Salon Price List USA ( margin) (60% margin) ( margin) (60% margin) Creme Colour system specialty color system pearl classic collection pearl classic collection TRUE INTEGRITY Opalescent Creme Colour Starter Kit 95.00 Mixing Intro Unit 285.00 Complete Intro Unit 550.00 Creme Colour, 76 shades (60 ml/net wt 2.05 oz/58.2 g) 6.25 Swatch Book 100.00 Instructional DVD 20.00 ILLUSIONIST Brilliant Creme Highlights Intro Unit 160.00 Stylist Try-Me Kit 19.95 Creme Highlights, 10 shades (60 ml/net wt 2.05 oz/58.2 g) 6.25 ILLUSIONIST Accelerator Powder Packet (10 g/.35 oz) 1.00 ILLUSIONIST Accelerator Powder (680 g/24 oz) 31.00 Swatch Book 55.00 HYPNOTIC Single Step Creme Lowlights Intro Unit 160.00 Stylist Try-Me Kit 12.00 Creme Lowlights, 10 shades (60 ml/net wt 2.05 oz/58.2 g) 6.25 Swatch Book 55.00 gel color system HIGH DEFINITION Custom Mixing Gel Color System Intro Unit 235.00 Stylist Try-Me Kit 30.00 Gel Colors, 10 shades (118 ml/4 oz) 8.75 Lift, for Ultra Light Blondes (118 ml/4 oz) 8.75 2-Pack Intensifiers, 2 shades (29.6 ml/1 oz) 6.25 Swatch Book 100.00 BLAZING HIGHLIGHTS Toner Infused Gel Color System Intro Unit 135.00 Stylist Try-Me Kit 25.00 Gel Colors, 5 shades (118 ml/4 oz) 8.75 Oil Lightener (236 ml/8 oz) 12.50 Blue Oil Lightener (118 ml/4 oz) 7.50 X-tra Light Booster Concentrate (net wt 454 g/16 oz) 21.00 Swatch Book 75.00 SHADOW LOWLIGHTS Filler Infused Gel Color System Intro Unit 135.00 Stylist Try-Me Kit 15.00 Gel Colors, 7 shades (118 ml/4 oz) 8.75 Swatch Book 75.00 specialty color system COLOR ART Conditioning Color Gloss Intro Unit 180.00 Color Gloss, 12 shades (118 ml/4 oz) 8.00 Processing Solution (liter) 6.50 Swatch Book 60.00 MENZ 5 Minute Haircolor Intro Unit 100.00 Haircolor, 9 shades (60 ml/2 oz) 7.75 Activator (liter) 6.75 1 Minute Stabilizer (250 ml/8.5 oz) 8.75 Applicator Bottle (60 ml/2 oz) 1.50 Swatch Book 40.00 POWER BLONDE Lightening Powder Lightening Powder (net wt 400 g/14.1 oz) 19.50 Lightening Powder (net wt 800 g/28.2 oz) 33.00 URBAN SHOCK Color Craze Intro Unit 50.00 Haircolor, 7 shades (75 ml/2.5 oz) 5.75 Swatch Book 40.00 pure oxi developers Demi-Permanent Liquid Developer (liter) 6.50 10 Volume Clear Developer (liter) 5.00 20 Volume Clear Developer (liter) 5.00 Demi-Permanent Creme Developer (liter) 8.00 10 Volume Creme Developer (liter) 6.50 20 Volume Creme Developer (liter) 6.50 30 Volume Creme Developer (liter) 8.00 40 Volume Creme Developer (liter) 8.00 haircolor accessories COLOR WHIP Haircolor Thickener (250 ml/8.5 oz) 4.75 COLOR WHIP Haircolor Thickener (liter) 12.00 COLOR AWAY Haircolor Stain Remover (250 ml/8 oz) 4.75 NO H2O2 No Peroxide (8.5 oz/250 ml) 7.00 NO H2O2 No Peroxide (liter) 20.75 NO H2O2 No Peroxide (gallon) 41.50 Two-Sided Mixing Bowl 6.00 Applicator Brush 1.00 Applicator Bottle 2.00 Measuring Cup 1.00 Color Tool 2.00 400-Pack Haircolor Foils (10 4 ) 12.50 400-Pack Haircolor Jumbo Foils (10 6 ) 18.50 200-Pack Color Papers (10 