Affluent Insights 2016 Asian Luxury Travel Report - The Pulse of the Asian Traveler 2016 Indian Travel Consumer Report Market: India
Affluent Insights Report Summary: 2016 India Travel Consumer Report India has been one of the emerging markets to look out for in recent times. Having an economic size of US$2,090,706*, India continues to garner high expectations from the rest of the world. Recent studies have shown India s GDP growth hitting 7.3% at the end of 2015 with expected 7.6% in 2016*. These figures put India s GDP growth rate ahead of Asia s economic giant, China. Though there are much more environment and social reforms required of India, it is definitely a market to keep a close look out for emerging consumer trends. *Source: IMF(2015); The Telegraph 2
Affluent Insights 2016 Asian Luxury Travel Report -The Pulse of the Asian Traveler This India market report is based on findings from the Affluent Insights Luxury Travel Survey Fielded online in India in April/May 2016. We interviewed 307 respondents. All of the respondents were defined as affluent with minimum annual household income as per the table below: Country Affluent Definition (HHI/a) India INR 1,200,000 All respondents have travelled internationally for leisure or business in the past 12 months. 3
Affluent Insights Report Summary: 2016 Asian Travel Consumer Report Key Implications to Brands: Top destinations for planned trips in the next 12 months for India travellers: RANK 1 Los Angeles 2 London 3 Paris 4 Sydney 5 Dubai 6 Hong Kong 6 New York 8 Singapore 8 Melbourne 10 Bangkok Indian source travel is showing great growth and continuing potential. There has been a notable increase in optimism for the coming 12 months among Indians, 9 in 10 Indians say they are likely to travel more in the upcoming months. Indian travellers are looking for luxury. The new Indian traveller has a positive outlook for the coming year, especially in terms of disposable income, and spending on luxury goods, and are travelling more luxuriously. 4
Key Implications to Brands (continued): You need to adapt to changing expectations about luxury. Superior quality remains the primary motivation for using luxury brands. In addition uniqueness, exclusivity, and social status of luxury brands have increased in importance, and are major reasons for using these brands. Indian travelers are looking for opportunities to shop for luxury brands. About 4 in 5 prefer to get luxury brands outside their home city for a better selection, and prefer travel destinations where they can buy luxury products. Indian travellers are looking for something new. Whether its searching for new experiences and activities or looking for a new destination, Indian travellers hope do so without negatively effecting the environment. 5
Table of Contents: Page Introduction to Agility and Affluential 3 Study methodology and sample 4 Executive summary of findings 5 Section A: Luxury Purchase Behavior and Travel 7 Agreement to Statements on Future Outlook 8 Luxury Purchase Motivations 10 Luxury Purchase Preferences 14 Luxury through Digital Channels 16 Section B: Luxury Consumption 18 Categories Purchased in the Last 12 Months 19 Categories Planning to Purchase in Next 12 Months 22 Next Big Purchase for India 23 Section C: Travel Destinations and Travel Brands 24 TOP 3 Holiday Destinations Abroad 25 TOP 3 Hotel Brands 26 TOP 3 Cruise Lines 27 TOP 3 Airlines 28 Section D: Travel Behaviour 29 Number of Trips in the Past 12 Months (Leisure/Business) 30 Class of Service for Air Travel 33 Travel Preferences 35 Very Influential Factors in Destination Choice 38 Popular Travel Experiences and Activities 40 Popular Destinations and Activities 41 Section E: How Travel is Researched and Booked 43 How Travel is Researched and Booked 44 Websites Used to Research/Book Travel 48 Section F: Right Media to Reach the Affluent 49 Sources of Awareness: Top 3 50 Appendix A: Details on Luxury Products Brands 52 Appendix B: Details on Travel Destinations and Brands 69 Appendix C: Details on Right Media to Reach the Affluent 99 Appendix D: Profiling and Demographics 116 6