SALON PROGRAMS OPENERS & REWARDS SALON COLOR & CARE

SALON PROGRAMS OPENERS & REWARDS SALON COLOR & CARE

$795 COLOR OPENER WHAT IT IS: Get the full Aloxxi color experience with this complete opening offer for only $795. Aloxxi professional products feature technology to ensure vibrant color results that last, and conditioning ingredients to maintain healthy, shiny hair. Salons can deliver on any client expectation with this comprehensive assortment. WHO IT S FOR: For salons that want the complete Aloxxi Experience, this opener delivers a wide spectrum of color to stock a full service color bar. Use CHROMA Permanent Creme Colour to provide complete coverage and TONES Demi-Permanent Colour to refresh color, blend greys and enhance a variety of tones. For vibrant fashion highlights in just one step, apply DIMENSIONS Highlighting Colour. It also includes a selection of LIGHTENERS to create beautiful blondes or to pre-lighten for application of ULTRA HOT Semi-Permanent Fashion Colour. 108 tubes of CHROMA and/or TONES, 2oz 2 tubes of DIMENSIONS, 2oz 4 tubes of ULTRA HOT, 4.4oz/125g 5 H 2 O 2 Creme Developer, 33.8oz 2 WHITE OR BLUE LIGHTENER, 14.1oz 1 Ultra LIGHTENER, 14.1oz 1 Quick Lift LIGHTENER Kit 2 ColourPrime Spray Pre-Color Treatment, 10.1oz 2 ColourLock Post-Color Finisher, 16.9oz 1 Clarifying Shampoo, 33.8oz/1L 1 Barrier Creme, 5oz/150ml OPEN STOCK SUPPORT KIT CONTAINS: 1 2-in-1 Consultation Swatch Book 1 Digital Color Scale 1 Apron 1 Color Cape 2 Precision Color Brush 2 Angled Color Brush 4 Color Mixing Bowl - Black 1 Salon Technical Guide 1 Aloxxi Paper Swatch Chart (ALL INCLUSIVE) 1 ULTRA HOT Paper Swatch Chart 1 Window Cling SUPPORT KIT IS PRE-PACKED Item #: SKCSL17 SALON VALUE: $1,147.20 SALON SAVINGS: 31% SALON COST: $795.00 1 PER SALON 2 PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017

$495 COLOR OPENER WHAT IT IS: This mid-priced opener provides just the right selection of products to begin offering Aloxxi's CHROMA Permanent Creme Colour and TONES Demi-Permanent Colour services. WHO IT S FOR: This is the perfect inventory for salons that cater to clients who return for routine touchups and color refreshing. The CHROMA and TONES color series provide natural tonal direction that makes it easy to go lighter or darker. 60 tubes of CHROMA and/or TONES, 2oz 3 H 2 O 2 Creme Developer, 33.8oz 1 WHITE or BLUE LIGHTENER, 14oz 1 ColourPrime Pre-Color Treatment, 10.1oz 1 ColourLock Post-Color Finisher, 16.9oz 1 Clarifying Shampoo, 33.8oz 1 Barrier Creme, 5oz OPEN STOCK SUPPORT KIT CONTAINS: 1 2-in-1 Consultation Swatch Book 1 Digital Color Scale 1 Apron 1 Color Cape 2 Precision Color Brush 2 Angled Color Brush 4 Color Mixing Bowl - Black 1 Salon Technical Guide 1 Aloxxi Paper Swatch Chart (ALL INCLUSIVE) 1 ULTRA HOT Paper Swatch Chart 1 Window Cling SUPPORT KIT IS PRE-PACKED Item #: SKCSL17 SALON VALUE: $683.50 SALON SAVINGS: 28% SALON COST: $495.00 1 PER SALON PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017 3

$175 COLOR OPENER WHAT IT IS: This space saving offer provides CHROMA Permanent Creme Colour and TONES Demi-Permanent Colour basics and support essentials. WHO IT S FOR: If you are a booth renter or salon suite owner, this is the perfect option. 24 tubes of CHROMA and/or TONES, 2oz 2 H 2 O 2 Creme Developer, 33.8oz 1 ColourPrime Pre-Colour Treatment, 10.1oz 1 ColourLock Post-Color Finisher, 16.9oz 1 Digital Color Scale 1 Salon Technical Guide 1 Aloxxi Paper Swatch Chart (ALL INCLUSIVE) OPEN STOCK SALON VALUE: $233.00 SALON SAVINGS: 25% SALON COST: $175.00 1 PER SALON 4 PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017

