Paris Sultana Gallery: small space to focus on the Art Fair 2016-06-21 Wang Sheng Art stream ArtL For many in the beautiful city opened a new gallery, a beautiful city is more like a starting point, or a place to retire from the world - the main gallery district to escape the hustle and impetuous. In these galleries, Sultana gallery walk a very special way - to move from the beautiful city of Marais. In 2010, when the Sultana gallery created, is located in the Marais district of Saint-Claude Street, belongs to quite core area. Only four years later, the gallery owner Guillaume Sultana decided to move to the beautiful city gallery. This is almost no depth, narrow shape of the space, is not so much a gallery as it is more like a huge glass windows. Acting major galleries in Europe and the United States, artists, several Central and South American artists occasionally appear. Wang Sheng gallery appearance Art history graduate, Guillaume Sultana open gallery because this job can work directly with artists, museums shackles too much work, you need to make collective decisions, gallery work is entirely his own. But Guillaume Sultana think, just like a real part of the gallery annex the entire art market, to participate in Art Fair is the more important things, from Madrid to London and then to New York, basically not miss any important international Yibo will he also in combination with other four galleries in Paris, founded the international Gallery Art Fair in Paris in 2015. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 1/12
And gallery owner Guillaume Sultana conversation: Gallery owner Guillaume Sultana Wang Sheng Art.L : Moving from Belleville to Marais, which is do not take the unusual way in the gallery select the industry, and you were how to think? Sultana guillaume : Marais is a very interesting place, where I started my artistic career. But now the Marais is not used to the Marais, I moved out in 2014 determined the Marais, I already see the prospect of the Marais, that is, no prospects. Marais is now in the gallery of murder. Marais gathered too many galleries, although there is a cluster effect, collectors will flock, but that is not the collectors who pay attention to the gallery, there is no a little bit of focus. There are so many galleries to see how long they can stay in a gallery? For a young, budding gallery, the exchange with collectors is a very important and very complicated matter. We recommend the artist is not that big, we must take the time to explain their work. Collectors who only stay a few minutes in a gallery, for us it is completely inadequate. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 2/12
Gallery door Wang Sheng Another aspect, Marais in recent years more and more out of the clothing store. Clothing store guests absolutely no interest in art, and they for us is very strange people, but they are now mainstream Marais district. The final step is expensive, Marais is too expensive, expensive to unbearable. So it becomes imperative to move things become a imperative desire. The beautiful city has been here for more than a dozen young galleries exist, we also have a league, it is suitable to do things together. Everyone on a similar level, not much art project, but it can be a unified face presented to the people. And here the beautiful city home to many artists and art critic, is an artistic foundation area. Moreover, this area is not a big museum, people interested in art can only come here to see the gallery. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 3/12
Exhibition space like a narrow window Wang Sheng Art.L : In my mind, like a beautiful city gallery place to start, after the success of the gallery will be moved to the Marais, how do you see this problem? Sultana guillaume : In fact, very few cases of this kind. Not many people noticed before the area's galleries, but today, I think people have been able to realize the beautiful city gallery is very international. Changes in the Paris art market in the region is obvious, the so-called center of the gallery district is breaking down in the past decade fifteen years, the gallery area of the 13th arrondissement developed, and I think the beautiful city of this region is now few galleries still want to move to the Marais. Instead, I think there are a lot of galleries in the beautiful city wants to survive. Because in this area, we can use very little money, get a lot of space, but also Asian, African, Jewish hybrid, culturally very active. Art.L : That is to say, most beautiful city in the gallery more focused on the international market? Sultana guillaume : Yes. Here most of the gallery more international, is also relatively young. This area is almost formed in the past decade, we went to the Art Fair is similar, for example, the London Frieze, Basel or Miami. Galleries collective actions in one region, is rare, but also very interesting. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 4/12
Make full use of the door of the corner of exhibitions introduces Wang Sheng Art.L : This place is for the audience will not be a little far? Sultana guillaume : away from downtown Paris? Yes. Parisians like to complain go "too far" in Paris in urban areas. In fact, here from the Centre Pompidou also three subway station. In the case of slowly get better, we moved here for the second year, it is frequented Marais collectors who came to the city to see the beautiful gallery. They started us stop here to buy works. When they came once, we find here the play is completely different from the Marais after they become very excited. I mean, you gotta take a moment to recognize some of the new contemporary art. In short, I do not pull people over, there is plenty of art-related people come and go, which I am very satisfied. Paris is not a big city, and convenient transportation, which is fortunate thing. Unlike London, Berlin or New York, some gallery district to run a long way to get to. Art.L : I think this is more like a gallery window, so narrow, large glass the entire surface, no depth. Sultana guillaume : From space, yes. Then I came up with the good ideas, because this street found little windows, then through here will not help being attracted to the artistic showcase. This gives a huge possibility: close to the street if the street can do some special things? It also gives a lot of artists in this exhibition of great challenge, we can not do such abstract exhibition, in order to make the space look more natural, I do not give it light, basically rely on natural light, this is a very big challenge. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 5/12
Works price of the book and comments Wang Sheng Art.L : So you choose the artists created works will be more on the streets? Sultana guillaume : the moment to do this exhibition, the artist is Iranian-born artists from Berlin, called Mirak JAMAL, gypsum board as a creative material, inspired by memories of the past - they are home to leave the Islamic Revolution in Iran. A person was removed in the United States, Canada, and finally settled in Germany. So his creation is in gypsum board, show childhood memories, including war, a large number of graphics, no text, just as if he was here as reconstruction childhood. So we see that this is not like a hall, more like the young artist's studio. Other artists to be like this case, basically forty years of age, young and energetic. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 6/12
