ALFAPARF MILANO ACADEMY

ALFAPARF MILANO ACADEMY 4203 Ponce De Leon Blvd., Suite #110,Coral Gables, Florida 33146 Phone 786.523.7433 Customer Service Toll Free: 877-722-6567 Technical Support Hotline: 855-276-4247 usa.alfaparf.com PP011238

My name is Roberto Franchina, I started Alfaparf in 1980 because I believed there was a need to offer Stylists higher quality products and services. In a small office with only 10 employees in Milan, Italy Alfaparf began to formulate, develop and manufacture superior, innovative new products. We mixed and filled each bottle by hand! Now, over thirty years later, I am proud to say Alfaparf is distributed in over 80 countries worldwide, with 5 manufacturing plants, 24 distribution points, and over 1,500 employees. Alfaparf continues to grow and is one of the largest privately owned beauty care companies in the world and I intend to keep it that way. Our Vision is very simple Provide Professionals with the best solutions to enhance everyone s beauty.

1 3 5 6 7 8 10 16 19 21 25 Color Theory Evolution of the Color The Numbering System The Special Shades The Special Series Oxid o Mixing Directions Procedures & Color Techniques Diagnosis Coloring Grey / White Hair Virgin Application Coloring Regrowth Re-pigmentation Pre-pigmentation Hair Decolorizing Color Wear Services Menu Thermae Spa Equipment Range revolution JC

Color Theory Colors are divided into Primary and Secondary categories. Primary colors (pure) All colors are made of these three Primary colors. THE THREE PRIMARY COLORS BLUE RED YELLOW Secondary colors (composed) Secondary colors Green, Violet and Orange are formed by mixing equal parts of two Primary colors. Color Theory BLUE GREEN YELLOW Yellow mixed with Blue, in equal parts, creates the Secondary color Green. BLUE VIOLET RED Red mixed with Blue, in equal parts, creates the Secondary color Violet. YELLOW ORANGE Yellow mixed with Red, in equal parts, creates the Secondary color Orange. THE THREE SECONDARY COLORS When Primary colors are mixed in different parts the end result will be a Secondary color less or more intense. RED 1

Opposite colors In the Chromatic Circle, opposite or complimentary colors when mixed together will neutralize each other. This color rule applies to cosmetic color as well when correcting and/or neutralizing unwanted tonality. BLUE GREEN NEUTRAL YELLOW YELLOW is opposite of VIOLET. YELLOW ORANGE is opposite of BLUE VIOLET. BLUE is opposite of ORANGE. BLUE GREEN is opposite of RED ORANGE COMPLEMENTARY COLORS VIOLET ORANGE RED is opposite of GREEN. RED VIOLET is opposite of YELLOW GREEN RED. Colors may be classified as warm or cool. Cool colors are opposite or complimentary to warm colors and vice versa. Colors across or opposite each other on the wheel negate or neutralize tones of thier opposites when mixed Colors close to each other on the wheel accentuate or enhance tones. BLUE is the darkest and only dominant, cool primary. It is the first color pigment deposited, and is also the first to be eliminated from the hair. When added to hair color, blue will produce depth. RED is a medium warm dynamic primary. When added to hair color, red adds richness. COOL TONES BLUE GREEN GREEN YELLOW GREEN YELLOW YELLOW ORANGE ORANGE WARM TONES RED ORANGE YELLOW is the lightest warm primary. It adds brightness when added to other tones. BLUE RED Warm colors: YELLOW ORANGE RED BLUE VIOLET VIOLET RED VIOLET Cool colors: VIOLET BLUE GREEN 2