5 ) 18.50 Scruples Stylist Color Apron 15.50 Scruples All-Purpose Cape 15.50 Tube Key 2.00 texture & perms TEXTURE TEXTURE FUSION 6.25 Texture Sponge Kit 7.75 PERMS EFFECTS Buffered Perm System (Normal or Tinted) 4.25 RENEWAL Conditioning Perm (Normal or Tinted) 4.25 CENTURA Perm System 1 - Acid-Balanced Perm 5.75 2 - Non-Thio Perm 5.75 3 - Buffered Alkaline Perm 5.75 INTRO UNITS Starter Kit 99.95 Salon Intro Unit 499.95 Integrity Salon Collection 1,000.00 SHAMPOO Total Integrity Ultra Rich Shampoo (12 oz/350 ml) 10.00 20.00 25.00 Total Integrity Ultra Rich Shampoo (liter) 25.00 50.00 62.50 Moisture Bath Replenishing Shampoo (12 oz/350 ml) 6.00 12.00 15.00 Moisture Bath Replenishing Shampoo (liter) 11.50 23.00 28.75 Moisture Bath Replenishing Shampoo (gallon) 32.50 Structure Bath Volumizing Shampoo (12 oz/350 ml) 6.00 12.00 15.00 Structure Bath Volumizing Shampoo (liter) 11.50 23.00 28.75 Structure Bath Volumizing Shampoo (gallon) 32.50 Renewal Color Retention Shampoo (12 oz/350 ml) 6.00 12.00 15.00 Renewal Color Retention Shampoo (liter) 11.50 23.00 28.75 Renewal Color Retention Shampoo (gallon) 32.50 Platinum Shine Toning Shampoo (8.5 oz/250 ml) 8.00 16.00 20.00 Platinum Shine Toning Shampoo (liter) 16.25 32.50 40.63 Hair Clearifier Deep Cleansing Shampoo (12 oz/350 ml) 6.00 12.00 15.00 Hair Clearifier Deep Cleansing Shampoo (liter) 11.50 23.00 28.75 Hair Clearifier Deep Cleansing Shampoo (gallon) 32.50 Clearet Dandruff & Deodorizing Shampoo (8.5 oz/250 ml) 8.00 16.00 20.00 Clearet Dandruff & Deodorizing Shampoo (liter) 16.25 32.50 40.63 CONDITION Moisturex Replenishing Conditioner (8.5 oz/250 ml) 6.50 13.00 16.25 Moisturex Replenishing Conditioner (liter) 13.50 27.00 33.75 ER Emergency Repair Conditioner (8.5 oz/250 ml) 6.50 13.00 16.25 ER Emergency Repair Conditioner (liter) 13.50 27.00 33.75 Renewal Color Retention Conditioner (8.5 oz/250 ml) 6.50 13.00 16.25 Renewal Color Retention Conditioner (liter) 13.50 27.00 33.75 Renewal Color Retention Conditioner (gallon) 39.00 Quickseal Detangling Conditioner (8.5 oz/250 ml) 6.50 13.00 16.25 Quickseal Detangling Conditioner (liter) 13.50 27.00 33.75 Quickseal Detangling Conditioner (gallon) 39.00 Quick Recovery Leave-In Conditioner (6 oz/175 ml) 8.00 16.00 20.00 Complete Recovery Treatment Masque (8 oz/227 g) 12.00 24.00 30.00 PURIFY Hair Clearifier Treatment (8.5 oz/250 ml) 5.00 Hair Clearifier Treatment (liter) 14.50 STYLE Style Primer: NEW BLOW DRY SPRAY Save Time & Protect (6.6 oz/195 ml) 8.00 16.00 20.00 Gloss: Renewal Hair Therapy Polish (2 oz/60 ml) 8.00 16.00 20.00 Soothing Polish Conditioning Serum (3.4 oz/100 ml) 8.50 17.00 21.25 Flexible: Silk Control Blow Dry Elixir (5 oz/148 ml) 8.00 16.00 20.00 Creme Parfait Volumizing Foam (8.5 oz/250 ml) 7.00 14.00 17.50 Dual Design Gel / Wax (net wt 4 oz/114 ml) 7.50 15.00 18.75 Twisted Curl Defining Creme (net wt 5 oz /142 ml) 7.50 15.00 18.75 Smooth Out Straightening Gel (8.5 