INTRODUCING
every girl s obsession
OUR STORY
OUR STORY Ego Professional was born from a desire to create a range of premium quality, affordable styling tools that are all about SELF expression. EGO is designed by hairdressers with the client in mind and packed with the benefits and features PROFESSIONALS need. Ego delivers first class, consistent performance with innovative conditioning technology. Salon owners and clients can choose from our range of tools to create the me they want to be that day. Modern living demands that we play many roles in our lives and EGO fulfils them all. A tool box of durable appliances that work hard to create just the right look is essential kit for our day-to-day lives.
TECHNOLOGY BEFORE TECHNIQUE
EGO STYLING TOOLS HARNESS NEW TECHNOLOGY HW2 Technology & Tourmaline gives NEW styling tool brand ego its powerful ability to detox, de-stress and de-frizz hair, leaving it polished, healthy and manageable.
INTRODUCING HWANGTO
HWANGTO The main surface of HWANGTO consists of a wide double construction, something like a honeycomb. The inside of HWANGTO has the maximum number of useful minerals, emitting lots of negative ions, far-infrared rays and antibacterial properties when affected by a high temperature. HWANGTO Honeycomb Negative Ions
HWANGTO HWANGTO Ceramic contains one of the most unique elements called KATALRAJE. This helps emit the greatest number of farinfrared rays and ANIONS in nature. There are approximately two hundred million beneficial organisms in one spoon of HWANGTO ceramic, including 4 kinds of enzymes for removal of toxins, humidity control and air freshening. The far-infrared ray emitted from the HWANGTO ceramic has unbelievable benefits. Ion-infrared Scale Imparting moisture Sealing the cuticle Condition and delivering frizz free results.
HWANGTO the secret of the east Matured for approximately 4,000 years in the red pine forests of the highest mountains in South Korea.
HWANGTO conditioning benefits The far-infared rays emitted from HWANGTO ceramic has unbelievable benefits including, imparting moisture, sealing the cuticle and delivering beautiful frizz free results. Continuous use with hair tools that don t have Tourmaline & HWANGTO will gradually make the hair frizzy, dry and out of condition. Chemical, mechanical and environmental elements damage the cuticle The damaged cuticle is repaired to fantastic condition by HWANGTO ceramic far-infrared rays and negative ions.
INTRODUCING TOURMALINE
TOURMALINE A highly-prized semi precious gemstone often referred to as the electric stone in Asia. When heated, Tourmaline creates negative ions and infrared heat waves that are very effective at eliminating static, evaporating moisture more quickly and sealing damaged hair cuticles.
TOURMALINE Tourmaline is crushed into a fine powder and infused deep into the heaters, plates and coils of all ego tools during manufacturing. This process delivers much deeper, long lasting results as the Tourmaline s effect won t wear off over time, unlike other brands which simply spray a thin coat of ceramic that wears off over time and with use.
WHY TOURMALINE Tourmaline naturally emits negative ions and far-infrared heat waves when heated or put under pressure it is perfect for use in hair styling. It locks in moisture and seals the cuticle - essential for avoiding damage to the hair during styling Eliminates static, reducing fly-away and frizz Prevents scorching and over-drying for healthier hair Faster drying times by up to 70% Takes brittle, dry, frizzy hair and gives it a smooth, shiny, silky finish that lasts
NEGATIVE IONS Are critical to eliminating static and flyaways in the hair caused by dry hair, too much friction and the loss of negative electrons. When the hair has excess positive ions, the hair strands push away from each other (like two magnets touching) creating frizz. The negative ions generated by the Tourmaline in the ego tools process to restore the natural balance and counteract the positive ions for smoother, sleeker hair.
Negative ions do two things BREAK DOWN WATER ELIMINATE STATIC ELECTRICITY By breaking down water, negative ions evaporate excess water quickly for faster hair drying. At the same time, this water penetrates the hair shaft easily for increased moisture. By eliminating static electricity, negative ions smooth and seal the cuticle layer which then reflects light brilliantly for a greater shine. A closed cuticle protects the hair shaft from chemicals, the elements and daily abuse.
Sunny v s WINDY Sunny or windy? We all know which we prefer, it s just no contest! But did you know that it s not just a weather related question, it also applies to hairdryers? That s right, there are two types of hairdryer and you should really know which one you are using and think about why! WINDY DRYERS As the name suggests, these dryers blast out air and blow water molecules off the hair. Imagine it s raining on your car windscreen and a gust of wind comes along. It blows the water molecules clean off the screen and this is essentially how a windy dryer operates. SUNNY DRYERS These use gentle, yet strong heat to penetrate deep into the hair shaft. Back in the car if the sun shines after a rain shower, on the windscreen you can actually see the water molecules reducing in size until they disappear. The sunny dryers evenly distribute heat from the inside out, meaning less damage and healthier hair. The Alter Ego is a sunny hairdryer, its far infrared technology achieves quicker results than conventional heaters as it uses HW2 technology to emit negative ions which evaporate excess water off more quickly perfect for blow drying in salon. The remaining moisture is broken down and then absorbed and locked into the individual hair strands. This deeper heating means hair can be styled more quickly and the results are healthier and last much longer.
