urkish Home Textiles industry is a subsector of the Turkish Textile Industry and is one of the world s top three largest and the EU s second largest supplier. Turkish Home Textile Industry is one of the world leaders with its wide range of products and superior quality home textile production. Turkey has the largest machinery park for the production of both embroidery and guipure. The largest factory producing quilt covers in Europe is in Turkey. The largest bedding factory in Europe is in Turkey. With a huge production capacity, high quality and strong competitiveness, Turkey is among the world s top two suppliers in tulle and curtains, and top three suppliers in bed linens and towels. Turkey is the largest supplier of the EU of tulle and towels and the second in bedlinens and curtains. Turkish home textile producers are mainly located in Istanbul, Denizli, Bursa, Tekirdağ, İzmir, Gaziantep, Kayseri and Uşak. Turkish home textile sector exports about %60 of its production. EVTEKS Istanbul Home Textile Exhibition held in İstanbul in May every year, is the second largest fair in the world in the home textile sector. More than 5700 companies are active in production in Turkish Home Textile Industry. The Turkish Home Textile Sector is one of the brilliant sectors with its design, product technology, R&D investments, production capacity, qualified labor force, entrepreneurial spirit and its worldwide brand names. 2 3
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Today, Turkey is one of the first countries that come to mind in world markets when home textiles and contract business are mentioned. Turkish Home Textile and Turkish Contract Business Industry provide top quality in all respects, from production to promotion and from quality standards to marketing. This success has been achieved by focusing on high added value, design and brand quality as part of Turkey s export boosting strategy. We need to adjust to some of the changes in the global market: Twenty years ago the world was less complicated. Developing countries possessed a much smaller stake in the global economy and prosperity than that of today. The last twenty years things have changed a lot. Today, developing countries no longer play the role of passive participants. On the contrary, they have become much more active catalysts of globalization. In the past, foreign direct investment went from developed countries to the developing. Now, emerging markets are investing in advanced countries. In the past, developing countries attempted to sell low-cost goods to more developed countries. Now, every one of the developing countries themselves is a market for the upper segment. Today, at important events in both the home textile and the contract textile industry, for example in Istanbul, Shanghai, and Moscow, there are participants from all over the world. It is becoming more and more obvious that expectations and perceptions are being re-shaped both in developed economies and new emerging economies within the home textiles and contract textiles sector, such as those of Germany, Italy, USA Turkey, China, and Russia. When we have a look at the contract business market we see that the market is mature and highly competitive. The consumers are looking especially at value and quality. In design, production / technology, socially responsible behaviors etc. smaller and bigger brands alike are trying to be better. There is strong interest in products of contemporary design, and also in antiques and reproduction furniture. And also a market was created in the last few years for easy-care materials which are easy to clean and maintain. Big actors in the sector are faced with increased demands for higher quality and environmentally and socially responsible products, with improved design. This will demand a lot from the production process, which may have to change to meet all the demands of the consumers. Another important trend is shortening of the distribution chain in order to cut costs, especially for the larger organizations. Additionally many importers, whether they are retailers, importer/ wholesalers or agents, ask for exclusivity when they buy a product. The reason is to reduce the possibility of the appearance of the same product on the market in other retail outlets. Furthermore we know that perceptions have changed in the past few decades. Twenty or thirty years ago people were searching for greater comfort in their own homes amongst other places. The desired home designs were found in hotels and so on. Over the past twenty years this trend has changed a lot. Now designers concentrate on bolder and more radical home designs. Style has gained great significance. We are creating and applying sophisticated interiors to hotels and other places which people strongly desire but are reluctant to apply in home design. The identity of a place is critical. Designs and production are now harmonized with identity and expectations. On the other hand, classical forms, tones, and styles continue to maintain their status. Today, Turkish Home Textile companies are intensively exporting to countries such as the Russian Federation, Germany, Romania, Iran, the U.K., Italy, Poland, Morocco, Belgium, Bulgaria, Egypt, Ukraine, and others; more than 180 countries spanning every continent. 6 7
Uludag Textile Exporters Association (UTIB), for a long time have been organizing many business activities such as national participations to international fairs, informative meetings, trade delegations, buyers missions, international project markets, conferences, special reports, workshops etc. in Turkey and in many other countries. UTIB s 2016 international fair schedule includes Evteks, Heimtextil Frankfurt, Intertextile Shanghai Heimtextil Russia and Mood Brussels etc. In home textiles and contract textile business, as Turkey, at the point that we reached today, decorating a hotel in Berlin, furnishing a restaurant in Shanghai, completely providing the textile needs of a hospital in Moscow, to supplying seat coverings of a cafe in California is our business. Tens of thousands of people in many countries of the world, especially for high segment needs, use our products. Together with all these positive developments, Uludag Textile Exporters Association continues to perform its important role in preserving Turkish Home Textile s and Turkish Contract Business development and strength in world markets. The priority is to intensify R&D and bring out high added value through unique products. In this respect we know that better knowledge is foremost in today s world, and those who differentiate