O 2 H2O Color Excellence. Hair Perfection. Pioneering performance in the professional color service: perfect 3D effect for color and hair. 110 SHADES OF PERFECTION Technology 3D technology: 3 exclusive components in 3 subsequent phases. Evolution of the Color 3 MLV MLV MLV H 2O 2 PIGMENTS HYDROGEN PEROXIDE Phase 1: Mixing Multi Lamellar Vehicle MLV protects pigments during mixing to prevent them from oxidating. More pigments penetrate deeper into the hair shaft, causing a reduced opening of the cuticle. It also helps to balance the level of moisture in the fiber. PIGMENTS Phase 2: Application Hyaluronic Acid The hyaluronic acid forms a lattice around the hair allowing a perfectly even distribution of the mixture and perfect adherence to the hair shaft. Phase 3: Coloring ABSOLUTE INNOVATION: the first color product to use hyaluroic acid! Hyper Intense Color System The micropigments penetrate into the hair shaft and blend to form even larger, more complex molecules. 3 PIGMENTS

Tube of 60 g / 2.05 oz. 3 Additional Benefits Available in 110 shades 1. Comfort and gentleness 0.7% ammonia: the lowest alkali component on the market (ammonia or MEA). No Paraphenylenediamine (PPD), for a more soothing formula. Color after color, hair is healthier. The color becomes a treatment for the hair. 2. Customized service Thicker texture, to facilitate partial color techniques. 4

The Numbering System How to read a shade The first number of the shade indicates its color level. The second number indicates the primary tonal value. The third number indicates the secondary tonal value. When the second and third numbers are the same, the shade has an intense value. The Numbering System Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde Primary Tonal Value 1 (Ash) 2 (Violet) 3 (Gold) 4 (Copper) 5 (Mahogany) 6 (Red) 7 (Matte).1.01.11.12.2.02.21.22.3.31.4.43.45.5.53.6.65.66.7.13.14.32.34.35 Tonal Values 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange base) 5 Mahogany (red-violet base) 6 Red (red base) 7 Matte (green base) The 0 is used when there is no primary tone but only a secondary one. Color reference for the Evolution of the Color series 3 Example: Color level: 7.32 medium blonde 50% Base Color 30% Primary Tone.7 VERDE GREEN VERDE VERDE BLU BLUE AZUL AZUL.11.1 Tonal value primary: golden.01 Tonal value secondary: violet 20% Secondary Tone GIALLO - YELLOW - AMARILLO - AMARELO.3.03 NATURAL.2.22.02 VIOLA VIOLET VIOLETA VIOLETA.04 ARANCIO COPPER NARANJA MOGANO MAHOGANY CAOBA ACAJU.4.5.44.6 LARANJA.66 ROSSO RED ROJO VERMELHO.12.13.21.23.31.32.34.43.45.35.52.53.62.65 5

The Special Shades CORRECTORS Special shades with very high tonal intensity are suitable for varying, accentuating or negating the result of a color. 2000 - Violet: used to enhance the violet tones of the Pure Violets, Mahogany and Reds series. 3000 - Yellow: used to accentuate the golden series. 7000 - Blue: used to balance orange and yellow tones. Mixing ratio: Minimum intensity: 1/2 oz. (15 g) corrector + 1 1/2 oz. (45 g) color + 3 oz. (90 ml) Oxid o. Maximum intensity: 1 oz. (30 g) corrector + 1 oz. (30 g) color + 3 oz. (90 ml) Oxid o. 410 - Graphite: the ideal grey tone for negating red and orange tones and for boosting the grey tonal tendencies of the Ash, Natural Ash and Violet Ash series. Mixing ratio: Minimum intensity: 410 1 ribbon inch (5 cm) + 2 oz. (60 g) color + 3 oz. (90 ml) Oxid'o. Maximum intensity: 1/2 oz. (15 g) 410 + 1 1/2 oz. (45 g) color + 3 oz. (90 ml) Oxid o. COLOR BOOSTERS 3 Lightening Reinforcer (000SSS): can be mixed in equal parts with all Evolution of the Color shades, with the exception of the Platinum 3 series. When mixed in equal parts with Evolution of the Color, it increases lightening ability by up to one level. Mixing ratio: Maximum mixing ratio: 1:1 1 oz. (30 g) fashion shade + 1 oz. (30 g) OOOSSS + 3 oz. (90 ml) Oxid o. 3 Red Booster: Red Booster can be mixed with all Evolution of the Color shades, with the exception of the Platinum series, to give greater intensity to the red tone value. The mixing ratio can be varied, according to the intensity of red desired: Mixing ratio: Minimum intensity: 1 3/4 oz. (50 g) color + 1/4 oz. (7.5 g) Red Booster + 3 oz. (90 ml) Oxid o. Maximum intensity: 1 oz. (30 g) color + 1 oz. (30 g) Red Booster + 3 oz. (90 ml) Oxid o. 6