Far infrared heat Known for its therapeutic and healing effects, far infrared is a gentle but deeply penetrating heat. It does not heat air, but penetrates deeply into solid objects. Put to use in all of our ego professional irons and dryers, the far infrared heat waves go directly to the hair shaft quickly and gently heating them from within, avoiding damage to the cuticle. Meanwhile, the negative ions help to lock in moisture as the cuticle is sealed for a shiny, well-conditioned look.
EGO PRODUCTS With a combination of Tourmaline, HW2, Far infrared, Negative Ions & Temperature Control, ego professional tools prevent damage, decrease styling & drying time and protect and improve the condition of hair.
EGO STYLING TOOLS Ego is a range of styling tools that includes irons, dryers, tongs and heated rollers. All the heated surfaces in our products blend HW2 technology with the finest ground Tourmaline gems, preserving the intelligent honeycomb shaped molecule. The result is faster drying times, even and controllable heat and a healthier more beautiful finish.
BEAUTIFULLY PACKAGED FROM START TO FINISH
ALTER EGO This Ultra Lightweight Dryer has no less than 8 heat and speed settings make this ergonomic dryer the ultimate in efficiency and usability. The generous 10 foot cord, strong but light design and diffuser gives you real freedom while its powerful 1700 watt motor puts you in complete control. The dryer is packed with HW2 technology to improve hair quality and manageability in next to no time.
TURBO CHARGED SPEED FOR THE ULTIMATE QUICK DRY With ego styling you can easily achieve stunning results in minutes. Featuring HW2 technology that produces more negative ions and far infrared that any other hair appliance, ego Ultimate in Performance. The Ultimate ego dryer brings you the pinnacle in efficiency and durability. Combining a Turbo Charged 2000 watt motor with the latest in ceramic technology, the increased power output and airflow allow you to seriously smooth the cuticle and add amazing shine and volume. Its lightweight ergonomic design, 5 speed heat settings and generous 2.8m cord put you in complete control. This dryer is packed with the HW2 technology, Ceramic and Tourmaline, to improve hair quality and manageability in next to no time.
FOR THE ME I WANT TO BE Calling all trend hoppers and style switchers! ego EVOLVE is the styling tool for every me I want to be ego Professional is the go-to styling tool brand for the fashion fabulous and the style savvy. ego EVOLVE is the tourmaline powered salon standard professional hairdryer. It delivers more power, more volume, more softness, more shine with less frizz, less risk of heat damage and a variety of settings to suit the style mood you want to create. The results have been tested in professional salons by independent hair experts. Real hairdressers love the benefits and you will too: Builds amazing volume into fine hair Achieves ultimate root lift Slim nozzle for accurate styling Far infrared HW2 technology means up to 60% faster styling Tourmaline power creates frizz-free smoothness, shine and condition Gentle heat preserves colour and condition 10 adjustable heat and speed settings means tailored styling Cool shot sets style for lasting hold Includes a salon standard 2.8 metre cable and 2000 watts of power
WHEN SIZE REALLY DOES MATTER Want stand-out style? The sky s the limit with INFLATED ego These high performance irons feature 13cm floating plates that allow super fast styling, ultimate conditioning and resistance to humidity. Thanks to HW2 technology which embraces far infrared rays and tourmaline infused ceramic plates, the results speak for themselves. Easy-to-use and kind to your hair, the irons have fully adjustable heat settings with digital read out to deliver a consistent, optimum temperature in seconds. Whether you want to simply straighten your hair or create amazing waves and curls, all the power you need is right at your fingertips with INFLATED ego.
PLAY IT COOL AND GIVE YOUR HAIR SOME We all need a little bit of therapy every so often and ego Professional have come up with the latest innovation in heated, sorry, non-heated appliances! And when we say non-heated, what we mean is ego Therapy is absolutely, completely, and utterly stone cold. This amazing cold iron really seriously conditions hair by using infrared light and clever ultrasound pulsing to deliver hydration, protein and nutrition right into the core of the hair. HOW THE TECHNOLOGY WORKS Ultrasound Cold Therapy Infrared Technology works by a process known as nano-technology. In a nutshell, magnetic ultrasounds pulsating at 36,000 times per second cause the molecular structure of pre-applied hair treatment products to become miniaturised so they can penetrate deeper into the hair shaft. This allows all their goodness to soak in, and the super-fast vibrations promote the production of essential amino acids and proteins which are the building blocks of the hair s structural makeup. This new tool on the block gives superior condition to all hair types - results are notably silkier, stronger, healthier, and shinier hair as the unique technology helps repair the hair shaft and seal the cuticle down. Simply shampoo and condition and use on wet hair for hydration. More intense results are achieved by using the amazing leave-in treatment conditioner before treating hair to some nano-pampering.