oz/250 ml) 7.00 14.00 17.50 Smooth Out Straightening Gel (liter) 21.00 42.00 52.50 Firm: Heat Up Styling & Finishing Thermal Spray (8.5 oz/250 ml) 7.00 14.00 17.50 Extra Firm: Direct Volume Root Lifter (8.5 oz/250 ml) 7.00 14.00 17.50 Enforce Sculpting Glaze (8.5 oz/250 ml) 6.50 13.00 16.25 Enforce Sculpting Glaze (liter) 17.25 34.50 43.13 Enforce Sculpting Glaze (gallon) 52.00 FINISH Gloss: Hypershine Repair Spray (4.2 oz/125 ml) 8.50 17.00 21.25 Pearl Finish Humectant Pomade (1.24 oz/35 g) 7.50 15.00 18.75 Firm: Texturizing Paste Sculpt & Create (3.5 oz/100 g) 9.50 19.00 23.75 Enforce Working & Finishing Hair Spray (8.5 oz/250 ml) 6.50 13.00 16.25 Enforce Working & Finishing Hair Spray (liter) 17.25 34.50 43.13 High Definition Hair Spray (net wt 10.6 oz/350 ml) 8.00 16.00 20.00 Extra Firm: Rock Hard Finishing Spray (net wt 10.6 oz/350 ml) 8.50 17.00 21.25 PUMPS Trigger Sprayer (8.5 oz) 1.25 Liter Pump 1.25 2.50 3.13 Gallon Pump 3.15 ACCESSORIES Scruples Window Decal 1.50 Retail Product Bag.15 INFINITE Ceramic Styler 100.00 200.00 Prescription Pad (25/pad) 2.25 Salon Banner (23" x 62") 75.00 white tea luxury collection Starter Kit 99.95 Salon Intro Unit 399.95 Integrity Salon Collection 1,000.00 Sulfate Free Restorative Shampoo (350 ml/12 oz) 10.50 21.00 Sulfate Free Restorative Shampoo (950 ml/32 oz) 24.00 48.00 Restorative Conditioner (150 ml/5 oz) 8.00 16.00 Restorative Conditioner (950 ml/32 oz) 24.00 48.00 Soothing Daily Conditioner (250 ml/8.5 oz) 8.00 16.00 Soothing Daily Conditioner (950 ml/32 oz) 19.50 39.00 Magical Serum (150 ml/5 oz) 11.00 22.00 Leave-in Miracle Foam Conditioner (150 ml/5 oz) 8.00 16.00 Luminous Gel (150 ml/5 oz) 9.50 19.00 Satin Paste (44 g/net wt 1.55 oz) 9.50 19.00 Velvet Molding Gloss (44 g/net wt 1.55 oz) 9.50 19.00 Luxury Hair Spray (265 ml/net wt 8 oz) 9.00 18.00 5% Panthenol Treatment (250 ml/8.5 oz) 8.00 16.00 5% Panthenol Treatment (liter) 21.50 43.00 Panthenol EDA Creme (80 ml/2.7 oz) 19.50 39.00 Hydrating Lotion (250 ml/8.5 oz) 5.50 11.00 14 scrupleshaircare.com March April 2014 15

Scruples Education Show Schedule MARCH APRIL 2014 Date Show Distributor City/State Phone Artist March 2 3 Self-Tour of Haircolor AMCO Tyler, TX 903-592-5710 Ana Chablet March 3 Spring Show CosmoProf Bloomington, MN 800-362-3186 David Steiner March 3 4 Cut. Color and Styling for the Individual Gregg's Salon Services Linden, NJ 800-624-1927 Jeffery James March 22 America's Beauty Show CosmoProf Chicago, IL 800-362-3186 Charlie Price, Amie Breckenridge Goltz, Katie Nielsen, Chris Venesky March 23 24 Self-Tour of Haircolor AMCO Gulfport, MS 228-868-9071 Stacy Sena March 30 Trend Inspiration CosmoProf Des Moines, IA 715-732-5948 Mark Steine March 29 30 Twin State Spring Show Twin State Hampton, VA 800-344-5660 David Steiner March 30 31 Nashville Fashion Focus CosmoProf Nashville, TN 800-362-3186 William Whatley, Brian Banks, Hannah Arn March 31 Apr 1 Self-Tour of