The Special Series PLATINUM SERIES Obtain extra light blonde, natural blonde and glosssy blonde without bleaching. Platinum: 11.00-11.02-11.10-11.11-11.13-11.20-11.21-11.32 - OSP: Use alone with 40 Vol. Oxid o to achieve up to 4 levels of lift. To achieve up to 5 levels of lift, mix in equal parts with OSP - Super High Lift Reinforcer (starting from a natural level 5 light brown). Mixing ratio: 1:2 1 oz. (30 g) Platinum Series + 2 oz. (90 ml) 40 Vol. Oxid o. Timing 50-55 minutes. Super High Lifting Reinforcer (OSP): can be mixed with all Platinum series shades to boost lightening ability by up to 5 levels. Mixing ratio: Maximum mixing ratio: 1:1 1 oz. (30 g) Platinum shade + 1 oz. (30 g) OSP + 4 oz. (120 ml) 40 Vol. Oxid o. The Special Series CONTRASTI 3 EOC Platinum Series 8 Shades 11.00 11.02 11.32 11.20 11.13 11.21 11.10 11.11 Natural Pure Violet Golden Violet Violet Ash Golden Violet Ash Ash Intense Ash Contrasting color on Medium to Dark hair, levels 1-6 natural or colored. Red and Red-violet: Use specified volume of Oxid o according to the desired amount of lift. Mixing ratio: Maximum mixing ratio: 1:1.5 1 oz. (30 g) Contrasti + 1 1/2 oz. (45 ml) Oxid o. Timing 35-40 minutes or 15-20 minutes with heat. Recommended Levels for Best Results 8-7 7-8 7-6 7-6 6-7 6-7 6-5 5-6 7

Oxid o Oxid o is a creamy stabilized hydrogen peroxide containing no parabens, paraffins or mineral oils. Formula enriched with Elicos, it buffers the color s alkalinity, making it milder on the scalp. It forms an emollient film of lipids on the skin to guarantee absolute comfort and protection. Because the mixture is thicker, the cream can be applied more easily, allowing greater accuracy during application. OXID O IS AVAILABLE IN FOUR DIFFERENT VOLUMES: 10 Volume 20 Volume 30 Volume 40 Volume (3%) (6%) (9%) (12%) Tone on tone deposit only Up to 1 level of lift Up to 2 levels of lift Up to 3 levels of lift* Bottle of 1000 ml / 33.8 oz. *Up to 4 levels when mixed with the Platinum Series 8

Mixing Directions 3 EVOLUTION OF THE COLOR The recommended mixture will color a whole head of medium to long hair. Mixing ratio: 1:1.5 1 oz. (30 g) color + 1 1/2 oz. (45 ml) of Oxid o. Timing 35 minutes. PLATINUM SERIES Mixing ratio: 1:2 1 oz. (30 g) Platinum Series + 2 oz. (60 ml) of 40 Vol. Oxid o. Timing 50-55 minutes. Choosing the amount of hydrogen peroxide Observing the mixing ratio allows the product to perform optimally. One of the most important functions of Oxid o is that it lightens natural hair. The degree of lightening depends on the volume of hydrogen peroxide used. Desired Color Level Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Level 7 Level 8 Level 9 Level 10 Oxid 0 1 10/20 10/20 20/30 30/40 Bleaching 2 10 10/20 10/20 20/30 30/40 Bleaching Natural Level 3 4 5 6 7 10 10 10/20 10/20 20/30 30/40 Bleaching 10 10 10 10/20 10/20 20/30 30/40 Bleaching Pre-pigmentation 10 10 10 10/20 10/20 20/30 30/40 Bleaching Pre-pigmentation 10 10 10 10/20 10/20 20/30 30/40 Bleaching Pre-pigmentation 10 10 10 10/20 10/20 20/30 30/40 8 Pre-pigmentation 10 10 10 10/20 10/20 20/30 9 Pre-pigmentation 10 10 10 10/20 10/20 10 Pre-pigmentation 10 10 10 10/20 9