ANDIAMO EXPRESS PERMANENT COLOUR with WHAT IT IS: Achieve beautiful color and complete grey coverage in just 10 minutes with ANDIAMO Express Permanent Colour. Formulated with Turbo Dye Technology, ANDIAMO deposits a high concentration of long-lasting dyes while achieving up to 4 levels of lift. WHO IT S FOR: Clients who are short on time will love this fast permanent color. Plus, offering Express Color Services allows hairdressers to charge more for the luxury of saving time while getting more clients in and out of the door. 24 tubes of ANDIAMO, 2oz (2 tubes of ea. shade) 1 H 2 O 2 Creme Developer 20 Vol., 33.8oz/1L 1 H 2 O 2 Creme Developer 40 Vol., 33.8oz/1L 1 ColourPrime Pre-Colour Treatment, 10.1oz 1 ColourLock Post-Color Finisher, 16.9oz 1 Hydrating Shampoo, 33.8oz/1L 1 ANDIAMO Swatchbook 1 ANDIAMO Paper Swatch Chart 1 ANDIAMO Mirror Cling 1 Aloxxi Digital Timer SALON VALUE: $ $270.80 SALON SAVINGS: 27% SALON COST: $199.00 PROMOTION IS PRE-PACKED 1 PER SALON Item #: PR1701-ADSO PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017 5

ULTRA HOT INTENSE SEMI-PERMANENT FASHION COLOUR WHAT IT IS: Get in on the hottest hair trend! This opener has everything needed to lighten and tone hair to any vibrant shade with ULTRA HOT Semi-Permanent Fashion Colour. All colors are formulated with Advanced Direct Dye Technology for more even color results that fade on tone. This expressive opener also contains samples of the RRx Treatment to rebuild, repair and replenish chemically damaged hair. WHO IT S FOR: This is perfect for salons that service clients who want to stay ahead of the trends with fashionable shades. All ULTRA HOT colors can be intermixed to create custom colors that express each client s individual personality. 14 tubes of ULTRA HOT, 4.4oz 1 ColourPrime Pre-Colour Treatment, 10.1oz 1 ColourLock Post-Color Finisher, 16.9oz 1 Ultra LIGHTENER, 14.1oz 1 Barrier Creme, 5oz 1 Clarifying Shampoo, 33.8oz 5 RRx Treatment Duo Packettes 1 Ultra Hot Paper Swatch Chart OPEN STOCK SALON VALUE: $241.80 SALON SAVINGS: 46% SALON COST: $130.00 PROMOTION IS OPEN STOCK 1 PER SALON 6 PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017

REPAIR WHAT IT IS: Repair severely damaged hair with Aloxxi s REPAIR collection. Each CARE, STYLE and PROFESSIONAL product is infused with Advanced Recovery Technology to strengthen and renew weak, depleted, color treated hair. This opener contains the award-winning Split Ends Mend, which is clinically proven to reduce split ends by 88%.* It also features RRx Treatment, formulated to protect hair bonds during the chemical process. This professional 2-Step Treatment is clinically proven to significantly improve hair strength for healthy hair with movement after one use.** 1 Reparative Shampoo, 33.8oz/1L 3 Reparative Shampoo, 10.1oz/300ml 1 Reparative Conditioner, 33.8oz/1L 3 Reparative Conditioner, 10.1oz/300ml 4 Split Ends Mend, 3.4oz/100ml 1 Reparative Treatment Masque, 16.9oz/500ml 3 Reparative Treatment Masque, 6.8oz/200ml 20 Repair Trio Packettes 1 RRx Treatment Reparative Serum, 16.4oz/485ml 1 RRx Treatment Replenishing Cream, 33.8oz/1L 1 Repair Counter Image WHO IT S FOR: This opener is essential for salons that perform chemical services and need to prevent and repair damage. Add the RRx Treatment to your service menu to increase profitability among clients who have severely damaged hair or want to go lighter while maintaining the health of their hair. SALON VALUE: $329.50 SALON SAVINGS: 32% SALON COST: $225.00 PROMOTION IS PRE-PACKED 1 PER SALON Item #: PR1703-RSOP *Split Ends Mend visibly reduces split ends by 88% by binding split ends back together ** vs damaged, untreated hair PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017 7

