Press PREMIÈRE VISION Igor Robinet-Slansky @ : i.robinet@ T : +33 (0)1 70 38 70 30 P : +33 (0)6 42 06 31 02 2e BUREAU Marie-Laure Girardon @ : m.girardon@2e-bureau.com T : +33 (0)1 42 33 93 18 Press PREMIERE VISION LEATHER Juliette Sébille T: +33 (0)1 70 38 70 33 @: j.sebille@
10-12 Février 2015 CONTENTS 3 - Première Vision Paris : An anchoring event in a context marked by uncertainty. 6 - February 2015: An edition marked by the dynamism and combined strength of a creative, enriched offer from 1,793 exhibitors. 9 - Unparalleled Fashion Information. Highly acclaimed inspiration forums. 12-58,443 extremely high-quality, increasingly international visitors. 13 - Première Vision Paris: A matchless venue to meet and exchange ideas. 14 - Visitors who are above all international. 16 - Diverse and high-quality visitors, a sign of a dynamic and positive business climate. 17 - Première Vision Paris: events and occasions to inspire and unite. 17 - Knitwear Solutions: A well-attended and richly creative 6th edition. 18 - Maison d Exceptions: establishes itself in the world of luxury professionals. 19 - The special events and highlights in February. 22 - Upcoming Première Vision shows around the world. 2-
PREMIÈRE VISION PARIS: AN ANCHORING EVENT IN A CONTEXT MARKED BY UNCERTAINTY. A HARMONISED, MORE EFFECTIVE STRATEGY. SOLID AND DYNAMIC SHOWS. INCREASINGLY INTERNATIONAL AND HIGH-QUALITY VISITORS. On 12 February, an overall feeling of optimism and a cautiously positive business climate prevailed as Première Vision Paris closed its doors on its first fully integrated edition. After three days of strong business, fruitful meetings and professional exchanges, the consensus was unanimous: with its broad and international offer, consistent creative richness and constant capacity for innovation and renewal, the show at the Parc des Expositions de Paris Nord Villepinte was truly a unique and unprecedented event, earning once again the strong support of the global fashion industry. Exhibitors and visitors alike affirmed the vitality of this latest edition. From high quality contacts to growing sales activities and international visibility, Première Vision Paris, through its 6 shows, stands out as the industry s forefront seasonal event. The show demonstrated that it continues to be a leading event, one that, thanks to a now-harmonized strategy following the introduction of the new brand policy focused on the Première Vision name, is more than ever poised to meet the sector s needs and expectations. While exhibitors are pleased to be an integral part of this coherent and successful ensemble, visitors also welcomed the strategic reorganization of the shows, praising in particular the improved clarity of the offer and spaces. 3-
«The new image of Première Vision Paris is very effective and sends a very positive message. The integration of the 6 shows gave the feeling of an even more vibrant edition than in previous years,» noted the Italian weaver Mantero (Première Vision Fabrics). For the French studio Anne Victor, an exhibitor at Première Vision Designs, the international show of patterns and textile design, «Each part of the Première Vision Paris event influences the other. Now there s so much interaction, from both a creative and business point of view. The visual and promotional harmonisation creates a better understanding of the spaces, and, in terms of trends, the forums help link together the various shows.» At Première Vision Leather, the recent effective integration with Première Vision was also saluted by exhibitors. The attachment of the show to the group is perceived as beneficial, a constructive development ushering the show into an ensemble dynamic, and permitting it to benefit from the international aura of the brand. In a similar vein, exhibitors at Première Vision Manufacturing - the show of fashion manufacturing - applauded a global event which they now feel fully part of, and which, thanks to a stronger, more general promotional campaign, strengthens their visibility and business opportunities. With its integration into Première Vision and move to the north of Hall 6 of the show, the emphasis was also on inter-show synergies, especially between the weavers at Première Vision Fabrics and the fashion manufacturers who are eager to collaborate with them. For their part, visitors also applauded this strategic evolution. Founders of the French brand Renhsen, who come regularly to Villepinte, pointed out that the new brand policy and harmonized on-site communications elements made «visiting the shows much more clear. It made circulating through the shows easier, and more efficient.» This view was confirmed by a French designer at Première Vision Fabrics, who noted, «The Première Vision Paris ensemble is the major industry event, and today it s significantly more comprehensible, with a simpler, more fluid reading of the spaces and shows.» 4-
