Dairy @ Haarlem Media Information r
Navigation 1. The niu brand 2. Viva con Agua - Art collaboration 3. niu Dairy Figures, data & facts Opening Address Location Interior design Number of rooms Seating on ground floor Parking spaces Storytelling Living Lobby Visualisations Prices F&B concept Events Locals 4. niu Shop Press area PR & social media Social media B2C / B2B channels
The niu brand Deriving from the English word new and in the style of the umbrella brand NOVUM (No vum, noun [n], something new, something unprecedented), this stringent, harmonious brand image has come into being. Or to put it another way, niu underpins the concept in a playful way. niu is a unique phenomenon in the midscale segment (3 stars). Niu fulfils both typical and individual standards of comfort and travel aims at fair prices. The brand encompasses a novel hotel concept for the young and young at heart and ties in with the lifestyle of today s society. niu wins the hearts of its guests with innovative neighbourhood storytelling in an informal living-room atmosphere: from the basic design and texture of the buildings to their names, all niu hotels tell stories stories based on motifs that exist only at that particular location. Inspired by the location and shaped by art, the spirit of the age and history, these stories constitute the conceptual foundation of niu, making every stay a unique experience. hotel, invites you to relax or to attend events. The place where the guest stays or works is no longer only their room: it s the leather sofa in the Lobby or a functional desk in the co-working area. Every niu is a sustainable, inspiring, urban meeting place for leisure and business guests, as well as the whole neighbourhood. Guests can choose from a selection of delicious foods and home-made drinks. The culinary range is complemented by sophisticated products from the niu shop. Smart, conveniently designed rooms and a remarkable bathroom make for an innovative retreat, offering what is for the midscale segment an unusually high standard of comfort at every niu. Currently, more than 50 niu hotel projects have already been secured in Germany and abroad, and further projects are planned throughout Europe. Here, community-oriented public hotel areas and open spaces are shared by guests and neighbours alike everything is vibrant ly alive. An open Living Lobby which, as the vivacious heart of the
Viva con Agua Art collaboration David Etmenan, the Chief Executive Officer & owner of NOVUM Hospitality, is a huge fan of the socially committed Millerntor Gallery, and it was thus no coincidence that he decided to focus on contemporary art for urban niu hotels. In the course of an exhibition, David Etmenan arranged to meet with Benjamin Adrion, the initiator of the aid project Viva con Agua de Sankt Pauli. It only took a brief conversation for the two to agree that Samira Said, NOVUM Hospitality s Chief Project Officer and Michael Fritz, the Foundation Chairman of Viva con Agua, absolutely had to get to know one another, as niu and the charitable water initiative fit together perfectly: and not just for the purpose of selling water and merchandising for a good cause, but to set up a holistic socio-cultural collaborative project. The values and vision of the brand tally perfectly with those of Viva con Agua. Within the framework of the collaborative project, selected artists who are actively involved in the work of Viva con Agua Arts and the Millerntor Gallery design the hotel walls at niu hotels in an urban style for a good cause, while at the same time enabling art to be sustainably experienced in an authentic way, in accordance with the brand identity. The proceeds raised by Viva con Agua Arts GmbH, the Millerntor Gallery, and thus by the joint collaboration, go to the water and sanitary projects of the water initiative. Here, the initial focus is on the current Viva con Agua project in Uganda. Over the next few years, NOVUM Hospitality s involvement in this artcollaboration will amount to over 2 million euros.
niu Dairy Figures, data & facts Opening 1. May 2018 Address Location Interior design Zijlsingel, 2013 DN Haarlem, the Netherlands Extremely central location near to city centre, train station, coast and Amsterdam Mulderblauw Architects Number of rooms 84 Seating on ground floor 52
Storytelling The niu Dairy is located in Zijlsingel, in the heart of Haarlem, less than 20 minutes from Amsterdam and only a few kilometres from the coast. Yet the niu Dairy is not only a perfect starting point for trips: the little town itself has a mediaeval character, with canals, cobbled streets and gabled houses, inviting you to stroll and linger. With its hip art and music scene, the town is especially popular with the young urban target group. Already on arrival, the guest encounters the city of Haarlem. The hotel reflects the unique features and the atmosphere of the city, and also makes its own contribution towards local culture and history. This experience is unique and fascinating for guests and gives the niu Dairy an edge over the competition. The city s visual attributes and historical features are incorporated in the name chosen for the hotel. The name of each niu never comes about by chance, but always expresses the soul of the town. The name Dairy was inspired by the agricultural production which once took place on this piece of land. Mulderblauw Architects took this as a source of inspiration, so that now charming anecdotes can be found throughout the hotel. Milk bottles, bright blue cowhides, ice-cream cones no matter where you look, the interior is more than out-of-the-box. As is, too, the art collaboration with Viva con Agua as at every niu hotel, street artists who belong to the Millerntor Gallery initiated by the water charity design the hallways in an urban look for the good cause. At the niu Dairy the internationally-known artist Bobbie Serrano let fly his brush, so that joyful birds now adorn the walls. His abstract Birds are intended to connect the hallways, guests and the whole area together. In addition to the dairy story and the sustainable art, musical motifs such as record sleeves are also found here once more. A link to today s Haarlem, as the Patronaat concert hall, a hotspot for alternative pop music, is right next-door.