Haircolor AMCO Austin, TX 512-444-6777 Ana Chablet April 5 6 Fargo Fashion Focus CosmoProf Fargo, ND 715-732-5948 David Steiner and Jeffery James April 6 7 Self-Tour of Haircutting J Randazzo Salon Services St. Louis, MO 314-428-5577 Brian Banks April 6 7 Bellevue Fashion Focus CosmoProf Bellevue, WA 800-362-3186 William Whatley April 6 7 Self-Tour of Haircolor AMCO Waco, TX 254-752-9936 Stacy Sena April 27 Color by Design Texas Salon Partners McAllen, TX 956-464-9908 Amie Breckenridge Goltz April 28 Trend Inspiration CosmoProf Omaha, NE 715-732-5948 David Steiner Online Education Webinars Contact education@scrupleshaircare.com to register Date Program Time March 10 TRUE INTEGRITY Featuring Blackberry Series 11:00 a.m. 11:30 a.m. CST March 10 ILLUSIONIST Highlights & HYPNOTIC LOWLIGHTS 2:00 p.m. 2:30 p.m. CST March 17 BLAZING HIGHLIGHTS & SHADOW LOWLIGHTS 11:00 a.m. 11:30 a.m. CST March 17 ILLUSIONIST Highlights & HYPNOTIC LOWLIGHTS 2:00 p.m. 2:30 p.m. CST April 14 ILLUSIONIST Highlights & HYPNOTIC LOWLIGHTS 11:00 a.m. 11:30 a.m. CST April 14 BLAZING HIGHLIGHTS & SHADOW LOWLIGHTS 2:00 p.m. 2:30 p.m. CST Academy Schedule 2014 Scruples Academy registration form available online at scrupleshaircare.com/education Date Program Artist March 1 4 Training for Tomorrow Scruples Education Team March 5 7 New Educator Training Scruples Education Team April 6 Color by Design: Color Basics Scruples Education Team April 7 Color by Design: Blondes Scruples Education Team May 19 21 Cutting by Design Cutting by Design Team member June 21 24 Training for Tomorrow Scruples Education Team Sept 22 23 Self-Tour of Haircutting Self-Tour of Haircutting Team member Oct 4 7 Training for Tomorrow Scruples Education Team Oct 9 10 Self-Tour of Haircolor Self-Tour of Haircolor Team member Oct 11 14 Global Design Artistry Scruples Education Team Scruples Corporate Headquarters Lakeville, MN 1.800.457.0016 HAIRCOLOR FORMULA/CREDITS MODEL: Tessa Natural Level: 3 BASE COLOR: TRUE INTEGRITY Opalescent Creme Colour Level 3 Blackberry 3VR Dimension Color: TRUE INTEGRITY Opalescent Creme Colour Level 5 Blackberry 5VR STYLIST: Charlie Price HAIRCOLOR: Amie Breckenridge Goltz HAIRCUT: Katie Nielsen MAKEUP: Kumi PHOTOGRAPHY: Melanie Watson SCRUPLES ACADEMY Video Scruples Sold Worldwide Scruples Professional Salon Products, Inc. Technical Assistance 1.888.SCRUPLES (727.8753) scrupleshaircare.com WE PROUDLY SUPPORT: Satisfaction Guarantee: Scruples guarantees your complete satisfaction with all its products. If for any reason you are not completely satisfied with any Scruples product, return the unused portion to your Scruples distributor for a full refund. Distributor note: Scruples will replace any partially used merchandise returned as a result of this guarantee. ALL PROMOTIONS AVAILABLE WHILE SUPPLIES LAST. Printed in USA ACE Grants: For information on applying for a grant to attend cosmetology school, call 1.888.411.GRANTS