And the improved efficiency is essential for visitors in search of inspiration, differentiation and creative innovation. In total, some 58,443 visitors attended Première Vision Paris. A very highquality and unparalleled (73% international) visitorship which, after registering steady growth over the past several years, showed a slight decline of 5% (vs. February 2014). A decline which, however, did not affect the productivity of the professionals attending the shows, which remain a sure bet for those who want to reach the main industry players and major world markets. This decrease in attendance was nonetheless largely due to a decline in Russian visitors, a result of the economic and political instability in the country and the region, and a decline in American attendees, whose presence was affected by the New York Fashion Week, held simultaneously. It was also a result of a concentration of fashion players on a worldwide scale. The Première Vision Paris shows took place in an increasingly complex and evolving international economic and political environment, which could have had much more serious consequences: A decline in the global consumption of textiles and apparel, especially in Europe. A slowdown in exports of luxury products towards hitherto untouched territories such as China, but also and especially the Russian market, penalized by a 40% devaluation of the ruble since January 2014 and the situation in Ukraine Increasingly concentrated apparel companies, leading to a reduced number of players on the global fashion scene. The event was also marked by a prestigious soirée that attracted many visitors to celebrate the opening of the «Déboutonner la mode» exhibition at the Musée des Arts décoratifs. An exhibition which Première Vision is sponsoring, providing a link beyond its walls to a prestigious cultural framework. 5-
FEBRUARY 2015: AN EDITION MARKED BY THE DYNAMISM AND COMBINED STRENGTH OF A CREATIVE, ENRICHED OFFER FROM 1,793 EXHIBITORS Each season, the 6 Première Vision Paris shows meet the same high standards of selectivity, quality and creativity in terms of offer and services. Their total integration under the aegis of Première Vision has however made it possible to harmonise their selection processes. At each show - including for the first time Première Vision Leather - exhibitor candidates were rigorously selected by a committee composed of industry professionals, according to criteria of creativity, savoir-faire, quality of service and financial reliability. The harmony of the selection process is designed to improve the coherency of the proposed offer. This exclusive and diversified offer positioned the latest edition in a very positive overall dynamic, much more so than the market itself. Facing a still fragile and unstable world economy, Première Vision Paris brought pertinent answers to meet the needs of professionals who, faced with a global slowdown in clothing consumption, are more and more demanding in light of heightened international competition. With a total of 1,793 exhibitors, including 127 new exhibitors (as against 101 in February 2014), companies participation levels exceeded that of February 2014 (when they totaled 1,773), and continues to surpass that of previous years. 6-
THE FEBRUARY 2015 IN DETAIL BY SHOW FEBRUARY 14 FEBRUARY 15 Shows new exhibitors total exhibitors new exhibitors returning exhibitors Première Vision YARNS 5 39 3 1 39 Première Vision FABRICS 15 701 35 6 726 Knitwear Solutions 4 20 7 0 35 MAISON D'EXCEPTIONS 6 19 13 0 27 Première Vision LEATHER 22 375 20 10 351 Première Vision DESIGNS 25 198 22 4 209 13 294 18 10 298 Première Vision ACCESSORIES total exhibitors Première Vision 11 127 9 1 108 MANUFACTURING TOTAL 101 1773 127 32 1793 Note: the lower number of exhibitors at Première Vision Manufacturing is due to the reorganisation of the spaces, and the migration of knitters to the Knitwear Solutions platform. Exhibitors - spinners, weavers, accessory makers, design studios, tanners, and garment manufacturers from 50 different countries (vs. 30 in February 2014) - number among the most creative and innovative in the world, and are tending to invest more and better in the shows: larger exhibition surfaces, more well-developed stands, broader and more diversified offers, etc. All of which reflects the Première Vision Paris shows significance and influence on the sector s business activity, and also their strong positioning in terms of new and creative proposals. With 1,520 companies, the 10 leading countries exhibiting at Première Vision Paris represent 85% of the total offer. In first place are the Italian companies, representing 752 exhibitors at the 6 shows. THE TOP 10 EXHIBITING COUNTRIES AT PREMIÈRE VISION PARIS Italy 752 France 235 Turkey 118 United Kingdom 117 Spain 90 Portugal 57 Japan 50 Germany 44 South Korea 31 Morocco 26 7-