ESSENTIAL 7 OIL WHAT IT IS: Providing essential nourishment for dry, coarse, color treated hair, the Essential 7 Oil Collection is clinically proven to control frizz 4x longer* with its medley of seven botanic oils including Olive, Grape, Sunflower, Geranium, Clary Sage, Jojoba and Walnut. WHO IT S FOR: This opener contains everything a salon needs for backbar, retail and sampling. Use daily as a color protectant, to strengthen, add shine and help restore elasticity. 1 Cleansing Oil Shampoo, 33.8oz/1L 3 Cleansing Oil Shampoo, 10.1oz/300ml 3 Cleansing Oil Shampoo, 1.5oz/45ml 1 Treatment Conditioner, 33.8oz/1L 3 Treatment Conditioner, 10.1oz/300ml 3 Treatment Conditioner, 1.5oz/45ml 4 Leave-In Conditioning Cream, 6.8oz/200ml 3 Leave-In Conditioning Cream, 1oz/30ml 4 Restorative Hair Serum, 3.4oz/100ml 3 Restorative Hair Serum,.16oz/5ml 4 Dry Oil Shine Mist, 5oz/150ml 20 Essential 7 Oil Trio Packettes 1 5 x7 Counter Image SALON VALUE: $348.50 SALON SAVINGS: 35% SALON COST: $225.00 PROMOTION IS PRE-PACKED 1 PER SALON Item #: PR1703-E7SOP *Based on a clinical study using Essential 7 Oil Cleansing Oil Shampoo, Treatment Conditioner, Leave-In Conditioning Cream regimen vs. untreated hair. Individual results may vary. 8 PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017

CARE & STYLE WHAT IT IS: Extend the life of your client s color with Aloxxi CARE and STYLE products, formulated with ColourCare Complex to protect from harmful UVA/UVB rays and keep hair looking young and vibrant. This complete opener provides a full inventory of products for backbar, retail and a stylist station. 1 Hydrating Shampoo, 33.8oz/1L 1 Hydrating Conditioner, 33.8oz/1L 2 Hydrating Shampoo, 10.1oz/300ml 2 Hydrating Conditioner, 10.1oz/300ml 2 Dry Shampoo, 4.5oz/203ml 2 Conditioning Detangler, 10.1oz/300ml 1 Volumizing Shampoo, 33.8oz/1L 1 Volumizing Conditioner, 33.8oz/1L 2 Volumizing Shampoo, 10.1oz/300ml 2 Volumizing Conditioner, 10.1oz/300ml 2 Volumizing Clay Masque, 6.8oz/200ml 1 Essential 7 Oil Shampoo, 33.8oz/1L 1 Essential 7 Oil Conditioner, 33.8oz/1L 2 Essential 7 Oil Shampoo, 10.1oz/300ml 2 Essential 7 Oil Conditioner, 10.1oz/300ml 2 Essential 7 Oil Leave-In Conditioning Cream, 6.8oz/200ml 2 Essential 7 Oil Restorative Hair Serum, 3.4oz/100ml 2 Essential 7 Oil Dry Oil Shine Mist, 5oz/100ml 1 Repair Shampoo, 33.8oz/1L 1 Repair Conditioner, 33.8oz/1L 1 Reparative Treatment Masque NEW 16.9oz/500ml 2 Repair Shampoo, 10.1oz/300ml 2 Repair Conditioner, 10.1oz/300ml 2 Reparative Treatment Masque, 6.8oz, 200ml WHO IT S FOR: Salons who want to grow their retail business this opener lets you cater to a clientele that wants to invest in maintaining their color and salon style at home. 2 Repair Split Ends Mend, 3.4oz/100ml 1 Clarifying Shampoo, 33.8oz/1L 2 Clarifying Shampoo, 10.1oz/300ml 3 Firm Hold Hairspray, 9.1oz/300ml 3 Gel Wax, 3.4oz/100ml 3 Lightweight Sculpting Wax, 6.0oz/179 3 Molding Paste, 1.8oz/51g 3 Strong Hold Mousse, 6.7oz/100ml 3 Styling Cream, 3.4oz/100ml 3 Texturizing Spray, 6.5oz/218ml 3 Thickening Serum, 3.4oz/100ml 3 Volumizing Whip, 6.07oz/196ml 3 Working Hairspray, 9.1oz/300ml 20 Essential 7 Oil Trio Packettes 20 Repair Trio Packettes 1 Essential 7 Oil 5 x7 Counter Image 1 Repair 5 x7 Counter Image 1 Hydrate 5 x7 Counter Image 1 Volumizing 5 x7 Counter Image SALON VALUE: $971.00 SALON SAVINGS: 36% SALON COST: $625.00 PROMOTION IS PRE-PACKED 1 PER SALON Item #: PR1703-CCSTOP PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017 9