Living Lobby The atmosphere at every niu is always relaxed and interactive, to ensure the perfect at-home feeling. And it s no different at the niu Dairy in Haarlem: from the Reception to the Living Lobby and Bar everything is seamlessly connected, vibrantly alive and shared. Modernly displayed elements from the dairy and music worlds create a theme that runs throughout the hotel. At the same time, modern urban eye-catchers and extraordinary wall designs dominate the space time and again, making your stay an unforgettable experience. In addition, the latest technology is available right from the word go at the niu Dairy: plenty of power sockets, smart flat screens, USB ports, ultrafast WiFi and an Instagram wall leave nothing to be desired. The staff truly live the spirit, and are as individual as niu itself, while remaining true professionals. For us, creating a vibrant, lively lobby is not just an empty phrase, but an expression of having understood our guests needs. We satisfy our guest s standards, especially those of the Y and Z generations. We bring different generations together in our Living Lobby and pamper them with our sophisticated, contemporary F&B concept and cutting-edge technology, creating a vibrant space where our hotel guests and local visitors are equally welcome, explains Chief Executive Officer & Owner David Etmenan.
Living Lobby
Bar & Bistro
Rooms The hotel rooms are specially tailored in anticipation of the guest of today, tomorrow and the day after, with modern materials, and intelligent, space-saving furniture. niu is designed in a manner that s both bright and varied, as well as being comfortable and up-to-date. The niu Dairy is captivates the imagination with its focus on Haarlem s history in a modern milk bar style, inviting you to explore many eye-catching features.
Rooms
Wallpaper Haarlem
Art collaboration "Birds
Prices niu is committed to providing value for money for both the guest and the operator. Thus, the aim is a rate that s in line with the market and reflects the innercity location and the amenities, i.e. that justifies the value of an overnight stay at the niu. At the same time, the room rates are intended to be representative of the competition in the 3-star segment. Special rates for special room contingents are handled by the sales team.
F&B concept The food and beverage range encompasses both convenience products and the trend towards select, small labels on the other. Small culinary delicacies many of them hot, others cool and refreshing are created in the preparation or warming kitchen. The portfolio is rounded off with a selection of soft drinks, craft beers and modern wines. Thus, soups, salads, regionally inspired tapas and finger foods, sandwiches and fresh fruit - all day or to go rank right at the top of the niu menu. This means that niu guests can expect to find a depth and breadth of culinary range that corresponds to existing gastronomic models in the hotel industry.
Events Events We organise unusual, entertaining events for our hotel guests. The event concept has been designed with the following groups in mind: Meet & Greet of the Young Professionals as well as corporate and entrepreneurial regulars tables. Creative presentations with get-togethers, tasting sessions, vernissages, poetry slams and similar events ensure a varied programme that primarily pays tribute to the niu bistro concept.
Locals Locals The niu team are always ready for guests. The team keep in personal touch with you politely, warmly and affectionately. Lived hospitality starts at niu, with friendliness on an equal footing and with the heart and soul. Besides the niu team, the inviting atmosphere and exciting events also ensure that, at the niu, every guest feels at home. Locals and their families and friends like to meet spontaneously at the niu to have a snack or a drink, to do a bit of work or to surf faster while sitting more comfortably than at home. Whether in company, for co-working or for a first date, niu is delighted to welcome all its local heroes.
Channels Shop The niu shop not only offers desirable accessories that are also found in-house (amenities, pillows, Bluetooth speakers, etc.) but also practical travel items (T-shirts, caps, water-bottles, etc.). The concept is rounded off with merchandising articles from Viva con Agua, which uses its products and its vision to generate donations for the supply of drinking water in Africa. The physical shop is located in an open area next to the Reception and is thus firmly integrated into the open Living Lobby concept. This awakens guests curiosity, offering room for discovery and experimentation. In addition, guests can buy the shop articles directly from our online shop using all commonly used payment methods and pick them up directly at the hotel. Alternatively, cash purchase is also available at the Reception. Hotelshop.one supports niu as a partner in merchandise management and logistics both at the hotel and in guests own homes. Thanks to this professional support, the niu team are able to concentrate on the individual care of guests at the hotel.
Press Important information on new openings, storytelling and staff can be found in the press section at www.niu.de/press. All press releases are sorted in chronological order.
PR & Social Media Public Relations The media presences invite guests to interact and network on social networks. No matter whether a Facebook check-in or a selfie on the niu Instagram wall all niu channels are equally available to guests and the niu hotel team. The social walls in the Living Lobby convey the niu story in a stimulating and playful way in real time, whereas on YouTube the stories of the individual niu hotels are presented. And niu is not only active and present for consumers at all times: content is also produced for the B2B platforms. In synch with the press releases, facts, important information and collaborative projects are published on Twitter and LinkedIn. Social Media B2C-Channels INSTAGRAM FACEBOOK
PR & Social Media YOUTUBE
Social Media Social Media B2B-Channels TWITTER LINKEDIN
Contact r Media Contact presse@novum-hospitality.com +49 (0)40 60 08 08-336