TEVA x TESS & SARAH FESTIVAL ROADTRIP # S T R A P P E D I N T O F R E E D O M
F E S T I V A L S E A S O N I S H E R E G O D & B E A U T Y EDITORIAL CONCEPT Twin Insta-stars Tess & Sarah hit the air and road, from Dallas to LA, for Coachella Music FesFval! The girls stayed in a fun fesfval-esque Airbnb, ate delicious local food, and enjoyed the most prolific concert series of the year! With headliners like Lady Gaga, Kendrick Lamar and Radiohead, the fesfval experience was not to be missed by bloggers and brands alike! Tess & Sarah shared a first hand take on their trip to Coachella, with a unique eye based on this being their first trip to California. They had the Fme of their lives, and are thrilled to share the results with you. Get #strappedintofreedom with Teva and Tess & Sarah!
G O D & B E A U T Y MEET TESS & SARAH The lives of Tess & Sarah, idenfcal twins, arfsts and inspired storytellers, are doyed with adventure. StarFng in 2013 the two young fashionistas used their creafve eye to turn an Instagram account into a visual diary of their style explorafons, and what has become an inspirafon for followers worldwide. Based outside of Dallas with their family and Shih Tuz Gizmo, they can be found baking, painfng and of course taking pictures. How do you tell them apart? Sarah probably has the laughing smile on her face, while Tess is bit more serious, and maybe a smidge taller. The twins' goals are to expand on their budding relafonships with partners like Revlon, Pacsun, Urban OutfiYers and Daniel Wellington, while creafng relafonships with dream brands and reaching a greater audience to inspire. They are highly ayuned and resonate with a coming of age demographic, the Seventeen, Teen Vogue, Darling, glossy print readers, which is evident by their massive engagement. Tess & Sarah are poised to take over the young, dreamer world out there -- reminding everyone to be themselves, and celebrate their unique stories.
G O D & B E A U T Y INSTAGRAM ANALYTICS @TESS_AND_SARAH 200k+ FOLLOWERS 2M+ WEEKLY IMPRESSIONS 175k+ REACH 17k+ avg. VIEWS PER STORY KEY MARKET DEMOGRAPHICS: 13-34yrs. 79% female TOP COUNTRIES: United States, Mexico, France, Spain, Germany
G O D & B E A U T Y PROGRAM GOALS PROMOTION Create a clear voice for a product series that holds incredible brand value, during a Fmely program. CONNECTION Foster an organic connecfon between the influencer, brand and the audience. FEATURES Play up both fashion and comfort features to intrigue diverse consumer tastes. SALES UlFmately drive audience to choose TEVA as the footwear of the fesfval season.
G O D & B E A U T Y PROCESS OUTLINE SELECTION Thoughkul planning went Hand selected to each aspect of the parfcipants that hit the program, from concept to right demographics. complefon CALL UP THE HOMIES ACTION! Unparalleled access to On-site producfon that influencers that produced lead to efficient use of not just willing Fme, and maximizafon of parfcipants, but resulfng content dedicated partnerships. creafon.
M A K I N G B I G M E M O R I E S As it was their first Fme in California, ever, Tess & Sarah spent each day exploring the nooks and crannies of what makes LA special, followed by the mind blowing Coachella Valley Music FesFval. Concert swag, food trucks, and photo ops galore were their daily agenda, and cooling off at the biggest brand events was their evening respite. TIMELINE Thursday, April 13 Flew in from DFW to LAX. Transport to Lombardi House for Overnight. God & Beauty team dinner at Laduree / The Grove. Day 1: Brunch in LA with Kyle. Road-trip to Palm. Apartment Check-in and Unpacking. Palm Springs brand parfes / Coachella Music FesFval Day 1 Day 2: Brunch in Palm Springs with parents. Palm Springs brand parfes / Coachella Music FesFval Day 2 Day 2: Brunch in Palm Springs with parents. Palm Springs brand parfes / Coachella Music FesFval Day 2 Day 4: Packing up, and heading back to LA. Cabazon Dinosaurs. Santa Monica Beach. Flights Home L + Coachella Memories
G O D & B E A U T Y RESULTS SUMMARY ITEM SCOPE / NOTES ESTIMATE ACTUAL Instagram Content 3 Instagram Images Per Day 840,000+ 798,300 Instagram Story Content 5-10 Daily Instagram Stories that promote Teva exclusive content created during Coachella Valley Music FesFval 260,000+ to 520,000+ 291,869 vlog Content 3 vlog Style Entries on Tess & Sarah youtube channel 24,000 48,000+ TBD (results at EOM) Blog Round-up of all content To be featured across at least two blog posts on tessandsarah.com 10,000 TBD (results at EOM) TOTAL IMPRESSIONS 1,130,000+ to 1,420,000+ 1,090,169 (so far)
G O D & B E A U T Y ROAD TRIP TO COACHELLA BY THE NUMBERS Dedicated to moving quickly and delivering on imaginafve concepts with cherry picked talent, God & Beauty stays a small agency, but delivers like a full-service markefng juggernaut. Here is a quick look at Road Trip to Coachella by the numbers. 1 5 12 50+ SET OF TWINS DAYS IN CALIFORNIA PAIRS OF TEVA SANDALS DEDICATED CONTENT (70+ OVERALL) 133k+ 300k+ 1M+ 1 DEDICATED LIKES (292k OVERALL) DEDICATED INSTAGRAM STORY VIEWS IMPRESSIONS INFLUENCER MANAGEMENT CO.
G O D & B E A U T Y ABOUT THE FIRM God & Beauty is a content creafon and influencer management firm, partnering with the most DESIRED AND UNIQUE influencers throughout Los Angeles, New York, Dallas, Miami and the world. Our roster creates visually stunning, imaginafve storylines in fashion, travel, food and hospitality with our brand partners. Those signed to God & Beauty are strive for the best engagement possible with their respecfve followers, owen between 4-10%. Our goals are to: Shape the voice behind stories you've been contracted to tell Find the photographic, wriyen or video solufon you're looking for Get eyes on your product / plakorm Influence the acfons of the audience you need to reach Exceed your goals by creafng meaningful content
ALSO REPRESENTING TOMMY LEI MYBELONGING www.mybelonging.com STEPHANIE LIU Honey & Silk www.honeynsilk.com COURTNEY HALVERSON PreBy LiBle Fawn www.preyyliylefawn.com TESS & SARAH BEHANNON Tess & Sarah www.tessandsarahtwins.com NIKKI MARTIN The Fox Diaries THE ROULETTE SOCIETY www.nikkimarfn.com DAVID HOFFMANN David s Been Here www.davidsbeenhere.com KRISTIN AGABAIAN Kris Chérie www.krischerie.com LAUREN RHODEN www.laurenrhoden.com DENIZ SELIN Le Fashion Monster www.lefashionmonster.com JULIANNE BARBAS JulesJetsets instagram.com/julesjetsets ZOOEY MIYOSHI Zooey in the City www.zooeyinthecity.com KIRSTEN LARSSON Kirsten Alana www.kirstenalana.com COURY COMBS Fancy Tree House squarespace.fancytreehouse.com Champagne Victoria HOUSE PHOTOGRAPHER champagnevictoria.com
A MAN S REACH SHOULD EXCEED HIS GRASP ROBERT BROWNING