NEW KILLER.WAVES 2018 USA
LETTER FROM KEVIN Dear Salons, Curl is the new cool-girl calling card. Never before have we seen so much natural texture and curl on the cat walks and runways all over the world. Each and every curly and wavy head of hair is unique and no two heads are the same. All of my clients with fine wavy or curly hair said to me they needed a weightless and invisible curl enhancer as a large majority of the products were too heavy or too evident in the hair. With this in mind, I created KILLER.WAVES: a weightless volume and curl enhancing spray. Just as curly and wavy hair is personal, so is the combination of products needed to keep it just so. People with wavy or curly hair use multiple products at different stages from wet to dry. KILLER.WAVES gives flexibility and the ability to tailor-make daily product routines for your clients. KILLER.WAVES is a fantastic one stop shop for fine textured, curly and wavy hair, adding volume and curl definition in a weightless formulation. For the medium to thicker heads of hair, I would use this as a foundation product to lift the hair and give volume. Think of it as the first product you would use in a routine, them layer up other product on top of that for the perfect individual curl prescription. KILLER.WAVES uses eyelash thickening and lengthening technology in the form of a Tripeptide to make your curls feel and look fuller weightlessly. And high-tech Curl Retention Polymers designed to provide a soft, touchable finish and flexible hold with memory to maintain curls and waves while fighting frizz and humidity resistance. Back at the lab, we added a favourite ingredient, Baobab Seed Extract, that packs a potent punch full of antioxidants and essential fatty acids. As always, this is ethically harvested but further to this, the cultivation of this ingredient has a profoundly positive effect on the community and is ECOCERT approved. This ingredient in combination with others also provides shine, smoothing, rejuvenation and elasticity to the hair. For added protection and strength, as well as shine and nourishment, we added Hibiscus Flower Extract. Yerba Mate, a source of natural caffeine, provides manageability and can have a profound effect on hair health and may even improve hair quality over time. I hope you enjoy KILLER.WAVES, a great volumising curl enhancer for fine to medium textured and curly hair and the perfect cocktail addition for all your curly girls and boys. Enjoy! KEVIN MURPHY
KILLER.WAVES Curl Enhancer for Fine Hair separates waves while reducing frizz. Infused with Baobab Seed Extract to increase shine and elasticity. May be used as a stand alone product or as part of a tailored daily product routine for wavy and curly hair. Directions: Spray onto damp towel dried hair prior to styling. Use alone or layer with other products and style as desired. KEY Features & Benefits Enhances and perfects wavy and curly hair. Reduces frizz. Treats while styling. KEY Ingredients Biotinoyl Tripeptide -1 Supports strengthening of the hair while creating a protective shield. Wild Rosella Flower Helps to restore the internal and external layers of the hair leading to increased shine. Baobab Seed Oil Yerba Mate
KILLER.WAVES SALON INTRO Salon Purchases 6 X KILLER.WAVES 150ML Salon Receives at Discount 1 X KILLER.WAVES 150ML TESTER 1 X COUNTER TOP DISPLAY (holds 1 tester) 1 X SHOWCARD DISPLAY DIMENSIONS: H 263 mm x W 105 mm (H 10.35 x W 4.13 ) KEVIN.MURPHY KILLER.WAVES GLORIFIER
CURLS NIGHT OUT STYLIST INTRO BOX Salon Purchases 1 X KILLER.WAVES 150ML 1 X KILLER.CURLS 200ML 1 x MOTION.LOTION 150ML 1 X EASY.RIDER 100G (AT A SPECIAL SAVINGS) Salon Receives 1 X WAVE.CLIPS (6 CLIPS PER BAG) 1 X TECHNIQUE BROCHURE PRE-PACKED IN BOX* BOX ARTWORK SUBJECT TO CHANGE*