THE VIEW FROM THE VISITORS For visitors eager for news and discoveries, browsing the aisles of the shows guarantees that they will find new and unique developments, made by exhibitors who thoroughly renew their offer each season, with specific products tailored to their diversification needs, to help them build creative, quality collections. A comprehensive, reliable and solid offer, expressing yet again this season its richness in terms of innovation, creation and differentiation. A richness recognized by the designer of the French brand Les Prairies de Paris, who admitted «going to the show systematically two or three days in order to identify as many products as possible from the incredible amount of proposals.» In her view, she added, «The show is always the perfect opportunity to touch base with our usual suppliers, but also to discover new ones.» According to the designer of the French brand les Maraisiens, the multiplicity of creative proposals presented at Première Vision Paris is due to the leadership of Première Vision Paris itself. A leading role that encourages exhibitors to present «all of their most creative and unique products.» He recalled for example an «Italian weaver who confessed that he waited for Première Vision Fabrics to show all of his innovations, whereas he presented only certain selected pieces at other European trade shows.» This viewpoint was confirmed by an English designer interviewed in the inspirational Forum at Première Vision Fabrics, who noted that «the show is a guarantee of an offer rich in new proposals, rich in creativity, and one of the most comprehensive offers that one can find at a professional trade show.» Likewise, the designers of the French accessories brands Ursul and Le Lacet Parisien, visiting the aisles at Première Vision Leather, emphasized the importance of the show in terms of «finding what we can t find elsewhere», including, «rare, exotic leathers and original colours.» They also underlined the importance of the Trends Gallery at the international show of leather and furs, which has now become «an indispensable place to start any visit, and get our key bearings.» Information areas, always acclaimed by visitors and exhibitors, were once again this season met with unanimous support from fashion industry professionals. 8-
UNPARALLELED FASHION INFORMATION HIGHLY ACCLAIMED INSPIRATION FORUMS. Beyond the creative, high-quality and innovative offer proposed at the Première Vision Paris shows, professionals also look forward each season to discovering the seasonal directions, which are elaborated by the Première Vision fashion team and presented at the many inspiration forums. Broken down over 5,500m² - a dedicated surface area unmatched at any other professional trade show - the 14 fashion information areas are a real added-value and obligatory stops for all visitors. «They make you want to see new names,» said the French designer of the Les Maraisiens brand. They are also an «incredible source of inspiration, directly spotlighting the season s highlights,» adds a development officer from the U.S. brand Pink. A view also expressed by the designer of the French brand Souleïado: «The forums are of real interest to visitors. Thanks to a careful selection and rigorous displays, they let you quickly and efficiently spot the fabrics that correspond to a brand s universe.» The forums are a unique opportunity to discover and spot the latest new products destined to make a difference. A one-of-a-kind experience that is possible only at Première Vision. For, as one American designer and decorator pointed out, «It s by being at the show, and especially in the forums, that you can touch, feel, see and be inspired. Here, you can see the colours, you can feel the fabrics. You can t do that from a distance, via the internet or the press.» 9-
PREMIÈRE VISION MANUFACTURING: A NEW FORUM For the first time this season, the show specialising in fashion manufacturing presented a forum dedicated to Menswear, the Magic of the Unseen Detail. A space showcasing the innovations and expertise behind the manufacture of the masculine wardrobe, which was a great success. The selected exhibitors experienced the impact of this new forum, which played an important role in relaying their product news and stands to visitors. Visitors for their part were able to more efficiently locate men s manufacturing specialists, and better discover their expertise thanks to this spotlight on the creative assemblies, qualities and new technical proposals worked from the inside of garments. This highly remarked event looks set to be repeated each year. Events specifically dedicated to Fashion Information Alongside the inspiration areas and informational forums, the Première Vision Paris fashion teams also organised more targeted events. Seasonal directions, product focuses, examinations of industrywide developments... these events were designed to help visitors look to the future and build their spring summer 16 collections. The Trendvision seminar at Première Vision Fabrics Organised by the fashion team of the world s premier fabric show, this presentation gives a clear and precise view of the fabric season, with guiding directions and key themes for spring summer 16. This latest edition met once again with great success, and brought together nearly 300 people The Première Vision Leather Fashion Breakfasts Organized for the first time this season and aimed at buyers attending the international show for leather and fur experts, these small fashion information breakfasts were presented every morning by Claude Vuillermet, Fashion Director of Première Vision Leather. With trend concepts for spring summer 16, a focalisation illustrated by new products, market intelligence... these meetings enabled more than 150 visitors to better understand seasonal directions in leather. 10-
