SHOW THE BEST AND UNLOCK YOUR POTENTIAL IN VISUAL ADVERTISING TECHNOLOGIES, LARGE-FORMAT PRINTING, POSM, PROMOTIONAL GIFTS, PACKAGING AND LABEL INDUSTRY, DECORATION OF PUBLIC PLACES AND EVENT VENUES 213 12,176 11 13,322 participants sq m of floor space countries visitors * 2017 event audit
REKLAMA: An opportunity to showcase your materials and equipment in operation A full range of equipment and materials for the advertising industry under one roof A perfect platform to present small and medium-size companies In contrast to other promotion channels, participation cost is not a crucial factor at the trade show. A visitor makes the decision which stand to attend. Stand out and play market leaders even. Leading advertising companies under one roof A full picture of market trends and competitive environment The most-attended event of the advertising industry in Russia Audience of high quality. 61% of visitors are decision makers One of the most important marketing tools according to most exhibitors It works. It s cost-effective. It attracts customers. 97% of exhibitors recommend Reklama* An extensive program featuring conferences, seminars and panel discussions which attracts target audience from across the country *Source: Russian Public Opinion Research Center, 2017
PRODUCT SECTORS: VISUAL TECHNOLOGIES IN ADVERTISING ADVERTISING SERVICES AND PROMOTION PRINTING EQUIPMENT AND MATERIALS ADVERTISING PACKAGING AND LABELS POS MATERIALS DECORATION OF EVENT VENUES BUSINESS SOUVENIRS AND CORPORATE GIFTS More on product sectors
VISITORS CUSTOMERS FROM 83 REGIONS AND 433 CITIES OF RUSSIA 13,322 visitors* from over 8,700 companies* 48% newcomers to Reklama 2017 87% recommend Reklama to their colleagues/partners *Source: event audit, 2017
VISITOR INTERESTS* FIND OUT HOW MANY REKLAMA VISITORS ARE INTERESTED IN YOUR PRODUCTS AND SERVICES 57% 53% 51% 49% 41% 17% Visual technologies in advertising Advertising services and promotion Printing equipment and materials POS materials and promotional merchandise Advertising packages and labels Decoration of event venues *Source: Russian Public Opinion Research Center, 2017
VISITORS* Industry sectors, % Advertising agency Production / supply of advertising products and services Printing house Production / supply of advertising equipment and technologies Government agency Retail Marketing agency Manufacturing IT, telecommunications Leisure, entertainment, tourism Digital agency Furniture, interior Construction / real property Vehicles Medical and pharmaceutical sectors FMCG production Banks, finances, insurance 6 6 5 4 3 3 3 2 2 2 1 16 12 10 10 32 29 Job title % 42 35 11 12 Manager Company owner / CEO Top manager Mid-level executive *Source: Russian Public Opinion Research Center, 2017
Why 88% of exhibitors plan to come back to Reklama? 90% of exhibitors are satisfied with quality and 91% with number of business leads at the trade show Access to the largest number of potential clients in one place on the same dates 6 out of 10 visitors have purchasing authority at their companies Face-to-face contacts with major customers and local government customers (10% of the visitors are government customers) The largest number of customers: of visitors attend Reklama to purchase / search for suppliers 40% Reklama demonstrates high ROI for exhibitors. That s why 97% of exhibitors recommend their partners to take part in Reklama* *Source: Russian Public Opinion Research Center, 2017
WHAT WE DO to attract target audience Conduct advertising campaigns in search systems, on industry websites and in social media thus attracting 150,00 visitors to the Reklama website. Actively cooperate with industry press and thematic portals: 327 publications about Reklama 2017 Send e-mails with exhibition news: 70,000+ subscribers Hold exhibition supporting events with leading experts, representatives of regulatory bodies and industry associations. We hold round table discussions, seminars, master classes, conferences and forums. According to the results of Reklama 2017, 70% of visitors attended one or several events organized within the Reklama exhibition.
EXHIBITOR FEEDBACK This year we ve participated in the trade show for the first time. That is because this year FujiFilm has made a decision on direct sales. Earlier we sold our products through a dealer but now we ve understood that the Russian market is ready for direct sales. We like Reklama. Everything is much better compared to the previous year. There are a lot of potential buyers plus new unknown companies which have been launched during the crisis and generated new business. We are glad to see them at the trade show. Sergey Belousov, Senior Manager of Graphics Systems, Fujifilm We showcased our machines at the longest exhibition stand. It should be noted that we always demonstrate a great number of machines and our stand is one of the largest at the trade show. At our stand we had a lot of interested people whom we handed out our printed materials free of charge. There were so many visitors that we could hardly network with everybody. Vremena Goda (Bigprinter)
EXHIBITOR FEEDBACK First of all, Reklama is a major trade show and, naturally, all major market players take part in it. The Exhibition and Presentation Systems project has participated in Reklama since the beginning, i.e., it is the 14 th edition we have taken part in I d like to say that there were a lot of people on the first day. We work and want to believe that this edition will be effective for us, exhibitors, and for all visitors who come here. Denis Rupyshev, Head of Exhibition and Presentation Systems Project, Zenon Sign Supply Source: Zenon video Our company has participated in Reklama long enough and we re regular participants. We re glad that here are always many people; many customers come, mainly from regions. It s very nice. Everything is very good. The trade show is very busy. Natalya Mitrofanova, Head of Sales Department, Papillons
EXHIBITOR FEEDBACK This year we ve participated in Reklama for the sixth time. We always see great value in it. Each time we receive feedback from potential customers which further become regular customers. The fact that we can see the results from participation motivates us to continue cooperation. Anton Soldatkin, International Sales Manager, Iqdemy We ve participated in the Reklama exhibition for the first time. It has exceeded our expectations. It is proved by the fact that we ve given all our handouts for two days. Sergey Naumov, Head of Additive Technologies Department, Chevalier
EXHIBITOR FEEDBACK It is not the first time we ve taken part in the trade show. The impressions are positive. Here we cover a group of customers which don t pay enough attention to us during our office work. Alexey Ryzhkov, Head of Sales Department, Rich Led View video (only Russian)
Join the key meeting of advertising professionals! To participate in Reklama please contact: Anastasia Nasosnikova, Project Head Phone: +7 (499) 795-37-18 E-mail: nasosnikova@expocentr.ru Ksenia Erofeeva, Manager Phone: +7 (499) 795-25-09 E-mail: Erofeeva@expocentr.ru