NO HAIR DARE DISOBEY THE IRON WILL OF THIS CURLING WAND ego PROFESSIONAL makes long-lasting, beautiful curls super quick and super easy to achieve with its newest product, ego TWIST. Not just your average wand, this tourmaline and HW2 infused tool has four eye-catching bobbles to smoothly guide hair into obedient and perfectly behaved looks. ego TWIST s technology packs in frizz busting negative ions to seal down the cuticle for a sleek finish and tourmaline to boost shine, and with adjustable heat settings from 70 to 210 c, the evenly distributed heat means consistent and long-lasting curls. ego TWIST delivers: Hardworking fully adjustable ceramic heat Amazing curls even on the straightest of strands HW2 infused technology for maximum heat conduction and ionic benefits for quick, long lasting styling results Smart bobble design for easy use Locked in moisture and sealing of the cuticle for lasting shine and a conditioned look that stays all day and night. 1 year warranty Choose ego TWIST for obedient and perfectly behaved curls.
FOR STYLE ON THE GO The ultimate travel kit with ego TRIP not one but two tiny but powerful styling tools in one space saving kit. From beach to boardroom, LITTLE dryer and LITTLE ego iron will ensure you stay styled to perfection wherever you are. Pack LITTLE ego dryer for built in Tourmaline and HW2 far infrared technology which eliminates frizz and flyaways while reducing drying time by up to 60%. Less heat exposure means less risk of damage and the results are beautiful. Pack LITTLE ego iron for creating or taming, curly, wavy or straight textures in moments. LITTLE ego oozes negatives ions and far infrared rays which means less styling time and a sleek finish. Don t risk your big finish on a bad start. Pack ego TRIP. Bon voyage!
HAIR POWER IN A POD Ego is a visionary as far as hair styling goes and heated rollers have certainly evolved with the introduction of the ego boost. Revolutionise the routine and transform your hair style to suit all of your egos. The soft touch rollers are easy and ready to use in seconds, deliver fast fabulous results and give you incredible versatility with all hair types. Super fast: pop a roller into the pod and 4-7 seconds later it s ready to use No panic: rollers designed to heat the hair not your hand Va va voom volume: select the larger rollers, you have a choice of sizes Who shall I be: curly, wavy or polished movement, give yourself an ego boost Simplicity: heat, roll, cool and go With ego styling tools you can easily achieve stunning results in minutes. Featuring crushed tourmaline of the finest quality and high tech advances, ego produces more negative ions and far infrared than other hair tools. Ego professional is the ultimate in hair styling performance.
Shape a salon-style blow dry with ego CONTOURS Lightweight and shaped to deliver blow dry perfection There s nothing quite like a good blow dry; big and bouncy or sleek and smooth. It s glamorous and we all know it gives a great pep up and that great feel-good hair factor. So to keep the pro blow between salon visits, the ego CONTOUR brush range from ego PROFESSIONAL gives you the salon look at home. Its unusually shaped concave ceramic barrels follows the contour of your head making it easier to get closer to the root area giving extra volume, body and movement on all hair types. Its tourmaline infused bristles allow superior results in volumising, smoothing and eliminating static. The easy grip handles allow lightweight freedom to style with ease. A ceramic barrel ensures consistent heat retention whilst the tourmaline emits frizz busting negative ions to seal down the cuticle for a sleek finish even on fine or thick hair, meaning less flyaways.
TOOLS YOU CAN TRUST A confidence boosting 1 year no quibble warranty, great terms, a supportive sales team, stunning packaging, premium point-ofsale material and fabulous point of difference are just some of the benefits to await salon owner.
VISUAL MERCHANDISING THAT SUPPORTS OUR BRAND EVERY GIRLS OBSESSION 02_03 ego has soul Ego styling tools have intelligence. They are designed using HW2 technology which incorporates a naturally occurring mineral-laden earth that has matured for 4,000 years in the Red Pine Forest of the deepest mountain in Korea. For the most unsurpassable results we combine HW2 with the best quality crushed Tourmaline gems. Ego styling tools have substance, emitting the greatest possible number of negative ions, far-infrared rays and anions (to remove toxins). Ego Ceramic tools have energy, thanks to the double-sided honeycomb shaped HW2 molecules, speeding up drying time, leaving hair in better condition, reducing static, retaining moisture and preventing the hair from frying when heat-styling. Styling tools with sleek lines and polished exteriors, a wealth of technological know-how. Quality and high performance are a given, the form and function of each is a gift. PRODUCT BROCHURES LARGE FORMAT POSTERS
GUIDES AND TIPS FOR THE CONSUMER HEAT GUIDE CARD
GUIDES AND TIPS FOR THE CONSUMER STYLE GUIDE BOOKLET
CONTACT US For more information log onto www.ego-haircare.com or telephone 0845 230 9660 THANK YOU