AQUAXTREM TM Your moisture coach for a younger skin MOISTURIZING Exclusive N.A. Distributor CENTERCHEM, INC. NORWALK, CT Ph: 203-822-9800 Fax: 203-822-9820 www.centerchem.com
AQUAXTREM TM Your moisture coach for a younger skin Do you have to repeat the selfies too many times to find the one for your facebook profile? Hydration is essential for a youthful look. Water is the first, basic, anti-aging ingredient. To avoid water loss skin has specific structures: Cutaneous barrier Natural moisturizing factor As we age, these structures become weaker, producing dehydration. The skin feels uncomfortable, tight and wrinkles are more visible. It needs extra help to keep moisture balance. 1 st Hydration stands out as the top factor impacting the appearance of the skin Source of information: MINTEL Moisturizing is the most important claim in anti-aging skincare category Natural ingredients are, after effective moisturization, the most important claim for body care consumers Aquaxtrem, as a good coach, activates the own mechanisms of the skin for a long-lasting moisturization: Reinforces the skin barrier Enhances the synthesis of NMF elements
The answer is hydration Volunteer No 8 31% happier FACS analysis
AQUAXTREM TM Your moisture coach for a younger skin IN VIVO EFFICACY - NEW TESTS Mature skins suffer specially skin dryness and discomfort. Aquaxtrem restores the hydric balance for an ageless and comfortable beauty 40 women over 60 years old, with dry skin. Placebo and Aquaxtrem TM (1.5%) on face and forearm for 28 days. FACS analysis Measuring happiness FACS (Facial Action Coding System) to measure the discomfort, analyzing facial expressions. An expert measures expressions before and after using Aquaxtrem to evaluate how the skin feels more comfortable. In addition, a survey was made on volunteers about the feelings produced by the product tested. HAPPINESS QUANTIFIED FEELINGS On day 28, Aquaxtrem TM improved results in 100% of cases. More comfortable skin Less dry skin I feel prettier about my skin 29% more comfort up to 48% 80 % 80 % 60 % Skin comfort and well-being are in the smiles of our volunteers SMOOTHNESS INCREASE ORGANIZATION INCREASE % SMOOTHNESS 20 16 15 12 8.7 18.6 15.3 10 8 5 4 2 0 0 % ORGANIZATION 14 10 6 9.2 Rugosity of mature skin is reduced and the skin is smoother and more organized
Wrinkles should merely indicate where smiles have been (Mark Twain) Volunteer No 32 Volunteer No 22 48% happier 39% happier Volunteer No 8 Volunteer No 42 31% happier 31% happier
AQUAXTREM TM Your moisture coach for a younger skin Aquaxtrem is extracted from the roots of rhubarb. Its origin is in high altitudes in the mountains of China and Tibet. The use of rhubarb in traditional medicine is ancestral. Its use began in China, Siberia and the Himalayas, around 2700 bc, from where it was imported to Europe via the silk route. IN VITRO EFFICACY Filaggrin and involucrine are two essential molecules involved in NMF and stratum corneum structures. Aquaxtrem increases the concentration of both: INVOLUCRIN +11.6% FILAGGRIN SYNTHESIS INCREASE 600 500 400 300 200 100 0 62% SYNTHESIS INCREASE 350 300 250 200 150 100 50 0 59% CONTROL CONTROL The barrier function is reinforced The skin more moisturized
IN VIVO EFFICACY 25 women between 40-57 years old, with dry skin. Placebo and Aquaxtrem TM (1.5%) on arms and legs, twice daily for 28 days. Start treatment End treatment D0 D1 D28 D29 D31 Measurements Barrier (TEWL) Hydration Cohesion Measurements Barrier recovery Accumulated hydration Cohesion Long-lasting hydration Measuring long-lasting hydration Even after having finished the treatment the skin remains moisturized. Reduction of water loss As the barrier is strengthened the skin keeps better hydration. PLACEBO HYDRATION INCREASE 25 20 15 10 5 0 D29 11.6% 9.6% D31 D29 vs D0 D29S4 vs D29S -15-10 -5 0-14 % -7 % * D29S (after stripping); D29S4 (4h after stripping) Desquamation improvement The skin recovers a smoother complexion by balancing normal desquamation process. D0 D29
AQUAXTREM TM Your moisture coach for a younger skin Cosmetic applications Face and body care Specific treatments for dry, very damaged or mature skin Hair care Make-up Sun care products Technical specifications Formulation AQUAXTREM TM 75680 PROPERTIES ACTIVE MOLECULES APPEARANCE SOLUBILITY RECOMMENDED DOSE INCI Stimulates the skin natural mechanisms of hydration Rhaponticin Transparent liquid Brown - dark brown color Soluble in aqueous solutions 0.5-1.5 % Propanediol, aqua, rheum rhaponticum root extract, citric acid HAPPY MOISTURE SLEEPING MASK A B C INCI / PCPC Aqua (Water) Pentylene Glycol Hydroxyethylacrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, PEG-7 Trimethylolpropane Coconut Ether Sodium Polyacrylate, Dimethicone, Cyclopentasiloxane, Trideceth-6, PEG/PPG 18/18 Dimethicone Phenoxyethanol, Ethylhexylglycerin Sesame oil (Provital) Triisostearin Parfum (Fragrance) Polymethylsilsesquioxane Hydromanil TM (Provital) Glycereth-26 Aquaxtrem TM (Provital) Whitesense TM (Provital) Isopentyldiol, Pentylene Glycol, 1,2-Hexanediol %(W/W) 73.34 3.00 2.00 1.00 0.70 4.00 1.00 0.12 1.00 3.00 3.00 1.50 0.50 3.00 D E Acrylates/Beheneth-25 Methacrylate Copolymer Aqua (Water), Sodium Hydroxide 2.50 0.30 F Bismuth Oxychloride, Mica, Iron Oxides (CI 77491) 0.04 www.provitalgroup.com