Procedures & Techniques DIAGNOSIS The Diagnosis is important for reaching the desired target shade. For a truly flawless result, it is important to evaluate the condition of the hair. How to Proceed: Follow steps 1-6 to correctly determine the color technique to be used: 1) Determine client s color objective. 2) Determine client s natural hair color level. 3) Determine client s cosmetic hair color level. 4) Determine client s grey hair percentage. 5) Determine if the color objective requires lifting, tone on tone or darkening. 6) Determine the client s hair porosity (previous chemical treatments that may have altered the porosity of the hair). 3 The Evolution of the Color chart is the ideal instrument for diagnosis. 10

COLORING GREY/WHITE HAIR Procedures & Color Techniques White hair is the result of the loss of melanin. This lack of natural pigment gives the hair a dull, flat appearance. Performing an excellent color service on white hair does not merely mean covering white hair, but also in succeeding in obtaining a natural, brilliant and glossy result. To achieve this result it is important to observe a number of rules: How to proceed: 1) To get optimal results for the desired tone and intensity, use the Natural Series (Cool Naturals, Warm Naturals or Intense Natural series) specfically intened for the desired fashion shade. For Grey Coverage: (50% - 100%) 1 oz. (30 g) Fashion shade 1 oz. (30 g) Natural shade 3 oz. (90 ml) Oxid o 2) Choose the volume of Oxid o indicated according to the desired degree of lightening (see the table on page 8). 3) Very carefully apply the color with thin sections. 4) Leave to process 35 minutes. VIRGIN APPLICATION The purpose of this technique is to give even color results on natural hair, to avoid excessive lightening at the base due to a thinner layer of melanin in this area. How to proceed: 1) Divide the head into four sections with partings that run from ear to ear, and from the center of the forehead to the nape, passing through the crown. 2) Apply the color starting from the rear right section. 3) Apply the color to the base. Choose the volume of Oxid o according to the desired degree of lightening. 4) Proceed with the same method on the remaining sections. 5) Apply the color to the lengths and ends. 6) Use a greater volume of Oxid o than used for the base. Process for 35 minutes. 7) At the end of the treatment time, work the color to form an emulsion, rinse well and shampoo. 8) To color tone-on-tone or darken, apply the mixture (color and 10 Vol. Oxid o) from the base to the ends, with a processing time of 35 minutes. 11

COLORING REGROWTH How to proceed: 1) Divide the head into four sections. 2) Apply the mixture to the regrowth, starting with the rear, right section. 3) If the fading on the lengths and ends is up to 1 level lighter than the target color, work up an emulsion using the color applied to the roots on the lengths and ends in the last 3-5 minutes of processing time. 4) If the fading is up to 2 levels, process up to 10 minutes. 5) If the fading is greater than 2 levels, mix of color and 10 Vol. Oxid o with a 1:2 mixing ratio. Apply the mixture to the lengths and ends the last 10 minutes of processing time. 6) If the regrowth color mixture is a fashion shade mixed with a natural series for grey coverage, remix only the fashion shade (without the natural series) for the lengths and ends to maintain vibrancy. 12