The sourcing conference at Première Vision Manufacturing As it does every year, the show for fashion manufacturing specialists presented a round table discussing directions in global sourcing. This conference presented a particular focus on the cartography of know-hows of certain European countries whose textile sourcing is less well known. This provided an opportunity for the audience of 200 persons to discover countries that are somewhat more confidential in terms of manufacturing, and to better understand the «Hidden potential of Europe s new jewels» - Macedonia, Moldavia and Greece. Some of these countries are strengthening their presence at the next edition of Première Vision Manufacturing, while others, like Macedonia, will be joining it for the first time. The outlook for Morocco and Tunisia in terms of sourcing strategies was also discussed during this event. A Web event: Fashion Live! As of last November, a new website has been created for Première Vision Paris and with it, a new fashion information section: «Fashion Live». Regularly updated, this section gives everyone unique access to Première Vision s fashion expertise. Beyond the many news items dedicated to the sector, this section presents the fashion seasons on several levels. On the one hand the site features fashion information and highlights for the current season by activity sector - including material and colour directions, major themes and more. It also presents regular updates pertaining to prior seasons. Then, on the heels of the latest shows and via regular updates thanks to the work of the fashion teams and the results of various exhibitor and buyer surveys conducted at the shows, it also proposes highlights and a focus on the season s winning products and fabrics. } The fashion roundups will be sent to you very soon. Information you can also find in the near future under the «Fashion Live» heading atsur www. 11-
58,443 EXTREMELY HIGH-QUALITY, INCREASINGLY INTERNATIONAL VISITORS. Today Première Vision Paris is a unique, consolidated and fully integrated entity, acclaimed by all industry professionals. An event that - in terms of its high attendance as well as the sustained and positive business climate - affirmed its leadership in terms of both the gathering and the strategic changes undertaken this season. Some 58,443 visitors - buyers, designers of accessory and fashion brands, and heads of companies - came together at Villepinte to find inspiration and discover products, materials and fabrics to make a difference in their spring summer 2016 collections. This season, with the establishment of the new brand policy based on the Première Vision name, attendees particularly singled out the coherency and strengthened effectiveness of Première Vision Paris. A show that confirmed its role as the global event for fashion professionals. Some exhibitors, including the spinners Santagostino and Trifitrofa, who both expressed their deep satisfaction with their first participation in Première Vision Yarns (ex Expofil), have even already confirmed their return next season. For, as Italian spinner Intima Filati, also an exhibitor at Première Vision Yarns, pointed out, the show provides a way to «gain visibility. Each exhibitor can meet everyone who counts in the industry, all of whom come here. Première Vision Paris is essential for making new contacts, but also for getting together with the ones we know, and gaining their loyalty.» A feeling confirmed by Italian button-maker Bottonificio Padano, an exhibitor at Première Vision Accessories (ex Modamont), who declared the show «an opportunity to see all one s customers without exception, as well as new customers who are very exciting for business.» Thus, as noted by the Italian weaver Selecta Como, an exhibitor at Première Vision Fabrics, despite the challenging economic climate, Première Vision Paris nonetheless attracted «curious visitors interested in discovering new collections. Very international and high- quality prospective customers, who moved forward this season in a very positive working atmosphere.» 12-