themselves and are able to procure higher quality are the elite in the global arena. The Uludag Textile Exporters Association continues its projects in important countries identified as target markets for the Turkish Contract Textiles Sector. The United States, Germany, Russia, France, Belgium, China India and Brazil are among those included in the Program for 2016. Turkey has been attending, at the level of national participant, the Heimtextil Russia held in Moscow which is a critical market for contract textiles. Turkey is one of the two largest countries that have succeeded in increasing home textile and contract textile exports to Russia over the last few years. It holds a rather distinguished position in this particular market. Belgium is another target country. It is one of the most important centers located in the middle of Germany, France and the United Kingdom. The Belgium contract textiles market is a mature, saturated market and competition is very high. Turkish Home Textile and Contract Textile companies participating in the MOOD Belgium under the coordination of Uludag Textile Exporters Association are highly regarded. In Belgium, buyers who are looking especially for quality and high value-added products trust in Turkish companies. In all these international home textile and contract business fairs people will continue to observe and attend UTIB Trend Areas, UTIB Contract Business Areas, and UTIB Hotel Room and Turkish House Areas. As you may know, Turkish Exporters Assembly has aimed to reach a total of 500 billion USD exports (all commodities) by 2023. With respect to these policies, stakeholders and capabilities have been identified. Our success during the last 10 years has inspired us to develop this strategy. In Turkey, exports have realized 21 % increase annually during the last 10 years and Turkey has increased its total global market share 50% in this term itself. Turkish Textile Sector is aiming to surpass 20 billion USD and Turkish Home Textile sector 10 billion USD exports by 2023. With this respect one of the main goals of Turkish Home Textile Sector and Turkish Contract Business Sector is to strengthen its success in both traditional markets and in new markets with its own brands. The positive and strong relations with these global partners that Turkey has been pursuing have also been initiated between these countries industrialists and exporters. We believe that there is a lot that international trade partners will learn from each other and bilateral cooperation will create beneficial results. 8 9
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ESPIOLE TEKSTIL ESPIOLE s team of talented designers and R&D unit create their richest collection using hottest fashion trend colours and patterns. ESPIOLE s manufacturing facility is equipped with advanced technology and our qualified staff transform their design into high-quality products. We are a well known and respected company which we trade in the international market such as Europe, the Middle East, Russia and the USA as well as domestic market with the products that we manufacture. ESPIOLE is honoured to be a big and happy family with its employees, suppliers and business partners. Mustafa GÜMÜŞ Demirtas Organize Sanayi Bolgesi Zambak Sk. No: 6 16245 Bursa / TURKEY +90 224 261 27 45 +90 224 261 27 49 mustafagumus@espiole.com www.espiole.com 26 27
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KUCUKCALIK TEKSTIL Editorial Style of Special Collections Including Yarndyed, Printed or Embroidered Sheers, Velvets and Jacquards for Cushions, Curtains and Upholstery and a Fortune of Stock Service Fabrics with More Than 2.000 Articles Consisting of Jacquards, Prints, Embroideries, Dobbies Aysun YENİCE - Yakup KAYA Org. San. Bol. 1. Cd. Sonu 16440 Inegol Bursa / TURKEY +90 224 714 80 85 +90 224 714 82 55 kcalik@kcalik.com www.kucukcalik.com.tr 32 33
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TEKSKO KADIFE Teksko Kadife Kumas San. Ve Tic. A.S. was established for production of home textile. Since then it has been at the leading status in velvet, curtain and interior weaving with international high tech quality standards. Teksko producing Jacquard and Plain textiles with different quality options at the same time is expanding its production line every day with the increase of product range. Besides preferring mainly natural fibers (linen, cotton, silk, cashmere, etc.), Teksko produces TR CS, polyester, acrylic. Together with the high tech machines in the 13.000 square meter- closed field and rigorous work of 100 trained specialists, the production of our company which has the capacity of producing 150.000 square meter cloth in one month, consists of 90% piece dyeing and 10% yarn dyeing. Our Products passed Martindale Test with outstanding performance. Having 1200 different color options and minimum 100 meter order option makes us top choice in orders. While Teksko exports 80% of its production to 52 different countries in Europe, USA and Far East, our rate of domestic market is 20%. Teksko which has the privilege of being chosen by the most elite editors in the world with its dynamic, creative, loyal to customer demands, fast service and innovative structure, is improving itself day by day targeting unconditioned customer satisfaction. Osmangazi Mh. Mehmet Deniz Kopuz Cd. No:4/1, Kıraç, Esenyurt, 34522 Istanbul / TURKEY +90 212 886 56 60 +90 212 886 56 66 ozgun.aydin@tekskotekstil.com ybanu@tekskotekstil.com ozgurkaya@tekskotekstil.com www.tekskotekstil.com 40 41
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YAKAR TEKSTIL Yakar Textile was established in Istanbul in 1974 as one of the biggest producers and exporters of upholstery and decorative fabrics in Turkey considering the philosophy of superior quality in maintaining all the works of infrastructure, superstructure, organization, research, development and quality control to convey its products to worldwide customers offering them high quality reliable services. Yakar Textile now operates on a new production facility of 40.000 sqm and, and realizes the pattern and design works within its own facility, carrying out a strict precise quality control program at every stage of the design, production and handling. For this reason, it is remarkably preferred in various countries of the world. Our product group includes upholstery and decorative jacquard, dobby velvets, also plain and jacquard flat woven fabrics. Yassioren Mh. Akpinar San. Sit. Firat Sk. No:10 Arnavutkoy 34555 Istanbul / TURKEY +90 212 867 13 00 +90 212 867 13 29 yakar@yakar.com, info@yakar.com www.yakar.com 44 45