Procedures & Color Techniques RE-PIGMENTATION Re-pigmentation is a technical treatment that makes it possible to reconstruct both cosmetic and natural colors. Re-pigmentation is 3 performed before the application of the targert color. It can be performed both with Evolution of the Color or Color Wear. When it is necessary Every time we need to make a color darker by more than three levels. Re-pigmentation is preventative coloring aimed at rebuilding color in a stable and lasting manner, avoiding grey-green casts. The mixture Must always be performed with warm shades (golds, coppers and reds). The level chosen will be one or two levels lighter than the target color. Mix with 10 Vol. Oxid o. Mixing ratio: For slightly porous/porous hair: 1:2 1 oz. (30 g) color + 2 oz. (60 ml) 10 Vol. Oxid o. For overly porous (bleached) hair: 1:3 1 oz. (30 g) color + 3 oz. (90 ml) 10 Vol. Oxid o. How to Proceed Example: To darken very lightened hair, without regrowth, proceed as follows: 1) Diagnosis: Desired color: light brown (5); Hair color: very light golden blonde (9.3); in this case, there are 4 color levels to be recovered. 2) Identify the shade best suited to rebuilding the color of the hair. As an example, the target color has a level 5 light brown, the color background to be rebuilt is orange. To perform re-pigmentation, the shade must be one or two levels lighter than the target color and the tonal tendency must be Copper. The color chosen will be 6.4 dark copper blonde, to be applied with a mixing ratio of 1:3 with 10 Vol. Oxid o. Re-building the orange in the hair makes it possible to obtain a base color similar to that of natural hair. This will make it possible to achieve the desired color successfully. 3) Application The re-pigmentation mixture: 3 1 oz. (30 g) Evolution of the Color dark copper blonde (6.4). 3 oz. (90 ml) 10 Vol. Oxid o. Apply the mixture carefully to the parts to be darkened. Processing time: 10-15 minutes. Rinse well and towel dry the hair thoroughly. Prepare the new mixture using the target color 5 light brown. Apply on the roots, lengths and ends. Mixing ratio: 1:2 1 oz. (30 g) 5 + 2 oz. (60 ml) 10 Vol. Oxid o. Timing 10-15 minutes. 13

PRE-PIGMENTATION (Resistant Grey) Pre-pigmentation is a technical term that indicates a preliminary treatment which prepares resistant grey/white hair to obtain an even cosmetic color result. Pre-pigmentation achieves two important effects on the hair. First, it etches the hair shaft (the product s alkalinity opens the cuticle) and second, it deposits color pigments on particularly resistant grey/white hair. When it is necessary In the presence of a high concentration of resistant grey/white hair, usually present in the front. The mixture Pre-pigmentation is performed using color (not diluted with Oxid o) one level lighter than the desired result. 3 The Evolution of the Color shades best suited for pre-pigmentation are those with a warm tonal tendency (.3). How to proceed: 1) Once the area to be pre-pigmented has been identified, apply the product to the hair using the tip of the brush without touching the scalp. 2) This application must be performed at least 10 minutes before the application of the final color. 3) Do not rinse. 4) Apply final formula right on top of pre-pigmentation formula. 5) Timing 35 minutes. 14

Procedures & Color Techniques Hair Decolorizing Process Objective Too Much Color Unwanted Reflections Up to 2 Levels Up to 4 Levels REMOVAL OF COSMETIC COLOR Decolorizing Timing How to Apply Purify with SUPERMECHES+, 10 Volume Oxid o & Shampoo SUPERMECHES+ & 10 or 20 Volume Oxid o SUPERMECHES+ & 30 Volume Oxid o Up to 20 Minutes Up to 20 Minutes Up to 30 Minutes Apply as a Shampoo Apply to Lengths & Ends As Needed 15