PREMIÈRE VISION PARIS: A MATCHLESS VENUE TO MEET AND EXCHANGE IDEAS. For industry professionals, the show has become a lively place to meet and exchange views. A moment set apart for creative meetings and encounters, a show that makes it possible to bring together at the same time all those - exhibitors and visitors - who count on the international fashion scene. For beyond its broad, targeted offer and always significant numbers of new and loyal visitors, this edition showed how much the power of the show resides in its ability to create stable and fruitful relationships, which are particularly important in an uncertain economy. As designer Adélaïde d andigné, faithful exhibitor at Première Vision Designs, pointed out, «The show provides an opportunity to make interesting new contacts, high quality and international contacts, but it is also a place to strengthen our ties with loyal customers, which develop a little more with each edition.» With a very low turn-over in terms of exhibitors, and a strong visitor return-rate from season to season, trusting, solid relationships are created between industrial partners and brands. They are working more and more closely in terms of the creative process. This point was further underlined by Adélaïde d andigné in her evocation of professional partnerships. «When I create, I often think of my loyal customers. I find that they often select the drawings that were intended for them. This is what makes the Première Vision shows so successful: The brands know they are going to find relevant proposals that meet their creative needs. Exhibiting companies, especially studios like me, know the quality of the visitors, old and new, that they are going to find each season.» 13-
VISITORS WHO ARE ABOVE ALL INTERNATIONAL Each edition of Première Vision Paris brings together the leading players in the fashion sector. At 73% international, these professionals come from all over the world. Visitors are increasingly international - up by a percentage point this season over prior editions - coming from 120 countries (as opposed to 116 in February 2014). Italian weaver Lanificio Fratelli Bacci noted that while attendance was «very good, and the working atmosphere was very productive and positive,» it was above all a question of «the quality of the contacts, who were very international, with Europeans as well as South Koreans and Japanese.» And Portuguese firm Troficolor pointed out, «Even though there were slightly less Americans, the development of new contacts, especially European and particularly British contacts, created a very positive session, in a very optimistic business climate.» At Première Vision Manufacturing, fashion manufacturers also pointed to a significant international exposure, especially in terms of British, Italian and Turkish markets, as well as German, Chinese, Japanese and American markets. At Première Vision Designs, Anglo-American studio The Colorfield emphasised «the diversity of visitors backgrounds. There were Europeans, but many were also from Brazil, India, China and Turkey.» Another French studio pointed to visits from new French and American customers, and a strong presence from Spain and Germany. At Première Vision Leather, the strong French and Italian presence confirmed this season met the expectations of exhibitors anxious to meet luxury giants and their transalpine rivals. 14-
Première Vision Paris visitors come primarily from Europe (79% du visitors). France, with almost 16,000 visitors, the United Kingdom (13% of attendance), and Italy (12%, with nearly 7,250 visitors) took the lead, followed by Spain (more than 3,600 visitors), Germany (5% of visitors), Belgium and the Netherlands, in 8the and 10th place respectively. Professionals also came from Asia (9%) primarily Japan (1,560 visitors), China and South Korea (respectively 11th and 13th place in the country rankings). Despite a decline in US traffic, largely due to the New York Fashion Week, North America, with nearly 2,600 visitors and a market whose economy is in full recovery - especially in the United States, in 7th place in the rankings - represents an important visitorship, both in terms of quantity and quality. Lastly, while Turkey, a key country in the sector, had a slightly weaker attendance than previous seasons - a direct consequence of the difficult economic and political situation in Russia, Turkey s leading trading partner - it remains nonetheless the 6th visitor country with nearly 2,200 visitors. TOP 10 VISITORS BY COUNTRY IN FEBRUARY 2015 % OF TOTAL COUNTRY VISITORS FRANCE 27% UNITED KINGDOM 13% ITALY 12% SPAIN 6% GERMANY 5% TURKEY 4% UNITED STATE 3% BELGIUM 3% JAPAN 3% NETHERLANDS 2% 15-
DIVERSE AND HIGH-QUALITY VISITORS, A SIGN OF A DYNAMIC AND POSITIVE BUSINESS CLIMATE In addition to this strong and solid international attendance, the Première Vision Paris shows also gathered a wide variety of visitors, both in terms of size - independent designers to international groups, including small and medium-sized enterprises - and positioning - from mass-distribution brands to luxury houses, including medium and high-end fashion and accessory brands. This diversity of visitors, combined with the richness of the broad and mutually complementary offer at the 6 Première Vision Paris shows, contributed to a dynamic last edition. The session took place in an atmosphere of relative optimism, where the «overall market climate seemed more positive than in recent years,» according to French weaver Balas (Premiere Vision Fabrics). It was «a very dynamic session» with a business climate where, for some exhibitors, «orders were higher than last year» (Alicia Villodres, Spain, Première Vision Designs). For their part, tanners at Première Vision Leather noted the quality and diversity of visitors - a mix of luxury houses and independent designers - who generated promising contacts or firm orders. More selective this season, the show was a steady hub of business, with fewer casual or opportunistic visitors. This view was emphasized by Simon Hjälte, marketing director for Swedish tanner Tärnsjo Garveri : «For our first show, we bet on Première Vision Leather for its high-end positioning that perfectly corresponds to our target.» 16-