Mirak Jamal works Wang Sheng Art.L : how do you choose the artists? Like Mirak JAMAL so, why did you choose him? Sultana guillaume : my choice based on what I see. I really see a lot of things. I'll find enough from something unique. This feature must belong to the artist's nature, so this choice is very objective. We can not to promote something we do not like, and these things need to have been artists. I Mirak JAMAL said very little, especially in the gallery to show him how to work, but he agreed to work with me, which is the very wonderful contact. I understand why some artists put their personal history by telling works out, and Mirak JAMAL know that I understand his creation. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 7/12
Mirak Jamal works based on changes in the space is printed in the corner Wang Sheng Art.L : Galleries How many times a year to attend the Art Fair? Sultana guillaume : Last year we participated in the six, this is a bit too much, especially in most of Paris Art Fair, although sales on doing a good job. Ideal way of working is to participate in the annual four or five Art Fair: London's Frieze, myself participating organizations International Gallery Art Fair in Paris, then in New York or Miami Art Fair. The remaining time to see if you can do to stay in the gallery exhibition. I personally like Frieze, so London, New York, I would go to New York, the exhibition building is very nice, large space, natural light, very comfortable to work. Exhibition in the food are great. London near us, there are many important collectors lived, Latin America has South Korea. Basel Art Fair is good, but on the Basel gallery selection criteria are very strict, some difficulties for us, so we go to Art Basel Miami. Basel Hong Kong we have no way covered, the Asian market is too strange for us. My personal idea is to get involved in a total lack of understanding of the market, you must travel more places to see, to understand the culture of that region. Asia and the Pacific are so many countries and cultures of each country is different, we do not know there is no way to get involved in that area of the art market. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 8/12
Printed on the wall Mirak Jamal Wang Sheng L Art. : International Gallery Paris Art Fair is a multi-scale art fair? Sultana guillaume : the equivalent of FIAC, this is an independent art fair, bringing together more than forty galleries, mostly from Europe and the United States. Art.L : So for you, in fact, where the gallery is not important, because your center of gravity in the gallery Art Fair. Sultana guillaume : That "big market" should not in Paris, it will not appear in Paris. Of course, Paris is still a sufficient number of buyers and art institutions to support the gallery program. I do not think the international art market exists only in London, Berlin, or the United States, still have to distinguish between markets. We went to participate in various art fairs, in order to participate in the "big market", so that more people know us. Art.L : You have to go to art fairs, galleries have to make arrangements for the work, both in the content of the work will be different? Sultana guillaume : Working Art Expo is certainly a much faster, much faster effective. We will immediately establish contact with customers, to persuade the other party time to buy is also very tight, but also the face of competition. In fact, it really feels a bit like a supermarket. But it is very important, Yibo Gallery is actually a business card to show to others, but the gallery through Art Fair in the face of a yet another different markets. For example, if you go to Hong Kong to attend the Art Fair, we tantamount to face an entire Asian market. https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgkh 9/12
Art galleries performance in each of Bo, also shows its performance in this market. We face the Asian market when the situation will be worse, but we have a good performance in Mexico. The daily work of the gallery is completely possible to slow down the rhythm. The main focus is on the artists and talk directly to the business affairs of the Art Fair on the left. We have about 12 artists, including nearly half of French artists, our artists and the number is not that much. In addition to Mirak JAMAL, there is an American artists Pia Camil, her work had been Pompidou collections; Olivier Millagou was a French installation artist, I went to work with his New York Frieze Art Fair; painter Jacin Giordano, this is the place young American artists; there Bettina Samson, French artist, metal and ceramic devices do; we have Australian artists Sally Ross, Celia Hempton, they mainly easel painting; and a French artist Emmanuel Lagarrigue, installation works mainly. Creation of gypsum board Mirak Jamal works Wang Sheng Art.L : the Americas, especially in Central America or the artist, how do you find? Sultana guillaume : when to go to Mexico to find. The gallery is a business need to keep curiosity, as I said before, I see a lot of things, whether it is to participate in Art Fair, go to the Academy of Fine Arts graduate show, or to travel, I always look at something, try different the artist's works to see some trend of things. Go to America, I usually also participate twenty-three Art Fair, so I could stay in there more than two weeks, to get to know some people or something. This is a good way to discover some new people, develop new contacts. Art.L : Gallery artists or works of art agent what type of thread do? Sultana guillaume : Nothing special I need to recommend works, there is no clue able to define these https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgk 10/12
artists we represent. It depends on what kind of experience we can move my artists, but also depends on their work. I try to avoid too deep, an art gallery horizons must be opened in a particular type of art where find those good things: painting, sculpture, installations, sometimes also find some good video art. In conclusion let yourself have been in a state discovered. Mirak Jamal works details Wang Sheng Art.L : video works? You will sell it? Sultana guillaume : video works for private collectors really not very attractive, so the art market is not too popular, but very welcome art institutions such works. I think that video art is today an indispensable type of art, not a collector of video art collection, a home video apparatus is not very strange thing. But many people are not aware of the problem. Two-dimensional code recognition, attention ARTL. Micro-channel platform https://mp.weixin.qq.com/s? biz=mzi2mzayodyyna==&mid=2653500747&idx=1&sn=b821f8e00a381bf3c5a323ce5dbc1e5e&scene=1&srcid=0721srgk 11/12
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