Tone on Tone Demi Permanent Hair Color THE MAGIC FORMULA OF NEW COLOR WEAR 48+1+2=150 Color Wear is an ammonia free, Tone on Tone Demi Permanent Hair Color that takes you to the next level. Color Wear 5 Volume Activator, 15 Volume Activator and Lifting Reinforcer provide versatile lifting options and true tone on tone color. Color Wear is dedicated to all your clients who don t want to commit to permanent color, but still want a whole new look. When to use Color Wear: Great for color correction/re-pigmentation To add new fashion tones to natural hair. To enhance shine and intensity to natural hair. To cover grey hair (60%-100%). To tone bleached or sun-kissed highlights. To revive hair color after a perm or straightening service. To revive hair color and shine to damaged, dull hair. With a range of 48 Shades + 1 Lifting Reinforcer + 2 Activators = Up to 150 Colour Options! Tube of 60 g / 2.05 oz. Limanthes Alba Oil Moisturizes the hair and scalp. Adds lightweight shine and brilliance. Bee Wax Helps reconstruct lipids naturally present in the scalp and hair - restoring their physiological function as a protective barrier. Crodafos Conditions the scalp and hair. 16

Color Wear 5 Volume Activator Deposit only, true tone on tone color without any commitment (keep the natural base, no line of demarcation) for color shy clients. Superior uniform grey coverage and beautiful shine. Perfect for color application on white, lightened or porous hair, due to time controlled action. Ideal for pre-pigmentation, filling/tint back. Refreshes color and adds shine after sun exposure or damage. Great after a texture/shape service to correct an undesired reflection. Bottle 1000 ml / 33.81 fl. oz. 15 Volume Activator Deposit, and up to 1 level of lift. Color Wear Lifts up to 1 level with no ammonia. Superb grey coverage with uniformity/blending of color. Ideal after a texture/shape service to revive the color. Increased vibrancy, shine and intensity - all with minimal commitment. Replaces 9 Vol, timing for 20 minutes. Lifting Reinforcer For up to 2 levels of lift, never to be used alone or under heat. Increases lift up to 2 levels with no ammonia. Maximum shine and transparency of fashion colors. Increased vibrancy, shine and intensity - all with minimal commitment. Bottle 1000 ml / 33.81 fl. oz. 17 Tube of 60 g / 2.05 oz.

Color Wear Color Wear Directions for Use Chart SERVICES MENU COVERAGE TONE ON TONE SERVICES UP TO 60% UP TO 100% NATURAL/ COLORED HAIR COLOR CORRECTION (undesired colors/ reflections) RE-PIGMENTATION (to darken bleached hair of more than 2 levels) BLEACHED/ HIGHLIGHTED HAIR AFTER A SMOOTHING/ PERM SERVICE MIX RATIO 1:2 1:1 1:2 1:2 1:1 1:2 1:2 PROCESS TIME 20/25 30/40 20/40 10/25 10/25 10/25 10/15 5 VOLUME ACTIVATOR Coverage Coverage (color fades away slowly, no sign of regrowth) Tone on tone To correct undesired reflections 15 VOLUME ACTIVATOR Coverage, uniformity of color Coverage, uniformity of color, lifts up to 1 level** Intense Fashion tones, lifts up to 1 level** Not Recommended Not Recommended To revive color LIFTING REINFORCER* Coverage, uniformity of color & lifting Not Recommended Intense Fashion & translucent tones, lifts up to 2 levels*** Not Recommended Not Recommended Not Recommended Not Recommended 1/2 oz. Lifting Reinforcer 1 oz. Color Wear shade 3 oz. 15 Volume Activator 1/4 Level lighter for bases 1 to 4 1/2 Level lighter for bases 5 to 7 1 Level lighter for bases 8 and 9 1 Level lighter for bases 1 to 4 1 1/2 Levels lighter for bases 5 to 7 Up to 2 Levels lighter for bases 8 and 9 18

