GUIDE TO GORGEOUS ACHIEVE AND MAINTAIN YOUR BEST GRAY WITH HELP FROM THE CLAIROL PROS

GUIDE TO GORGEOUS ACHIEVE AND MAINTAIN YOUR BEST GRAY WITH HELP FROM THE CLAIROL PROS

The crown, a gold standard of authority and excellence, is the icon of our brand. It is also our way to let you know when expert advice is at hand. Look for them across our education materials and know we ve got you covered. EMBRACE YOUR GRAY EVERYONE WILL EVENTUALLY HAVE GRAY HAIR DON T BE AFRAID TO EMBRACE IT! We are here to help, whether you are beginning your transition, or looking to enhance your existing gray. With Clairol Professional, you have a trusted partner as you take your next steps toward Gorgeous Gray.

HAVE YOU ALREADY TRANSITIONED TO GRAY? GRACEFUL GRAY NO YES THINKING OF GOING GRAY OR ENHANCING YOUR GRAY? THERE IS A LOT TO CONSIDER. MAINTAIN YOUR PAGE 9 WHAT IS YOUR STARTING COLOR? NATURALLY LIGHTER HAIR NATURALLY MEDIUM HAIR NATURALLY DARKER HAIR LEVEL 10 LIGHTEST BLONDE LEVEL 7 MEDIUM BLONDE LEVEL 4 LIGHT BROWN LEVEL 9 VERY LIGHT BLONDE LEVEL 6 DARK BLONDE LEVEL 3 MEDIUM BROWN LEVEL 8 LIGHT BLONDE LEVEL 5 LIGHTEST BROWN LEVEL 2 DARK BROWN IT CAN TAKE LONGER AND REQUIRE A MORE INVOLVED PLAN IF Your natural color is dark blonde to medium brown Your hair is less than 75% gray Also, depending on your hair length, it can take at least 12 months or more to fully transition into a Gorgeous Gray look. As always, a consultation with a licensed professional colorist is highly recommended. LEVEL 1 BLACK BLEND & ENHANCE TO PAGE 5 3 TRANSITION TO PAGE 7 STOP! SEEK PROFESSIONAL ADVICE AND SERVICE. 4

BLEND & ENHANCE TO NATURALLY LIGHTER HAIR LIGHTEST BLONDE VERY LIGHT BLONDE 1-8 WHAT YOU LL NEED: LIGHT BLONDE 8-14 14-32 32-& ON PHASE 3 MAINTAINING 14-32 PHASE 3 KEEP IT GOING. CONTINUE YOUR NEW COLOR AND APPLICATION PROCESS. STEP D COLOR PRODUCT SELECTION STEP E ADJUSTING FORMULA STEP F CONTINUED FORMULA ADJUSTMENT Repeat STEP B for 2-3 months coloring the ROOT AREA ONLY. Adjust formula 1 level lighter and add in 9V to cool the formula. Start by adding 50% of 9V. Continue this process for 2-3 months. Adjust color formula by slowly reducing N series to 25% of formula. 75% should be V. 1-8 Getting a haircut helps to remove dark color hair as well as bulk, reducing the time needed to eliminate your unwanted color. A new hairstyle also gives you something to focus on, taking the attention away from your new growth. GROW OUT YOUR ROOTS Start by growing out roots at least 1-2". Timing is about 6 TO 8 WEEKS. 8-14 MAINTAIN ~ CHANGE YOUR COLOR AND APPLICATION PROCESS STEP A PRODUCT SELECTION IF YOUR HAIR IS 50%-75% GRAY STEP C CARE Use Keratin Rescue Shampoo and Conditioner. Continue using the formula from STEP F until your gray is fully grown in. ROOT AREA Select a shade that is one shade lighter than usual. If you use an NN now, switch to an N this time. This will give softer coverage. STEP B COLOR APPLICATION PHASE 4 MAINTAINING YOUR NEW Adjust the formula to 9V or 10V. Mix with 10-volume developer and apply to CLEAN, DAMP hair. Process for a MAXIMUM of 10 minutes. Apply as COLOR GLAZE to shampooed, damp hair for up to 10 minutes. APPLY TO ROOT AREA ONLY. CAUTION! 5 Do NOT apply color to the mid-lengths and ends of your hair. Let it begin to fade so you can achieve your goal easier. If you have very fine/thin hair, going completely gray might not be the best option as the white hair can lack depth. You don t need to cover all of your gray hair consider keeping some soft lowlights to add contrast and dimension. 6

TRANSITION TO WHAT YOU LL NEED: NATURALLY MEDIUM HAIR 14-32 1-8 8-14 14-32 32-& ON PHASE 3 MAINTAINING COLOR PRODUCT SELECTION ADJUSTING FORMULA CONTINUED TECHNIQUE Repeat STEP B for 3 cycles coloring the ROOT AREA ONLY. Adjust color formula 1 level lighter if needed, up to a level 8. Adjust color formula by adding in 8V up to 50%. GROW OUT YOUR ROOTS Start by growing out roots at least 1-2". Timing is about 6 TO 8 WEEKS. CHANGE YOUR COLOR AND APPLICATION PROCESS STEP A PRODUCT SELECTION Select a shade that is one shade lighter than usual. If you use an NN now, switch to an N this time. This will give softer coverage. STEP B AREA OF THE HEAD STEP C CARE Balayage or Highlight sparingly to help the new color growing in look more blended. ONLY do this step if needed. Be careful not to do too much as it will prolong the transition to a natural gray. See Page 11 for the technique. MAINTAIN AT THIS POINT, STOP HIGHLIGHTING YOUR HAIR PHASE 4 MAINTAINING YOUR NEW Use Keratin Rescue Shampoo and Conditioner. IF YOUR HAIR IS ROOT AREA 8-14 STEP F MID-LENGTH AND ENDS 1-8 LIGHTEST BROWN STEP E ROOT AREA DARK BLONDE STEP D MEDIUM BLONDE PHASE 3 KEEP IT GOING. CONTINUE YOUR NEW COLOR AND APPLICATION PROCESS. 75%-100% GRAY 50%-75% GRAY Use BW2 and 20-volume developer to balayage or highlight your hair. See page 11 for the technique. MID-LENGTH AND ENDS APPLY TO ROOT AREA ONLY. Apply Keratin Rescue Treatment from the mid-lengths to ends at least once per week. Crème Permanente 8V 10-volume Pure White Developer Apply as COLOR GLAZE to shampooed, damp hair for up to 10 minutes. For detailed technique see page 11. 7 8