PREMIÈRE VISION PARIS: EVENTS AND OCCASIONS TO INSPIRE AND UNITE Beyond the exhibition spaces of its shows and the rich and complementary offer they propose, beyond its various forums, Premiere Vision Paris, to give food for thought and inspiration to its exhibitors and visitors, organises, each session, events and collaborations focusing on creativity and specific themes. This season, in addition to these events, two special areas offered even more targeted expertise and developments, closely in line with the specific needs of brands and designers: Knitwear Solutions and Maison d Exceptions. KNITWEAR SOLUTIONS: A WELL-ATTENDED AND RICHLY CREATIVE 6TH EDITION. An indispensable rendezvous for professionals seeking inspiration and new knit developments, Knitwear Solutions, the platform dedicated to creative flatbed knits, presented an offer for spring summer 16 that was enriched by the know-how and creativity of its 35 international exhibitors, all quite diversified in terms of specialities, products and origins. Knitters and spinners came from 11 of the leading countries in the sector. To these are added the 14 textile design studios specialising in knits, which play complementary roles at the Première Vision Designs show (ex Indigo). Among these countries, Italy is the leading country represented at Knitwear Solutions. For the first time, and in an effort to showcase the high-quality know-how of the Italian knitters, Knitwear Solutions is presenting a selection of products developed by Italian exhibitors. These pieces are truly outstanding in terms of their style and technical achievements, and were featured in a display prepared by Federico Poletti, a journalist and founder of the website Maglifico.com/The Knit Journal, and Marco Sanarelli, the president of Mely s Knitwear, an Italian leader in luxury knits. In terms of visitors, as the Portuguese knitter Inarbel stated, «This was a very positive Knitwear Solutions edition. It was busier than prior sessions, with very high-quality contacts, especially from Europe.» While spring is traditionally a less buoyant season, this year, exhibitors were predominantly satisfied by an edition rich in productivity and international contacts, especially from luxury and high-end companies, who are the true target markets of the platform. 17-
MAISON D EXCEPTIONS ESTABLISHES ITSELF IN THE WORLD OF LUXURY PROFESSIONALS Since its launch in September 2011, MAISON D EXCEPTIONS has established itself as the annual showcase of exceptional savoir-faire and techniques for premium fashion brands. An area that pertinently addresses the current needs of international luxury players. For its 4th edition, this exclusive event proposed an ultra-selective offer that, in addition to textile and accessories, was broadened to include high-end leather. It featured a selection of 27 ateliers and artists from 8 different countries - a first this year - all of whom boast a mastery of contemporary, vernacular or ancestral techniques. In a display entirely redesigned by the Italian design collective Segno Italiano, MAISON D EXCEPTIONS brought together all the major names in luxury, constantly on the hunt for differentiation and unique, authentic creations. Following on three editions that had already sparked the interest of luxury and high-end fashion designers and brands, this new session marked a real turning point. These targeted professionals, looking for unique items, special know-hows and limited editions, have by now fully integrated MAISON D EXCEPTIONS into their schedules as a legitimate and indispensable appointment for the development of their exclusive products. Beyond brands and designers, exhibitors from the other Première Vision Paris shows, especially exhibitors from Première Vision Fabrics, furthered their synergies with the show. Eager to discover new techniques, these exhibitors exchanged ideas with the MAISON D EXCEPTIONS ateliers to develop collaborations focused on innovation.. } To prolong the Maison d Exceptions experience, visit the online magazine throughout the year: www.maisondexceptions.com 18-