Discuss with your clients some of the many benefits of THERMAE SPA COLOR: 100% free of ammonia, PPD, ethyl alcohol, parabens, paraffins, mineral oils, formaldehyde, silicones and fragrances. Innovative Ammonia Free Color Formulated With Geothermal Water. THERMAE SPA COLOR was created to meet the needs of clients who have a variety of sensitivity issues to ammonia, PPD, fragrance, etc. to give them a greater, less irritating color experience. Clients suffering from such sensitivities have difficulty finding a color that is a balance of performance and comfort...which can now be delivered with THERMAE SPA COLOR. The Consultation Available in 30 shades Determine if THERMAE SPA COLOR is the ideal choice for your client. Begin the consultation with your client by asking about any sensitivities they may have had in the past during color services. If they answer yes, THERMAE SPA COLOR will give them a high performance color experience that is also more comfortable. Bottle of 1000 ml / 33.8 oz. Tube of 60 ml / 2.05 oz. Available in 30 shades. Thermae Spa The Sensory Wellness Color Service Step 1: Pre-Color Massage 1. 2. 3. Vial of 13 ml /.43 oz. Apply THERMAE SPA FLUIDIS PRE-COLOR TREATMENT evenly to the scalp, section by section, separating the hair, using a tail comb. Use your thumb, to gently distribute Fluidis along the line of separation. FLUIDIS PRE-COLOR TREATMENT: Prepares the skin and hair for the color service, and protects the scalp from the alkalinity of the cream during application. Available in 6 x.4 oz. vials. Begin the scalp massage, working in the FLUIDIS PRE-COLOR TREATMENT by pressing gently on the crown of the head. Make slow, circular motions in a clockwise direction. Repeat this process 7 times. Continue the massage service on the client's hands. Press lightly on the palm and make slow, circular motions. Repeat this process 3 times. 19

Thermae Spa Color 4. Continue the massage service by now moving to the client's temples. Very lightly, press and repeat this same circular movement 3 times. Lastly, return to the crown of the head making the same slow, circular motions as previous. Repeat this process 7 times. 5. Finish with a tension releasing massage, by running your hands from the crown of the head, through the hair and down to the shoulders. Repeat this process several times. Step 2: Color Application 6. Mix the desired shade of THERMAE SPA COLOR with the desired concentration of OXIDUS HYDROGEN PEROXIDE CREAM. Mix with a ratio of 1:1.5. THERMAE SPA COLOR: This revolutionary, permanent cream color is formulated with geothermal water and contains the patent pending Cosmetic Spa System+. Available in a 2 oz. tube. OXIDUS HYDROGEN PEROXIDE CREAM: This 32 oz. cream developer is available in 2 concentrations. 18 Volume for 100% gray/white hair coverage, tone-on-tone and lightening by up to 1 level. 32 Volume for 100% gray/white hair coverage and lightening by up to 3 levels. NOTE: For perfect gray coverage, always mix 1 part natural to 1 part fashion shade (1 oz. natural 1 oz. fashion shade to 3 oz. Oxidus). 7. Allow the color to process for 40 minutes. Once the color has completed processing, rinse thoroughly. Step 3: Post Color Massage 8. Apply THERMAE SPA SUAVITAS DE-STRESSING SHAMPOO and massage throughout the scalp and hair. Rinse thoroughly. 9. Apply THERMAE SPA MINERALIS DE-STRESSING CONDITIONER and massage throughout the scalp and hair. Leave on for 5 minutes and rinse thoroughly. SUAVITAS DE-STRESSING SHAMPOO: This post-color shampoo helps to normalize the hair and provides a cooling effect to the scalp following the color service. Perfect for at home maintenance of their color. Available in 8.45 oz. MINERALIS DE-STRESSING CONDITIONER: This post-color conditioner is a rich, conditioning cream that helps to normalize the hair and scalp, following a color service. Perfect for at home maintenance of their color. Available in 8.45 oz. 20

