Media Kit
WELCOME TO INDONESIA TATLER society The essential guide to the very best in life, Indonesia Tatler has unparalleled access to the world s most glamorous people, the exotic places they frequent, and the desirable objects they own. Every year, we select the best of the best people, parties and places both within Indonesia and in the region in one lavish coffee table publication: Indonesia Tatler Society. The centrepiece of the magazine is the 500 List: the essential who s who of Indonesian society. This annual must-have for Indonesia s movers and shakers is the guide to the very best that the country s society has to offer. It is a magazine with an indefinite shelf life, since it is retained and passed on by the high-profile personalities featured inside as a source of pride and passion.
editorial Indonesia Tatler Society revolves around the 500 List. This essential compilation of the country s most influential people is one of the year s most desirable places to be seen. Listings are based on business success, social positioning, charisma, style and sheer exclusivity. The list is handpicked by our team of editors and stamped with the Indonesia Tatler seal of approval. Indonesia Tatler Society focuses only on an annual cream of the crop roundup of the most exclusive events and people. Other editorial content: Asia s Most Stylish: our roundup of the best-dressed men and women from around the region, all as featured in Asia s Tatler magazines. This glamorous inside look at the sartorial elegance of the region s major players is a stunning display of style and panache. Events of the Year: presenting the parties and personalities that have driven the year s social calendar. We take a look back at the most notable happenings and those that attended them. Diary: Where to be seen in. People: from the most invited to the style icons to the best-dressed couples, all are featured in this magazine. It is this content, as well as the 500 List, that elevates this publication to a must-be-seenin magazine for the only people that matter. *Editorial is subject to change THE TATLER BRAND ADVANTAGE More than 13 years after its debut in 2000, Indonesia Tatler continues to be the authoritative record of the lives of the city s elite. Its roots can be traced back to more than 300 years in the past, when the first Tatler magazine appeared in England. Indonesia Tatler Society shares this heritage, but focuses only on an annual cream of the crop roundup of the most exclusive events and people. SOME FACTS AND FIGURES l Average age: 25 50 years l Average annual household income: Rp 1.2 billion l Average house ownership: 100% l Average number of readers per copy: 6.03 persons l Average monthly credit card expenditure: Rp 50 million l Car ownership: 100% l Club membership: 71% l University / post-graduate: 76% l Professionals / senior executive / owner: 82% (Source: Frank Small & Associates) READER ENGAGEMENT Overall, readers see Indonesia Tatler and its brand extension, Indonesia Tatler Society as a lifestyle and high-society magazine that provides them with must-read guidance. KEY ASSOCIATIONS WITH BRAND TATLER l Glamour l Expensive l High class l Distinction l Luxury l Exclusive l Elite
rates & specs PROPOSED DISTRIBUTION IN INDONESIA Subscriptions 4,500 copies Five Star Hotels & Restaurants 11,500 copies Newsstands / Bookstores in 7 cities : Jakarta, Bandung, Surabaya, Semarang, Medan, Yogyakarta & Bali 19,000 copies Special Promotions & Events 5,000 copies VVIP & Ambassadors 10,000 copies Advertiser / Ad Agencies 3,000 copies Airport Lounges Jakarta, Surabaya & Bali 4,000 copies Total 57,000 copies ADDITIONAL OVERSEAS CIRCULATION Beijing 2,000 copies Hong Kong 2,000 copies Macau 2,000 copies Malaysia 2,000 copies Philippine 2,000 copies Singapore 2,000 copies Taiwan 2,000 copies Thailand 2,000 copies Total 16,000 copies DOUBLE PAGE SPREAD Bleed Size (BS) 315mm(H) x 470mm(W) Trimmed Size (TS) 305mm(H) x 460mm(W) Type Area (Individual page) 285mm(H) x 210mm(W) 1/3 PAGE VERTICAL TS:75mm(H) x 305mm(W) BS:85mm(H) x 315mm(W) 1/2 PAGE VERTICAL TS:115mm(H) x 305mm(W) BS:125mm(H) x 315mm(W) SINGLE PAGE Bleed Size (BS) 315mm(H) x 240mm(W) Trimmed Size (TS) 305mm(H) x 230mm(W) Type Area 285mm(H) x 210mm(W) 1/4 PAGE TS:96.5mm(H) x 130mm(W) BS:76.5mm(H) x 140mm(W) 1/2 PAGE HORIZONTAL TS:230mm(H) x 152.5mm(W) BS:240mm(H) x 162.5mm(W) One Full Page Full Color Regular Rp. 38,300,000,- Double Page Spread 1 (IFC-DPS) Rp. 108,750,000,- Double Page Spread (Before Contents) Rp. 100,300,000,- Double Page Spread (ROP) Rp. 76,750,000,- Single Premium Page: l Single Page Facing Contents 1, 2, 3, 4 Rp. 50,250,000,- l Single Page Facing Editorial, Masthead & Business MastHead Rp. 50,250,000,- l Single Page Facing Editorial Note Rp. 46,000,000,- l Single Page Facing Contributor Rp. 46,000,000,- l Single Page Facing Tittle Tattle Rp. 46,000,000,- l Single Page within Faces Rp. 45,250,000,- Inside Back Cover Rp. 46,000,000,- Outside Back Cover Rp. 83,800,000,- Advertorial - Full Page Rp. 47,500,000,- Gate Fold Rp. 171,800,000,- Publication Month : January MATERIAL & BOOKING DEADLINE Booking Deadline : 6 weeks preceding the month of publication Material Deadline : 4 weeks preceding the month of publication PT. Mobiliari stephindo E-Trade Building, 8 th & 9 th Floor Jl. K.H. Wahid Hasyim No.55 Menteng, Jakarta 10350 - Indonesia Tel: +62 21 319 068 38 (Hunting) Fax: +62 21 319 068 39 E-mail: iklan@indonesiatatler.co.id