FEBRUARY S EVENTS AND HIGHLIGHTS: Conferences, exhibits, special events, partnerships and happenings...many highlights and creative collaborations enlivened the Première Vision Paris shows in February. These events helped put forward the different activity sectors, and creativity as a whole. The finalists from the 30th Hyères Festival at Première Vision Paris A partner of the prestigious Hyères Festival of Fashion and Photography for the past four years, Première Vision, which will award the Première Vision Jury Prize to the winner of the fashion section next April under the exceptional artistic direction of Karl Lagerfeld, welcomed the 10 finalists to its shows in September. They came to the show to meet the exhibitors who had agreed to welcome them and offer access to their materials: fabrics at Première Vision Fabrics, yarns at Première Vision Yarns, leathers at Première Vision Leather, and components at Première Vision Accessories. The young designers also had access to a selection of manufacturers at Première Vision Manufacturing to help them make their sample models 19-
Première Vision sponsors «Déboutonner la mode» at the Musée des Arts décoratifs Eager to highlight creation and creative heritage, Première Vision decided to sponsor an exhibition it has a particular affinity with: the «Déboutonner la mode» exhibit at the Musée des Arts décoratifs in Paris. The exhibition, which runs through 19 July 2015, opened its doors on 10 February at the same time as Première Vision Paris. The museum exhibition, which has a particular resonance with buyers and exhibitors at Première Vision Accessories, examines the creative synergy between the different industries now gathered together at Première Vision Paris. The operation was very successful with industry professionals present at the shows. First, the cocktail organized by Première Vision the first night of the show welcomed more than 550 people. In addition, an event area echoing the exhibition was set up at Première Vision Accessories featuring a selection of original buttons from the archives and innovative collections of exhibitors. The button makers noticed the impact of the event on traffic at their stands, where visitors, in higher numbers, were particular interested in and curious about this functional and decorative accessory. comon CREATIVITY SHARING : STRUCTURES, VOLUMES, ARTICULATIONS Eager to turn the spotlight on young design talent, Première Vision Fabrics displayed a selection of the best projects proposed by Italian students for the last edition of comon Creativity Sharing, an operation that puts together young talents with the Italian textile industry from the Como region. Round table «Leather Hybridizations,» by the Compagnons du Devoir To coincide with the «Leather Hybridizations» exhibit presented at Première Vision Leather, a round table dedicated to leather industry innovations was organised at the show. Major luxury footwear and leathergoods houses along with major French Outdoors brands participated in the discussion organised by the Compagnons du Devoir, a discussion closely followed by an attentive audience of approximately 60.. 20-
Première Vision Leather x ENSAD and Première Vision Leather x IFM : 2 exhibitions and the awarding of a prize dedicated to young designers at Première Vision Leather At Première Vision Leather, two exhibitions showed off the work of young student designers, thus enhancing their visibility in a professional milieu. First, selections from the bag, apparel and shoe collections from 19 designers in the Design Postgraduate Program at IFM were exhibited at the entry to the show. Second, final year footwear and leathergoods projects from students attending the Ecole Nationale Supérieure des Arts Décoratif were showcased in the heart of the show. The exhibition was followed by the awarding of a prize for the best product. The winner of this first edition was Romain Blot, who was awarded the ENSAD Leather Accessory Prize by a jury composed of designers Isaac Reina and Bruno Frisoni, in the presence of Jean-Jacques Picart (Fashion and Luxury product Consultant) and Olivier Saillard (Director of the Galliera Museum). Sound Box space Modernity: an emergency IInitiated for the first time this season, a new experimental space at Première Vision Leather - a kind of sounding board where concepts, trends and ideas vibrate and are diffused - was experienced as a «thoughtful break» in the midst of a marathon of contacts and negotiations. Echoing the theme in the Trends Gallery - «Transcontinental Modernity» - Sound Box underlined the urgent need for modernity, its walls ringing with questions and answers connected to the subject - formulated in sounds, music and/or images. Print your t-shirt! To coincide with the launch of the new ad campaign around the Première Vision Manifesto, an illustration in words and slogans of the new concept of its shows and its new brand policy, Première Vision Designs sent out a special request to the design schools exhibiting this season: illustrate the Première Vision Manifesto. At the show, the Atelier Amelot printed the selected designs live on T-shirts. A real success! Les écoles partenaires : Chelsea College of Art and Design (Royaume-Uni) Cleveland College of Art and Design (Royaume-Uni) Loughborough University (Royaume-Uni) Pattern Lab 15- Aalto University (Finlande) 21-
UPCOMING PREMIÈRE VISION SHOWS AROUND THE WORLD 22-