Equipment is the complete professional line designed to allow the stylist to provide a superior color service. Supermeches+ Bleaching powder for extra lightening. Lightens up to 7 levels. Maximum precision for incredibly uniform results. Thanks to the innovative TJ Complex, system of concentrated Phytomolecule that creates a perfectly uniform net, that flawlessly adheres to the hair. Maximum flexibility: versatile mixing ratio from 1:1 to 1:3. Can be used with 10, 20, 30, or 40 Vol. Oxid o. Maximum cosmetic result: the creatine reconstructs the hair s structure from the inside. Maximum comfort: dust-free formula and creamy texture. This special blue formula neutralizes unwanted brassy tones. Can of 400g / 14.01 oz. Equipment 21 Supermeches+ No Ammonia Ammonia-free bleaching powder with strong lightening power. Lightens up to 7 levels. Exclusive formula enhanced with: Guar Gum to assure optimum adherence of the mixture to the hair for perfectly even results and Silk Powder to protect and moisturize the hair. Non-volatile formula. Versatile mixing ratio from 1:1 to 1:3, ideal for all lightening techniques. Can be used with 10, 20, 30, or 40 Vol. Oxid o Can be applied to the scalp if mixed with 10 or 20 Vol. Oxid o. White powder for easier interpretation of the lightening result. The product s fragrance makes mixing and application more pleasant. Can of 400 g / 14.01 oz.

Supermeches+ High Lift Intense lightening even in the most difficult situations. Lightens up to 9 levels in 50 minutes. Exclusive formula that contains: Keratin Peptides which fill in the porous areas of the hair and protect its structure; and Baobab Oil which maintains the hair s lipid film to deliver shine and softness. Suitable for application on cosmetically colored hair or dark bases. Mixing ratio from 1:1.5-1:3. Can be used with 20 & 30 Vol. Oxid o. Supermeches+ Fast Ultra rapid bleaching cream for fast bleaching with absolute protection. Can of 400g / 14.01 oz. Lightens up to 4 levels in 20 minutes. Lightens up to 7 levels in 50 minutes. Recommended for quick techniques, not for use on the scalp or full head highlights. Balayage can be done over color treated hair. Mixing ratio from 1:2. Can be used with 20, 30 & 40 Vol. Oxid o. Tube of 500 g / 17.63 oz. 22

Equipment The Supermeches+ Range THE RIGHT PRODUCT FOR EVERY BLEACHING SERVICE LIGHTENS BY TREATMENT TIME PLUS RECOMMENDED USE SUPERMECHES+ HIGH LIFT 9 Levels 50 Minutes Potent lightening action Colored hair, very dark bases Apply over color during the same treatment time SUPERMECHES+ FAST 4 Levels 7 Levels 20 Minutes 50 Minutes Time optimization Fast, free hand, partial bleaching SUPERMECHES+ 7 Levels 50 Minutes Versatility All techniques SUPERMECHES+ NO AMMONIA 7 Levels 50 Minutes Ammoniafree formula Bleaching on scalp Customers looking for products that do not contain ammonia 23

Soothing infusion Chamomile based acid infusion designed to protect the dermis and hair fiber during a color service. Contains Centella Asiatica that soothes the scalp and Citrus Vitamins that revitalize the hair structure. Stain Remover Box of 12 x 13 ml / 0.43 Fl. Oz. Effectively removes hair color stains from the skin. Double Defense Cream Bottle of 125 ml / 4.22 Fl. Oz. Creates a protective barrier that helps prevent color staining on the skin. Tube of 150 ml / 5.07 Fl. Oz. 24

8 intermixable shades endless palette of colors revolution Color is a direct coloring cream, ammonia-free and does not require developer. Exclusive and natural coloring pigments guarantee beautiful color while maintaining the integrity of the hair. To play and personalize every client s look with exciting placemnet of direct color. Vibrant color with incredible softness and shine. New Clear formula customizes color intensities to create shimmering pastel shades. revolution Color can last up to 12 shampoos; results may vary depending on the porosity of the hair, frequency of shampoos and type of shampoo. revolution is available in 8 intermixable shades to create an endless palette of colors: Deep Red, Magenta, Rich Purple, Pink, True Blue, Yellow, and Clear. revolution JC true blue pure green rich purple clear deep red pink magenta yellow Tube of 86.2 g / 3.04 oz. 25