advertorial guidelines For advertorial and other promotional content, we request that clients work with us to get the very best results they can. This means close collaboration on text, images and layout. The process outlined below means that we will get the quality demanded in the time allocated, and we respectfully request that all clients follow these. What do you want to communicate 1 through the advertorial? What exact message are you trying to convey? 2Is there a specific product, service, or technology (or more) that you d like to highlight? To assist us in developing the 3 timeline, please let us know if: (A) You require text generated by us either as running text or as interview (depending on the contract details, we may charge for this); OR (B) You will provide text. Please note that in the case of (a) we will need full sources sent to us in.doc format, such as press releases, etc. Please do not direct us to a website and note that this option will take more time. In the case of (b), text supplied may be edited for style/clarity/length. Note that our text may be sent to 4 you for early approval, pre-layout. To assist us in developing the 5 timeline, please let us know if: (A) You will be supplying photos, logos, etc. (B) We have to source images (depending on the contract details, we may charge for photo shoots and other expense items). Please supply a design brief outlining the look and feel of the advertorial. Indicate font preferences, if any; background (light, dark, white, black) and any sort of concept you wish us to follow. Please note that in the case of (a) we need to know that all photos are cleared for use in a commercial context; they also need to be hi-res to 300dpi minimum and in PDF, TIFF or JPEG format. In case of (b) please indicate exactly what sort of photos you require. Please supply all relevant details 6 required in the advertorial at first stage, such as logos, addresses, telephone number, etc. Our approvals process is as 7 follows, although timeline varies depending on what is required of us and scope of project: (A) Pic selection/text sent for approval if prepared by us. (B) V1 of the advertorial sent to client with one round of changes indicated by client to this V1. (C) A revised V2 is sent following client feedback with one round of changes indicated by client to this V2. (D) A final draft for approval and sign off. Please also note that ONE point of contact at the client side is absolutely necessary; mixed messages from more than one person lead to confusion and wasted time. Publication Month : January MATERIAL & BOOKING DEADLINE Booking Deadline : 6 weeks preceding the month of publication Material Deadline : 4 weeks preceding the month of publication PT. Mobiliari stephindo E-Trade Building, 8 th & 9 th Floor Jl. K.H. Wahid Hasyim No.55 Menteng, Jakarta 10350 - Indonesia Tel: +62 21 319 068 38 (Hunting) Fax: +62 21 319 068 39 E-mail: iklan@indonesiatatler.co.id
about mobiliari group Founded more than 20 years ago by budding entrepreneur Millie Stephanie, Mobiliari Group started life as a custom publishing company the first of its kind in Indonesia. From these humble beginnings, the company has grown into a regional publishing powerhouse, acquiring high-profile titles and becoming recognised as one of the most sought-after media partners in the region. Focusing on high-end licensed consumer magazines, like brandleader Indonesia Tatler, as well as custom publishing magazines (clients have included Mercedes- Benz, UOB bank and other regional heavyweights), the company s core values are quality, integrity and sophistication. Mobiliari Group also specialises in organising events that reflect these values. Past successes have included Jakarta s first contemporary art exhibition that combined both graphical and fashion-inspired art pieces, as well as events for prestigious names like Lamborghini, Lanvin, and Porsche. With new launches and acquisitions constantly in the pipeline and a programme of continuing media expansion, Mobiliari Group is led by an experienced management team. Headquartered in Jakarta, Indonesia one of the world s most economically dynamic locations and with branch offices in Bali and Singapore, the company is also uniquely positioned for fast growth and continuing market dominance.