What s Next From Korea?
Introduction INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend consulting agency based in France & specialized in Asian markets Monitor markets Collect new products in situ Spots key trends and emerging ones Provide consumer understanding Support new product/ concepts development Hold creativity meetings Offer guided tours Florence BERNARDIN 01 47 24 75 70 www.info-inspiration.com f.bernardin@info-inspiration.com
Introduction How do we work? The results of our analyses and presentations we provide, come from: - Qualitative market studies from products, retailers, ad campaigns, websites - Daily follow-up of press, blogs - A unique international team and locally on markets - A real product knowledge from consumer s point of view - An eye on all new concepts & approaches -
Because it s a dynamic market Cosmetics turnover 9,5 Md Euros 49,7 Millions inhabitants Booming market More than 700 manufacturers Actively exporting to China & Japan and US Shopping addict Department stores/shop in shop 36% Door to door 32% Road shop 25% Direct sales 7% http://www.hibizpartners.com/study/cosmetic/korea_cosmetics_market.html
A different market Obsessed by perfection Woman power Key to social success Surgery addicted Beauty ideal Skin glow Charming eye line ( 애교살 ) aegyosal Beauty routine The longest in Asia
An innovative market Concept BB cream leader CC Cream Package Foundation in pact Skinny mascara Twist & lock Applicator Vibrating applicator Sponge/puff Texture Finishing glow Oil in mist New coated powder And much more VOV GLAM DESIGNING FULLTINTED ROUGE THE FACE SHOP, FACE IT SLIM LONG MASCARA ENPRANI BY JAY FACE DESIGNER AUTO PAT (AMORE PACIFIC) IOPE AIR CUSHION XP SPF50 + PA+++ MAMONDE ( AMORE PACIFIC) REAL SKIN FOUNDER SPF33 PA++ DR. JART+ CC ESSENCE BALM
Key trends remain Some major trends such as: - No time - Quest for well-being - Positive aging - Green conscious - Optimism & generosity -
No time Mist addict : overlay more and more moisture any where, any time CLIO UV CC MIST 3 CONCEPT EYES MOIST GLOSSING FACE OIL MIST 8
No time But all night to be beautiful! Sleeping pack, mask and cosmetics Benefit = night repair, reset, infuse, sleep SKIN FOOD BLACK POMEGRANATE TOUCH MASK (ANTI- WRINKE EFFECT) AMORE PACIFIC LANEIGE WATER SLEEPING PACK EX CAOLION GOODNIGHT SLEEPING PACK
No time Smart cosmetics Stick by all means, from makeup to skincare and makeup removers SU:M 37 MIRACLE ROSE CLEANSING STICK NATURE REPUBLIQUE CHAMOMILE STICK CLEANSER VDL FACE SLIP BRTC BRIGHT EYE VITALIZER CREAM
No time Sheet Mask, for feet, for nails, for hair Convenient use at home thanks to perfect fit and smart concept Benefit = infuse to skin high concentration of moisture & care TONYMOLY CHANGING U NAIL PATCH INNISFREE SPECIAL CARE MASK FOOT LG BEYOND DAMAGE THERAPY Shiny Hair Mask TONY MOLY SMILE LINE PATCH www.info-inspiration.com April 2013
No time Long time diffusion 96 hours, 100 hours, 120 hours, 150 hours of moisturizing action TONYMOLY FLORIA NUTRA- ENERGY100 HOURS CREAM A.H.C REAL PREMIUM EYE CREAM FOR FACE VIDIVICI TPUCH BY LEE KYUNG MIN CREAM IN FOUNDATION
No time Auto, self-whitening, overnight action 3 seconds whitening cream IT S SKIN WEDDING DRESS DEWY TREE MINERAL SKIN MAGIC WHITENING CREAM SHARASHARA BRIGHT LEVEL UP SHINY GIRL
Quest for well being & harmony Delicious Skin care, holistic care, importance of fragrances and traditional food therapy inspired ingredients MIZON RICE WINE WHITE TONER / MOJITO PUNCH PORE TONER / TEQUILA SHOT AQUA TONER LG SU:M37 MOIST CUSHION
Nature & impermanence Quest for well being & harmony Recreate links with natural power Sprouts, germinated INNISFREE GREEN PERSIMMON PORE PAD PRIMERA (AMORE PACIFIC) ORYZA SATIVA (RICE) EXTRACT GERMMAPLEX TREESAP WATER THEFACESHOP HEART VOLUME BUTTER
Quest for well being & harmony IMPORTANCE OF KTM & TIME Beauty takes time Slow cosmetics, slow fermentation for best skincare benefits RA:M - SOMANG MORE THAN 365DAYS OF FERMENTATION IN A POTTERY ARGAN 20 - NATURE REPUBLIC 120 HOURS OF FERMENTATION AT 20 C
Quest for well being & harmony BAOBAB, GHASSOUL Find out new natural ingredients from all over the world TOO COOL FOR SCHOOL MOROCCO GHASSOUL CREAM PACK MAMONDE LIISTFULL FIRMING EYECREAM SKINFOOD MILK COCONUT JAM MAKE UP REMOVER www.info-inspiration.com SEPT 2013
Positive and active aging V shape for victory face MISSHA Near Skin Firming Peptide V shaping Mask A PIEU Lifting V-line Patch, 1800KRW THE SAEM Patch Work V-Zone, 2000KRW THE SAEM Gem Miracle Diamond, 300KRW
Positive and active aging Targeted action against aging signs SULWHASOO MICRO DEEP INTENSIVE FILLING CREAM/PATCH IOPE ANTI-WRINKLE REAL EFFECTER MEDIHEAL E.G.T TIMETOX GEL SMILE LINE PATCH INNISFREE ECO SCIENCE SMILE LINE MASK TOO COOL FOR SCHOOL APPLEZONE BUTTERFLY MASK
Optimism and generosity Jelly, greedy, foamy, unctuous, from mist to oil
Optimism and generosity Texture Sparkling, foaming Fresh cool, sparkling a new way to re-energize skin and bring new sensations An irresistible attraction SO NATURAL IDEAL WHITE RADIANCE CLEAR OXYGEN CREAM ETUDE HOUSE (AMORE PACIFIC) ICE SHOT SLEEPING MIST LANEIGE (AMORE PACIFIC) BRIGHTENING SPARKLING WATER CAPSULE MIST AMORE PACIFIC HERA SUN MATE COOLING MOUSSE SPF 50+/PA+++ 21
Optimism and generosity Bi-layers, tri-layers and capsules Visible ingredients for clearly understandable action Benefits = Enhance skin beauty with higher concentration SO NATURAL CAPSULE FACE GEL OIL THE SAEM TRIPLUS HYDRATING (1) & FIRMING (2) AMPOULE ESPOIR FACE SLIP UNDER LAYER STICK Re NK SMART BB BALM
Optimism and generosity Do not forget men's market BB,CC and much more Psy Energy Factor lotion
Optimism and generosity Do not forget men's market BB,CC and much more
Conclusion get inspired! New textures, new concepts, new ingredients, new packages, new targets, new usages, get inspired by Korea! SAMSUNG FLEXIBLE PHONE GALAXY ROUND