w o r l d m e m b e r o f

w o r l d m e m b e r o f

I N D E X Intercoiffure presentation - History Intercoiffure Today - 1. Existing structure 2. Successful activities How to gain new members - 1. Education Concept I m getting trained in Paris 2. New future activities 3. Activation of ICD Sections around the world 4. Extension of the PR information 5. Collaboration with our manufacturers and partners 6. Conclusions Services & IT - Website, App, Magazine, Newsletters, Forum, Education Library, Job offers, Facebook Contacts

I N T E R C O I F F U R E M O N D I A L S T R O N G P A R T N E R S G L O B A L F R I E N D S H I P S V I S I O N O F T H E E L I T E

WHAT IS INTERCOIFFURE? HISTORY The power of beauty! As an association of the best hairstylists in the world, Intercoiffure Mondial has stood for traditional values, outstanding further training and a sense of trends and fashion ever since 1925. Intercoiffure Mondial sees beauty as a work of art. More than 3000 members (with 5000 salons) from 55 nations are fashion visionaries, business leaders and trend researchers, who all pool their creative strength and excellent craftsmanship. The elite hairstylists of Intercoiffure Mondial are regarded as the most important trendsetters in the hair fashion cosmos and are part of a unique global network based in Paris, the fashion capital of the world. The House of Nations is a unique place of multinational friendship and international exchange. Welcome home!

I N T E R C O I F F U R E T O D A Y T H E P O W E R O F I N T E R C O I F F U R E A R O U N D T H E W O R L D Denmark Feroe Islands USA Canada Bulgaria Estonia Finland Poland Intercoiffure in 55 countries Iceland Norway Sweden Argentina Bolivia Brazil Romania Russia Ukraine 3 000 members Chile Costa Rica Mexico 5 000 hairdresser salons Paraguay Peru 100 000 staff working in Intercoiffure salons Uruguay 900 000 clients/day 20 million clients/month

Austria Belgium France Germany Greece Ireland Italy Luxembourg Netherlands Portugal Spain Switzerland Dubai Jordan Lebanon Saudi Arabia Syria UAE Israel Australia India New Zealand South Africa Zimbabwe China Hong Kong Japan Singapore South Korea Taiwan Thailand E X I S T I N G S T R U C T U R E S U C C E S S F U L A C T I V I T I E S ICD Sections

F A S H I O N F O R E C A S T S B U S I N E S S L E A D E R S H I P E D U C A T I O N C O N C E P T S S O C I A L C O M M I T M E N T NIGHT OF THE STARS A summit meeting of international elite stylists and top managers from the professional hair cosmetics industry where industry greats and global market leaders meet to exchange pioneering ideas and celebrate the excellent quality of the profession. SHOWS Exclusive trend collections on international catwalks and big stages in cities like Paris, Rio, Tokyo and New York: Every year, the creatives from the Intercoiffure Mondial fashion teams come up with trend forecasts and create hair fashion collections. The style icons from Intercoiffure Mondial present exquisite gala shows. WORLD CONGRESSES Global creative energy at a truly special event: Innovative inspiration from the world s best hairstylists. Every four years, Intercoiffure Mondial invites guests to a World Congress.

EVENTS International fashion previews and the ultimate creative styles: Intercoiffure Mondial celebrates the latest hair fashion trends at Fashion Days and Super Saturdays, as well as the Night of the Stars gala event. Not to mention workshops in Paris, European congresses and national events showcasing the latest hair fashion news and business expertise from all ICD regions. FONDATION GUILLAUME Dynamic. Bold. Revolutionary. The Fondation Guillaume, Intercoiffure Mondial s young talent association, was established over 30 years ago. EDUCATION FOR LIFE Global charity power: With the Education for Life initiative, Intercoiffure Mondial is giving young people from socially disadvantaged areas the chance of a better life.