MAINTAIN YOUR Application for Gray Maintenance GRAY HAIR 75% GRAY 1 2 WHAT YOU LL NEED: 50% GRAY MIX FORMULA PRODUCT Developer A 2 oz. Clairol Professional crème permanente 9V 2 oz. 10 volume Developer B (GLOSS) 2 oz. Clairol Professional crème permanente 10V 4 oz. 10 volume Developer APPLY STEP A STEP B A Section the back of the hair away leaving out the front hairline area where the hair is predominantly gray. 9 B Using a non-metallic vented brush, apply Formula A evenly to the brush. STEP D STEP C C Continue applying color to the brush and hair until both sides of the front are evenly covered from roots to ends. D Finish by applying Formula B (gloss) to the back section that was clipped away. Use a large clip to secure the hair up and away and process for 10-20 minutes. Rinse, shampoo and condition. 10

WHERE DARK MEETS THE LIGHT Balayage Technique for Transitioning to Gray Hair BALAYAGE At the line of demarcation between the previously colored hair and the new growth, use a balayage highlighting technique to visually soften and blend the two sections together. 1 3 2 STEP 3 Section your hair into 4 sections by splitting your hair down the middle and then splitting from the top of one ear to the top of the other ear. Secure each section with a clip. Continue this application on the other 3 sections and process for up to 45 minutes at room temperature. Check the results every 10 minutes and shampoo once the desired level of lightness is reached. STEP 2 Unclip one of the front sections. Lightly backcomb this section where you will start applying your lightener Formula. This will avoid creating a distinct line of demarcation. Begin applying your Formula with the lower strength developer leaving out the last 2 to 3 inches of hair. Apply your second lightener Formula with the higher strength developer on the last 2 to 3 inches of hair. Make sure to evenly saturate for best results. WHERE DARK MEETS THE LIGHT STEP 1 We re here to help. Our YouTube channel is a great resource to learn how to successfully balayage or highlight hair. SUBSCRIBE youtube.com/clairolprofessional 11 12

LIVING IN ROCKING YOUR NEW LOOK CHANGING YOUR SHADE CAN BE MORE THAN JUST TECHNICALLY DIFFICULT. YOU ARE SAYING HELLO TO A WHOLE NEW, LIGHTER LOOK. MAKEUP, ACCESSORIES AND HAIR CARE CAN ALL HELP MAKE THE NEW YOU LOOK FABULOUS! Make sure your makeup accentuates your new shade. Choose makeup that brightens your complexion, and highlights your best features. Vibrant blush and lipstick shades can help to brighten up the face. Using a lipstick shade that is a couple levels darker than your natural shade can be an easy way to make your gray sizzle. Stay away from dark or aggressive eye makeup, as it may make you look older. Clairol is here to help you achieve your best selfimage! For more makeup tips, visit our website. WWW.CLAIROLPRO.COM Also begin to use silver color jewelry rather then yellow gold or rose gold. With makeup, the optimal coloring to compliment gray is on the cool side, so you will need to adjust accordingly. Visit experienced makeup artists in stores who can help you adjust along the way. CARE FOR YOUR HAIR SHIMMER LIGHTS This award-winning, protein-enriched shampoo is specifically formulated to enhance color and tone down brassiness a must have for blonde or gray hair! As your hair color changes, your wardrobe can accent your hair color in various ways. If black, white, gray or charcoal are your predominant wardrobe colors, consider adding cool tones such as Lavender, Blue-Gray or Jewel tones. Accessories are also a more subtle way to accent your color. DIRECTIONS: Wet hair. Lather, rinse & repeat. For extra brightening & color, leave second lather on 3-5 minutes. Use once a week or as needed. Typically, gray hair is more coarse than natural or colored hair. You will need to consider a shampoo, conditioner and treatment combination that helps to add moisture, as well as finishing products that can reduce frizz. KERATIN RESCUE Flyaways can be more noticeable with gray or white hair. Split End Repair can help you achieve frizz-free hair that looks beautiful from root to end. You may notice a change in your hair texture; gray hair can be a bit coarser and drier. A Keratin Rescue regimen will help to repair dry and unruly hair, and give you the lustrous gray locks you deserve. DIRECTIONS: Apply to damp hair, distribute evenly. Gently massage with fingertips into hair and scalp. Leave for 5-10 minutes. Rinse thoroughly.

WE BELIEVE IN TRUE BEAUTY BEAUTY IS SOMETHING YOU FEEL AS MUCH AS SOMETHING YOU SEE. WE VE GOT YOU COVERED! FOR MORE INFORMATION: CLAIROLPRO.COM VISIT US AT YOUTUBE.COM/CLAIROLPROFESSIONAL THE CLAIROL PROFESSIONAL HOTLINE: 1-800-221-4900 FOLLOW @clairol_pro LIKE facebook.com/clairolpro SUBSCRIBE youtube.com/clairolprofessional 2017 The Wella Corporation, Woodland Hills, CA 91367 CLA-LA-R683-16