REWARDS The Aloxxi Rewards Program is designed to thank our most loyal hairdressers and salons for their purchases. This program can be customized to meet the unique backbar, retail or sampling needs of each salon. HOW TO QUALIFY & ENROLL Spend $1,200 or more per quarter Fill out the Aloxxi rewards program Enrollment Form available on www.aloxxi.com Click on PROFESSIONAL and create an account Send this to your Aloxxi Sales Consultant Register your salon on the Aloxxi Salon Locator HOW TO REDEEM REWARDS Fill out the Aloxxi Salon Reimbursement Form, available on the PROFESSIONAL website Submit to your Aloxxi Sales Consultant at the end of each quarter Ask if you have any questions REWARDS Minimum Quarterly Purchases The more you purchase, the more you earn! Rebate % Earned ALOXXI FOCUS SALONS PREMIER FOCUS SALON: Quarterly purchases between $5,000.00 - $12,499.00 As an Aloxxi Premier Focus Salon enjoy: Participation in Aloxxi Rewards Program at 12% Complimentary branding items (capes, bowls, brushes, banners) Quarterly in-salon customized education One in-salon studio program Level 1: $1,200 Level 2: $2,000 5% 7% ($60-$99 free goods per quarter) ($140-$244 free goods per quarter) Two tickets annually to the Aloxxi Studio Level 3: $3,500 10% ($350+ free goods per quarter) Once a higher commitment level is reached, rebate percentage is calculated retroactively to the beginning of the quarter. Rewards must be redeemed within 30 days of the close of the quarter. Unused rewards expire, do not roll over and have no monetary value. BENEFITS Redeem your Aloxxi Rewards for a range of offerings that include: Developer & Activator Station Product Backbar Products ULTRA HOT Semi-Permanent Colour Travel Sizes Marketing Collateral Aloxxi Swatch Book Complimentary tickets to the Aloxxi Studio Color Tools: - Apron - Color Cape - Digital Color Scale - Mixing Bowl - Tint Brush - Tube Key ELITE FOCUS SALON: Quarterly purchases above $12,500.00+ As an Aloxxi Premier Focus Salon enjoy: Customized Aloxxi Rewards Program Complimentary branding items (capes, bowls, brushes, banners) Quarterly in-salon customized education Two in-salon Studio programs Four tickets annually to the Aloxxi Studio 10 PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017

Dedicated to creative learning and artistic growth, the NEW Aloxxi Studio in North Hollywood, CA offers the chance to experience the talent of our National Education Team so hairdressers can take their skills to the next level! TO BOOK A CLASS VISIT ALOXXI.TIX.COM Select the class or classes you wish to attend Add the number of tickets you want to buy to your shopping cart Get ready for a memorable experience at The Studio! CAN'T MAKE IT TO THE STUDIO? JOIN US ON THE ROAD! Aloxxi s Studio on the Road courses brings the experience to you! These courses are designed as a platform to allow hairdressers to perfect their skills in an intimate environment. For details on Aloxxi s Studio on the Road curriculum and dates, please contact your local distributor PRICES SUBJECT TO CHANGE WITHOUT NOTICE EFFECTIVE APRIL 2017 11

aloxxi.com facebook.com/aloxxihair instagram.com/aloxxihair twitter.com/aloxxihair pinterest.com/aloxxihair FROM THE FOUNDER OF O. P. I SALON COLOR & CARE 2017 Aloxxi International Corporation 13100 Saticoy St., N. Hollywood, California 91605 U.S.A. TECHNICAL HOTLINE: 1-877-425-6994 Item #: LTSOB17 8 46943 70367 3