WORLDACADEMY PA R I S H O W N E W TO F U T U R E G A I N N E W M E M B E R S A C T I V I T I E S I m getting trained in Paris! SEMINAR I M GETTING TRAINED IN PARIS High-level education: At the Paris headquarters, in the House of Nations, top trainers from all over the world pass on their knowledge to course participants, who have the opportunity to learn from the best. The courses of the innovative training concept entitled I m getting trained in Paris are offered in French, English, German, Spanish, Portuguese and Japanese.

new These seminars are one of the absolute highlights of Intercoiffure Mondial. We will enlarge this program with doubling the training dates and presenting following new educations. I m getting trained in Paris! 1. YOUNG ENTREPRENEURS Here we are looking for the group after being at Fondation Guillaume (staff members) and starting their own business. I m getting trained in Paris should be their platform to become top salons worldwide. 2. BARBERS These specialists need a home for their interests and education. It opens a new field for ICD members. 3. ICD COLOUR STAR Intercoiffure Mondial will start to create a wordwide group that gets educated and awarded with the new ICD COLOUR STAR. The trademark is worldwide protected and in partnership with our manufacturers we will modernize ICD Mondial and enlarge the membership. 4. INTERCOIFFURE WORLD ACADEMY ON TOUR The most successful I m getting trained in Paris Education Concept, including the 3 new chapters YOUNG ENTREPRENEURS, BARBERS and ICD COLOUR STAR will be enlarged to different regions of the world.

T O G E T H E R W E A R E S T R O N G ACTIVATION OF ICD SECTIONS AROUND THE WORLD The ICD Sections in the countries must share with Mondial the knowledge that the new target groups shall also allow to recruit new members. The main objective is to strengthen the Regions and to attract new generations. Every additional target group reflects the needs of today s hairdressing market around the world. The Board will get involved in particular with the Presidents and the Boards. EXTENSION OF THE PR INFORMATION WITH THE NEW CATEGORIES: YOUNG ENTREPRENEURS, BARBERS, ICD COLOUR STAR The ICD Mondial media activities will be reworked and the contacts worldwide, particularly in the new media (600,000 clicks per year), will be oriented specifically to the new target groups mentioned above. Reports about the thousands of activities worldwide (see Facebook) will increase in the future in order to communicate about the ICD Mondial activities. Emphasis must always be placed on arousing interest and enlarging the membership base.

COLLABORATION WITH OUR MANUFACTURERS AND PARTNERS As the interests of our partners from the industry coincide with ICD Mondial s goals - modernisation, recruiting the new generation of entrepreneurs and attracting specific target groups like barbers for ex. as members and clients - the cooperation shall be stronger to reflect Mondial s uniqueness in the publication. Our partners will also be offered the exclusivity as sponsors of new start-ups and specific partnerships. Together we are strong.

C O N C L U S I O N S Intercoiffure Mondial will modernize the services for old and new members. We are looking to gain new members like the young entrepreneurs and the specialists like barbers and the absolutely highlight, the ICD COLOUR STAR. All partner- and sponsoring money goes 100% direct to the activities: 1. 1/3 to activities 2. 1/3 to marketing and PR about the activities 3. 1/3 to the handling costs for 1. and 2. The administration costs of the organisation will be covered by ICD Mondial membership fees etc.

S E R V I C E S & I T O U R W O R L D W I D E N E T W O R K WEBSITE ICD MONDIAL APP ON IPHONE, IPAD & ANDROID DEVICES New design & functionalities! MAGAZINE Online to view & download on tablets & smartphones! NEWSLETTERS FORUM FOR MEMBERS & JUNIORS! EDUCATION LIBRARY JOB OFFERS FACEBOOK FAN PAGE INSTAGRAM, TWITTER, GOOGLE+, YELP AND FOURSQUARE!

OFFICE Intercoiffure Mondial 249, rue Saint-Martin, 75003 Paris - FRANCE Tel. +33 1 56 43 22 22, Fax +33 1 56 43 22 29 paris@intercoiffure.org www.intercoiffure-mondial.org C O N T A C T U S! PRESIDENT INTERCOIFFURE MONDIAL M. Klaus Peter OCHS 249, rue Saint-Martin, 75003 Paris - FRANCE Tel. +33 1 56 43 22 22, Fax +33 1 56 43 22 29 kpochs@intercoiffure.org www.facebook.com/intercoiffure.mondial